--- title: "Water wipes brands in New Zealand: Which are most popular?" description: "Compare the water wipes brands people buy. Share of Search among Huggies, WaterWipes, Pampers and Curash, the water wipes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-water-wipes-brands" publisher: "Brandwave" --- # Water wipes brands in New Zealand: Which are most popular? Compare the water wipes brands people buy. Share of Search among Huggies, WaterWipes, Pampers and Curash, the water wipes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Water wipes brands - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Oct 2026 - **Highest Share of Search**: Huggies, 69.9% ## Which brand is most popular in search among water wipes brands in New Zealand? - In October 2026, Huggies was the most searched among water wipes brands in New Zealand, with an estimated 7.3K branded searches, 69.9% of all searches for the four tracked by the Brandwave Brand Demand Index. - WaterWipes is in 2nd place, 51.7 percentage points behind at 18.2%. - Across the 12 months ending October 2026, Huggies’ share of searches among water wipes brands in New Zealand increased from 64.7% to 69.9%. - Across the 12 months ending October 2026, WaterWipes’ share of searches among water wipes brands in New Zealand increased from 15% to 18.2%. - Across the 12 months ending October 2026, Pampers’ share of searches among water wipes brands in New Zealand decreased from 18.7% to 9.5%. - Across the 12 months ending October 2026, Curash’s share of searches among water wipes brands in New Zealand increased from 1.5% to 2.5%. - Across the 12 months ending October 2026, Huggies’ share of searches among water wipes brands in New Zealand peaked at 73.5% in August 2026 and was lowest at 62.4% in April 2026. - Across the 12 months ending October 2026, WaterWipes’ share of searches among water wipes brands in New Zealand peaked at 18.2% in October 2026 and was lowest at 12.2% in September 2026. - Across the 12 months ending October 2026, Pampers’ share of searches among water wipes brands in New Zealand peaked at 21% in May 2026 and was lowest at 9.5% in October 2026. - Across the 12 months ending October 2026, Curash’s share of searches among water wipes brands in New Zealand peaked at 2.6% in September 2026 and was lowest at 1.1% in March 2026. - Across the 12 months ending October 2026, WaterWipes rose from 3rd to 2nd among water wipes brands in New Zealand. - Across the 12 months ending October 2026, Pampers fell from 2nd to 3rd among water wipes brands in New Zealand. ## Top water wipes brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Huggies and WaterWipes appeared every time. WaterWipes was recommended most often, coming first in all four answers that gave a list. Huggies was second, and Pampers and Curash tied for third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WaterWipes | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Huggies | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Pampers | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Curash | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about water wipes brands - Asked ChatGPT "Which water wipes brand should I buy in New Zealand?": 1. WaterWipes, 2. Huggies, 3. Curash - Asked ChatGPT "What are the best water wipes brands in New Zealand?": 1. WaterWipes, 2. Huggies - Asked ChatGPT "What's the best water wipes brand in New Zealand for gentle baby cleaning?": 1. WaterWipes, 2. Huggies - Searched Google, AI Overview "water wipes brands": 1. WaterWipes, 2. Huggies, 3. Pampers - Searched Google, AI Overview "best water wipes": 1. WaterWipes, 2. Huggies Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Huggies vs WaterWipes: compare search popularity](/demand/nz/compare/huggies-vs-waterwipes): 69.9% against 18.2% Share of Search. - [Huggies vs Pampers: compare search popularity](/demand/nz/compare/huggies-vs-pampers): 69.9% against 9.5% Share of Search. - [Huggies vs Curash: compare search popularity](/demand/nz/compare/curash-vs-huggies): 69.9% against 2.5% Share of Search. - [WaterWipes vs Pampers: compare search popularity](/demand/nz/compare/pampers-vs-waterwipes): 18.2% against 9.5% Share of Search. - [WaterWipes vs Curash: compare search popularity](/demand/nz/compare/curash-vs-waterwipes): 18.2% against 2.5% Share of Search. - [Pampers vs Curash: compare search popularity](/demand/nz/compare/curash-vs-pampers): 9.5% against 2.5% Share of Search. ## How did search popularity change for New Zealand water wipes brands in October 2026? - In October 2026, WaterWipes gained share of searches among water wipes brands in New Zealand, from 12.2% to 18.2%. - In October 2026, Huggies lost share of searches among water wipes brands in New Zealand, from 73.2% to 69.9%. - In October 2026, Pampers lost share of searches among water wipes brands in New Zealand, from 12.1% to 9.5%. - Estimated monthly branded searches for Curash in New Zealand rose 188.9% over 12 measured months, from 90 to 260 in October 2026. ## Which water wipes brands do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Huggies | 69.9% | 7.3K | +21.7% | Huggies | | 2 | WaterWipes | 18.2% | 1.9K | +90.0% | WaterWipes | | 3 | Pampers | 9.5% | 990 | 0.0% | Procter & Gamble | | 4 | Curash | 2.5% | 260 | +23.8% | Curash | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Huggies | 3.8K | 64.7% | 1 | | Nov 2025 | Pampers | 1.1K | 18.7% | 2 | | Nov 2025 | WaterWipes | 880 | 15% | 3 | | Nov 2025 | Curash | 90 | 1.5% | 4 | | Dec 2025 | Huggies | 3.5K | 62.8% | 1 | | Dec 2025 | Pampers | 1.1K | 20.1% | 2 | | Dec 2025 | WaterWipes | 880 | 15.8% | 3 | | Dec 2025 | Curash | 70 | 1.3% | 4 | | Jan 2026 | Huggies | 4.3K | 68.6% | 1 | | Jan 2026 | Pampers | 980 | 15.6% | 2 | | Jan 2026 | WaterWipes | 880 | 14% | 3 | | Jan 2026 | Curash | 110 | 1.8% | 4 | | Feb 2026 | Huggies | 3.5K | 63.3% | 1 | | Feb 2026 | Pampers | 1.1K | 19.2% | 2 | | Feb 2026 | WaterWipes | 880 | 15.9% | 3 | | Feb 2026 | Curash | 90 | 1.6% | 4 | | Mar 2026 | Huggies | 4.3K | 66.8% | 1 | | Mar 2026 | Pampers | 1.2K | 18.5% | 2 | | Mar 2026 | WaterWipes | 880 | 13.7% | 3 | | Mar 2026 | Curash | 70 | 1.1% | 4 | | Apr 2026 | Huggies | 3.5K | 62.4% | 1 | | Apr 2026 | Pampers | 1.1K | 19.4% | 2 | | Apr 2026 | WaterWipes | 880 | 15.7% | 3 | | Apr 2026 | Curash | 140 | 2.5% | 4 | | May 2026 | Huggies | 4K | 63.3% | 1 | | May 2026 | Pampers | 1.3K | 21% | 2 | | May 2026 | WaterWipes | 880 | 13.9% | 3 | | May 2026 | Curash | 110 | 1.7% | 4 | | Jun 2026 | Huggies | 4.3K | 67.8% | 1 | | Jun 2026 | Pampers | 1K | 16.1% | 2 | | Jun 2026 | WaterWipes | 880 | 13.9% | 3 | | Jun 2026 | Curash | 140 | 2.2% | 4 | | Jul 2026 | Huggies | 5.5K | 68% | 1 | | Jul 2026 | WaterWipes | 1.3K | 16.1% | 2 | | Jul 2026 | Pampers | 1.1K | 13.8% | 3 | | Jul 2026 | Curash | 170 | 2.1% | 4 | | Aug 2026 | Huggies | 6K | 73.5% | 1 | | Aug 2026 | Pampers | 1K | 12.5% | 2 | | Aug 2026 | WaterWipes | 1K | 12.3% | 3 | | Aug 2026 | Curash | 140 | 1.7% | 4 | | Sep 2026 | Huggies | 6K | 73.2% | 1 | | Sep 2026 | WaterWipes | 1K | 12.2% | 2 | | Sep 2026 | Pampers | 990 | 12.1% | 3 | | Sep 2026 | Curash | 210 | 2.6% | 4 | | Oct 2026 | Huggies | 7.3K | 69.9% | 1 | | Oct 2026 | WaterWipes | 1.9K | 18.2% | 2 | | Oct 2026 | Pampers | 990 | 9.5% | 3 | | Oct 2026 | Curash | 260 | 2.5% | 4 | ## How are branded searches counted for water wipes brands? - **Curash**: Measured on the search term “curash water wipes”. - **Huggies**: Measured on the search terms “huggies” and “huggies wipes”, summed into one figure. - **Pampers**: Measured on the search terms “pampers”, “pampers diapers”, “pampers sensitive wipes”, “pampers swaddlers diapers” and “pampers swaddlers newborn”, summed into one figure. - **WaterWipes**: Measured on the search term “waterwipes”. - [Curash](/demand/nz/brands/curash) - [Huggies](/demand/nz/brands/huggies) - [Pampers](/demand/nz/brands/pampers) - [WaterWipes](/demand/nz/brands/waterwipes) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among water wipes brands in New Zealand? In October 2026, Huggies was the most searched among water wipes brands in New Zealand, with an estimated 7.3K branded searches, 69.9% of all searches for the four tracked by the Brandwave Brand Demand Index. ## Cite this page Brandwave. "Water wipes brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-water-wipes-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-water-wipes-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.