---
title: "Washing machine brands in New Zealand: Which brands are most popular in search?"
description: "Compare the washing machine and dryer brands New Zealand households buy. Share of Search among Fisher & Paykel, Samsung, Haier, Bosch, LG and Electrolux, the washing machine brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-washing-machine-brands"
publisher: "Brandwave"
---

# Washing machine brands in New Zealand: Which brands are most popular in search?

Compare the washing machine and dryer brands New Zealand households buy. Share of Search among Fisher & Paykel, Samsung, Haier, Bosch, LG and Electrolux, the washing machine brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Washing machine brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fisher & Paykel, 43.1%

## Which brand is most popular in search among washing machine brands in New Zealand?

- In August 2026, Fisher & Paykel was the most searched among washing machine brands in New Zealand, with an estimated 51.5K branded searches and 43.1% estimated Share of Search within this set.
- Samsung is in 2nd place, 25.3 percentage points behind at 17.7% Share of Search.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among washing machine brands in New Zealand decreased from 44.5% to 43.1%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among washing machine brands in New Zealand increased from 16.4% to 17.7%.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among washing machine brands in New Zealand decreased from 13.1% to 12.2%.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among washing machine brands in New Zealand increased from 9% to 10.7%.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among washing machine brands in New Zealand peaked at 46% in November 2025 and was lowest at 42.6% in April 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among washing machine brands in New Zealand peaked at 18.4% in December 2025 and was lowest at 15.8% in March 2026.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among washing machine brands in New Zealand peaked at 13.1% in January 2026 and was lowest at 11.2% in June 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among washing machine brands in New Zealand peaked at 11.9% in July 2026 and was lowest at 10.2% in November 2025.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among washing machine brands in New Zealand peaked at 12.8% in March 2026 and was lowest at 8.7% in November 2025.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among washing machine brands in New Zealand peaked at 6.4% in December 2025 and was lowest at 5.2% in May 2026.
- Across the 11 months ending August 2026, Bosch and Electrolux held steady: their estimated Share of Search among washing machine brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fisher & Paykel vs Samsung: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-samsung): 43.1% against 17.7% Share of Search.
- [Fisher & Paykel vs Haier: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-haier): 43.1% against 12.2% Share of Search.
- [Fisher & Paykel vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-fisher-and-paykel): 43.1% against 10.8% Share of Search.
- [Fisher & Paykel vs LG: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-lg): 43.1% against 10.7% Share of Search.
- [Samsung vs Haier: compare search popularity](/demand/nz/compare/haier-vs-samsung): 17.7% against 12.2% Share of Search.
- [Samsung vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-samsung): 17.7% against 10.8% Share of Search.
- [Samsung vs LG: compare search popularity](/demand/nz/compare/lg-vs-samsung): 17.7% against 10.7% Share of Search.
- [Haier vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-haier): 12.2% against 10.8% Share of Search.
- [Haier vs LG: compare search popularity](/demand/nz/compare/haier-vs-lg): 12.2% against 10.7% Share of Search.
- [Bosch vs LG: compare search popularity](/demand/nz/compare/bosch-vs-lg): 10.8% against 10.7% Share of Search.

## How did search popularity change for New Zealand washing machine brands in August 2026?

- In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.
- In August 2026, Samsung gained estimated Share of Search among washing machine brands in New Zealand, from 16.4% to 17.7%.
- In August 2026, Bosch lost estimated Share of Search among washing machine brands in New Zealand, from 11.9% to 10.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among washing machine brands in New Zealand, from 44% to 43.1%.
- Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 43.1% | 51.5K | -8.9% | Fisher & Paykel |
| 2 | Samsung | 17.7% | 21.2K | +0.8% | Samsung |
| 3 | Haier | 12.2% | 14.5K | -2.2% | Haier |
| 4 | Bosch | 10.8% | 12.9K | -15.5% | Bosch |
| 5 | LG | 10.7% | 12.8K | -5.9% | LG |
| 6 | Electrolux | 5.6% | 6.7K | -8.3% | Electrolux Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 48K | 44.5% | 1 |
| Oct 2025 | Samsung | 17.8K | 16.4% | 2 |
| Oct 2025 | Haier | 14.1K | 13.1% | 3 |
| Oct 2025 | Bosch | 12.1K | 11.2% | 4 |
| Oct 2025 | LG | 9.7K | 9% | 5 |
| Oct 2025 | Electrolux | 6.2K | 5.7% | 6 |
| Nov 2025 | Fisher & Paykel | 54.9K | 46% | 1 |
| Nov 2025 | Samsung | 20.3K | 17% | 2 |
| Nov 2025 | Haier | 14.8K | 12.4% | 3 |
| Nov 2025 | Bosch | 12.1K | 10.2% | 4 |
| Nov 2025 | LG | 10.4K | 8.7% | 5 |
| Nov 2025 | Electrolux | 6.8K | 5.7% | 6 |
| Dec 2025 | Fisher & Paykel | 44.9K | 42.8% | 1 |
| Dec 2025 | Samsung | 19.3K | 18.4% | 2 |
| Dec 2025 | Haier | 13.4K | 12.8% | 3 |
| Dec 2025 | Bosch | 10.8K | 10.3% | 4 |
| Dec 2025 | LG | 9.8K | 9.3% | 5 |
| Dec 2025 | Electrolux | 6.7K | 6.4% | 6 |
| Jan 2026 | Fisher & Paykel | 47.8K | 43.2% | 1 |
| Jan 2026 | Samsung | 18.9K | 17.1% | 2 |
| Jan 2026 | Haier | 14.5K | 13.1% | 3 |
| Jan 2026 | Bosch | 11.6K | 10.5% | 4 |
| Jan 2026 | LG | 10.8K | 9.8% | 5 |
| Jan 2026 | Electrolux | 7K | 6.3% | 6 |
| Feb 2026 | Fisher & Paykel | 45.1K | 44.7% | 1 |
| Feb 2026 | Samsung | 16.3K | 16.1% | 2 |
| Feb 2026 | Haier | 12.4K | 12.3% | 3 |
| Feb 2026 | LG | 11K | 10.9% | 4 |
| Feb 2026 | Bosch | 10.7K | 10.6% | 5 |
| Feb 2026 | Electrolux | 5.5K | 5.5% | 6 |
| Mar 2026 | Fisher & Paykel | 51K | 44.3% | 1 |
| Mar 2026 | Samsung | 18.2K | 15.8% | 2 |
| Mar 2026 | LG | 14.8K | 12.8% | 3 |
| Mar 2026 | Haier | 12.9K | 11.2% | 4 |
| Mar 2026 | Bosch | 12.2K | 10.6% | 5 |
| Mar 2026 | Electrolux | 6K | 5.2% | 6 |
| Apr 2026 | Fisher & Paykel | 48.2K | 42.6% | 1 |
| Apr 2026 | Samsung | 19.6K | 17.3% | 2 |
| Apr 2026 | Haier | 14.2K | 12.6% | 3 |
| Apr 2026 | Bosch | 12.3K | 10.8% | 4 |
| Apr 2026 | LG | 12.3K | 10.8% | 5 |
| Apr 2026 | Electrolux | 6.6K | 5.9% | 6 |
| May 2026 | Fisher & Paykel | 56.4K | 44.5% | 1 |
| May 2026 | Samsung | 20.6K | 16.3% | 2 |
| May 2026 | Bosch | 14.9K | 11.7% | 3 |
| May 2026 | Haier | 14.4K | 11.4% | 4 |
| May 2026 | LG | 13.8K | 10.9% | 5 |
| May 2026 | Electrolux | 6.6K | 5.2% | 6 |
| Jun 2026 | Fisher & Paykel | 57.9K | 44.6% | 1 |
| Jun 2026 | Samsung | 22.1K | 17% | 2 |
| Jun 2026 | LG | 14.6K | 11.2% | 3 |
| Jun 2026 | Haier | 14.5K | 11.2% | 4 |
| Jun 2026 | Bosch | 13.8K | 10.7% | 5 |
| Jun 2026 | Electrolux | 6.8K | 5.2% | 6 |
| Jul 2026 | Fisher & Paykel | 56.5K | 44% | 1 |
| Jul 2026 | Samsung | 21K | 16.4% | 2 |
| Jul 2026 | Bosch | 15.3K | 11.9% | 3 |
| Jul 2026 | Haier | 14.9K | 11.6% | 4 |
| Jul 2026 | LG | 13.6K | 10.5% | 5 |
| Jul 2026 | Electrolux | 7.3K | 5.7% | 6 |
| Aug 2026 | Fisher & Paykel | 51.5K | 43.1% | 1 |
| Aug 2026 | Samsung | 21.2K | 17.7% | 2 |
| Aug 2026 | Haier | 14.5K | 12.2% | 3 |
| Aug 2026 | Bosch | 12.9K | 10.8% | 4 |
| Aug 2026 | LG | 12.8K | 10.7% | 5 |
| Aug 2026 | Electrolux | 6.7K | 5.6% | 6 |
| Sep 2026 | Bosch | — | — | — |
| Sep 2026 | Electrolux | — | — | — |
| Sep 2026 | Fisher & Paykel | — | — | — |
| Sep 2026 | Haier | — | — | — |
| Sep 2026 | LG | — | — | — |
| Sep 2026 | Samsung | — | — | — |

## What is being compared

- **Bosch**: Measured on the search terms “bosch 10kg washing machine”, “bosch 300 series washing machine”, “bosch 8kg washing machine”, “bosch 9kg washing machine”, “bosch avantixx washing machine”, “bosch classixx washing machine”, “bosch combination microwave oven”, “bosch cooktop”, “bosch dishdrawer”, “bosch dishwasher”, “bosch double oven”, “bosch dryer”, “bosch freestanding oven”, “bosch fridge”, “bosch inbuilt oven”, “bosch induction oven”, “bosch integrated dishwasher”, “bosch maxx classic washing machine”, “bosch maxx washing machine”, “bosch micro oven”, “bosch microwave oven integrated”, “bosch oven”, “bosch rangehood”, “bosch self cleaning oven”, “bosch series 2 washing machine”, “bosch series 4 oven”, “bosch series 4 washing machine”, “bosch series 4 washing machine 7kg”, “bosch series 6 oven”, “bosch series 6 washing machine”, “bosch series 8 oven”, “bosch series 8 washing machine”, “bosch top loader”, “bosch wall oven”, “bosch washing machine”, “bosch washing machine cleaning” and “bosch washing machine e18”, summed into one figure.
- **Electrolux**: Measured on the search terms “8kg electrolux washing machine”, “double electrolux oven”, “e40 electrolux washing machine”, “electrolux”, “electrolux 9kg washing machine”, “electrolux appliances”, “electrolux co nz”, “electrolux cooktop”, “electrolux dishwasher”, “electrolux dryer”, “electrolux ergorapido”, “electrolux ewf12753”, “electrolux fridge”, “electrolux induction”, “electrolux micro oven”, “electrolux nz”, “electrolux online”, “electrolux oven”, “electrolux powerforce”, “electrolux rangehood”, “electrolux robot vacuum”, “electrolux silent performer”, “electrolux stick vacuum”, “electrolux top loader”, “electrolux ultimate care 300”, “electrolux ultimate care 500”, “electrolux ultimate care 700”, “electrolux ultrasilencer”, “electrolux vacuum”, “electrolux wall oven”, “electrolux washing” and “s bag electrolux”, summed into one figure.
- **Fisher & Paykel**: Measured on the search terms “7kg fisher paykel washing machine”, “8kg fisher paykel washing machine”, “elba by fisher and paykel”, “elba fisher and paykel fridge”, “fisher & paykel”, “fisher & paykel bar fridge”, “fisher & paykel dishwasher”, “fisher & paykel double dishdrawer”, “fisher & paykel dryer”, “fisher & paykel ecosmart washing machine”, “fisher & paykel elba washing machine”, “fisher & paykel french door fridge”, “fisher & paykel french door fridge freezer”, “fisher & paykel fridge”, “fisher & paykel fridge freezer”, “fisher & paykel induction cooktop”, “fisher & paykel integrated dishwasher”, “fisher & paykel near me”, “fisher & paykel nz”, “fisher & paykel online”, “fisher & paykel oven”, “fisher & paykel quicksmart washing machine”, “fisher & paykel rangehood”, “fisher & paykel side by side fridge freezer”, “fisher & paykel single dishdrawer”, “fisher & paykel stainless steel fridge”, “fisher & paykel top loader”, “fisher & paykel top loader washing machine”, “fisher & paykel washing machine”, “fisher & paykel washsmart top loader”, “fisher and paykel”, “fisher and paykel appliance”, “fisher and paykel cooktops”, “fisher and paykel dishwasher”, “fisher and paykel dryer”, “fisher and paykel filters”, “fisher and paykel freestanding ovens”, “fisher and paykel fridge double door”, “fisher and paykel head office”, “fisher and paykel servicing”, “fisher and paykel wall ovens”, “fisher and paykel washing machine”, “fisher and paykel washing machine cleaner”, “fisher paykel”, “fisher paykel dish drawer”, “fisher paykel dishdrawer”, “fisher paykel dishwasher”, “fisher paykel dryer”, “fisher paykel fridge”, “fisher paykel fridge freezer”, “fisher paykel oven”, “fisher paykel washing machine”, “fisherpaykel”, “fisherpaykel com”, “fisherpaykel dishwasher”, “fisherpaykel dryer”, “fisherpaykel fridge”, “fisherpaykel nz”, “fisherpaykel oven”, “fisherpaykel washing machine”, “top loader fisher and paykel washing machine” and “white fisher paykel fridge”, summed into one figure.
- **Haier**: Measured on the search terms “7kg haier washing machine”, “french door haier fridge”, “haier”, “haier 10kg washing machine”, “haier 12 kg washing machine”, “haier 230l bottom mount fridge freezer”, “haier 230l fridge freezer”, “haier 6kg dryer”, “haier 6kg washing machine”, “haier 8kg washing machine”, “haier 9kg washing machine”, “haier ac”, “haier appliances”, “haier bar fridge”, “haier beverage fridge”, “haier co nz”, “haier cooktop”, “haier dishwasher”, “haier dryer”, “haier freezer”, “haier french door fridge freezer”, “haier fridge”, “haier fridge freezer”, “haier hwt60fvw2”, “haier induction cooktop”, “haier integrated dishwasher”, “haier near me”, “haier nz”, “haier online”, “haier oven”, “haier quad door fridge freezer”, “haier refrigerator”, “haier small fridge”, “haier top loader”, “haier top loader washing machine”, “haier two door fridge”, “haier upright freezer”, “haier wash machine”, “haier washer dryer”, “haier washing machine hwt60fvw2”, “haier wine fridge” and “top load haier washing machine”, summed into one figure.
- **LG**: Measured on the search terms “lg 10kg washing machine”, “lg 24 inch monitor”, “lg 32 inch monitor”, “lg 34 inch ultrawide monitor”, “lg 4k monitor”, “lg 5k monitor”, “lg 7 5 kg washing machine”, “lg curved monitor”, “lg direct drive washing machine”, “lg dishwasher”, “lg dryer”, “lg dryer washer”, “lg french door fridge”, “lg fridge”, “lg fridge freezer”, “lg gaming monitor”, “lg inverter direct drive washing machine”, “lg monitor”, “lg monitor 27 inch”, “lg oled monitor”, “lg oled tv”, “lg oven”, “lg stackable washer dryer”, “lg thinq washing machine”, “lg top load washing machine”, “lg top loader”, “lg tv”, “lg ultrafine monitor”, “lg ultragear”, “lg ultragear 27”, “lg ultragear gaming monitor”, “lg ultragear monitor”, “lg ultrawide monitor”, “lg washing dryer combo”, “lg washing machine”, “lg washing machine 7kg”, “lg washing machine 8kg”, “lg washing machine 9 kg” and “lg washing machine repairing”, summed into one figure.
- **Samsung**: Measured on the search terms “8kg samsung washing machine”, “monitor samsung gaming”, “samsung 11kg washing machine”, “samsung 12kg washing machine”, “samsung 27 curved monitor”, “samsung 27 inch monitor”, “samsung 4k monitor”, “samsung 9kg washing machine”, “samsung curved monitor”, “samsung digital inverter washing machine”, “samsung dishdrawer”, “samsung dishwasher”, “samsung dryer”, “samsung french door fridge”, “samsung fridge”, “samsung fridge freezer”, “samsung integrated dishwasher”, “samsung monitor”, “samsung odyssey”, “samsung odyssey g3”, “samsung odyssey g5”, “samsung odyssey g5 27”, “samsung odyssey g5 32”, “samsung odyssey g6”, “samsung odyssey g7”, “samsung odyssey g9”, “samsung oled tv”, “samsung oven”, “samsung top load washing machine”, “samsung top loader”, “samsung tv”, “samsung washer dryer”, “samsung washer dryer combo”, “samsung washing machine” and “samsung washing machine repairing”, summed into one figure.

- [Bosch](/demand/nz/brands/bosch)
- [Electrolux](/demand/nz/brands/electrolux)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [Haier](/demand/nz/brands/haier)
- [LG](/demand/nz/brands/lg)
- [Samsung](/demand/nz/brands/samsung)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among washing machine brands in New Zealand?

In August 2026, Fisher & Paykel was the most searched among washing machine brands in New Zealand, with an estimated 51.5K branded searches and 43.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Washing machine brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-washing-machine-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-washing-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.