---
title: "Wall chaser machine brands in New Zealand: Which are searched most?"
description: "Compare the wall chaser machine brands people buy. Share of Search among Makita, DeWalt, Hilti and Bosch, the wall chaser machine brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wall-chaser-machine-brands"
publisher: "Brandwave"
---

# Wall chaser machine brands in New Zealand: Which are searched most?

Compare the wall chaser machine brands people buy. Share of Search among Makita, DeWalt, Hilti and Bosch, the wall chaser machine brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wall chaser machine brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 56.7%

## Which brand is most popular in search among wall chaser machine brands in New Zealand?

- In September 2026, Makita was the most searched among wall chaser machine brands in New Zealand, with an estimated 9.1K branded searches, 56.7% of all searches for the four we track.
- DeWalt is in 2nd place, 25.6 percentage points behind at 31.1%.
- Across the 12 months ending September 2026, Makita’s share of searches among wall chaser machine brands in New Zealand increased from 53.4% to 56.7%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among wall chaser machine brands in New Zealand increased from 29.4% to 31.1%.
- Across the 12 months ending September 2026, Hilti’s share of searches among wall chaser machine brands in New Zealand decreased from 16.9% to 11.8%.
- Across the 12 months ending September 2026, Makita’s share of searches among wall chaser machine brands in New Zealand peaked at 56.7% in September 2026 and was lowest at 47.2% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among wall chaser machine brands in New Zealand peaked at 37.3% in November 2025 and was lowest at 29.4% in October 2025.
- Across the 12 months ending September 2026, Hilti’s share of searches among wall chaser machine brands in New Zealand peaked at 19.4% in March 2026 and was lowest at 11.8% in December 2025.
- Across the 12 months ending September 2026, Bosch held steady: its share of searches among wall chaser machine brands in New Zealand moved less than 0.5 percentage points.

## Top wall chaser machine brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita and Hilti were mentioned most often, in four of the five answers. Bosch was recommended most often, coming first in three out of four answers that gave a list. Makita was second, and DeWalt was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Makita | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| DeWalt | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Hilti | 4th | 3 of 3 | 1 of 2 | 4 of 5 |

## Every AI answer about wall chaser machine brands

- Asked ChatGPT "Which wall chaser machine brand should I buy in New Zealand?": 1. Bosch, 2. Makita, 3. Hilti, 4. DeWalt
- Asked ChatGPT "What are the best wall chaser machine brands in New Zealand?": 1. Bosch, 2. Makita, 3. Hilti, 4. DeWalt
- Asked ChatGPT "What's the best wall chaser machine brand in New Zealand for cutting brick walls?": 1. Bosch, 2. Makita, 3. Hilti
- Searched Google, AI Overview "concrete chaser machine": 1. Hilti
- Searched Google, AI Overview "wall cutter tool": 1. DeWalt, 2. Makita

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 56.7% against 31.1% Share of Search.
- [Makita vs Hilti: compare search popularity](/demand/nz/compare/hilti-vs-makita): 56.7% against 11.8% Share of Search.
- [DeWalt vs Hilti: compare search popularity](/demand/nz/compare/dewalt-vs-hilti): 31.1% against 11.8% Share of Search.

## How did search popularity change for New Zealand wall chaser machine brands in September 2026?

- In September 2026, Makita gained share of searches among wall chaser machine brands in New Zealand, from 52.3% to 56.7%.
- In September 2026, DeWalt lost share of searches among wall chaser machine brands in New Zealand, from 34.3% to 31.1%.
- In September 2026, Hilti lost share of searches among wall chaser machine brands in New Zealand, from 13.1% to 11.8%.
- Estimated monthly branded searches for Bosch in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 56.7% | 9.1K | +19.7% | Makita |
| 2 | DeWalt | 31.1% | 5K | 0.0% | DeWalt |
| 3 | Hilti | 11.8% | 1.9K | 0.0% | Hilti |
| 4 | Bosch | 0.44% | 70 | +40.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.6K | 53.4% | 1 |
| Oct 2025 | DeWalt | 4.2K | 29.4% | 2 |
| Oct 2025 | Hilti | 2.4K | 16.9% | 3 |
| Oct 2025 | Bosch | 50 | 0.35% | 4 |
| Nov 2025 | Makita | 7.6K | 47.2% | 1 |
| Nov 2025 | DeWalt | 6K | 37.3% | 2 |
| Nov 2025 | Hilti | 2.4K | 14.9% | 3 |
| Nov 2025 | Bosch | 90 | 0.56% | 4 |
| Dec 2025 | Makita | 7.6K | 56% | 1 |
| Dec 2025 | DeWalt | 4.3K | 31.8% | 2 |
| Dec 2025 | Hilti | 1.6K | 11.8% | 3 |
| Dec 2025 | Bosch | 50 | 0.37% | 4 |
| Jan 2026 | Makita | 7.5K | 54.9% | 1 |
| Jan 2026 | DeWalt | 4.2K | 30.8% | 2 |
| Jan 2026 | Hilti | 1.9K | 14% | 3 |
| Jan 2026 | Bosch | 50 | 0.37% | 4 |
| Feb 2026 | Makita | 7.5K | 54.2% | 1 |
| Feb 2026 | DeWalt | 4.3K | 31.3% | 2 |
| Feb 2026 | Hilti | 1.9K | 13.8% | 3 |
| Feb 2026 | Bosch | 110 | 0.8% | 4 |
| Mar 2026 | Makita | 7.5K | 50.1% | 1 |
| Mar 2026 | DeWalt | 4.5K | 30% | 2 |
| Mar 2026 | Hilti | 2.9K | 19.4% | 3 |
| Mar 2026 | Bosch | 70 | 0.47% | 4 |
| Apr 2026 | Makita | 7.5K | 52.9% | 1 |
| Apr 2026 | DeWalt | 4.2K | 29.6% | 2 |
| Apr 2026 | Hilti | 2.4K | 17% | 3 |
| Apr 2026 | Bosch | 70 | 0.5% | 4 |
| May 2026 | Makita | 7.6K | 52.7% | 1 |
| May 2026 | DeWalt | 4.3K | 30% | 2 |
| May 2026 | Hilti | 2.4K | 16.7% | 3 |
| May 2026 | Bosch | 90 | 0.62% | 4 |
| Jun 2026 | Makita | 7.6K | 51.2% | 1 |
| Jun 2026 | DeWalt | 5.3K | 35.6% | 2 |
| Jun 2026 | Hilti | 1.9K | 12.8% | 3 |
| Jun 2026 | Bosch | 70 | 0.47% | 4 |
| Jul 2026 | Makita | 7.5K | 54.3% | 1 |
| Jul 2026 | DeWalt | 4.3K | 31.4% | 2 |
| Jul 2026 | Hilti | 1.9K | 13.8% | 3 |
| Jul 2026 | Bosch | 70 | 0.51% | 4 |
| Aug 2026 | Makita | 7.6K | 52.3% | 1 |
| Aug 2026 | DeWalt | 5K | 34.3% | 2 |
| Aug 2026 | Hilti | 1.9K | 13.1% | 3 |
| Aug 2026 | Bosch | 50 | 0.34% | 4 |
| Sep 2026 | Makita | 9.1K | 56.7% | 1 |
| Sep 2026 | DeWalt | 5K | 31.1% | 2 |
| Sep 2026 | Hilti | 1.9K | 11.8% | 3 |
| Sep 2026 | Bosch | 70 | 0.44% | 4 |

## What is being compared

- **Bosch**: Measured on the search term “bosch 10kg washing machine”.
- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Hilti**: Measured on the search term “hilti”.
- **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure.

- [Bosch](/demand/nz/brands/bosch)
- [DeWalt](/demand/nz/brands/dewalt)
- [Hilti](/demand/nz/brands/hilti)
- [Makita](/demand/nz/brands/makita)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wall chaser machine brands in New Zealand?

In September 2026, Makita was the most searched among wall chaser machine brands in New Zealand, with an estimated 9.1K branded searches, 56.7% of all searches for the four we track.

## Cite this page

Brandwave. "Wall chaser machine brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-wall-chaser-machine-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wall-chaser-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.