--- title: "Rab vs The North Face: Which is searched more in New Zealand?" description: "Is Rab or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-waterproof-jacket-brands/compare/rab-vs-the-north-face" publisher: "Brandwave" --- # Rab vs The North Face: Which is searched more in New Zealand? Is Rab or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rab and The North Face - **Competitive set**: Waterproof jacket brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Rab Share of Search**: 0.07% - **The North Face Share of Search**: 4.4% ## Is Rab or The North Face more popular in search? - In September 2026, The North Face had more branded searches than Rab among waterproof jacket brands in New Zealand. The North Face had about 5,660 branded searches, while Rab had 90. The North Face made up 4.4% of all waterproof jacket brand searches we track, and Rab accounted for 0.07%. - The North Face was ahead of Rab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rab’s share of searches among waterproof jacket brands in New Zealand held steady at 0.07%, and its estimated monthly branded searches held steady at 90. - Across the 12 months ending September 2026, The North Face’s share of searches among waterproof jacket brands in New Zealand moved from 3.3% to 4.4%, and its estimated monthly branded searches moved from 4.6K to 5.7K. ## Top waterproof jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The North Face was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rab did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kathmandu | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Macpac | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Patagonia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The North Face | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Cactus Outdoor | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rab | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproof jacket brands - Asked ChatGPT "Which waterproof jacket brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Patagonia - Asked ChatGPT "What are the best waterproof jacket brands in New Zealand?": 1. Patagonia, 2. Macpac, 3. Kathmandu, 4. Cactus Outdoor, 5. The North Face - Asked ChatGPT "What's the best waterproof jacket brand in New Zealand for rainy weather?": 1. Macpac, 2. Kathmandu, 3. Cactus Outdoor, 4. Patagonia - Searched Google, AI Overview "rain jacket nz": 1. Kathmandu, 2. The North Face, 3. Macpac, 4. Patagonia - Searched Google, AI Overview "lightweight rain jacket": 1. Kathmandu, 2. Macpac Not named in any answer: Columbia and Rab. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand waterproof jacket brands in September 2026? - In September 2026, The North Face lost share of searches among waterproof jacket brands in New Zealand, from 5.2% to 4.4%. ## Month by month | Month | Rab estimated searches | Rab Share of Search | Rab rank | The North Face estimated searches | The North Face Share of Search | The North Face rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.07% | 7 | 4.6K | 3.3% | 5 | | Nov 2025 | 90 | 0.05% | 7 | 5.2K | 2.9% | 4 | | Dec 2025 | 110 | 0.06% | 7 | 5.4K | 2.7% | 4 | | Jan 2026 | 110 | 0.06% | 7 | 6.8K | 3.9% | 4 | | Feb 2026 | 110 | 0.08% | 7 | 4.7K | 3.3% | 4 | | Mar 2026 | 140 | 0.08% | 7 | 5.7K | 3.4% | 5 | | Apr 2026 | 170 | 0.09% | 7 | 6.8K | 3.6% | 4 | | May 2026 | 210 | 0.12% | 7 | 7.4K | 4.3% | 4 | | Jun 2026 | 140 | 0.07% | 7 | 9.7K | 4.8% | 4 | | Jul 2026 | 170 | 0.09% | 7 | 9.2K | 4.9% | 4 | | Aug 2026 | 140 | 0.09% | 7 | 8.5K | 5.2% | 4 | | Sep 2026 | 90 | 0.07% | 7 | 5.7K | 4.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Rab’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rab**: Measured on the search term “rab clothing”. - **The North Face**: Measured on the search terms “borealis the north face”, “the north face”, “the north face daypack”, “the north face fleece”, “the north face puffer”, “the north face raincoat”, “the north face sale”, “the north face vest” and “thenorthface”, summed into one figure. - [Rab profile](/demand/nz/brands/rab) - [The North Face profile](/demand/nz/brands/the-north-face) - [All waterproof jacket brands in New Zealand](/demand/nz/categories/nz-waterproof-jacket-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rab or The North Face more popular in search? In September 2026, The North Face had more branded searches than Rab among waterproof jacket brands in New Zealand. The North Face had about 5,660 branded searches, while Rab had 90. The North Face made up 4.4% of all waterproof jacket brand searches we track, and Rab accounted for 0.07%. ## Cite this page Brandwave. "Rab vs The North Face: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-waterproof-jacket-brands/compare/rab-vs-the-north-face This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-waterproof-jacket-brands/compare/rab-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.