---
title: "Washer and dryer brands in New Zealand: Which are searched most?"
description: "Compare the washer and dryer brands people buy. Share of Search among Fisher & Paykel, Electrolux, Miele, LG and Bosch, the washer and dryer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-washer-and-dryer-brands"
publisher: "Brandwave"
---

# Washer and dryer brands in New Zealand: Which are searched most?

Compare the washer and dryer brands people buy. Share of Search among Fisher & Paykel, Electrolux, Miele, LG and Bosch, the washer and dryer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Washer and dryer brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher & Paykel, 78.3%

## Which brand is most popular in search among washer and dryer brands in New Zealand?

- In September 2026, Fisher & Paykel was the most searched among washer and dryer brands in New Zealand, with an estimated 20.1K branded searches, 78.3% of all searches for the five we track.
- Electrolux is in 2nd place, 67.8 percentage points behind at 10.5%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washer and dryer brands in New Zealand decreased from 79.1% to 78.3%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washer and dryer brands in New Zealand peaked at 82.6% in July 2026 and was lowest at 77% in January 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among washer and dryer brands in New Zealand peaked at 12.2% in January 2026 and was lowest at 8.2% in March 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among washer and dryer brands in New Zealand peaked at 11.3% in November 2025 and was lowest at 7.1% in July 2026.
- Across the 12 months ending September 2026, Electrolux, Miele, LG and Bosch held steady: their share of searches among washer and dryer brands in New Zealand each moved less than 0.5 percentage points.

## Top washer and dryer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fisher & Paykel and Bosch appeared every time. Fisher & Paykel and Bosch tied as the most recommended. LG was third. Electrolux, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fisher & Paykel | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| LG | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Miele | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about washer and dryer brands

- Asked ChatGPT "Which washer and dryer brand should I buy in New Zealand?": 1. LG, 2. Bosch, 3. Fisher & Paykel, 4. Miele
- Asked ChatGPT "What are the best washer and dryer brands in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Bosch, 4. Miele
- Asked ChatGPT "What's the best washer and dryer brand in New Zealand for a laundry upgrade?": 1. Bosch, 2. LG, 3. Miele, 4. Fisher & Paykel
- Searched Google, AI Overview "washer dryer nz": 1. Fisher & Paykel, 2. Bosch
- Searched Google, AI Overview "combo washer dryer": 1. Fisher & Paykel, 2. Bosch

Not named in any answer: Electrolux.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fisher & Paykel vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-fisher-and-paykel): 78.3% against 10.5% Share of Search.
- [Fisher & Paykel vs Miele: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-miele): 78.3% against 9.3% Share of Search.
- [Electrolux vs Miele: compare search popularity](/demand/nz/compare/electrolux-vs-miele): 10.5% against 9.3% Share of Search.

## How did search popularity change for New Zealand washer and dryer brands in September 2026?

- In September 2026, Electrolux gained share of searches among washer and dryer brands in New Zealand, from 8.7% to 10.5%.
- In September 2026, Miele gained share of searches among washer and dryer brands in New Zealand, from 7.9% to 9.3%.
- In September 2026, Fisher & Paykel lost share of searches among washer and dryer brands in New Zealand, from 81.7% to 78.3%.
- Estimated monthly branded searches for Bosch in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 78.3% | 20.1K | -18.8% | Fisher & Paykel |
| 2 | Electrolux | 10.5% | 2.7K | +1.9% | Electrolux Group |
| 3 | Miele | 9.3% | 2.4K | 0.0% | Miele |
| 4 | LG | 1.1% | 280 | -15.2% | LG |
| 5 | Bosch | 0.82% | 210 | +23.5% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 20.7K | 79.1% | 1 |
| Oct 2025 | Electrolux | 2.6K | 10% | 2 |
| Oct 2025 | Miele | 2.4K | 9.2% | 3 |
| Oct 2025 | LG | 280 | 1.1% | 4 |
| Oct 2025 | Bosch | 170 | 0.65% | 5 |
| Nov 2025 | Fisher & Paykel | 24.8K | 77.7% | 1 |
| Nov 2025 | Miele | 3.6K | 11.3% | 2 |
| Nov 2025 | Electrolux | 2.9K | 9.2% | 3 |
| Nov 2025 | LG | 360 | 1.1% | 4 |
| Nov 2025 | Bosch | 210 | 0.66% | 5 |
| Dec 2025 | Fisher & Paykel | 20.2K | 77.2% | 1 |
| Dec 2025 | Electrolux | 3.1K | 11.7% | 2 |
| Dec 2025 | Miele | 2.4K | 9.2% | 3 |
| Dec 2025 | LG | 290 | 1.1% | 4 |
| Dec 2025 | Bosch | 210 | 0.8% | 5 |
| Jan 2026 | Fisher & Paykel | 20.1K | 77% | 1 |
| Jan 2026 | Electrolux | 3.2K | 12.2% | 2 |
| Jan 2026 | Miele | 2.4K | 9.2% | 3 |
| Jan 2026 | LG | 280 | 1.1% | 4 |
| Jan 2026 | Bosch | 140 | 0.54% | 5 |
| Feb 2026 | Fisher & Paykel | 20.2K | 78.8% | 1 |
| Feb 2026 | Electrolux | 2.6K | 10.3% | 2 |
| Feb 2026 | Miele | 2.4K | 9.4% | 3 |
| Feb 2026 | LG | 240 | 0.94% | 4 |
| Feb 2026 | Bosch | 170 | 0.66% | 5 |
| Mar 2026 | Fisher & Paykel | 24.7K | 80.7% | 1 |
| Mar 2026 | Miele | 2.9K | 9.5% | 2 |
| Mar 2026 | Electrolux | 2.5K | 8.2% | 3 |
| Mar 2026 | LG | 290 | 0.95% | 4 |
| Mar 2026 | Bosch | 210 | 0.68% | 5 |
| Apr 2026 | Fisher & Paykel | 20.7K | 78% | 1 |
| Apr 2026 | Electrolux | 2.8K | 10.5% | 2 |
| Apr 2026 | Miele | 2.4K | 9.1% | 3 |
| Apr 2026 | LG | 370 | 1.4% | 4 |
| Apr 2026 | Bosch | 260 | 0.98% | 5 |
| May 2026 | Fisher & Paykel | 24.4K | 79.9% | 1 |
| May 2026 | Miele | 2.9K | 9.5% | 2 |
| May 2026 | Electrolux | 2.7K | 8.7% | 3 |
| May 2026 | LG | 300 | 0.98% | 4 |
| May 2026 | Bosch | 260 | 0.85% | 5 |
| Jun 2026 | Fisher & Paykel | 24.4K | 78.9% | 1 |
| Jun 2026 | Electrolux | 3K | 9.9% | 2 |
| Jun 2026 | Miele | 2.9K | 9.4% | 3 |
| Jun 2026 | LG | 370 | 1.2% | 4 |
| Jun 2026 | Bosch | 210 | 0.68% | 5 |
| Jul 2026 | Fisher & Paykel | 27.8K | 82.6% | 1 |
| Jul 2026 | Electrolux | 2.9K | 8.7% | 2 |
| Jul 2026 | Miele | 2.4K | 7.1% | 3 |
| Jul 2026 | LG | 330 | 0.98% | 4 |
| Jul 2026 | Bosch | 210 | 0.62% | 5 |
| Aug 2026 | Fisher & Paykel | 24.8K | 81.7% | 1 |
| Aug 2026 | Electrolux | 2.6K | 8.7% | 2 |
| Aug 2026 | Miele | 2.4K | 7.9% | 3 |
| Aug 2026 | LG | 330 | 1.1% | 4 |
| Aug 2026 | Bosch | 170 | 0.56% | 5 |
| Sep 2026 | Fisher & Paykel | 20.1K | 78.3% | 1 |
| Sep 2026 | Electrolux | 2.7K | 10.5% | 2 |
| Sep 2026 | Miele | 2.4K | 9.3% | 3 |
| Sep 2026 | LG | 280 | 1.1% | 4 |
| Sep 2026 | Bosch | 210 | 0.82% | 5 |

## What is being compared

- **Bosch**: Measured on the search term “bosch washer and dryer”.
- **Electrolux**: Measured on the search terms “electrolux”, “electrolux appliances”, “electrolux ergorapido”, “electrolux induction”, “electrolux powerforce”, “electrolux silent performer”, “electrolux ultrasilencer”, “electrolux washing” and “s bag electrolux”, summed into one figure.
- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Miele**: Measured on the search term “miele”.

- [Bosch](/demand/nz/brands/bosch)
- [Electrolux](/demand/nz/brands/electrolux)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [LG](/demand/nz/brands/lg)
- [Miele](/demand/nz/brands/miele)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among washer and dryer brands in New Zealand?

In September 2026, Fisher & Paykel was the most searched among washer and dryer brands in New Zealand, with an estimated 20.1K branded searches, 78.3% of all searches for the five we track.

## Cite this page

Brandwave. "Washer and dryer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-washer-and-dryer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-washer-and-dryer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.