--- title: "Waikato and bay of plenty shopping centres in New Zealand: Which brands are most popular in search?" description: "Compare the Hamilton and Tauranga malls and shopping centres shoppers head to. Share of Search among Bayfair, Chartwell, Tauranga Crossing, Centre Place and The Base, the waikato and bay of plenty shopping centres Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-waikato-bop-shopping-centres" publisher: "Brandwave" --- # Waikato and bay of plenty shopping centres in New Zealand: Which brands are most popular in search? Compare the Hamilton and Tauranga malls and shopping centres shoppers head to. Share of Search among Bayfair, Chartwell, Tauranga Crossing, Centre Place and The Base, the waikato and bay of plenty shopping centres Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Waikato and Bay of Plenty shopping centres - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Bayfair, 39.4% ## Which brand is most popular in search among waikato and bay of plenty shopping centres in New Zealand? - In August 2026, Bayfair was the most searched among waikato and bay of plenty shopping centres in New Zealand, with an estimated 43.4K branded searches and 39.4% estimated Share of Search within this set. - Chartwell is in 2nd place, 18.4 percentage points behind at 21% Share of Search. - Across the 11 months ending August 2026, Chartwell’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand increased from 20.2% to 21%. - Across the 11 months ending August 2026, Centre Place’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand decreased from 14.3% to 12.6%. - Across the 11 months ending August 2026, The Base’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand increased from 10.4% to 11.8%. - Across the 11 months ending August 2026, Bayfair’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand peaked at 45.8% in January 2026 and was lowest at 39.4% in August 2026. - Across the 11 months ending August 2026, Chartwell’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand peaked at 21.2% in February 2026 and was lowest at 16.1% in January 2026. - Across the 11 months ending August 2026, Tauranga Crossing’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand peaked at 16.8% in January 2026 and was lowest at 13.7% in March 2026. - Across the 11 months ending August 2026, Centre Place’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand peaked at 14.3% in October 2025 and was lowest at 10.7% in December 2025. - Across the 11 months ending August 2026, The Base’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand peaked at 12% in July 2026 and was lowest at 9.6% in January 2026. - Across the 11 months ending August 2026, Bayfair and Tauranga Crossing held steady: their estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Bayfair vs Chartwell: compare search popularity](/demand/nz/compare/bayfair-vs-chartwell): 39.4% against 21% Share of Search. - [Bayfair vs Tauranga Crossing: compare search popularity](/demand/nz/compare/bayfair-vs-tauranga-crossing): 39.4% against 15.3% Share of Search. - [Bayfair vs Centre Place: compare search popularity](/demand/nz/compare/bayfair-vs-centre-place): 39.4% against 12.6% Share of Search. - [Bayfair vs The Base: compare search popularity](/demand/nz/compare/bayfair-vs-the-base): 39.4% against 11.8% Share of Search. - [Chartwell vs Tauranga Crossing: compare search popularity](/demand/nz/compare/chartwell-vs-tauranga-crossing): 21% against 15.3% Share of Search. - [Chartwell vs Centre Place: compare search popularity](/demand/nz/compare/centre-place-vs-chartwell): 21% against 12.6% Share of Search. - [Chartwell vs The Base: compare search popularity](/demand/nz/compare/chartwell-vs-the-base): 21% against 11.8% Share of Search. - [Tauranga Crossing vs Centre Place: compare search popularity](/demand/nz/compare/centre-place-vs-tauranga-crossing): 15.3% against 12.6% Share of Search. - [Tauranga Crossing vs The Base: compare search popularity](/demand/nz/compare/tauranga-crossing-vs-the-base): 15.3% against 11.8% Share of Search. - [Centre Place vs The Base: compare search popularity](/demand/nz/compare/centre-place-vs-the-base): 12.6% against 11.8% Share of Search. ## How did search popularity change for New Zealand waikato and bay of plenty shopping centres in August 2026? - In August 2026, Chartwell gained estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 18.1% to 21%. - In August 2026, Bayfair lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 40.7% to 39.4%. - In August 2026, Tauranga Crossing lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 16% to 15.3%. - In August 2026, Centre Place lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 13.2% to 12.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bayfair | 39.4% | 43.4K | -16.8% | Bayfair | | 2 | Chartwell | 21% | 23.1K | -0.3% | Chartwell | | 3 | Tauranga Crossing | 15.3% | 16.8K | -17.8% | Tauranga Crossing | | 4 | Centre Place | 12.6% | 13.9K | -17.8% | Centre Place | | 5 | The Base | 11.8% | 13K | -15.8% | The Base | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bayfair | 46.2K | 39.6% | 1 | | Oct 2025 | Chartwell | 23.5K | 20.2% | 2 | | Oct 2025 | Tauranga Crossing | 17.9K | 15.4% | 3 | | Oct 2025 | Centre Place | 16.7K | 14.3% | 4 | | Oct 2025 | The Base | 12.2K | 10.4% | 5 | | Nov 2025 | Bayfair | 52.6K | 41.8% | 1 | | Nov 2025 | Chartwell | 23.8K | 18.9% | 2 | | Nov 2025 | Tauranga Crossing | 17.6K | 14% | 3 | | Nov 2025 | Centre Place | 17.1K | 13.6% | 4 | | Nov 2025 | The Base | 14.7K | 11.7% | 5 | | Dec 2025 | Bayfair | 89.9K | 44.5% | 1 | | Dec 2025 | Chartwell | 36.2K | 17.9% | 2 | | Dec 2025 | Tauranga Crossing | 31.3K | 15.5% | 3 | | Dec 2025 | The Base | 23.1K | 11.4% | 4 | | Dec 2025 | Centre Place | 21.7K | 10.7% | 5 | | Jan 2026 | Bayfair | 66.9K | 45.8% | 1 | | Jan 2026 | Tauranga Crossing | 24.5K | 16.8% | 2 | | Jan 2026 | Chartwell | 23.6K | 16.1% | 3 | | Jan 2026 | Centre Place | 17K | 11.6% | 4 | | Jan 2026 | The Base | 14K | 9.6% | 5 | | Feb 2026 | Bayfair | 45.8K | 41.9% | 1 | | Feb 2026 | Chartwell | 23.2K | 21.2% | 2 | | Feb 2026 | Tauranga Crossing | 15.4K | 14.1% | 3 | | Feb 2026 | Centre Place | 13.8K | 12.7% | 4 | | Feb 2026 | The Base | 11.1K | 10.1% | 5 | | Mar 2026 | Bayfair | 50.3K | 42.8% | 1 | | Mar 2026 | Chartwell | 23.2K | 19.7% | 2 | | Mar 2026 | Centre Place | 16.6K | 14.1% | 3 | | Mar 2026 | Tauranga Crossing | 16.1K | 13.7% | 4 | | Mar 2026 | The Base | 11.4K | 9.7% | 5 | | Apr 2026 | Bayfair | 65.3K | 45.4% | 1 | | Apr 2026 | Chartwell | 23.8K | 16.5% | 2 | | Apr 2026 | Tauranga Crossing | 20.7K | 14.4% | 3 | | Apr 2026 | Centre Place | 17.6K | 12.2% | 4 | | Apr 2026 | The Base | 16.6K | 11.5% | 5 | | May 2026 | Bayfair | 52.6K | 41.7% | 1 | | May 2026 | Chartwell | 23.4K | 18.6% | 2 | | May 2026 | Tauranga Crossing | 19.5K | 15.4% | 3 | | May 2026 | Centre Place | 17K | 13.5% | 4 | | May 2026 | The Base | 13.6K | 10.8% | 5 | | Jun 2026 | Bayfair | 46.6K | 41% | 1 | | Jun 2026 | Chartwell | 23.1K | 20.4% | 2 | | Jun 2026 | Tauranga Crossing | 16.8K | 14.8% | 3 | | Jun 2026 | Centre Place | 14K | 12.3% | 4 | | Jun 2026 | The Base | 13.2K | 11.6% | 5 | | Jul 2026 | Bayfair | 52.2K | 40.7% | 1 | | Jul 2026 | Chartwell | 23.2K | 18.1% | 2 | | Jul 2026 | Tauranga Crossing | 20.5K | 16% | 3 | | Jul 2026 | Centre Place | 16.9K | 13.2% | 4 | | Jul 2026 | The Base | 15.4K | 12% | 5 | | Aug 2026 | Bayfair | 43.4K | 39.4% | 1 | | Aug 2026 | Chartwell | 23.1K | 21% | 2 | | Aug 2026 | Tauranga Crossing | 16.8K | 15.3% | 3 | | Aug 2026 | Centre Place | 13.9K | 12.6% | 4 | | Aug 2026 | The Base | 13K | 11.8% | 5 | | Sep 2026 | Bayfair | — | — | — | | Sep 2026 | Centre Place | — | — | — | | Sep 2026 | Chartwell | — | — | — | | Sep 2026 | Tauranga Crossing | — | — | — | | Sep 2026 | The Base | — | — | — | ## What is being compared - **Bayfair**: Measured on the search terms “bayfair”, “bayfair hours”, “bayfair mall”, “bayfair near me”, “bayfair new zealand”, “bayfair nz”, “bayfair opening hours”, “bayfair shops”, “bed bath beyond bayfair”, “bnz bayfair”, “charms bayfair”, “chemistwarehouse bayfair”, “cosmetic clinic bayfair”, “katsubi bayfair”, “laser clinic bayfair”, “united cinemas bayfair” and “vivo bayfair”, summed into one figure. - **Centre Place**: Measured on the search terms “centre place”, “centre place hamilton”, “centre place mall”, “centre place near me”, “centre place nz”, “centre place opening hours”, “centre place shops”, “centreplace”, “centreplace co nz”, “centreplace mall”, “centreplace opening hours”, “centreplace shops” and “luxury nails centre place”, summed into one figure. - **Chartwell**: Measured on the search terms “chartwell mall”, “chartwell mall hours”, “chartwell mall shops”, “chartwell opening hours” and “chartwell shops”, summed into one figure. - **Tauranga Crossing**: Measured on the search terms “boutique liquor tauranga crossing”, “cinema tauranga crossing”, “enjoy massage tauranga crossing”, “event tauranga crossing”, “food tauranga crossing”, “massage tauranga crossing”, “pandora tauranga crossing”, “shops at tauranga crossing”, “tauranga crossing”, “tauranga crossing cinemas”, “tauranga crossing clothing shops”, “tauranga crossing food”, “tauranga crossing hours”, “tauranga crossing mall”, “tauranga crossing map”, “tauranga crossing movie”, “tauranga crossing new zealand”, “tauranga crossing nz”, “tauranga crossing open hours”, “tauranga crossing photos”, “tauranga crossing restaurants”, “tauranga crossing shopping centre”, “tauranga crossing shops”, “taurangacrossing” and “vivo tauranga crossing”, summed into one figure. - **The Base**: Measured on the search terms “clothes shops at the base hamilton”, “hamilton mall the base”, “rebel sports the base hamilton”, “the base mall”, “the base mall hamilton”, “the base opening hours”, “the base shopping centre hamilton”, “the base shops”, “the base te rapa”, “the base te rapa hamilton” and “warehouse the base hamilton”, summed into one figure. - [Bayfair](/demand/nz/brands/bayfair) - [Centre Place](/demand/nz/brands/centre-place) - [Chartwell](/demand/nz/brands/chartwell) - [Tauranga Crossing](/demand/nz/brands/tauranga-crossing) - [The Base](/demand/nz/brands/the-base) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among waikato and bay of plenty shopping centres in New Zealand? In August 2026, Bayfair was the most searched among waikato and bay of plenty shopping centres in New Zealand, with an estimated 43.4K branded searches and 39.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Waikato and bay of plenty shopping centres in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-waikato-bop-shopping-centres This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-waikato-bop-shopping-centres. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.