--- title: "HOKA vs LOWA: Which is searched more in New Zealand?" description: "Is HOKA or LOWA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Walking boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-walking-boot-brands/compare/hoka-vs-lowa" publisher: "Brandwave" --- # HOKA vs LOWA: Which is searched more in New Zealand? Is HOKA or LOWA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Walking boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HOKA and LOWA - **Competitive set**: Walking boot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **HOKA Share of Search**: 64.9% - **LOWA Share of Search**: 4.2% ## Is HOKA or LOWA more popular in search? - In September 2026, HOKA had more branded searches than LOWA among walking boot brands in New Zealand. HOKA had about 11,700 branded searches, while LOWA had 760. HOKA made up 64.9% of all walking boot brand searches we track, and LOWA accounted for 4.2%. - HOKA was ahead of LOWA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HOKA’s share of searches among walking boot brands in New Zealand moved from 68.1% to 64.9%, and its estimated monthly branded searches moved from 12.2K to 11.7K. - Across the 12 months ending September 2026, LOWA’s share of searches among walking boot brands in New Zealand moved from 3.9% to 4.2%, and its estimated monthly branded searches moved from 700 to 760. ## Top walking boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions, LOWA was mentioned in two out of three: in two of the three ChatGPT answers. HOKA did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Salomon | 1st | 3 of 3 | 3 of 3 | | Merrell | 2nd | 3 of 3 | 3 of 3 | | LOWA | 3rd | 2 of 3 | 2 of 3 | | KEEN | 4th | 2 of 3 | 2 of 3 | | HOKA | Not ranked | 0 of 3 | 0 of 3 | | SCARPA | Not ranked | 0 of 3 | 0 of 3 | | Meindl | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about walking boot brands - Asked ChatGPT "Which walking boot brand should I buy in New Zealand?": 1. Merrell, 2. Salomon, 3. KEEN - Asked ChatGPT "What are the best walking boot brands in New Zealand?": 1. Salomon, 2. Merrell, 3. LOWA, 4. KEEN - Asked ChatGPT "What's the best walking boot brand in New Zealand for wet weather walking?": 1. LOWA, 2. Salomon, 3. Merrell Not named in any answer: HOKA, SCARPA and Meindl. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand walking boot brands in September 2026? - In September 2026, HOKA lost share of searches among walking boot brands in New Zealand, from 67% to 64.9%. - LOWA’s share of searches among walking boot brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.2% in September 2026. ## Month by month | Month | HOKA estimated searches | HOKA Share of Search | HOKA rank | LOWA estimated searches | LOWA Share of Search | LOWA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.2K | 68.1% | 1 | 700 | 3.9% | 4 | | Nov 2025 | 16.6K | 68.7% | 1 | 730 | 3% | 4 | | Dec 2025 | 16.5K | 70.6% | 1 | 590 | 2.5% | 4 | | Jan 2026 | 14.6K | 68.6% | 1 | 890 | 4.2% | 4 | | Feb 2026 | 13.8K | 71.8% | 1 | 730 | 3.8% | 4 | | Mar 2026 | 12.1K | 67.3% | 1 | 860 | 4.8% | 4 | | Apr 2026 | 13.7K | 67.9% | 1 | 730 | 3.6% | 4 | | May 2026 | 11.6K | 67.3% | 1 | 730 | 4.3% | 4 | | Jun 2026 | 11.6K | 67.9% | 1 | 620 | 3.6% | 4 | | Jul 2026 | 11.6K | 63.4% | 1 | 730 | 4% | 4 | | Aug 2026 | 11.8K | 67% | 1 | 730 | 4.2% | 4 | | Sep 2026 | 11.7K | 64.9% | 1 | 760 | 4.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using HOKA’s and LOWA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HOKA**: Measured on the search terms “hoka”, “hoka bondi”, “hoka clifton”, “hoka clifton 9”, “hoka speedgoat” and “hoka speedgoat 6”, summed into one figure. - **LOWA**: Measured on the search terms “lowa” and “lowa renegade”, summed into one figure. - [HOKA profile](/demand/nz/brands/hoka) - [LOWA profile](/demand/nz/brands/lowa) - [All walking boot brands in New Zealand](/demand/nz/categories/nz-walking-boot-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HOKA or LOWA more popular in search? In September 2026, HOKA had more branded searches than LOWA among walking boot brands in New Zealand. HOKA had about 11,700 branded searches, while LOWA had 760. HOKA made up 64.9% of all walking boot brand searches we track, and LOWA accounted for 4.2%. ## Cite this page Brandwave. "HOKA vs LOWA: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-walking-boot-brands/compare/hoka-vs-lowa This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-walking-boot-brands/compare/hoka-vs-lowa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.