--- title: "Columbia vs Rab: Which is searched more in New Zealand?" description: "Is Columbia or Rab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-waterproof-jacket-brands/compare/columbia-vs-rab" publisher: "Brandwave" --- # Columbia vs Rab: Which is searched more in New Zealand? Is Columbia or Rab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Columbia and Rab - **Competitive set**: Waterproof jacket brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Columbia Share of Search**: 0.33% - **Rab Share of Search**: 0.07% ## Is Columbia or Rab more popular in search? - In September 2026, Columbia had more branded searches than Rab among waterproof jacket brands in New Zealand. Columbia had about 420 branded searches, while Rab had 90. Columbia made up 0.33% of all waterproof jacket brand searches we track, and Rab accounted for 0.07%. - Columbia was ahead of Rab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Columbia’s share of searches among waterproof jacket brands in New Zealand moved from 0.36% to 0.33%, and its estimated monthly branded searches moved from 490 to 420. - Across the 12 months ending September 2026, Rab’s share of searches among waterproof jacket brands in New Zealand held steady at 0.07%, and its estimated monthly branded searches held steady at 90. ## Top waterproof jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Columbia nor Rab showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kathmandu | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Macpac | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Patagonia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The North Face | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Cactus Outdoor | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rab | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproof jacket brands - Asked ChatGPT "Which waterproof jacket brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Patagonia - Asked ChatGPT "What are the best waterproof jacket brands in New Zealand?": 1. Patagonia, 2. Macpac, 3. Kathmandu, 4. Cactus Outdoor, 5. The North Face - Asked ChatGPT "What's the best waterproof jacket brand in New Zealand for rainy weather?": 1. Macpac, 2. Kathmandu, 3. Cactus Outdoor, 4. Patagonia - Searched Google, AI Overview "rain jacket nz": 1. Kathmandu, 2. The North Face, 3. Macpac, 4. Patagonia - Searched Google, AI Overview "lightweight rain jacket": 1. Kathmandu, 2. Macpac Not named in any answer: Columbia and Rab. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand waterproof jacket brands in September 2026? - Estimated monthly branded searches for Columbia in New Zealand fell 14.3% over 12 measured months, from 490 to 420 in September 2026. ## Month by month | Month | Columbia estimated searches | Columbia Share of Search | Columbia rank | Rab estimated searches | Rab Share of Search | Rab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 490 | 0.36% | 6 | 90 | 0.07% | 7 | | Nov 2025 | 450 | 0.25% | 6 | 90 | 0.05% | 7 | | Dec 2025 | 600 | 0.3% | 6 | 110 | 0.06% | 7 | | Jan 2026 | 640 | 0.36% | 6 | 110 | 0.06% | 7 | | Feb 2026 | 510 | 0.36% | 6 | 110 | 0.08% | 7 | | Mar 2026 | 540 | 0.32% | 6 | 140 | 0.08% | 7 | | Apr 2026 | 640 | 0.34% | 6 | 170 | 0.09% | 7 | | May 2026 | 670 | 0.39% | 6 | 210 | 0.12% | 7 | | Jun 2026 | 740 | 0.37% | 6 | 140 | 0.07% | 7 | | Jul 2026 | 600 | 0.32% | 6 | 170 | 0.09% | 7 | | Aug 2026 | 620 | 0.38% | 6 | 140 | 0.09% | 7 | | Sep 2026 | 420 | 0.33% | 6 | 90 | 0.07% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Columbia’s and Rab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Columbia**: Measured on the search terms “columbia clothing”, “columbia sportswear” and “columbia sportswear fleece”, summed into one figure. - **Rab**: Measured on the search term “rab clothing”. - [Columbia profile](/demand/nz/brands/columbia) - [Rab profile](/demand/nz/brands/rab) - [All waterproof jacket brands in New Zealand](/demand/nz/categories/nz-waterproof-jacket-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Columbia or Rab more popular in search? In September 2026, Columbia had more branded searches than Rab among waterproof jacket brands in New Zealand. Columbia had about 420 branded searches, while Rab had 90. Columbia made up 0.33% of all waterproof jacket brand searches we track, and Rab accounted for 0.07%. ## Cite this page Brandwave. "Columbia vs Rab: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-waterproof-jacket-brands/compare/columbia-vs-rab This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-waterproof-jacket-brands/compare/columbia-vs-rab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.