---
title: "Walk behind mower brands in New Zealand: Which are searched most?"
description: "Compare the walk behind mower brands people buy. Share of Search among Makita, Husqvarna, John Deere, Masport and Honda Power Equipment, the walk behind mower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-walk-behind-mower-brands"
publisher: "Brandwave"
---

# Walk behind mower brands in New Zealand: Which are searched most?

Compare the walk behind mower brands people buy. Share of Search among Makita, Husqvarna, John Deere, Masport and Honda Power Equipment, the walk behind mower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Walk behind mower brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 39.5%

## Which brand is most popular in search among walk behind mower brands in New Zealand?

- In September 2026, Makita was the most searched among walk behind mower brands in New Zealand, with an estimated 8.1K branded searches, 39.5% of all searches for the five we track.
- Husqvarna is in 2nd place, 4.4 percentage points behind at 35%.
- Across the 12 months ending September 2026, Makita’s share of searches among walk behind mower brands in New Zealand increased from 28.2% to 39.5%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among walk behind mower brands in New Zealand decreased from 43.9% to 35%.
- Across the 12 months ending September 2026, John Deere’s share of searches among walk behind mower brands in New Zealand decreased from 19.5% to 17.5%.
- Across the 12 months ending September 2026, Makita’s share of searches among walk behind mower brands in New Zealand peaked at 39.5% in September 2026 and was lowest at 27.9% in November 2025.
- Across the 12 months ending September 2026, John Deere’s share of searches among walk behind mower brands in New Zealand peaked at 21.1% in December 2025 and was lowest at 17% in July 2026.
- Across the 12 months ending September 2026, Masport’s share of searches among walk behind mower brands in New Zealand peaked at 5.5% in November 2025 and was lowest at 3.4% in July 2026.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among walk behind mower brands in New Zealand peaked at 5% in February 2026 and was lowest at 2.9% in July 2026.
- Across the 12 months ending September 2026, Makita rose from 2nd to 1st among walk behind mower brands in New Zealand.
- Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among walk behind mower brands in New Zealand.
- Across the 12 months ending September 2026, Masport and Honda Power Equipment held steady: their share of searches among walk behind mower brands in New Zealand each moved less than 0.5 percentage points.

## Top walk behind mower brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita and Masport were mentioned most often, in three of the five answers. Masport was recommended most often, coming first in one out of three answers that gave a list. Honda Power Equipment was second, and Makita was third. Husqvarna, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Masport | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Honda Power Equipment | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Makita | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about walk behind mower brands

- Asked ChatGPT "Which walk behind mower brand should I buy in New Zealand?": 1. Honda Power Equipment, 2. Masport, 3. Makita
- Asked ChatGPT "What are the best walk behind mower brands in New Zealand?": 1. Honda Power Equipment, 2. Masport, 3. Makita
- Asked ChatGPT "What's the best walk behind mower brand in New Zealand for a small lawn?": 1. Masport, 2. Makita
- Searched Google, AI Overview "push mower nz": named none of the brands we track
- Searched Google, AI Overview "walk behind mower": named none of the brands we track

Not named in any answer: Husqvarna and John Deere.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-makita): 39.5% against 35% Share of Search.
- [Makita vs John Deere: compare search popularity](/demand/nz/compare/john-deere-vs-makita): 39.5% against 17.5% Share of Search.
- [Makita vs Masport: compare search popularity](/demand/nz/compare/makita-vs-masport): 39.5% against 4.3% Share of Search.
- [Makita vs Honda Power Equipment: compare search popularity](/demand/nz/compare/honda-power-equipment-vs-makita): 39.5% against 3.8% Share of Search.
- [Husqvarna vs John Deere: compare search popularity](/demand/nz/compare/husqvarna-vs-john-deere): 35% against 17.5% Share of Search.
- [Husqvarna vs Masport: compare search popularity](/demand/nz/compare/husqvarna-vs-masport): 35% against 4.3% Share of Search.
- [Husqvarna vs Honda Power Equipment: compare search popularity](/demand/nz/compare/honda-power-equipment-vs-husqvarna): 35% against 3.8% Share of Search.
- [John Deere vs Masport: compare search popularity](/demand/nz/compare/john-deere-vs-masport): 17.5% against 4.3% Share of Search.
- [John Deere vs Honda Power Equipment: compare search popularity](/demand/nz/compare/honda-power-equipment-vs-john-deere): 17.5% against 3.8% Share of Search.
- [Masport vs Honda Power Equipment: compare search popularity](/demand/nz/compare/honda-power-equipment-vs-masport): 4.3% against 3.8% Share of Search.

## How did search popularity change for New Zealand walk behind mower brands in September 2026?

- In September 2026, Makita overtook Husqvarna to become the leader among walk behind mower brands in New Zealand, with 39.5% of the searches.
- In September 2026, Honda Power Equipment gained share of searches among walk behind mower brands in New Zealand, from 3.2% to 3.8%.
- In September 2026, Husqvarna lost share of searches among walk behind mower brands in New Zealand, from 37.1% to 35%.
- In September 2026, John Deere lost share of searches among walk behind mower brands in New Zealand, from 19.2% to 17.5%.
- Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 39.5% | 8.1K | +22.7% | Makita |
| 2 | Husqvarna | 35% | 7.2K | +7.3% | Husqvarna |
| 3 | John Deere | 17.5% | 3.6K | +3.2% | John Deere |
| 4 | Masport | 4.3% | 880 | +22.2% | Masport |
| 5 | Honda Power Equipment | 3.8% | 770 | +32.8% | Honda |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna | 10.3K | 43.9% | 1 |
| Oct 2025 | Makita | 6.6K | 28.2% | 2 |
| Oct 2025 | John Deere | 4.6K | 19.5% | 3 |
| Oct 2025 | Masport | 1K | 4.3% | 4 |
| Oct 2025 | Honda Power Equipment | 970 | 4.1% | 5 |
| Nov 2025 | Husqvarna | 10.3K | 43.4% | 1 |
| Nov 2025 | Makita | 6.6K | 27.9% | 2 |
| Nov 2025 | John Deere | 4.4K | 18.7% | 3 |
| Nov 2025 | Masport | 1.3K | 5.5% | 4 |
| Nov 2025 | Honda Power Equipment | 1.1K | 4.5% | 5 |
| Dec 2025 | Husqvarna | 8.6K | 40% | 1 |
| Dec 2025 | Makita | 6.6K | 30.8% | 2 |
| Dec 2025 | John Deere | 4.5K | 21.1% | 3 |
| Dec 2025 | Masport | 880 | 4.1% | 4 |
| Dec 2025 | Honda Power Equipment | 860 | 4% | 5 |
| Jan 2026 | Husqvarna | 8.6K | 41.6% | 1 |
| Jan 2026 | Makita | 6.6K | 32.1% | 2 |
| Jan 2026 | John Deere | 3.7K | 18.2% | 3 |
| Jan 2026 | Masport | 880 | 4.3% | 4 |
| Jan 2026 | Honda Power Equipment | 790 | 3.8% | 5 |
| Feb 2026 | Husqvarna | 8.7K | 42.1% | 1 |
| Feb 2026 | Makita | 6.6K | 32% | 2 |
| Feb 2026 | John Deere | 3.6K | 17.4% | 3 |
| Feb 2026 | Honda Power Equipment | 1K | 5% | 4 |
| Feb 2026 | Masport | 720 | 3.5% | 5 |
| Mar 2026 | Husqvarna | 8.4K | 41.6% | 1 |
| Mar 2026 | Makita | 6.6K | 32.5% | 2 |
| Mar 2026 | John Deere | 3.6K | 18% | 3 |
| Mar 2026 | Masport | 880 | 4.3% | 4 |
| Mar 2026 | Honda Power Equipment | 740 | 3.6% | 5 |
| Apr 2026 | Husqvarna | 8.4K | 41.9% | 1 |
| Apr 2026 | Makita | 6.6K | 33% | 2 |
| Apr 2026 | John Deere | 3.5K | 17.6% | 3 |
| Apr 2026 | Masport | 880 | 4.4% | 4 |
| Apr 2026 | Honda Power Equipment | 600 | 3% | 5 |
| May 2026 | Husqvarna | 8.3K | 41.8% | 1 |
| May 2026 | Makita | 6.6K | 33.4% | 2 |
| May 2026 | John Deere | 3.6K | 18.2% | 3 |
| May 2026 | Masport | 720 | 3.6% | 4 |
| May 2026 | Honda Power Equipment | 590 | 3% | 5 |
| Jun 2026 | Husqvarna | 6.9K | 37.8% | 1 |
| Jun 2026 | Makita | 6.6K | 36% | 2 |
| Jun 2026 | John Deere | 3.5K | 19.2% | 3 |
| Jun 2026 | Masport | 720 | 3.9% | 4 |
| Jun 2026 | Honda Power Equipment | 570 | 3.1% | 5 |
| Jul 2026 | Husqvarna | 6.7K | 38.7% | 1 |
| Jul 2026 | Makita | 6.6K | 38% | 2 |
| Jul 2026 | John Deere | 3K | 17% | 3 |
| Jul 2026 | Masport | 590 | 3.4% | 4 |
| Jul 2026 | Honda Power Equipment | 500 | 2.9% | 5 |
| Aug 2026 | Husqvarna | 6.7K | 37.1% | 1 |
| Aug 2026 | Makita | 6.6K | 36.5% | 2 |
| Aug 2026 | John Deere | 3.5K | 19.2% | 3 |
| Aug 2026 | Masport | 720 | 4% | 4 |
| Aug 2026 | Honda Power Equipment | 580 | 3.2% | 5 |
| Sep 2026 | Makita | 8.1K | 39.5% | 1 |
| Sep 2026 | Husqvarna | 7.2K | 35% | 2 |
| Sep 2026 | John Deere | 3.6K | 17.5% | 3 |
| Sep 2026 | Masport | 880 | 4.3% | 4 |
| Sep 2026 | Honda Power Equipment | 770 | 3.8% | 5 |

## What is being compared

- **Honda Power Equipment**: Measured on the search terms “honda lawn mower”, “honda mower”, “honda power equipment” and “honda water blaster”, summed into one figure.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure.
- **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator”, “john deere mowers” and “johndeere”, summed into one figure.
- **Makita**: Measured on the search term “makita”.
- **Masport**: Measured on the search term “masport”.

- [Honda Power Equipment](/demand/nz/brands/honda-power-equipment)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [John Deere](/demand/nz/brands/john-deere)
- [Makita](/demand/nz/brands/makita)
- [Masport](/demand/nz/brands/masport)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among walk behind mower brands in New Zealand?

In September 2026, Makita was the most searched among walk behind mower brands in New Zealand, with an estimated 8.1K branded searches, 39.5% of all searches for the five we track.

## Cite this page

Brandwave. "Walk behind mower brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-walk-behind-mower-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-walk-behind-mower-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.