--- title: "Omo vs Persil: Which is searched more in New Zealand?" description: "Is Omo or Persil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing powder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-washing-powder-brands/compare/omo-vs-persil" publisher: "Brandwave" --- # Omo vs Persil: Which is searched more in New Zealand? Is Omo or Persil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing powder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Omo and Persil - **Competitive set**: Washing powder brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Omo Share of Search**: 2.1% - **Persil Share of Search**: 97.6% ## Is Omo or Persil more popular in search? - In September 2026, Persil had more branded searches than Omo among washing powder brands in New Zealand. Persil had about 3,290 branded searches, while Omo had 70. Persil made up 97.6% of all washing powder brand searches we track, and Omo accounted for 2.1%. - Persil was ahead of Omo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Omo’s share of searches among washing powder brands in New Zealand moved from 3.9% to 2.1%, and its estimated monthly branded searches moved from 110 to 70. - Across the 12 months ending September 2026, Persil’s share of searches among washing powder brands in New Zealand moved from 95.7% to 97.6%, and its estimated monthly branded searches moved from 2.7K to 3.3K. ## Top washing powder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Persil appeared in all five answers. Omo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Persil | 3 of 3 | 2 of 2 | 5 of 5 | | Omo | 0 of 3 | 1 of 2 | 1 of 5 | | Fairy | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing powder brands - Asked ChatGPT "Which washing powder brand should I buy in New Zealand?": 1. Persil - Asked ChatGPT "What are the best washing powder brands in New Zealand?": 1. Persil - Asked ChatGPT "What's the best washing powder brand in New Zealand for clean clothes?": 1. Persil - Searched Google, AI Overview "washing powder nz": 1. Persil, 2. Omo - Searched Google, AI Overview "laundry powder": 1. Persil Not named in any answer: Fairy. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand washing powder brands in September 2026? - In September 2026, Persil gained share of searches among washing powder brands in New Zealand, from 96% to 97.6%. - In September 2026, Omo lost share of searches among washing powder brands in New Zealand, from 3.7% to 2.1%. ## Month by month | Month | Omo estimated searches | Omo Share of Search | Omo rank | Persil estimated searches | Persil Share of Search | Persil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 3.9% | 2 | 2.7K | 95.7% | 1 | | Nov 2025 | 70 | 2.6% | 2 | 2.6K | 97.1% | 1 | | Dec 2025 | 70 | 2.9% | 2 | 2.3K | 96.7% | 1 | | Jan 2026 | 140 | 4.5% | 2 | 2.9K | 95.1% | 1 | | Feb 2026 | 70 | 2.9% | 2 | 2.3K | 96.7% | 1 | | Mar 2026 | 70 | 2.3% | 2 | 2.9K | 97.3% | 1 | | Apr 2026 | 90 | 3.3% | 2 | 2.6K | 96.4% | 1 | | May 2026 | 90 | 3% | 2 | 2.9K | 96.7% | 1 | | Jun 2026 | 90 | 3% | 2 | 3K | 96.7% | 1 | | Jul 2026 | 90 | 2.7% | 2 | 3.3K | 97% | 1 | | Aug 2026 | 140 | 3.7% | 2 | 3.6K | 96% | 1 | | Sep 2026 | 70 | 2.1% | 2 | 3.3K | 97.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Omo’s and Persil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Omo**: Measured on the search term “omo washing powder”. - **Persil**: Measured on the search terms “persil”, “persil expert” and “persil ultimate”, summed into one figure. - [Omo profile](/demand/nz/brands/omo) - [Persil profile](/demand/nz/brands/persil) - [All washing powder brands in New Zealand](/demand/nz/categories/nz-washing-powder-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Omo or Persil more popular in search? In September 2026, Persil had more branded searches than Omo among washing powder brands in New Zealand. Persil had about 3,290 branded searches, while Omo had 70. Persil made up 97.6% of all washing powder brand searches we track, and Omo accounted for 2.1%. ## Cite this page Brandwave. "Omo vs Persil: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-washing-powder-brands/compare/omo-vs-persil This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-washing-powder-brands/compare/omo-vs-persil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.