--- title: "KEEN vs SCARPA: Which is searched more in New Zealand?" description: "Is KEEN or SCARPA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Walking boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-walking-boot-brands/compare/keen-footwear-vs-scarpa" publisher: "Brandwave" --- # KEEN vs SCARPA: Which is searched more in New Zealand? Is KEEN or SCARPA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Walking boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KEEN and SCARPA - **Competitive set**: Walking boot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KEEN Share of Search**: 8.9% - **SCARPA Share of Search**: 0.94% ## Is KEEN or SCARPA more popular in search? - In September 2026, KEEN had more branded searches than SCARPA among walking boot brands in New Zealand. KEEN had about 1,600 branded searches, while SCARPA had 170. KEEN made up 8.9% of all walking boot brand searches we track, and SCARPA accounted for 0.94%. - KEEN was ahead of SCARPA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KEEN’s share of searches among walking boot brands in New Zealand moved from 9% to 8.9%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, SCARPA’s share of searches among walking boot brands in New Zealand moved from 0.78% to 0.94%, and its estimated monthly branded searches moved from 140 to 170. ## Top walking boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions, KEEN was mentioned in two out of three: in two of the three ChatGPT answers. SCARPA did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Salomon | 1st | 3 of 3 | 3 of 3 | | Merrell | 2nd | 3 of 3 | 3 of 3 | | LOWA | 3rd | 2 of 3 | 2 of 3 | | KEEN | 4th | 2 of 3 | 2 of 3 | | HOKA | Not ranked | 0 of 3 | 0 of 3 | | SCARPA | Not ranked | 0 of 3 | 0 of 3 | | Meindl | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about walking boot brands - Asked ChatGPT "Which walking boot brand should I buy in New Zealand?": 1. Merrell, 2. Salomon, 3. KEEN - Asked ChatGPT "What are the best walking boot brands in New Zealand?": 1. Salomon, 2. Merrell, 3. LOWA, 4. KEEN - Asked ChatGPT "What's the best walking boot brand in New Zealand for wet weather walking?": 1. LOWA, 2. Salomon, 3. Merrell Not named in any answer: HOKA, SCARPA and Meindl. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand walking boot brands in September 2026? - Estimated monthly branded searches for SCARPA in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026. ## Month by month | Month | KEEN estimated searches | KEEN Share of Search | KEEN rank | SCARPA estimated searches | SCARPA Share of Search | SCARPA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 9% | 3 | 140 | 0.78% | 6 | | Nov 2025 | 2.4K | 10% | 3 | 140 | 0.58% | 6 | | Dec 2025 | 2.4K | 10.3% | 3 | 110 | 0.47% | 7 | | Jan 2026 | 1.9K | 8.9% | 3 | 140 | 0.66% | 6 | | Feb 2026 | 1.3K | 6.7% | 3 | 110 | 0.57% | 6 | | Mar 2026 | 1.6K | 8.9% | 3 | 210 | 1.2% | 6 | | Apr 2026 | 1.6K | 7.9% | 3 | 210 | 1% | 6 | | May 2026 | 1.6K | 9.3% | 3 | 210 | 1.2% | 6 | | Jun 2026 | 1.6K | 9.4% | 3 | 170 | 1% | 6 | | Jul 2026 | 1.9K | 10.4% | 3 | 210 | 1.1% | 6 | | Aug 2026 | 1.6K | 9.1% | 3 | 170 | 0.97% | 6 | | Sep 2026 | 1.6K | 8.9% | 3 | 170 | 0.94% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using KEEN’s and SCARPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KEEN**: Measured on the search term “keen nz”. - **SCARPA**: Measured on the search term “scarpa boots nz”. - [KEEN profile](/demand/nz/brands/keen-footwear) - [SCARPA profile](/demand/nz/brands/scarpa) - [All walking boot brands in New Zealand](/demand/nz/categories/nz-walking-boot-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KEEN or SCARPA more popular in search? In September 2026, KEEN had more branded searches than SCARPA among walking boot brands in New Zealand. KEEN had about 1,600 branded searches, while SCARPA had 170. KEEN made up 8.9% of all walking boot brand searches we track, and SCARPA accounted for 0.94%. ## Cite this page Brandwave. "KEEN vs SCARPA: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-walking-boot-brands/compare/keen-footwear-vs-scarpa This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-walking-boot-brands/compare/keen-footwear-vs-scarpa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.