---
title: "Watch brands in New Zealand: Which brands are most popular in search?"
description: "Compare the watch brands New Zealanders shop for. Share of Search among Casio, Seiko, Rolex, Tissot, Citizen, TAG Heuer, Omega and Fossil, the watch brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-watch-brands"
publisher: "Brandwave"
---

# Watch brands in New Zealand: Which brands are most popular in search?

Compare the watch brands New Zealanders shop for. Share of Search among Casio, Seiko, Rolex, Tissot, Citizen, TAG Heuer, Omega and Fossil, the watch brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Watch brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Casio, 28.4%

## Which brand is most popular in search among watch brands in New Zealand?

- In August 2026, Casio was the most searched among watch brands in New Zealand, with an estimated 30.5K branded searches and 28.4% estimated Share of Search within this set.
- Seiko is in 2nd place, 5.6 percentage points behind at 22.8% Share of Search.
- Across the 11 months ending August 2026, Casio’s estimated Share of Search among watch brands in New Zealand decreased from 29.6% to 28.4%.
- Across the 11 months ending August 2026, Seiko’s estimated Share of Search among watch brands in New Zealand increased from 18.6% to 22.8%.
- Across the 11 months ending August 2026, Rolex’s estimated Share of Search among watch brands in New Zealand decreased from 24.7% to 21.8%.
- Across the 11 months ending August 2026, Tissot’s estimated Share of Search among watch brands in New Zealand increased from 8.4% to 9.5%.
- Across the 11 months ending August 2026, TAG Heuer’s estimated Share of Search among watch brands in New Zealand decreased from 6.8% to 5%.
- Across the 11 months ending August 2026, Omega’s estimated Share of Search among watch brands in New Zealand increased from 3.1% to 3.7%.
- Across the 11 months ending August 2026, Casio’s estimated Share of Search among watch brands in New Zealand peaked at 34.6% in November 2025 and was lowest at 26.5% in May 2026.
- Across the 11 months ending August 2026, Seiko’s estimated Share of Search among watch brands in New Zealand peaked at 22.8% in July 2026 and was lowest at 16.1% in November 2025.
- Across the 11 months ending August 2026, Rolex’s estimated Share of Search among watch brands in New Zealand peaked at 25.6% in January 2026 and was lowest at 20.8% in July 2026.
- Across the 11 months ending August 2026, Tissot’s estimated Share of Search among watch brands in New Zealand peaked at 11% in May 2026 and was lowest at 7.7% in February 2026.
- Across the 11 months ending August 2026, Citizen’s estimated Share of Search among watch brands in New Zealand peaked at 8% in May 2026 and was lowest at 6.3% in April 2026.
- Across the 11 months ending August 2026, Omega’s estimated Share of Search among watch brands in New Zealand peaked at 3.9% in July 2026 and was lowest at 2.8% in February 2026.
- Across the 11 months ending August 2026, Seiko rose from 3rd to 2nd among watch brands in New Zealand.
- Across the 11 months ending August 2026, Rolex fell from 2nd to 3rd among watch brands in New Zealand.
- Across the 11 months ending August 2026, Citizen rose from 6th to 5th among watch brands in New Zealand.
- Across the 11 months ending August 2026, TAG Heuer fell from 5th to 6th among watch brands in New Zealand.
- Across the 11 months ending August 2026, Fossil held steady: its estimated Share of Search among watch brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Casio vs Seiko: compare search popularity](/demand/nz/compare/casio-vs-seiko): 28.4% against 22.8% Share of Search.
- [Casio vs Rolex: compare search popularity](/demand/nz/compare/casio-vs-rolex): 28.4% against 21.8% Share of Search.
- [Casio vs Tissot: compare search popularity](/demand/nz/compare/casio-vs-tissot): 28.4% against 9.5% Share of Search.
- [Casio vs Citizen: compare search popularity](/demand/nz/compare/casio-vs-citizen): 28.4% against 6.8% Share of Search.
- [Seiko vs Rolex: compare search popularity](/demand/nz/compare/rolex-vs-seiko): 22.8% against 21.8% Share of Search.
- [Seiko vs Tissot: compare search popularity](/demand/nz/compare/seiko-vs-tissot): 22.8% against 9.5% Share of Search.
- [Seiko vs Citizen: compare search popularity](/demand/nz/compare/citizen-vs-seiko): 22.8% against 6.8% Share of Search.
- [Rolex vs Tissot: compare search popularity](/demand/nz/compare/rolex-vs-tissot): 21.8% against 9.5% Share of Search.
- [Rolex vs Citizen: compare search popularity](/demand/nz/compare/citizen-vs-rolex): 21.8% against 6.8% Share of Search.
- [Tissot vs Citizen: compare search popularity](/demand/nz/compare/citizen-vs-tissot): 9.5% against 6.8% Share of Search.

## How did search popularity change for New Zealand watch brands in August 2026?

- In August 2026, Casio gained estimated Share of Search among watch brands in New Zealand, from 27.3% to 28.4%.
- In August 2026, Rolex gained estimated Share of Search among watch brands in New Zealand, from 20.8% to 21.8%.
- In August 2026, Tissot lost estimated Share of Search among watch brands in New Zealand, from 10.5% to 9.5%.
- In August 2026, TAG Heuer lost estimated Share of Search among watch brands in New Zealand, from 5.6% to 5%.
- Estimated monthly branded searches for Seiko in New Zealand rose 45.8% over 11 measured months, from 16.8K to 24.5K in August 2026.
- Estimated monthly branded searches for Omega in New Zealand rose 42.3% over 11 measured months, from 2.8K to 4K in August 2026.
- Estimated monthly branded searches for Citizen in New Zealand rose 20.2% over 11 measured months, from 6.1K to 7.3K in August 2026.
- Estimated monthly branded searches for Fossil in New Zealand rose 11.4% over 11 measured months, from 1.9K to 2.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Casio | 28.4% | 30.5K | +18.0% | Casio |
| 2 | Seiko | 22.8% | 24.5K | +13.6% | Seiko |
| 3 | Rolex | 21.8% | 23.5K | +19.3% | Rolex |
| 4 | Tissot | 9.5% | 10.3K | +3.0% | Tissot |
| 5 | Citizen | 6.8% | 7.3K | +12.8% | Citizen |
| 6 | TAG Heuer | 5% | 5.4K | +2.7% | LVMH |
| 7 | Omega | 3.7% | 4K | +7.3% | Omega |
| 8 | Fossil | 2% | 2.1K | +2.4% | Fossil |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Casio | 26.7K | 29.6% | 1 |
| Oct 2025 | Rolex | 22.4K | 24.7% | 2 |
| Oct 2025 | Seiko | 16.8K | 18.6% | 3 |
| Oct 2025 | Tissot | 7.6K | 8.4% | 4 |
| Oct 2025 | TAG Heuer | 6.1K | 6.8% | 5 |
| Oct 2025 | Citizen | 6.1K | 6.7% | 6 |
| Oct 2025 | Omega | 2.8K | 3.1% | 7 |
| Oct 2025 | Fossil | 1.9K | 2.1% | 8 |
| Nov 2025 | Casio | 32.3K | 34.6% | 1 |
| Nov 2025 | Rolex | 20.2K | 21.7% | 2 |
| Nov 2025 | Seiko | 15K | 16.1% | 3 |
| Nov 2025 | Tissot | 8.6K | 9.2% | 4 |
| Nov 2025 | TAG Heuer | 6.2K | 6.6% | 5 |
| Nov 2025 | Citizen | 6.1K | 6.5% | 6 |
| Nov 2025 | Omega | 3K | 3.2% | 7 |
| Nov 2025 | Fossil | 1.9K | 2.1% | 8 |
| Dec 2025 | Casio | 31.6K | 31.6% | 1 |
| Dec 2025 | Rolex | 22.7K | 22.7% | 2 |
| Dec 2025 | Seiko | 18.1K | 18.1% | 3 |
| Dec 2025 | Tissot | 8.8K | 8.8% | 4 |
| Dec 2025 | Citizen | 6.5K | 6.4% | 5 |
| Dec 2025 | TAG Heuer | 6.1K | 6.1% | 6 |
| Dec 2025 | Omega | 3.9K | 3.9% | 7 |
| Dec 2025 | Fossil | 2.4K | 2.3% | 8 |
| Jan 2026 | Casio | 26K | 28.5% | 1 |
| Jan 2026 | Rolex | 23.4K | 25.6% | 2 |
| Jan 2026 | Seiko | 15.8K | 17.3% | 3 |
| Jan 2026 | Tissot | 8.2K | 9% | 4 |
| Jan 2026 | Citizen | 7K | 7.7% | 5 |
| Jan 2026 | TAG Heuer | 6K | 6.6% | 6 |
| Jan 2026 | Omega | 3.1K | 3.4% | 7 |
| Jan 2026 | Fossil | 1.8K | 1.9% | 8 |
| Feb 2026 | Casio | 26.4K | 31% | 1 |
| Feb 2026 | Rolex | 21.1K | 24.9% | 2 |
| Feb 2026 | Seiko | 15.8K | 18.5% | 3 |
| Feb 2026 | Tissot | 6.5K | 7.7% | 4 |
| Feb 2026 | Citizen | 6.2K | 7.3% | 5 |
| Feb 2026 | TAG Heuer | 4.9K | 5.7% | 6 |
| Feb 2026 | Omega | 2.4K | 2.8% | 7 |
| Feb 2026 | Fossil | 1.8K | 2.2% | 8 |
| Mar 2026 | Casio | 29.1K | 31.7% | 1 |
| Mar 2026 | Rolex | 23K | 25.1% | 2 |
| Mar 2026 | Seiko | 15.9K | 17.4% | 3 |
| Mar 2026 | Tissot | 7.5K | 8.1% | 4 |
| Mar 2026 | TAG Heuer | 6K | 6.5% | 5 |
| Mar 2026 | Citizen | 5.9K | 6.4% | 6 |
| Mar 2026 | Omega | 2.6K | 2.9% | 7 |
| Mar 2026 | Fossil | 1.7K | 1.8% | 8 |
| Apr 2026 | Casio | 26.8K | 29.8% | 1 |
| Apr 2026 | Rolex | 23K | 25.6% | 2 |
| Apr 2026 | Seiko | 16.1K | 18% | 3 |
| Apr 2026 | Tissot | 8K | 8.9% | 4 |
| Apr 2026 | Citizen | 5.7K | 6.3% | 5 |
| Apr 2026 | TAG Heuer | 5.2K | 5.7% | 6 |
| Apr 2026 | Omega | 3.2K | 3.6% | 7 |
| Apr 2026 | Fossil | 1.9K | 2.1% | 8 |
| May 2026 | Casio | 28.1K | 26.5% | 1 |
| May 2026 | Rolex | 24.3K | 23% | 2 |
| May 2026 | Seiko | 20.9K | 19.8% | 3 |
| May 2026 | Tissot | 11.6K | 11% | 4 |
| May 2026 | Citizen | 8.5K | 8% | 5 |
| May 2026 | TAG Heuer | 5.7K | 5.4% | 6 |
| May 2026 | Omega | 4K | 3.8% | 7 |
| May 2026 | Fossil | 2.6K | 2.5% | 8 |
| Jun 2026 | Casio | 29.7K | 28.8% | 1 |
| Jun 2026 | Rolex | 22.1K | 21.5% | 2 |
| Jun 2026 | Seiko | 21.8K | 21.1% | 3 |
| Jun 2026 | Tissot | 10.5K | 10.2% | 4 |
| Jun 2026 | Citizen | 6.7K | 6.5% | 5 |
| Jun 2026 | TAG Heuer | 5.9K | 5.7% | 6 |
| Jun 2026 | Omega | 3.7K | 3.6% | 7 |
| Jun 2026 | Fossil | 2.6K | 2.5% | 8 |
| Jul 2026 | Casio | 25.9K | 27.3% | 1 |
| Jul 2026 | Seiko | 21.6K | 22.8% | 2 |
| Jul 2026 | Rolex | 19.7K | 20.8% | 3 |
| Jul 2026 | Tissot | 10K | 10.5% | 4 |
| Jul 2026 | Citizen | 6.5K | 6.9% | 5 |
| Jul 2026 | TAG Heuer | 5.3K | 5.6% | 6 |
| Jul 2026 | Omega | 3.7K | 3.9% | 7 |
| Jul 2026 | Fossil | 2.1K | 2.2% | 8 |
| Aug 2026 | Casio | 30.5K | 28.4% | 1 |
| Aug 2026 | Seiko | 24.5K | 22.8% | 2 |
| Aug 2026 | Rolex | 23.5K | 21.8% | 3 |
| Aug 2026 | Tissot | 10.3K | 9.5% | 4 |
| Aug 2026 | Citizen | 7.3K | 6.8% | 5 |
| Aug 2026 | TAG Heuer | 5.4K | 5% | 6 |
| Aug 2026 | Omega | 4K | 3.7% | 7 |
| Aug 2026 | Fossil | 2.1K | 2% | 8 |
| Sep 2026 | Casio | — | — | — |
| Sep 2026 | Citizen | — | — | — |
| Sep 2026 | Fossil | — | — | — |
| Sep 2026 | Omega | — | — | — |
| Sep 2026 | Rolex | — | — | — |
| Sep 2026 | Seiko | — | — | — |
| Sep 2026 | TAG Heuer | — | — | — |
| Sep 2026 | Tissot | — | — | — |

## What is being compared

- **Casio**: Measured on the search terms “casio”, “casio 91w”, “casio com”, “casio digital watch”, “casio edifice”, “casio female watches”, “casio fx 82”, “casio fx 9860”, “casio g shock”, “casio golden watches”, “casio keyboard”, “casio near me”, “casio nz”, “casio online”, “casio silver watch”, “casio watch”, “casio watches for men”, “g shock”, “g shock watches” and “mens casio watch”, summed into one figure.
- **Citizen**: Measured on the search terms “citizen automatic watches”, “citizen dive watch”, “citizen eco drive watch”, “citizen eco drive watches ladies”, “citizen eco drive womens watch”, “citizen female watch”, “citizen gents watch”, “citizen gold watch”, “citizen nz”, “citizen quartz watch”, “citizen titanium watch”, “citizen watch”, “citizen watch sale”, “citizen watches for women”, “gold citizen watches for men” and “mens citizen eco drive watch”, summed into one figure.
- **Fossil**: Measured on the search terms “black fossil watch”, “fossil automatic watch”, “fossil couple watches”, “fossil female watches”, “fossil gold watch”, “fossil male watches”, “fossil nz”, “fossil raquel watch”, “fossil silver watch”, “fossil watch”, “fossil watch belt” and “fossil wrist watch for men”, summed into one figure.
- **Omega**: Measured on the search terms “mens omega watches”, “old omega watches”, “omega 007 watch”, “omega constellation watch”, “omega lunar watch”, “omega nz”, “omega seamaster watch”, “omega snoopy watch”, “omega speedmaster watch”, “omega watch”, “omega watch cost”, “omega watches for sale” and “omega watches women”, summed into one figure.
- **Rolex**: Measured on the search terms “rolex”, “rolex com”, “rolex cost”, “rolex datejust”, “rolex day date”, “rolex daytona”, “rolex explorer”, “rolex near me”, “rolex nz”, “rolex online”, “rolex oyster perpetual”, “rolex oyster perpetual datejust”, “rolex sa”, “rolex sub”, “rolex submariner watch”, “rolex watch men” and “womens rolex”, summed into one figure.
- **Seiko**: Measured on the search terms “grand seiko”, “mens watches seiko”, “seiko”, “seiko 5”, “seiko 5 gmt”, “seiko 5 sports”, “seiko 5 sports watch”, “seiko alpinist”, “seiko chrono”, “seiko female watch”, “seiko near me”, “seiko nz”, “seiko online”, “seiko presage”, “seiko prospex”, “seiko speedtimer”, “seiko watch” and “seikowatches com”, summed into one figure.
- **TAG Heuer**: Measured on the search terms “tag heuer aqua”, “tag heuer aquaracer 300m”, “tag heuer connected”, “tag heuer f1 watch”, “tag heuer formula 1 chrono”, “tag heuer formula 1 watch”, “tag heuer ladies watch”, “tag heuer monaco”, “tag heuer near me”, “tag heuer nz”, “tag heuer online”, “tag heuer watch”, “tag heuer watches for men”, “tagheuer”, “tagheuer com”, “tagheuer formula 1”, “tagheuer nz”, “tagheuer watch” and “tagheuer watches”, summed into one figure.
- **Tissot**: Measured on the search terms “pr100 tissot”, “prx tissot”, “seastar 1000 tissot”, “tissot”, “tissot ballade”, “tissot female watches”, “tissot gentleman”, “tissot gentleman powermatic 80”, “tissot gents watches”, “tissot near me”, “tissot nz”, “tissot online”, “tissot prx powermatic 80”, “tissot prx quartz”, “tissot prx watch”, “tissot seastar”, “tissot watch” and “tissotwatches com”, summed into one figure.

- [Casio](/demand/nz/brands/casio)
- [Citizen](/demand/nz/brands/citizen)
- [Fossil](/demand/nz/brands/fossil)
- [Omega](/demand/nz/brands/omega)
- [Rolex](/demand/nz/brands/rolex)
- [Seiko](/demand/nz/brands/seiko)
- [TAG Heuer](/demand/nz/brands/tag-heuer)
- [Tissot](/demand/nz/brands/tissot)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among watch brands in New Zealand?

In August 2026, Casio was the most searched among watch brands in New Zealand, with an estimated 30.5K branded searches and 28.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Watch brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-watch-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-watch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.