--- title: "KEEN vs Merrell: Which is searched more in New Zealand?" description: "Is KEEN or Merrell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Walking boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-walking-boot-brands/compare/keen-footwear-vs-merrell" publisher: "Brandwave" --- # KEEN vs Merrell: Which is searched more in New Zealand? Is KEEN or Merrell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Walking boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KEEN and Merrell - **Competitive set**: Walking boot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KEEN Share of Search**: 8.9% - **Merrell Share of Search**: 19.3% ## Is KEEN or Merrell more popular in search? - In September 2026, Merrell had more branded searches than KEEN among walking boot brands in New Zealand. Merrell had about 3,480 branded searches, while KEEN had 1,600. Merrell made up 19.3% of all walking boot brand searches we track, and KEEN accounted for 8.9%. - Merrell was ahead of KEEN in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KEEN’s share of searches among walking boot brands in New Zealand moved from 9% to 8.9%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Merrell’s share of searches among walking boot brands in New Zealand moved from 16.6% to 19.3%, and its estimated monthly branded searches moved from 3K to 3.5K. ## Top walking boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Merrell appeared in all three answers. KEEN was mentioned in two out of three: in two of the three ChatGPT answers. Merrell was listed before KEEN in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Salomon | 1st | 3 of 3 | 3 of 3 | | Merrell | 2nd | 3 of 3 | 3 of 3 | | LOWA | 3rd | 2 of 3 | 2 of 3 | | KEEN | 4th | 2 of 3 | 2 of 3 | | HOKA | Not ranked | 0 of 3 | 0 of 3 | | SCARPA | Not ranked | 0 of 3 | 0 of 3 | | Meindl | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about walking boot brands - Asked ChatGPT "Which walking boot brand should I buy in New Zealand?": 1. Merrell, 2. Salomon, 3. KEEN - Asked ChatGPT "What are the best walking boot brands in New Zealand?": 1. Salomon, 2. Merrell, 3. LOWA, 4. KEEN - Asked ChatGPT "What's the best walking boot brand in New Zealand for wet weather walking?": 1. LOWA, 2. Salomon, 3. Merrell Not named in any answer: HOKA, SCARPA and Meindl. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand walking boot brands in September 2026? - In September 2026, Merrell gained share of searches among walking boot brands in New Zealand, from 17% to 19.3%. ## Month by month | Month | KEEN estimated searches | KEEN Share of Search | KEEN rank | Merrell estimated searches | Merrell Share of Search | Merrell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 9% | 3 | 3K | 16.6% | 2 | | Nov 2025 | 2.4K | 10% | 3 | 4K | 16.4% | 2 | | Dec 2025 | 2.4K | 10.3% | 3 | 3.4K | 14.7% | 2 | | Jan 2026 | 1.9K | 8.9% | 3 | 3.4K | 16.1% | 2 | | Feb 2026 | 1.3K | 6.7% | 3 | 2.9K | 15.3% | 2 | | Mar 2026 | 1.6K | 8.9% | 3 | 2.9K | 15.8% | 2 | | Apr 2026 | 1.6K | 7.9% | 3 | 3.5K | 17.6% | 2 | | May 2026 | 1.6K | 9.3% | 3 | 2.7K | 16% | 2 | | Jun 2026 | 1.6K | 9.4% | 3 | 2.8K | 16.4% | 2 | | Jul 2026 | 1.9K | 10.4% | 3 | 3.5K | 19.1% | 2 | | Aug 2026 | 1.6K | 9.1% | 3 | 3K | 17% | 2 | | Sep 2026 | 1.6K | 8.9% | 3 | 3.5K | 19.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using KEEN’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KEEN**: Measured on the search term “keen nz”. - **Merrell**: Measured on the search terms “merrell”, “merrell hydro moc”, “merrell moab”, “merrell outlet” and “merrell sandals”, summed into one figure. - [KEEN profile](/demand/nz/brands/keen-footwear) - [Merrell profile](/demand/nz/brands/merrell) - [All walking boot brands in New Zealand](/demand/nz/categories/nz-walking-boot-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KEEN or Merrell more popular in search? In September 2026, Merrell had more branded searches than KEEN among walking boot brands in New Zealand. Merrell had about 3,480 branded searches, while KEEN had 1,600. Merrell made up 19.3% of all walking boot brand searches we track, and KEEN accounted for 8.9%. ## Cite this page Brandwave. "KEEN vs Merrell: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-walking-boot-brands/compare/keen-footwear-vs-merrell This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-walking-boot-brands/compare/keen-footwear-vs-merrell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.