--- title: "Macpac vs Rab: Which is searched more in New Zealand?" description: "Is Macpac or Rab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-waterproof-jacket-brands/compare/macpac-vs-rab" publisher: "Brandwave" --- # Macpac vs Rab: Which is searched more in New Zealand? Is Macpac or Rab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Macpac and Rab - **Competitive set**: Waterproof jacket brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Macpac Share of Search**: 31.6% - **Rab Share of Search**: 0.07% ## Is Macpac or Rab more popular in search? - In September 2026, Macpac had more branded searches than Rab among waterproof jacket brands in New Zealand. Macpac had about 40,500 branded searches, while Rab had 90. Macpac made up 31.6% of all waterproof jacket brand searches we track, and Rab accounted for 0.07%. - Macpac was ahead of Rab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Macpac’s share of searches among waterproof jacket brands in New Zealand moved from 36.1% to 31.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Rab’s share of searches among waterproof jacket brands in New Zealand held steady at 0.07%, and its estimated monthly branded searches held steady at 90. ## Top waterproof jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Macpac appeared in all five answers. Rab did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kathmandu | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Macpac | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Patagonia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The North Face | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Cactus Outdoor | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rab | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproof jacket brands - Asked ChatGPT "Which waterproof jacket brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Patagonia - Asked ChatGPT "What are the best waterproof jacket brands in New Zealand?": 1. Patagonia, 2. Macpac, 3. Kathmandu, 4. Cactus Outdoor, 5. The North Face - Asked ChatGPT "What's the best waterproof jacket brand in New Zealand for rainy weather?": 1. Macpac, 2. Kathmandu, 3. Cactus Outdoor, 4. Patagonia - Searched Google, AI Overview "rain jacket nz": 1. Kathmandu, 2. The North Face, 3. Macpac, 4. Patagonia - Searched Google, AI Overview "lightweight rain jacket": 1. Kathmandu, 2. Macpac Not named in any answer: Columbia and Rab. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand waterproof jacket brands in September 2026? - In September 2026, Macpac gained share of searches among waterproof jacket brands in New Zealand, from 30.5% to 31.6%. ## Month by month | Month | Macpac estimated searches | Macpac Share of Search | Macpac rank | Rab estimated searches | Rab Share of Search | Rab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 36.1% | 2 | 90 | 0.07% | 7 | | Nov 2025 | 60.5K | 34% | 2 | 90 | 0.05% | 7 | | Dec 2025 | 74K | 37.6% | 2 | 110 | 0.06% | 7 | | Jan 2026 | 60.5K | 34.5% | 2 | 110 | 0.06% | 7 | | Feb 2026 | 49.5K | 34.9% | 2 | 110 | 0.08% | 7 | | Mar 2026 | 60.5K | 36.1% | 2 | 140 | 0.08% | 7 | | Apr 2026 | 60.5K | 32.2% | 2 | 170 | 0.09% | 7 | | May 2026 | 60.5K | 35.5% | 2 | 210 | 0.12% | 7 | | Jun 2026 | 74K | 36.8% | 2 | 140 | 0.07% | 7 | | Jul 2026 | 60.5K | 32.2% | 2 | 170 | 0.09% | 7 | | Aug 2026 | 49.5K | 30.5% | 2 | 140 | 0.09% | 7 | | Sep 2026 | 40.5K | 31.6% | 2 | 90 | 0.07% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Macpac’s and Rab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Macpac**: Measured on the search term “Macpac”. - **Rab**: Measured on the search term “rab clothing”. - [Macpac profile](/demand/nz/brands/macpac) - [Rab profile](/demand/nz/brands/rab) - [All waterproof jacket brands in New Zealand](/demand/nz/categories/nz-waterproof-jacket-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Macpac or Rab more popular in search? In September 2026, Macpac had more branded searches than Rab among waterproof jacket brands in New Zealand. Macpac had about 40,500 branded searches, while Rab had 90. Macpac made up 31.6% of all waterproof jacket brand searches we track, and Rab accounted for 0.07%. ## Cite this page Brandwave. "Macpac vs Rab: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-waterproof-jacket-brands/compare/macpac-vs-rab This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-waterproof-jacket-brands/compare/macpac-vs-rab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.