--- title: "Bosch vs Fisher & Paykel: Which is searched more in New Zealand?" description: "Is Bosch or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washer and dryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-washer-and-dryer-brands/compare/bosch-vs-fisher-and-paykel" publisher: "Brandwave" --- # Bosch vs Fisher & Paykel: Which is searched more in New Zealand? Is Bosch or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washer and dryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Fisher & Paykel - **Competitive set**: Washer and dryer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 0.82% - **Fisher & Paykel Share of Search**: 78.3% ## Is Bosch or Fisher & Paykel more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Bosch among washer and dryer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Bosch had 210. Fisher & Paykel made up 78.3% of all washer and dryer brand searches we track, and Bosch accounted for 0.82%. - Fisher & Paykel was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among washer and dryer brands in New Zealand moved from 0.65% to 0.82%, and its estimated monthly branded searches moved from 170 to 210. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washer and dryer brands in New Zealand moved from 79.1% to 78.3%, and its estimated monthly branded searches moved from 20.7K to 20.1K. ## Top washer and dryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Bosch and Fisher & Paykel showed up in all five answers. Bosch and Fisher & Paykel were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fisher & Paykel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Miele | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washer and dryer brands - Asked ChatGPT "Which washer and dryer brand should I buy in New Zealand?": 1. LG, 2. Bosch, 3. Fisher & Paykel, 4. Miele - Asked ChatGPT "What are the best washer and dryer brands in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Bosch, 4. Miele - Asked ChatGPT "What's the best washer and dryer brand in New Zealand for a laundry upgrade?": 1. Bosch, 2. LG, 3. Miele, 4. Fisher & Paykel - Searched Google, AI Overview "washer dryer nz": 1. Fisher & Paykel, 2. Bosch - Searched Google, AI Overview "combo washer dryer": 1. Fisher & Paykel, 2. Bosch Not named in any answer: Electrolux. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand washer and dryer brands in September 2026? - In September 2026, Fisher & Paykel lost share of searches among washer and dryer brands in New Zealand, from 81.7% to 78.3%. - Estimated monthly branded searches for Bosch in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.65% | 5 | 20.7K | 79.1% | 1 | | Nov 2025 | 210 | 0.66% | 5 | 24.8K | 77.7% | 1 | | Dec 2025 | 210 | 0.8% | 5 | 20.2K | 77.2% | 1 | | Jan 2026 | 140 | 0.54% | 5 | 20.1K | 77% | 1 | | Feb 2026 | 170 | 0.66% | 5 | 20.2K | 78.8% | 1 | | Mar 2026 | 210 | 0.68% | 5 | 24.7K | 80.7% | 1 | | Apr 2026 | 260 | 0.98% | 5 | 20.7K | 78% | 1 | | May 2026 | 260 | 0.85% | 5 | 24.4K | 79.9% | 1 | | Jun 2026 | 210 | 0.68% | 5 | 24.4K | 78.9% | 1 | | Jul 2026 | 210 | 0.62% | 5 | 27.8K | 82.6% | 1 | | Aug 2026 | 170 | 0.56% | 5 | 24.8K | 81.7% | 1 | | Sep 2026 | 210 | 0.82% | 5 | 20.1K | 78.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch washer and dryer”. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [All washer and dryer brands in New Zealand](/demand/nz/categories/nz-washer-and-dryer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Fisher & Paykel more popular in search? In September 2026, Fisher & Paykel had more branded searches than Bosch among washer and dryer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Bosch had 210. Fisher & Paykel made up 78.3% of all washer and dryer brand searches we track, and Bosch accounted for 0.82%. ## Cite this page Brandwave. "Bosch vs Fisher & Paykel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-washer-and-dryer-brands/compare/bosch-vs-fisher-and-paykel This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-washer-and-dryer-brands/compare/bosch-vs-fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.