---
title: "Waterproof boots brands in New Zealand: Which are searched most?"
description: "Compare the waterproof boots brands people buy. Share of Search among Skechers, Blundstone, Merrell, Salomon, Skellerup, Hunter, Columbia and KEEN, the waterproof boots brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-waterproof-boots-brands"
publisher: "Brandwave"
---

# Waterproof boots brands in New Zealand: Which are searched most?

Compare the waterproof boots brands people buy. Share of Search among Skechers, Blundstone, Merrell, Salomon, Skellerup, Hunter, Columbia and KEEN, the waterproof boots brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Waterproof boots brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Skechers, 64.6%

## Which brand is most popular in search among waterproof boots brands in New Zealand?

- In September 2026, Skechers was the most searched among waterproof boots brands in New Zealand, with an estimated 26.2K branded searches, 64.6% of all searches for the eight we track.
- Blundstone is in 2nd place, 52.3 percentage points behind at 12.3%.
- Across the 12 months ending September 2026, Skechers’ share of searches among waterproof boots brands in New Zealand decreased from 69.3% to 64.6%.
- Across the 12 months ending September 2026, Blundstone’s share of searches among waterproof boots brands in New Zealand increased from 10.2% to 12.3%.
- Across the 12 months ending September 2026, Merrell’s share of searches among waterproof boots brands in New Zealand increased from 7.9% to 8.6%.
- Across the 12 months ending September 2026, Salomon’s share of searches among waterproof boots brands in New Zealand increased from 5% to 5.9%.
- Across the 12 months ending September 2026, Hunter’s share of searches among waterproof boots brands in New Zealand increased from 2.2% to 3.3%.
- Across the 12 months ending September 2026, Skechers’ share of searches among waterproof boots brands in New Zealand peaked at 74.1% in November 2025 and was lowest at 59.2% in July 2026.
- Across the 12 months ending September 2026, Blundstone’s share of searches among waterproof boots brands in New Zealand peaked at 14.1% in July 2026 and was lowest at 7.8% in November 2025.
- Across the 12 months ending September 2026, Merrell’s share of searches among waterproof boots brands in New Zealand peaked at 9.2% in July 2026 and was lowest at 6.7% in May 2026.
- Across the 12 months ending September 2026, Salomon’s share of searches among waterproof boots brands in New Zealand peaked at 7% in June 2026 and was lowest at 5% in March 2026.
- Across the 12 months ending September 2026, Skellerup’s share of searches among waterproof boots brands in New Zealand peaked at 6.1% in July 2026 and was lowest at 2.3% in November 2025.
- Across the 12 months ending September 2026, Hunter’s share of searches among waterproof boots brands in New Zealand peaked at 4.1% in April 2026 and was lowest at 1.6% in November 2025.
- Across the 12 months ending September 2026, Skellerup, Columbia and KEEN held steady: their share of searches among waterproof boots brands in New Zealand each moved less than 0.5 percentage points.

## Top waterproof boots brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Merrell was mentioned most often, in four of the five answers. Salomon was recommended most often, coming first in two out of four answers that gave a list. Merrell was second, and KEEN was third. Skechers, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Salomon | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Merrell | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| KEEN | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Blundstone | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Skellerup | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Skechers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about waterproof boots brands

- Asked ChatGPT "Which waterproof boot brand should I buy in New Zealand?": 1. Merrell, 2. Salomon, 3. KEEN, 4. Blundstone, 5. Skellerup
- Asked ChatGPT "What are the best waterproof boot brands in New Zealand?": 1. Salomon, 2. Merrell, 3. KEEN, 4. Blundstone, 5. Skellerup
- Asked ChatGPT "What's the best waterproof boot brand in New Zealand for wet weather walking?": 1. Salomon, 2. Merrell
- Searched Google, AI Overview "waterproof boots nz": 1. Merrell
- Searched Google, AI Overview "women's waterproof boots": 1. KEEN, 2. Blundstone

Not named in any answer: Skechers, Hunter and Columbia.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Skechers vs Blundstone: compare search popularity](/demand/nz/compare/blundstone-vs-skechers): 64.6% against 12.3% Share of Search.
- [Skechers vs Merrell: compare search popularity](/demand/nz/compare/merrell-vs-skechers): 64.6% against 8.6% Share of Search.
- [Skechers vs Salomon: compare search popularity](/demand/nz/compare/salomon-vs-skechers): 64.6% against 5.9% Share of Search.
- [Skechers vs Skellerup: compare search popularity](/demand/nz/compare/skechers-vs-skellerup): 64.6% against 4.3% Share of Search.
- [Blundstone vs Merrell: compare search popularity](/demand/nz/compare/blundstone-vs-merrell): 12.3% against 8.6% Share of Search.
- [Blundstone vs Salomon: compare search popularity](/demand/nz/compare/blundstone-vs-salomon): 12.3% against 5.9% Share of Search.
- [Blundstone vs Skellerup: compare search popularity](/demand/nz/compare/blundstone-vs-skellerup): 12.3% against 4.3% Share of Search.
- [Merrell vs Salomon: compare search popularity](/demand/nz/compare/merrell-vs-salomon): 8.6% against 5.9% Share of Search.
- [Merrell vs Skellerup: compare search popularity](/demand/nz/compare/merrell-vs-skellerup): 8.6% against 4.3% Share of Search.
- [Salomon vs Skellerup: compare search popularity](/demand/nz/compare/salomon-vs-skellerup): 5.9% against 4.3% Share of Search.

## How did search popularity change for New Zealand waterproof boots brands in September 2026?

- In September 2026, Merrell gained share of searches among waterproof boots brands in New Zealand, from 7.1% to 8.6%.
- In September 2026, Skechers gained share of searches among waterproof boots brands in New Zealand, from 63.3% to 64.6%.
- In September 2026, Blundstone lost share of searches among waterproof boots brands in New Zealand, from 13.3% to 12.3%.
- In September 2026, Skellerup lost share of searches among waterproof boots brands in New Zealand, from 5.2% to 4.3%.
- In September 2026, Hunter lost share of searches among waterproof boots brands in New Zealand, from 4% to 3.3%.
- Estimated monthly branded searches for Salomon in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
- Estimated monthly branded searches for KEEN in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Skechers | 64.6% | 26.2K | -1.4% | Skechers |
| 2 | Blundstone | 12.3% | 5K | -10.4% | Blundstone |
| 3 | Merrell | 8.6% | 3.5K | +16.8% | Merrell |
| 4 | Salomon | 5.9% | 2.4K | 0.0% | Salomon |
| 5 | Skellerup | 4.3% | 1.7K | -19.8% | Skellerup |
| 6 | Hunter | 3.3% | 1.4K | -19.2% | Hunter |
| 7 | Columbia | 0.86% | 350 | -34.0% | Columbia |
| 8 | KEEN | 0.05% | 20 | -50.0% | KEEN |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Skechers | 26.1K | 69.3% | 1 |
| Oct 2025 | Blundstone | 3.9K | 10.2% | 2 |
| Oct 2025 | Merrell | 3K | 7.9% | 3 |
| Oct 2025 | Salomon | 1.9K | 5% | 4 |
| Oct 2025 | Skellerup | 1.7K | 4.4% | 5 |
| Oct 2025 | Hunter | 810 | 2.2% | 6 |
| Oct 2025 | Columbia | 320 | 0.85% | 7 |
| Oct 2025 | KEEN | 40 | 0.11% | 8 |
| Nov 2025 | Skechers | 37.6K | 74.1% | 1 |
| Nov 2025 | Blundstone | 4K | 7.8% | 2 |
| Nov 2025 | Merrell | 4K | 7.8% | 3 |
| Nov 2025 | Salomon | 2.9K | 5.7% | 4 |
| Nov 2025 | Skellerup | 1.2K | 2.3% | 5 |
| Nov 2025 | Hunter | 790 | 1.6% | 6 |
| Nov 2025 | Columbia | 280 | 0.55% | 7 |
| Nov 2025 | KEEN | 70 | 0.14% | 8 |
| Dec 2025 | Skechers | 32.2K | 72.6% | 1 |
| Dec 2025 | Blundstone | 3.7K | 8.3% | 2 |
| Dec 2025 | Merrell | 3.4K | 7.7% | 3 |
| Dec 2025 | Salomon | 2.4K | 5.4% | 4 |
| Dec 2025 | Skellerup | 1.1K | 2.6% | 5 |
| Dec 2025 | Hunter | 1.1K | 2.4% | 6 |
| Dec 2025 | Columbia | 430 | 0.97% | 7 |
| Dec 2025 | KEEN | 40 | 0.09% | 8 |
| Jan 2026 | Skechers | 26.1K | 67.8% | 1 |
| Jan 2026 | Blundstone | 3.9K | 10.1% | 2 |
| Jan 2026 | Merrell | 3.4K | 8.9% | 3 |
| Jan 2026 | Salomon | 2.4K | 6.2% | 4 |
| Jan 2026 | Skellerup | 1.1K | 3% | 5 |
| Jan 2026 | Hunter | 1.1K | 2.8% | 6 |
| Jan 2026 | Columbia | 430 | 1.1% | 7 |
| Jan 2026 | KEEN | 30 | 0.08% | 8 |
| Feb 2026 | Skechers | 21.5K | 65.2% | 1 |
| Feb 2026 | Blundstone | 3.9K | 11.8% | 2 |
| Feb 2026 | Merrell | 2.9K | 8.9% | 3 |
| Feb 2026 | Salomon | 1.9K | 5.8% | 4 |
| Feb 2026 | Skellerup | 1.5K | 4.7% | 5 |
| Feb 2026 | Hunter | 810 | 2.5% | 6 |
| Feb 2026 | Columbia | 370 | 1.1% | 7 |
| Feb 2026 | KEEN | 30 | 0.09% | 8 |
| Mar 2026 | Skechers | 26K | 68% | 1 |
| Mar 2026 | Blundstone | 4.8K | 12.6% | 2 |
| Mar 2026 | Merrell | 2.9K | 7.5% | 3 |
| Mar 2026 | Salomon | 1.9K | 5% | 4 |
| Mar 2026 | Skellerup | 1.3K | 3.4% | 5 |
| Mar 2026 | Hunter | 990 | 2.6% | 6 |
| Mar 2026 | Columbia | 370 | 0.97% | 7 |
| Mar 2026 | KEEN | 30 | 0.08% | 8 |
| Apr 2026 | Skechers | 26.2K | 63.8% | 1 |
| Apr 2026 | Blundstone | 5K | 12.1% | 2 |
| Apr 2026 | Merrell | 3.5K | 8.6% | 3 |
| Apr 2026 | Salomon | 2.4K | 5.8% | 4 |
| Apr 2026 | Skellerup | 1.8K | 4.3% | 5 |
| Apr 2026 | Hunter | 1.7K | 4.1% | 6 |
| Apr 2026 | Columbia | 500 | 1.2% | 7 |
| Apr 2026 | KEEN | 50 | 0.12% | 8 |
| May 2026 | Skechers | 26.8K | 65.7% | 1 |
| May 2026 | Blundstone | 4.9K | 12.1% | 2 |
| May 2026 | Merrell | 2.7K | 6.7% | 3 |
| May 2026 | Salomon | 2.4K | 5.9% | 4 |
| May 2026 | Skellerup | 2.2K | 5.4% | 5 |
| May 2026 | Hunter | 1.1K | 2.7% | 6 |
| May 2026 | Columbia | 530 | 1.3% | 7 |
| May 2026 | KEEN | 30 | 0.07% | 8 |
| Jun 2026 | Skechers | 26.3K | 63.6% | 1 |
| Jun 2026 | Blundstone | 5K | 12.1% | 2 |
| Jun 2026 | Salomon | 2.9K | 7% | 3 |
| Jun 2026 | Merrell | 2.8K | 6.8% | 4 |
| Jun 2026 | Skellerup | 2.4K | 5.7% | 5 |
| Jun 2026 | Hunter | 1.4K | 3.4% | 6 |
| Jun 2026 | Columbia | 530 | 1.3% | 7 |
| Jun 2026 | KEEN | 40 | 0.1% | 8 |
| Jul 2026 | Skechers | 22.5K | 59.2% | 1 |
| Jul 2026 | Blundstone | 5.4K | 14.1% | 2 |
| Jul 2026 | Merrell | 3.5K | 9.2% | 3 |
| Jul 2026 | Salomon | 2.4K | 6.3% | 4 |
| Jul 2026 | Skellerup | 2.3K | 6.1% | 5 |
| Jul 2026 | Hunter | 1.4K | 3.6% | 6 |
| Jul 2026 | Columbia | 490 | 1.3% | 7 |
| Jul 2026 | KEEN | 50 | 0.13% | 8 |
| Aug 2026 | Skechers | 26.6K | 63.3% | 1 |
| Aug 2026 | Blundstone | 5.6K | 13.3% | 2 |
| Aug 2026 | Merrell | 3K | 7.1% | 3 |
| Aug 2026 | Salomon | 2.4K | 5.7% | 4 |
| Aug 2026 | Skellerup | 2.2K | 5.2% | 5 |
| Aug 2026 | Hunter | 1.7K | 4% | 6 |
| Aug 2026 | Columbia | 530 | 1.3% | 7 |
| Aug 2026 | KEEN | 40 | 0.1% | 8 |
| Sep 2026 | Skechers | 26.2K | 64.6% | 1 |
| Sep 2026 | Blundstone | 5K | 12.3% | 2 |
| Sep 2026 | Merrell | 3.5K | 8.6% | 3 |
| Sep 2026 | Salomon | 2.4K | 5.9% | 4 |
| Sep 2026 | Skellerup | 1.7K | 4.3% | 5 |
| Sep 2026 | Hunter | 1.4K | 3.3% | 6 |
| Sep 2026 | Columbia | 350 | 0.86% | 7 |
| Sep 2026 | KEEN | 20 | 0.05% | 8 |

## What is being compared

- **Blundstone**: Measured on the search terms “blundstone”, “blundstone 1306”, “blundstone 500”, “blundstone 585”, “blundstone 600”, “blundstone 659”, “blundstone clogs”, “blundstone gumboot” and “blundstone rotoflex”, summed into one figure.
- **Columbia**: Measured on the search terms “columbia sportswear” and “columbia sportswear fleece”, summed into one figure.
- **Hunter**: Measured on the search terms “hunter boots” and “hunter io”, summed into one figure.
- **KEEN**: Measured on the search term “keen hiking boots nz”.
- **Merrell**: Measured on the search terms “merrell”, “merrell hydro moc”, “merrell moab”, “merrell outlet” and “merrell sandals”, summed into one figure.
- **Salomon**: Measured on the search term “salomon nz”.
- **Skechers**: Measured on the search terms “skechers”, “skechers arch fit”, “skechers boots”, “skechers go walk”, “skechers henderson”, “skechers sale”, “skechers slip ons”, “skechers slippers”, “skechers uno” and “skechers westgate”, summed into one figure.
- **Skellerup**: Measured on the search terms “skellerup”, “skellerup 4x4”, “skellerup boots” and “skellerup quatro”, summed into one figure.

- [Blundstone](/demand/nz/brands/blundstone)
- [Columbia](/demand/nz/brands/columbia)
- [Hunter](/demand/nz/brands/hunter)
- [KEEN](/demand/nz/brands/keen-footwear)
- [Merrell](/demand/nz/brands/merrell)
- [Salomon](/demand/nz/brands/salomon)
- [Skechers](/demand/nz/brands/skechers)
- [Skellerup](/demand/nz/brands/skellerup)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among waterproof boots brands in New Zealand?

In September 2026, Skechers was the most searched among waterproof boots brands in New Zealand, with an estimated 26.2K branded searches, 64.6% of all searches for the eight we track.

## Cite this page

Brandwave. "Waterproof boots brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-waterproof-boots-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-waterproof-boots-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.