---
title: "Water pumps in New Zealand: Which are searched most?"
description: "Compare the water pump brands New Zealanders buy. Share of Search among Grundfos, Davey, DAB, Lowara and Pedrollo, the water pumps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-water-pumps"
publisher: "Brandwave"
---

# Water pumps in New Zealand: Which are searched most?

Compare the water pump brands New Zealanders buy. Share of Search among Grundfos, Davey, DAB, Lowara and Pedrollo, the water pumps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Water pumps
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Grundfos, 57.8%

## Which brand is most popular in search among water pumps in New Zealand?

- In September 2026, Grundfos was the most searched among water pumps in New Zealand, with an estimated 480 branded searches, 57.8% of all searches for the five we track.
- Davey is in 2nd place, 32.5 percentage points behind at 25.3%.
- Across the 12 months ending September 2026, Grundfos’ share of searches among water pumps in New Zealand decreased from 60.2% to 57.8%.
- Across the 12 months ending September 2026, Davey’s share of searches among water pumps in New Zealand decreased from 26.5% to 25.3%.
- Across the 12 months ending September 2026, DAB’s share of searches among water pumps in New Zealand increased from 7.1% to 13.3%.
- Across the 12 months ending September 2026, Lowara’s share of searches among water pumps in New Zealand decreased from 4.1% to 2.4%.
- Across the 12 months ending September 2026, Pedrollo’s share of searches among water pumps in New Zealand decreased from 2% to 1.2%.
- Across the 12 months ending September 2026, Grundfos’ share of searches among water pumps in New Zealand peaked at 67.8% in July 2026 and was lowest at 49.2% in December 2025.
- Across the 12 months ending September 2026, Davey’s share of searches among water pumps in New Zealand peaked at 32.3% in December 2025 and was lowest at 16.1% in July 2026.
- Across the 12 months ending September 2026, Lowara’s share of searches among water pumps in New Zealand peaked at 4.8% in April 2026 and was lowest at 2.4% in September 2026.
- Across the 12 months ending September 2026, Pedrollo’s share of searches among water pumps in New Zealand peaked at 3.2% in February 2026 and was lowest at 1.1% in June 2026.

## Top water pumps in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Grundfos was mentioned most often, in four of the five answers. Davey was recommended most often, coming first in two out of three answers that gave a list. Grundfos was second, and DAB was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Davey | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Grundfos | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| DAB | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Lowara | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Pedrollo | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about water pumps

- Asked ChatGPT "Which water pump brand should I buy in New Zealand?": 1. Davey, 2. Grundfos, 3. DAB, 4. Lowara
- Asked ChatGPT "What are the best water pump brands in New Zealand?": 1. Davey, 2. Grundfos, 3. DAB, 4. Lowara, 5. Pedrollo
- Asked ChatGPT "What's the best water pump brand in New Zealand for reliable water pressure?": 1. Grundfos, 2. Davey, 3. DAB
- Searched Google, AI Overview "house water pump nz": 1. Grundfos
- Searched Google, AI Overview "water pump for farm": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Grundfos vs Davey: compare search popularity](/demand/nz/compare/davey-vs-grundfos): 57.8% against 25.3% Share of Search.
- [Grundfos vs DAB: compare search popularity](/demand/nz/compare/dab-vs-grundfos): 57.8% against 13.3% Share of Search.
- [Grundfos vs Lowara: compare search popularity](/demand/nz/compare/grundfos-vs-lowara): 57.8% against 2.4% Share of Search.
- [Davey vs DAB: compare search popularity](/demand/nz/compare/dab-vs-davey): 25.3% against 13.3% Share of Search.
- [Davey vs Lowara: compare search popularity](/demand/nz/compare/davey-vs-lowara): 25.3% against 2.4% Share of Search.
- [DAB vs Lowara: compare search popularity](/demand/nz/compare/dab-vs-lowara): 13.3% against 2.4% Share of Search.

## How did search popularity change for New Zealand water pumps in September 2026?

- In September 2026, DAB gained share of searches among water pumps in New Zealand, from 9.7% to 13.3%.
- In September 2026, Davey gained share of searches among water pumps in New Zealand, from 22.6% to 25.3%.
- In September 2026, Grundfos lost share of searches among water pumps in New Zealand, from 63.4% to 57.8%.
- In September 2026, Lowara lost share of searches among water pumps in New Zealand, from 3.2% to 2.4%.
- Estimated monthly branded searches for Pedrollo in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Grundfos | 57.8% | 480 | -18.6% | Grundfos |
| 2 | Davey | 25.3% | 210 | 0.0% | Davey |
| 3 | DAB | 13.3% | 110 | +22.2% | DAB |
| 4 | Lowara | 2.4% | 20 | -33.3% | Lowara |
| 5 | Pedrollo | 1.2% | 10 | 0.0% | Pedrollo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Grundfos | 590 | 60.2% | 1 |
| Oct 2025 | Davey | 260 | 26.5% | 2 |
| Oct 2025 | DAB | 70 | 7.1% | 3 |
| Oct 2025 | Lowara | 40 | 4.1% | 4 |
| Oct 2025 | Pedrollo | 20 | 2% | 5 |
| Nov 2025 | Grundfos | 480 | 53.9% | 1 |
| Nov 2025 | Davey | 260 | 29.2% | 2 |
| Nov 2025 | DAB | 90 | 10.1% | 3 |
| Nov 2025 | Lowara | 40 | 4.5% | 4 |
| Nov 2025 | Pedrollo | 20 | 2.2% | 5 |
| Dec 2025 | Grundfos | 320 | 49.2% | 1 |
| Dec 2025 | Davey | 210 | 32.3% | 2 |
| Dec 2025 | DAB | 70 | 10.8% | 3 |
| Dec 2025 | Lowara | 30 | 4.6% | 4 |
| Dec 2025 | Pedrollo | 20 | 3.1% | 5 |
| Jan 2026 | Grundfos | 590 | 59% | 1 |
| Jan 2026 | Davey | 260 | 26% | 2 |
| Jan 2026 | DAB | 90 | 9% | 3 |
| Jan 2026 | Lowara | 40 | 4% | 4 |
| Jan 2026 | Pedrollo | 20 | 2% | 5 |
| Feb 2026 | Grundfos | 590 | 63.4% | 1 |
| Feb 2026 | Davey | 210 | 22.6% | 2 |
| Feb 2026 | DAB | 70 | 7.5% | 3 |
| Feb 2026 | Lowara | 30 | 3.2% | 4 |
| Feb 2026 | Pedrollo | 30 | 3.2% | 5 |
| Mar 2026 | Grundfos | 720 | 66.7% | 1 |
| Mar 2026 | Davey | 210 | 19.4% | 2 |
| Mar 2026 | DAB | 90 | 8.3% | 3 |
| Mar 2026 | Lowara | 40 | 3.7% | 4 |
| Mar 2026 | Pedrollo | 20 | 1.9% | 5 |
| Apr 2026 | Grundfos | 480 | 57.8% | 1 |
| Apr 2026 | Davey | 210 | 25.3% | 2 |
| Apr 2026 | DAB | 90 | 10.8% | 3 |
| Apr 2026 | Lowara | 40 | 4.8% | 4 |
| Apr 2026 | Pedrollo | 10 | 1.2% | 5 |
| May 2026 | Grundfos | 480 | 57.8% | 1 |
| May 2026 | Davey | 210 | 25.3% | 2 |
| May 2026 | DAB | 90 | 10.8% | 3 |
| May 2026 | Lowara | 30 | 3.6% | 4 |
| May 2026 | Pedrollo | 20 | 2.4% | 5 |
| Jun 2026 | Grundfos | 590 | 62.1% | 1 |
| Jun 2026 | Davey | 210 | 22.1% | 2 |
| Jun 2026 | DAB | 110 | 11.6% | 3 |
| Jun 2026 | Lowara | 30 | 3.2% | 4 |
| Jun 2026 | Pedrollo | 10 | 1.1% | 5 |
| Jul 2026 | Grundfos | 590 | 67.8% | 1 |
| Jul 2026 | Davey | 140 | 16.1% | 2 |
| Jul 2026 | DAB | 90 | 10.3% | 3 |
| Jul 2026 | Lowara | 40 | 4.6% | 4 |
| Jul 2026 | Pedrollo | 10 | 1.1% | 5 |
| Aug 2026 | Grundfos | 590 | 63.4% | 1 |
| Aug 2026 | Davey | 210 | 22.6% | 2 |
| Aug 2026 | DAB | 90 | 9.7% | 3 |
| Aug 2026 | Lowara | 30 | 3.2% | 4 |
| Aug 2026 | Pedrollo | 10 | 1.1% | 5 |
| Sep 2026 | Grundfos | 480 | 57.8% | 1 |
| Sep 2026 | Davey | 210 | 25.3% | 2 |
| Sep 2026 | DAB | 110 | 13.3% | 3 |
| Sep 2026 | Lowara | 20 | 2.4% | 4 |
| Sep 2026 | Pedrollo | 10 | 1.2% | 5 |

## What is being compared

- **DAB**: Measured on the search term “dab pumps”.
- **Davey**: Measured on the search term “davey pumps”.
- **Grundfos**: Measured on the search term “grundfos”.
- **Lowara**: Measured on the search term “lowara”.
- **Pedrollo**: Measured on the search term “pedrollo”.

- [DAB](/demand/nz/brands/dab)
- [Davey](/demand/nz/brands/davey)
- [Grundfos](/demand/nz/brands/grundfos)
- [Lowara](/demand/nz/brands/lowara)
- [Pedrollo](/demand/nz/brands/pedrollo)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among water pumps in New Zealand?

In September 2026, Grundfos was the most searched among water pumps in New Zealand, with an estimated 480 branded searches, 57.8% of all searches for the five we track.

## Cite this page

Brandwave. "Water pumps in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-water-pumps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-water-pumps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.