--- title: "Husqvarna vs Makita: Which is searched more in New Zealand?" description: "Is Husqvarna or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Walk behind mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-walk-behind-mower-brands/compare/husqvarna-vs-makita" publisher: "Brandwave" --- # Husqvarna vs Makita: Which is searched more in New Zealand? Is Husqvarna or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Walk behind mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Husqvarna and Makita - **Competitive set**: Walk behind mower brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Husqvarna Share of Search**: 35% - **Makita Share of Search**: 39.5% ## Is Husqvarna or Makita more popular in search? - In September 2026, Makita had more branded searches than Husqvarna among walk behind mower brands in New Zealand. Makita had about 8,100 branded searches, while Husqvarna had 7,190. Makita made up 39.5% of all walk behind mower brand searches we track, and Husqvarna accounted for 35%. - The lead changed hands once in the 12 months ending September 2026: Makita took it in September 2026. - Across the 12 months ending September 2026, Husqvarna’s share of searches among walk behind mower brands in New Zealand moved from 43.9% to 35%, and its estimated monthly branded searches moved from 10.3K to 7.2K. - Across the 12 months ending September 2026, Makita’s share of searches among walk behind mower brands in New Zealand moved from 28.2% to 39.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top walk behind mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Masport | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Honda Power Equipment | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Makita | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about walk behind mower brands - Asked ChatGPT "Which walk behind mower brand should I buy in New Zealand?": 1. Honda Power Equipment, 2. Masport, 3. Makita - Asked ChatGPT "What are the best walk behind mower brands in New Zealand?": 1. Honda Power Equipment, 2. Masport, 3. Makita - Asked ChatGPT "What's the best walk behind mower brand in New Zealand for a small lawn?": 1. Masport, 2. Makita - Searched Google, AI Overview "push mower nz": named none of the brands we track - Searched Google, AI Overview "walk behind mower": named none of the brands we track Not named in any answer: Husqvarna and John Deere. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand walk behind mower brands in September 2026? - In September 2026, Makita overtook Husqvarna to become the leader among walk behind mower brands in New Zealand, with 39.5% of the searches. - In September 2026, Husqvarna lost share of searches among walk behind mower brands in New Zealand, from 37.1% to 35%. ## Month by month | Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.3K | 43.9% | 1 | 6.6K | 28.2% | 2 | | Nov 2025 | 10.3K | 43.4% | 1 | 6.6K | 27.9% | 2 | | Dec 2025 | 8.6K | 40% | 1 | 6.6K | 30.8% | 2 | | Jan 2026 | 8.6K | 41.6% | 1 | 6.6K | 32.1% | 2 | | Feb 2026 | 8.7K | 42.1% | 1 | 6.6K | 32% | 2 | | Mar 2026 | 8.4K | 41.6% | 1 | 6.6K | 32.5% | 2 | | Apr 2026 | 8.4K | 41.9% | 1 | 6.6K | 33% | 2 | | May 2026 | 8.3K | 41.8% | 1 | 6.6K | 33.4% | 2 | | Jun 2026 | 6.9K | 37.8% | 1 | 6.6K | 36% | 2 | | Jul 2026 | 6.7K | 38.7% | 1 | 6.6K | 38% | 2 | | Aug 2026 | 6.7K | 37.1% | 1 | 6.6K | 36.5% | 2 | | Sep 2026 | 7.2K | 35% | 2 | 8.1K | 39.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Husqvarna’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure. - **Makita**: Measured on the search term “makita”. - [Husqvarna profile](/demand/nz/brands/husqvarna) - [Makita profile](/demand/nz/brands/makita) - [All walk behind mower brands in New Zealand](/demand/nz/categories/nz-walk-behind-mower-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Husqvarna or Makita more popular in search? In September 2026, Makita had more branded searches than Husqvarna among walk behind mower brands in New Zealand. Makita had about 8,100 branded searches, while Husqvarna had 7,190. Makita made up 39.5% of all walk behind mower brand searches we track, and Husqvarna accounted for 35%. ## Cite this page Brandwave. "Husqvarna vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-walk-behind-mower-brands/compare/husqvarna-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-walk-behind-mower-brands/compare/husqvarna-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.