--- title: "Fisher & Paykel vs Miele: Which is searched more in New Zealand?" description: "Is Fisher & Paykel or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washer and dryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-washer-and-dryer-brands/compare/fisher-and-paykel-vs-miele" publisher: "Brandwave" --- # Fisher & Paykel vs Miele: Which is searched more in New Zealand? Is Fisher & Paykel or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washer and dryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and Miele - **Competitive set**: Washer and dryer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher & Paykel Share of Search**: 78.1% - **Miele Share of Search**: 9.3% ## Is Fisher & Paykel or Miele more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Miele among washer and dryer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Miele had 2,400. Fisher & Paykel made up 78.1% of all washer and dryer brand searches we track, and Miele accounted for 9.3%. - Fisher & Paykel was ahead of Miele in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washer and dryer brands in New Zealand moved from 79% to 78.1%, and its estimated monthly branded searches moved from 20.7K to 20.1K. - Across the 12 months ending September 2026, Miele’s share of searches among washer and dryer brands in New Zealand moved from 9.1% to 9.3%, and its estimated monthly branded searches held steady at 2.4K. ## Top washer and dryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Miele was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fisher & Paykel was listed before Miele in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fisher & Paykel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Miele | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washer and dryer brands - Asked ChatGPT "Which washer and dryer brand should I buy in New Zealand?": 1. LG, 2. Bosch, 3. Fisher & Paykel, 4. Miele - Asked ChatGPT "What are the best washer and dryer brands in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Bosch, 4. Miele - Asked ChatGPT "What's the best washer and dryer brand in New Zealand for a laundry upgrade?": 1. Bosch, 2. LG, 3. Miele, 4. Fisher & Paykel - Searched Google, AI Overview "washer dryer nz": 1. Fisher & Paykel, 2. Bosch - Searched Google, AI Overview "combo washer dryer": 1. Fisher & Paykel, 2. Bosch Not named in any answer: Electrolux. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand washer and dryer brands in September 2026? - In September 2026, Miele gained share of searches among washer and dryer brands in New Zealand, from 7.9% to 9.3%. - In September 2026, Fisher & Paykel lost share of searches among washer and dryer brands in New Zealand, from 81.6% to 78.1%. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 79% | 1 | 2.4K | 9.1% | 3 | | Nov 2025 | 24.8K | 77.5% | 1 | 3.6K | 11.3% | 2 | | Dec 2025 | 20.2K | 77% | 1 | 2.4K | 9.2% | 3 | | Jan 2026 | 20.1K | 76.9% | 1 | 2.4K | 9.2% | 3 | | Feb 2026 | 20.2K | 78.4% | 1 | 2.4K | 9.3% | 3 | | Mar 2026 | 24.7K | 80.5% | 1 | 2.9K | 9.4% | 2 | | Apr 2026 | 20.7K | 77.8% | 1 | 2.4K | 9% | 3 | | May 2026 | 24.4K | 79.7% | 1 | 2.9K | 9.5% | 2 | | Jun 2026 | 24.4K | 78.7% | 1 | 2.9K | 9.3% | 3 | | Jul 2026 | 27.8K | 82.4% | 1 | 2.4K | 7.1% | 3 | | Aug 2026 | 24.8K | 81.6% | 1 | 2.4K | 7.9% | 3 | | Sep 2026 | 20.1K | 78.1% | 1 | 2.4K | 9.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - **Miele**: Measured on the search term “miele”. - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [Miele profile](/demand/nz/brands/miele) - [All washer and dryer brands in New Zealand](/demand/nz/categories/nz-washer-and-dryer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher & Paykel or Miele more popular in search? In September 2026, Fisher & Paykel had more branded searches than Miele among washer and dryer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Miele had 2,400. Fisher & Paykel made up 78.1% of all washer and dryer brand searches we track, and Miele accounted for 9.3%. ## Cite this page Brandwave. "Fisher & Paykel vs Miele: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-washer-and-dryer-brands/compare/fisher-and-paykel-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-washer-and-dryer-brands/compare/fisher-and-paykel-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.