---
title: "Wairarapa hotels and accommodation in New Zealand: Which brands are most popular in search?"
description: "Compare hotels and serviced accommodation travellers can book for a stay in Wairarapa, New Zealand. Share of Search among The White Swan Greytown, Copthorne Solway Park and Martinborough Hotel, the wairarapa hotels and accommodation Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wairarapa-hotels"
publisher: "Brandwave"
---

# Wairarapa hotels and accommodation in New Zealand: Which brands are most popular in search?

Compare hotels and serviced accommodation travellers can book for a stay in Wairarapa, New Zealand. Share of Search among The White Swan Greytown, Copthorne Solway Park and Martinborough Hotel, the wairarapa hotels and accommodation Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wairarapa hotels and accommodation
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: The White Swan Greytown, 53.2%

## Which brand is most popular in search among wairarapa hotels and accommodation in New Zealand?

- In August 2026, The White Swan Greytown was the most searched among wairarapa hotels and accommodation in New Zealand, with an estimated 6K branded searches and 53.2% estimated Share of Search within this set.
- Copthorne Solway Park is in 2nd place, 26.7 percentage points behind at 26.5% Share of Search.
- Across the 11 months ending August 2026, The White Swan Greytown’s estimated Share of Search among wairarapa hotels and accommodation in New Zealand increased from 45% to 53.2%.
- Across the 11 months ending August 2026, Copthorne Solway Park’s estimated Share of Search among wairarapa hotels and accommodation in New Zealand decreased from 33.7% to 26.5%.
- Across the 11 months ending August 2026, Martinborough Hotel’s estimated Share of Search among wairarapa hotels and accommodation in New Zealand decreased from 21.2% to 20.2%.
- Across the 11 months ending August 2026, The White Swan Greytown’s estimated Share of Search among wairarapa hotels and accommodation in New Zealand peaked at 59.4% in July 2026 and was lowest at 44.8% in November 2025.
- Across the 11 months ending August 2026, Copthorne Solway Park’s estimated Share of Search among wairarapa hotels and accommodation in New Zealand peaked at 33.9% in November 2025 and was lowest at 24.3% in February 2026.
- Across the 11 months ending August 2026, Martinborough Hotel’s estimated Share of Search among wairarapa hotels and accommodation in New Zealand peaked at 24.9% in February 2026 and was lowest at 15.8% in July 2026.

## Compare search popularity between leading brands

- [The White Swan Greytown vs Copthorne Solway Park: compare search popularity](/demand/nz/compare/copthorne-solway-park-vs-the-white-swan-greytown): 53.2% against 26.5% Share of Search.
- [The White Swan Greytown vs Martinborough Hotel: compare search popularity](/demand/nz/compare/martinborough-hotel-vs-the-white-swan-greytown): 53.2% against 20.2% Share of Search.
- [Copthorne Solway Park vs Martinborough Hotel: compare search popularity](/demand/nz/compare/copthorne-solway-park-vs-martinborough-hotel): 26.5% against 20.2% Share of Search.

## How did search popularity change for New Zealand wairarapa hotels and accommodation in August 2026?

- In August 2026, Martinborough Hotel gained estimated Share of Search among wairarapa hotels and accommodation in New Zealand, from 15.8% to 20.2%.
- In August 2026, Copthorne Solway Park gained estimated Share of Search among wairarapa hotels and accommodation in New Zealand, from 24.8% to 26.5%.
- In August 2026, The White Swan Greytown lost estimated Share of Search among wairarapa hotels and accommodation in New Zealand, from 59.4% to 53.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | The White Swan Greytown | 53.2% | 6K | -44.4% | The White Swan Greytown |
| 2 | Copthorne Solway Park | 26.5% | 3K | -33.7% | Millennium Hotels |
| 3 | Martinborough Hotel | 20.2% | 2.3K | -20.8% | Martinborough Hotel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | The White Swan Greytown | 6K | 45% | 1 |
| Oct 2025 | Copthorne Solway Park | 4.5K | 33.7% | 2 |
| Oct 2025 | Martinborough Hotel | 2.8K | 21.2% | 3 |
| Nov 2025 | The White Swan Greytown | 6K | 44.8% | 1 |
| Nov 2025 | Copthorne Solway Park | 4.5K | 33.9% | 2 |
| Nov 2025 | Martinborough Hotel | 2.8K | 21.2% | 3 |
| Dec 2025 | The White Swan Greytown | 7.8K | 51.8% | 1 |
| Dec 2025 | Copthorne Solway Park | 3.8K | 25% | 2 |
| Dec 2025 | Martinborough Hotel | 3.5K | 23.1% | 3 |
| Jan 2026 | The White Swan Greytown | 9K | 50.1% | 1 |
| Jan 2026 | Copthorne Solway Park | 4.6K | 25.7% | 2 |
| Jan 2026 | Martinborough Hotel | 4.3K | 24.2% | 3 |
| Feb 2026 | The White Swan Greytown | 7.8K | 50.7% | 1 |
| Feb 2026 | Martinborough Hotel | 3.8K | 24.9% | 2 |
| Feb 2026 | Copthorne Solway Park | 3.7K | 24.3% | 3 |
| Mar 2026 | The White Swan Greytown | 7.8K | 51.9% | 1 |
| Mar 2026 | Copthorne Solway Park | 3.7K | 24.9% | 2 |
| Mar 2026 | Martinborough Hotel | 3.5K | 23.3% | 3 |
| Apr 2026 | The White Swan Greytown | 7.2K | 52.8% | 1 |
| Apr 2026 | Copthorne Solway Park | 3.7K | 27.2% | 2 |
| Apr 2026 | Martinborough Hotel | 2.7K | 20% | 3 |
| May 2026 | The White Swan Greytown | 6.6K | 47.7% | 1 |
| May 2026 | Copthorne Solway Park | 4.5K | 32.8% | 2 |
| May 2026 | Martinborough Hotel | 2.7K | 19.6% | 3 |
| Jun 2026 | The White Swan Greytown | 6.6K | 48.1% | 1 |
| Jun 2026 | Copthorne Solway Park | 4.5K | 33.1% | 2 |
| Jun 2026 | Martinborough Hotel | 2.6K | 18.9% | 3 |
| Jul 2026 | The White Swan Greytown | 10.8K | 59.4% | 1 |
| Jul 2026 | Copthorne Solway Park | 4.5K | 24.8% | 2 |
| Jul 2026 | Martinborough Hotel | 2.9K | 15.8% | 3 |
| Aug 2026 | The White Swan Greytown | 6K | 53.2% | 1 |
| Aug 2026 | Copthorne Solway Park | 3K | 26.5% | 2 |
| Aug 2026 | Martinborough Hotel | 2.3K | 20.2% | 3 |
| Sep 2026 | Copthorne Solway Park | — | — | — |
| Sep 2026 | Martinborough Hotel | — | — | — |
| Sep 2026 | The White Swan Greytown | — | — | — |

## What is being compared

- **Copthorne Solway Park**: Measured on the search terms “copthorne solway park hotel” and “solway park hotel”, summed into one figure.
- **Martinborough Hotel**: Measured on the search terms “accommodation martinborough hotel”, “martinborough hotel”, “martinborough hotel deals”, “martinborough hotel rooms”, “the martinborough hotel” and “the martinborough hotel martinborough new zealand”, summed into one figure.
- **The White Swan Greytown**: Measured on the search terms “greytown hotel the white swan”, “the white swan country hotel”, “the white swan country hotel greytown”, “the white swan greytown”, “the white swan hotel greytown” and “white swan greytown”, summed into one figure.

- [Copthorne Solway Park](/demand/nz/brands/copthorne-solway-park)
- [Martinborough Hotel](/demand/nz/brands/martinborough-hotel)
- [The White Swan Greytown](/demand/nz/brands/the-white-swan-greytown)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wairarapa hotels and accommodation in New Zealand?

In August 2026, The White Swan Greytown was the most searched among wairarapa hotels and accommodation in New Zealand, with an estimated 6K branded searches and 53.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wairarapa hotels and accommodation in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wairarapa-hotels

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wairarapa-hotels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.