---
title: "Walking boot brands in New Zealand: Which are searched most?"
description: "Compare the walking boot brands brands people buy. Share of Search among HOKA, Merrell, KEEN, LOWA, Salomon, SCARPA and Meindl, the walking boot brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-walking-boot-brands"
publisher: "Brandwave"
---

# Walking boot brands in New Zealand: Which are searched most?

Compare the walking boot brands brands people buy. Share of Search among HOKA, Merrell, KEEN, LOWA, Salomon, SCARPA and Meindl, the walking boot brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Walking boot brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: HOKA, 64.9%

## Which brand is most popular in search among walking boot brands in New Zealand?

- In September 2026, HOKA was the most searched among walking boot brands in New Zealand, with an estimated 11.7K branded searches, 64.9% of all searches for the seven we track.
- Merrell is in 2nd place, 45.6 percentage points behind at 19.3%.
- Across the 12 months ending September 2026, HOKA’s share of searches among walking boot brands in New Zealand decreased from 68.1% to 64.9%.
- Across the 12 months ending September 2026, Merrell’s share of searches among walking boot brands in New Zealand increased from 16.6% to 19.3%.
- Across the 12 months ending September 2026, HOKA’s share of searches among walking boot brands in New Zealand peaked at 71.8% in February 2026 and was lowest at 63.4% in July 2026.
- Across the 12 months ending September 2026, Merrell’s share of searches among walking boot brands in New Zealand peaked at 19.3% in September 2026 and was lowest at 14.7% in December 2025.
- Across the 12 months ending September 2026, KEEN’s share of searches among walking boot brands in New Zealand peaked at 10.4% in July 2026 and was lowest at 6.7% in February 2026.
- Across the 12 months ending September 2026, LOWA’s share of searches among walking boot brands in New Zealand peaked at 4.8% in March 2026 and was lowest at 2.5% in December 2025.
- Across the 12 months ending September 2026, KEEN, LOWA, Salomon, SCARPA and Meindl held steady: their share of searches among walking boot brands in New Zealand each moved less than 0.5 percentage points.

## Top walking boot brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Merrell and Salomon appeared every time. Salomon was recommended most often, coming first in one out of three answers. Merrell was second, and LOWA was third. HOKA, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Salomon | 1st | 3 of 3 | 3 of 3 |
| Merrell | 2nd | 3 of 3 | 3 of 3 |
| LOWA | 3rd | 2 of 3 | 2 of 3 |
| KEEN | 4th | 2 of 3 | 2 of 3 |
| HOKA | Not ranked | 0 of 3 | 0 of 3 |
| SCARPA | Not ranked | 0 of 3 | 0 of 3 |
| Meindl | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about walking boot brands

- Asked ChatGPT "Which walking boot brand should I buy in New Zealand?": 1. Merrell, 2. Salomon, 3. KEEN
- Asked ChatGPT "What are the best walking boot brands in New Zealand?": 1. Salomon, 2. Merrell, 3. LOWA, 4. KEEN
- Asked ChatGPT "What's the best walking boot brand in New Zealand for wet weather walking?": 1. LOWA, 2. Salomon, 3. Merrell

Not named in any answer: HOKA, SCARPA and Meindl.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [HOKA vs Merrell: compare search popularity](/demand/nz/compare/hoka-vs-merrell): 64.9% against 19.3% Share of Search.
- [HOKA vs KEEN: compare search popularity](/demand/nz/compare/hoka-vs-keen-footwear): 64.9% against 8.9% Share of Search.
- [HOKA vs LOWA: compare search popularity](/demand/nz/compare/hoka-vs-lowa): 64.9% against 4.2% Share of Search.
- [Merrell vs KEEN: compare search popularity](/demand/nz/compare/keen-footwear-vs-merrell): 19.3% against 8.9% Share of Search.
- [Merrell vs LOWA: compare search popularity](/demand/nz/compare/lowa-vs-merrell): 19.3% against 4.2% Share of Search.
- [KEEN vs LOWA: compare search popularity](/demand/nz/compare/keen-footwear-vs-lowa): 8.9% against 4.2% Share of Search.

## How did search popularity change for New Zealand walking boot brands in September 2026?

- In September 2026, Merrell gained share of searches among walking boot brands in New Zealand, from 17% to 19.3%.
- In September 2026, HOKA lost share of searches among walking boot brands in New Zealand, from 67% to 64.9%.
- LOWA’s share of searches among walking boot brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.2% in September 2026.
- Estimated monthly branded searches for Salomon in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
- Estimated monthly branded searches for SCARPA in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
- Estimated monthly branded searches for Meindl in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HOKA | 64.9% | 11.7K | -0.8% | HOKA |
| 2 | Merrell | 19.3% | 3.5K | +16.8% | Merrell |
| 3 | KEEN | 8.9% | 1.6K | 0.0% | KEEN |
| 4 | LOWA | 4.2% | 760 | +4.1% | LOWA |
| 5 | Salomon | 1.2% | 210 | 0.0% | Salomon |
| 6 | SCARPA | 0.94% | 170 | 0.0% | SCARPA |
| 7 | Meindl | 0.56% | 100 | 0.0% | Meindl |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HOKA | 12.2K | 68.1% | 1 |
| Oct 2025 | Merrell | 3K | 16.6% | 2 |
| Oct 2025 | KEEN | 1.6K | 9% | 3 |
| Oct 2025 | LOWA | 700 | 3.9% | 4 |
| Oct 2025 | Salomon | 170 | 0.95% | 5 |
| Oct 2025 | SCARPA | 140 | 0.78% | 6 |
| Oct 2025 | Meindl | 120 | 0.67% | 7 |
| Nov 2025 | HOKA | 16.6K | 68.7% | 1 |
| Nov 2025 | Merrell | 4K | 16.4% | 2 |
| Nov 2025 | KEEN | 2.4K | 10% | 3 |
| Nov 2025 | LOWA | 730 | 3% | 4 |
| Nov 2025 | Salomon | 210 | 0.87% | 5 |
| Nov 2025 | SCARPA | 140 | 0.58% | 6 |
| Nov 2025 | Meindl | 100 | 0.41% | 7 |
| Dec 2025 | HOKA | 16.5K | 70.6% | 1 |
| Dec 2025 | Merrell | 3.4K | 14.7% | 2 |
| Dec 2025 | KEEN | 2.4K | 10.3% | 3 |
| Dec 2025 | LOWA | 590 | 2.5% | 4 |
| Dec 2025 | Salomon | 210 | 0.9% | 5 |
| Dec 2025 | Meindl | 120 | 0.51% | 6 |
| Dec 2025 | SCARPA | 110 | 0.47% | 7 |
| Jan 2026 | HOKA | 14.6K | 68.6% | 1 |
| Jan 2026 | Merrell | 3.4K | 16.1% | 2 |
| Jan 2026 | KEEN | 1.9K | 8.9% | 3 |
| Jan 2026 | LOWA | 890 | 4.2% | 4 |
| Jan 2026 | Salomon | 210 | 0.98% | 5 |
| Jan 2026 | SCARPA | 140 | 0.66% | 6 |
| Jan 2026 | Meindl | 120 | 0.56% | 7 |
| Feb 2026 | HOKA | 13.8K | 71.8% | 1 |
| Feb 2026 | Merrell | 2.9K | 15.3% | 2 |
| Feb 2026 | KEEN | 1.3K | 6.7% | 3 |
| Feb 2026 | LOWA | 730 | 3.8% | 4 |
| Feb 2026 | Salomon | 260 | 1.3% | 5 |
| Feb 2026 | SCARPA | 110 | 0.57% | 6 |
| Feb 2026 | Meindl | 100 | 0.52% | 7 |
| Mar 2026 | HOKA | 12.1K | 67.3% | 1 |
| Mar 2026 | Merrell | 2.9K | 15.8% | 2 |
| Mar 2026 | KEEN | 1.6K | 8.9% | 3 |
| Mar 2026 | LOWA | 860 | 4.8% | 4 |
| Mar 2026 | Salomon | 260 | 1.4% | 5 |
| Mar 2026 | SCARPA | 210 | 1.2% | 6 |
| Mar 2026 | Meindl | 120 | 0.67% | 7 |
| Apr 2026 | HOKA | 13.7K | 67.9% | 1 |
| Apr 2026 | Merrell | 3.5K | 17.6% | 2 |
| Apr 2026 | KEEN | 1.6K | 7.9% | 3 |
| Apr 2026 | LOWA | 730 | 3.6% | 4 |
| Apr 2026 | Salomon | 260 | 1.3% | 5 |
| Apr 2026 | SCARPA | 210 | 1% | 6 |
| Apr 2026 | Meindl | 120 | 0.6% | 7 |
| May 2026 | HOKA | 11.6K | 67.3% | 1 |
| May 2026 | Merrell | 2.7K | 16% | 2 |
| May 2026 | KEEN | 1.6K | 9.3% | 3 |
| May 2026 | LOWA | 730 | 4.3% | 4 |
| May 2026 | Salomon | 210 | 1.2% | 5 |
| May 2026 | SCARPA | 210 | 1.2% | 6 |
| May 2026 | Meindl | 120 | 0.7% | 7 |
| Jun 2026 | HOKA | 11.6K | 67.9% | 1 |
| Jun 2026 | Merrell | 2.8K | 16.4% | 2 |
| Jun 2026 | KEEN | 1.6K | 9.4% | 3 |
| Jun 2026 | LOWA | 620 | 3.6% | 4 |
| Jun 2026 | Salomon | 170 | 1% | 5 |
| Jun 2026 | SCARPA | 170 | 1% | 6 |
| Jun 2026 | Meindl | 120 | 0.7% | 7 |
| Jul 2026 | HOKA | 11.6K | 63.4% | 1 |
| Jul 2026 | Merrell | 3.5K | 19.1% | 2 |
| Jul 2026 | KEEN | 1.9K | 10.4% | 3 |
| Jul 2026 | LOWA | 730 | 4% | 4 |
| Jul 2026 | Salomon | 210 | 1.1% | 5 |
| Jul 2026 | SCARPA | 210 | 1.1% | 6 |
| Jul 2026 | Meindl | 150 | 0.82% | 7 |
| Aug 2026 | HOKA | 11.8K | 67% | 1 |
| Aug 2026 | Merrell | 3K | 17% | 2 |
| Aug 2026 | KEEN | 1.6K | 9.1% | 3 |
| Aug 2026 | LOWA | 730 | 4.2% | 4 |
| Aug 2026 | Salomon | 210 | 1.2% | 5 |
| Aug 2026 | SCARPA | 170 | 0.97% | 6 |
| Aug 2026 | Meindl | 100 | 0.57% | 7 |
| Sep 2026 | HOKA | 11.7K | 64.9% | 1 |
| Sep 2026 | Merrell | 3.5K | 19.3% | 2 |
| Sep 2026 | KEEN | 1.6K | 8.9% | 3 |
| Sep 2026 | LOWA | 760 | 4.2% | 4 |
| Sep 2026 | Salomon | 210 | 1.2% | 5 |
| Sep 2026 | SCARPA | 170 | 0.94% | 6 |
| Sep 2026 | Meindl | 100 | 0.56% | 7 |

## What is being compared

- **HOKA**: Measured on the search terms “hoka”, “hoka bondi”, “hoka clifton”, “hoka clifton 9”, “hoka speedgoat” and “hoka speedgoat 6”, summed into one figure.
- **KEEN**: Measured on the search term “keen nz”.
- **LOWA**: Measured on the search terms “lowa” and “lowa renegade”, summed into one figure.
- **Meindl**: Measured on the search terms “meindl” and “meindl hunting boot”, summed into one figure.
- **Merrell**: Measured on the search terms “merrell”, “merrell hydro moc”, “merrell moab”, “merrell outlet” and “merrell sandals”, summed into one figure.
- **Salomon**: Measured on the search term “salomon hiking boots nz”.
- **SCARPA**: Measured on the search term “scarpa boots nz”.

- [HOKA](/demand/nz/brands/hoka)
- [KEEN](/demand/nz/brands/keen-footwear)
- [LOWA](/demand/nz/brands/lowa)
- [Meindl](/demand/nz/brands/meindl)
- [Merrell](/demand/nz/brands/merrell)
- [Salomon](/demand/nz/brands/salomon)
- [SCARPA](/demand/nz/brands/scarpa)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among walking boot brands in New Zealand?

In September 2026, HOKA was the most searched among walking boot brands in New Zealand, with an estimated 11.7K branded searches, 64.9% of all searches for the seven we track.

## Cite this page

Brandwave. "Walking boot brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-walking-boot-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-walking-boot-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.