---
title: "Waterproof jacket brands in New Zealand: Which are searched most?"
description: "Compare the waterproof jacket brands people buy. Share of Search among Kathmandu, Macpac, Patagonia, The North Face, Cactus Outdoor, Columbia and Rab, the waterproof jacket brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-waterproof-jacket-brands"
publisher: "Brandwave"
---

# Waterproof jacket brands in New Zealand: Which are searched most?

Compare the waterproof jacket brands people buy. Share of Search among Kathmandu, Macpac, Patagonia, The North Face, Cactus Outdoor, Columbia and Rab, the waterproof jacket brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Waterproof jacket brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kathmandu, 44.9%

## Which brand is most popular in search among waterproof jacket brands in New Zealand?

- In September 2026, Kathmandu was the most searched among waterproof jacket brands in New Zealand, with an estimated 57.6K branded searches, 44.9% of all searches for the seven we track.
- Macpac is in 2nd place, 13.3 percentage points behind at 31.6%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among waterproof jacket brands in New Zealand increased from 41.9% to 44.9%.
- Across the 12 months ending September 2026, Macpac’s share of searches among waterproof jacket brands in New Zealand decreased from 36.1% to 31.6%.
- Across the 12 months ending September 2026, Patagonia’s share of searches among waterproof jacket brands in New Zealand increased from 14.3% to 15.3%.
- Across the 12 months ending September 2026, The North Face’s share of searches among waterproof jacket brands in New Zealand increased from 3.3% to 4.4%.
- Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among waterproof jacket brands in New Zealand decreased from 3.9% to 3.4%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among waterproof jacket brands in New Zealand peaked at 47.7% in November 2025 and was lowest at 41.6% in February 2026.
- Across the 12 months ending September 2026, Macpac’s share of searches among waterproof jacket brands in New Zealand peaked at 37.6% in December 2025 and was lowest at 30.5% in August 2026.
- Across the 12 months ending September 2026, Patagonia’s share of searches among waterproof jacket brands in New Zealand peaked at 17.4% in August 2026 and was lowest at 11.6% in June 2026.
- Across the 12 months ending September 2026, The North Face’s share of searches among waterproof jacket brands in New Zealand peaked at 5.2% in August 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among waterproof jacket brands in New Zealand peaked at 3.9% in October 2025 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, The North Face rose from 5th to 4th among waterproof jacket brands in New Zealand.
- Across the 12 months ending September 2026, Cactus Outdoor fell from 4th to 5th among waterproof jacket brands in New Zealand.
- Across the 12 months ending September 2026, Columbia and Rab held steady: their share of searches among waterproof jacket brands in New Zealand each moved less than 0.5 percentage points.

## Top waterproof jacket brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kathmandu and Macpac appeared every time. Kathmandu was recommended most often, coming first in two out of five answers. Macpac was second, and Patagonia was third. Columbia, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kathmandu | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Macpac | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Patagonia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| The North Face | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Cactus Outdoor | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Rab | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about waterproof jacket brands

- Asked ChatGPT "Which waterproof jacket brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Patagonia
- Asked ChatGPT "What are the best waterproof jacket brands in New Zealand?": 1. Patagonia, 2. Macpac, 3. Kathmandu, 4. Cactus Outdoor, 5. The North Face
- Asked ChatGPT "What's the best waterproof jacket brand in New Zealand for rainy weather?": 1. Macpac, 2. Kathmandu, 3. Cactus Outdoor, 4. Patagonia
- Searched Google, AI Overview "rain jacket nz": 1. Kathmandu, 2. The North Face, 3. Macpac, 4. Patagonia
- Searched Google, AI Overview "lightweight rain jacket": 1. Kathmandu, 2. Macpac

Not named in any answer: Columbia and Rab.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Kathmandu vs Macpac: compare search popularity](/demand/nz/compare/kathmandu-vs-macpac): 44.9% against 31.6% Share of Search.
- [Kathmandu vs Patagonia: compare search popularity](/demand/nz/compare/kathmandu-vs-patagonia): 44.9% against 15.3% Share of Search.
- [Kathmandu vs The North Face: compare search popularity](/demand/nz/compare/kathmandu-vs-the-north-face): 44.9% against 4.4% Share of Search.
- [Kathmandu vs Cactus Outdoor: compare search popularity](/demand/nz/compare/cactus-outdoor-vs-kathmandu): 44.9% against 3.4% Share of Search.
- [Macpac vs Patagonia: compare search popularity](/demand/nz/compare/macpac-vs-patagonia): 31.6% against 15.3% Share of Search.
- [Macpac vs The North Face: compare search popularity](/demand/nz/compare/macpac-vs-the-north-face): 31.6% against 4.4% Share of Search.
- [Macpac vs Cactus Outdoor: compare search popularity](/demand/nz/compare/cactus-outdoor-vs-macpac): 31.6% against 3.4% Share of Search.
- [Patagonia vs The North Face: compare search popularity](/demand/nz/compare/patagonia-vs-the-north-face): 15.3% against 4.4% Share of Search.
- [Patagonia vs Cactus Outdoor: compare search popularity](/demand/nz/compare/cactus-outdoor-vs-patagonia): 15.3% against 3.4% Share of Search.
- [The North Face vs Cactus Outdoor: compare search popularity](/demand/nz/compare/cactus-outdoor-vs-the-north-face): 4.4% against 3.4% Share of Search.

## How did search popularity change for New Zealand waterproof jacket brands in September 2026?

- In September 2026, Kathmandu gained share of searches among waterproof jacket brands in New Zealand, from 43.1% to 44.9%.
- In September 2026, Macpac gained share of searches among waterproof jacket brands in New Zealand, from 30.5% to 31.6%.
- In September 2026, Patagonia lost share of searches among waterproof jacket brands in New Zealand, from 17.4% to 15.3%.
- In September 2026, The North Face lost share of searches among waterproof jacket brands in New Zealand, from 5.2% to 4.4%.
- Estimated monthly branded searches for Cactus Outdoor in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Columbia in New Zealand fell 14.3% over 12 measured months, from 490 to 420 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kathmandu | 44.9% | 57.6K | -17.6% | KATHMANDU LIMITED |
| 2 | Macpac | 31.6% | 40.5K | -18.2% | MACPAC NEW ZEALAND LIMITED |
| 3 | Patagonia | 15.3% | 19.6K | -30.7% | Patagonia |
| 4 | The North Face | 4.4% | 5.7K | -33.6% | The North Face |
| 5 | Cactus Outdoor | 3.4% | 4.4K | -18.5% | Cactus Outdoor |
| 6 | Columbia | 0.33% | 420 | -32.3% | Columbia |
| 7 | Rab | 0.07% | 90 | -35.7% | Rab |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kathmandu | 57.4K | 41.9% | 1 |
| Oct 2025 | Macpac | 49.5K | 36.1% | 2 |
| Oct 2025 | Patagonia | 19.6K | 14.3% | 3 |
| Oct 2025 | Cactus Outdoor | 5.4K | 3.9% | 4 |
| Oct 2025 | The North Face | 4.6K | 3.3% | 5 |
| Oct 2025 | Columbia | 490 | 0.36% | 6 |
| Oct 2025 | Rab | 90 | 0.07% | 7 |
| Nov 2025 | Kathmandu | 84.7K | 47.7% | 1 |
| Nov 2025 | Macpac | 60.5K | 34% | 2 |
| Nov 2025 | Patagonia | 22.4K | 12.6% | 3 |
| Nov 2025 | The North Face | 5.2K | 2.9% | 4 |
| Nov 2025 | Cactus Outdoor | 4.4K | 2.5% | 5 |
| Nov 2025 | Columbia | 450 | 0.25% | 6 |
| Nov 2025 | Rab | 90 | 0.05% | 7 |
| Dec 2025 | Kathmandu | 89.6K | 45.5% | 1 |
| Dec 2025 | Macpac | 74K | 37.6% | 2 |
| Dec 2025 | Patagonia | 22.9K | 11.6% | 3 |
| Dec 2025 | The North Face | 5.4K | 2.7% | 4 |
| Dec 2025 | Cactus Outdoor | 4.4K | 2.2% | 5 |
| Dec 2025 | Columbia | 600 | 0.3% | 6 |
| Dec 2025 | Rab | 110 | 0.06% | 7 |
| Jan 2026 | Kathmandu | 74.2K | 42.3% | 1 |
| Jan 2026 | Macpac | 60.5K | 34.5% | 2 |
| Jan 2026 | Patagonia | 27.8K | 15.8% | 3 |
| Jan 2026 | The North Face | 6.8K | 3.9% | 4 |
| Jan 2026 | Cactus Outdoor | 5.4K | 3.1% | 5 |
| Jan 2026 | Columbia | 640 | 0.36% | 6 |
| Jan 2026 | Rab | 110 | 0.06% | 7 |
| Feb 2026 | Kathmandu | 59K | 41.6% | 1 |
| Feb 2026 | Macpac | 49.5K | 34.9% | 2 |
| Feb 2026 | Patagonia | 23.6K | 16.6% | 3 |
| Feb 2026 | The North Face | 4.7K | 3.3% | 4 |
| Feb 2026 | Cactus Outdoor | 4.4K | 3.1% | 5 |
| Feb 2026 | Columbia | 510 | 0.36% | 6 |
| Feb 2026 | Rab | 110 | 0.08% | 7 |
| Mar 2026 | Kathmandu | 70.3K | 41.9% | 1 |
| Mar 2026 | Macpac | 60.5K | 36.1% | 2 |
| Mar 2026 | Patagonia | 23.9K | 14.3% | 3 |
| Mar 2026 | Cactus Outdoor | 6.6K | 3.9% | 4 |
| Mar 2026 | The North Face | 5.7K | 3.4% | 5 |
| Mar 2026 | Columbia | 540 | 0.32% | 6 |
| Mar 2026 | Rab | 140 | 0.08% | 7 |
| Apr 2026 | Kathmandu | 84.9K | 45.2% | 1 |
| Apr 2026 | Macpac | 60.5K | 32.2% | 2 |
| Apr 2026 | Patagonia | 28.3K | 15.1% | 3 |
| Apr 2026 | The North Face | 6.8K | 3.6% | 4 |
| Apr 2026 | Cactus Outdoor | 6.6K | 3.5% | 5 |
| Apr 2026 | Columbia | 640 | 0.34% | 6 |
| Apr 2026 | Rab | 170 | 0.09% | 7 |
| May 2026 | Kathmandu | 72.2K | 42.4% | 1 |
| May 2026 | Macpac | 60.5K | 35.5% | 2 |
| May 2026 | Patagonia | 23K | 13.5% | 3 |
| May 2026 | The North Face | 7.4K | 4.3% | 4 |
| May 2026 | Cactus Outdoor | 6.6K | 3.9% | 5 |
| May 2026 | Columbia | 670 | 0.39% | 6 |
| May 2026 | Rab | 210 | 0.12% | 7 |
| Jun 2026 | Kathmandu | 86.5K | 43% | 1 |
| Jun 2026 | Macpac | 74K | 36.8% | 2 |
| Jun 2026 | Patagonia | 23.3K | 11.6% | 3 |
| Jun 2026 | The North Face | 9.7K | 4.8% | 4 |
| Jun 2026 | Cactus Outdoor | 6.6K | 3.3% | 5 |
| Jun 2026 | Columbia | 740 | 0.37% | 6 |
| Jun 2026 | Rab | 140 | 0.07% | 7 |
| Jul 2026 | Kathmandu | 87.7K | 46.6% | 1 |
| Jul 2026 | Macpac | 60.5K | 32.2% | 2 |
| Jul 2026 | Patagonia | 23.4K | 12.4% | 3 |
| Jul 2026 | The North Face | 9.2K | 4.9% | 4 |
| Jul 2026 | Cactus Outdoor | 6.6K | 3.5% | 5 |
| Jul 2026 | Columbia | 600 | 0.32% | 6 |
| Jul 2026 | Rab | 170 | 0.09% | 7 |
| Aug 2026 | Kathmandu | 69.9K | 43.1% | 1 |
| Aug 2026 | Macpac | 49.5K | 30.5% | 2 |
| Aug 2026 | Patagonia | 28.3K | 17.4% | 3 |
| Aug 2026 | The North Face | 8.5K | 5.2% | 4 |
| Aug 2026 | Cactus Outdoor | 5.4K | 3.3% | 5 |
| Aug 2026 | Columbia | 620 | 0.38% | 6 |
| Aug 2026 | Rab | 140 | 0.09% | 7 |
| Sep 2026 | Kathmandu | 57.6K | 44.9% | 1 |
| Sep 2026 | Macpac | 40.5K | 31.6% | 2 |
| Sep 2026 | Patagonia | 19.6K | 15.3% | 3 |
| Sep 2026 | The North Face | 5.7K | 4.4% | 4 |
| Sep 2026 | Cactus Outdoor | 4.4K | 3.4% | 5 |
| Sep 2026 | Columbia | 420 | 0.33% | 6 |
| Sep 2026 | Rab | 90 | 0.07% | 7 |

## What is being compared

- **Cactus Outdoor**: Measured on the search term “cactus outdoor”.
- **Columbia**: Measured on the search terms “columbia clothing”, “columbia sportswear” and “columbia sportswear fleece”, summed into one figure.
- **Kathmandu**: Measured on the search terms “Kathmandu”, “kathmandu bayfair”, “kathmandu beach shelter”, “kathmandu beach trolley”, “kathmandu botany”, “kathmandu gloves”, “kathmandu lyall bay”, “kathmandu northland”, “kathmandu outlet”, “kathmandu retreat 280”, “kathmandu retreat 80”, “kathmandu socks”, “kathmandu st lukes”, “kathmandu sylvia park”, “kathmandu tower junction”, “kathmandu trolley”, “kathmandu vest”, “kathmandu waitakere” and “kathmandu westgate”, summed into one figure.
- **Macpac**: Measured on the search term “Macpac”.
- **Patagonia**: Measured on the search terms “patagonia”, “patagonia backpacks”, “patagonia cap”, “patagonia coats”, “patagonia hoody”, “patagonia houdini”, “patagonia inc”, “patagonia jumper”, “patagonia nano puff”, “patagonia purse”, “patagonia r”, “patagonia rain gear”, “patagonia sale”, “patagonia synchilla” and “patagonia torrentshell”, summed into one figure.
- **Rab**: Measured on the search term “rab clothing”.
- **The North Face**: Measured on the search terms “borealis the north face”, “the north face”, “the north face daypack”, “the north face fleece”, “the north face puffer”, “the north face raincoat”, “the north face sale”, “the north face vest” and “thenorthface”, summed into one figure.

- [Cactus Outdoor](/demand/nz/brands/cactus-outdoor)
- [Columbia](/demand/nz/brands/columbia)
- [Kathmandu](/demand/nz/brands/kathmandu)
- [Macpac](/demand/nz/brands/macpac)
- [Patagonia](/demand/nz/brands/patagonia)
- [Rab](/demand/nz/brands/rab)
- [The North Face](/demand/nz/brands/the-north-face)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among waterproof jacket brands in New Zealand?

In September 2026, Kathmandu was the most searched among waterproof jacket brands in New Zealand, with an estimated 57.6K branded searches, 44.9% of all searches for the seven we track.

## Cite this page

Brandwave. "Waterproof jacket brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-waterproof-jacket-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-waterproof-jacket-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.