---
title: "Waiheke island wineries in New Zealand: Which brands are most popular in search?"
description: "Compare the Waiheke Island wineries and cellar doors visitors book lunches and tastings at. Share of Search among Mudbrick, Cable Bay, Man O' War, Tantalus Estate, Stonyridge and Te Motu, the waiheke island wineries Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-waiheke-wineries"
publisher: "Brandwave"
---

# Waiheke island wineries in New Zealand: Which brands are most popular in search?

Compare the Waiheke Island wineries and cellar doors visitors book lunches and tastings at. Share of Search among Mudbrick, Cable Bay, Man O' War, Tantalus Estate, Stonyridge and Te Motu, the waiheke island wineries Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Waiheke Island wineries
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mudbrick, 34.9%

## Which brand is most popular in search among waiheke island wineries in New Zealand?

- In August 2026, Mudbrick was the most searched among waiheke island wineries in New Zealand, with an estimated 14.2K branded searches and 34.9% estimated Share of Search within this set.
- Cable Bay is in 2nd place, 12.8 percentage points behind at 22.1% Share of Search.
- Across the 11 months ending August 2026, Mudbrick’s estimated Share of Search among waiheke island wineries in New Zealand increased from 29% to 34.9%.
- Across the 11 months ending August 2026, Cable Bay’s estimated Share of Search among waiheke island wineries in New Zealand decreased from 24.7% to 22.1%.
- Across the 11 months ending August 2026, Tantalus Estate’s estimated Share of Search among waiheke island wineries in New Zealand decreased from 13.9% to 11.1%.
- Across the 11 months ending August 2026, Mudbrick’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 35.2% in May 2026 and was lowest at 28.2% in December 2025.
- Across the 11 months ending August 2026, Cable Bay’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 24.7% in October 2025 and was lowest at 20.7% in May 2026.
- Across the 11 months ending August 2026, Man O' War’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 16.7% in December 2025 and was lowest at 12% in July 2026.
- Across the 11 months ending August 2026, Tantalus Estate’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 15.3% in June 2026 and was lowest at 10.6% in April 2026.
- Across the 11 months ending August 2026, Stonyridge’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 14.6% in February 2026 and was lowest at 10.1% in June 2026.
- Across the 11 months ending August 2026, Te Motu’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 8% in March 2026 and was lowest at 6% in June 2026.
- Across the 11 months ending August 2026, Man O' War rose from 4th to 3rd among waiheke island wineries in New Zealand.
- Across the 11 months ending August 2026, Tantalus Estate fell from 3rd to 4th among waiheke island wineries in New Zealand.
- Across the 11 months ending August 2026, Stonyridge and Te Motu held steady: their estimated Share of Search among waiheke island wineries in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Mudbrick vs Cable Bay: compare search popularity](/demand/nz/compare/cable-bay-vs-mudbrick): 34.9% against 22.1% Share of Search.
- [Mudbrick vs Man O' War: compare search popularity](/demand/nz/compare/man-o-war-vs-mudbrick): 34.9% against 13.3% Share of Search.
- [Mudbrick vs Tantalus Estate: compare search popularity](/demand/nz/compare/mudbrick-vs-tantalus-estate): 34.9% against 11.1% Share of Search.
- [Mudbrick vs Stonyridge: compare search popularity](/demand/nz/compare/mudbrick-vs-stonyridge): 34.9% against 11% Share of Search.
- [Cable Bay vs Man O' War: compare search popularity](/demand/nz/compare/cable-bay-vs-man-o-war): 22.1% against 13.3% Share of Search.
- [Cable Bay vs Tantalus Estate: compare search popularity](/demand/nz/compare/cable-bay-vs-tantalus-estate): 22.1% against 11.1% Share of Search.
- [Cable Bay vs Stonyridge: compare search popularity](/demand/nz/compare/cable-bay-vs-stonyridge): 22.1% against 11% Share of Search.
- [Man O' War vs Tantalus Estate: compare search popularity](/demand/nz/compare/man-o-war-vs-tantalus-estate): 13.3% against 11.1% Share of Search.
- [Man O' War vs Stonyridge: compare search popularity](/demand/nz/compare/man-o-war-vs-stonyridge): 13.3% against 11% Share of Search.
- [Tantalus Estate vs Stonyridge: compare search popularity](/demand/nz/compare/stonyridge-vs-tantalus-estate): 11.1% against 11% Share of Search.

## How did search popularity change for New Zealand waiheke island wineries in August 2026?

- In August 2026, Man O' War overtook Stonyridge to rank 3rd among waiheke island wineries in New Zealand, at 13.3%.
- In August 2026, Mudbrick gained estimated Share of Search among waiheke island wineries in New Zealand, from 33.2% to 34.9%.
- In August 2026, Te Motu gained estimated Share of Search among waiheke island wineries in New Zealand, from 7% to 7.6%.
- In August 2026, Tantalus Estate lost estimated Share of Search among waiheke island wineries in New Zealand, from 12.7% to 11.1%.
- In August 2026, Stonyridge lost estimated Share of Search among waiheke island wineries in New Zealand, from 12.5% to 11%.
- Estimated monthly branded searches for Cable Bay in New Zealand fell 39.7% over 11 measured months, from 15K to 9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mudbrick | 34.9% | 14.2K | -2.8% | Mudbrick |
| 2 | Cable Bay | 22.1% | 9K | -9.6% | Cable Bay |
| 3 | Man O' War | 13.3% | 5.4K | +2.1% | Man O' War |
| 4 | Tantalus Estate | 11.1% | 4.5K | -19.3% | Tantalus Estate |
| 5 | Stonyridge | 11% | 4.5K | -18.5% | Stonyridge |
| 6 | Te Motu | 7.6% | 3.1K | -0.6% | Te Motu |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mudbrick | 17.6K | 29% | 1 |
| Oct 2025 | Cable Bay | 15K | 24.7% | 2 |
| Oct 2025 | Tantalus Estate | 8.4K | 13.9% | 3 |
| Oct 2025 | Man O' War | 8.2K | 13.6% | 4 |
| Oct 2025 | Stonyridge | 6.8K | 11.2% | 5 |
| Oct 2025 | Te Motu | 4.7K | 7.7% | 6 |
| Nov 2025 | Mudbrick | 25.4K | 29.7% | 1 |
| Nov 2025 | Cable Bay | 18.4K | 21.5% | 2 |
| Nov 2025 | Tantalus Estate | 12.6K | 14.7% | 3 |
| Nov 2025 | Man O' War | 12.3K | 14.5% | 4 |
| Nov 2025 | Stonyridge | 10.1K | 11.8% | 5 |
| Nov 2025 | Te Motu | 6.6K | 7.7% | 6 |
| Dec 2025 | Mudbrick | 31.1K | 28.2% | 1 |
| Dec 2025 | Cable Bay | 25.1K | 22.7% | 2 |
| Dec 2025 | Man O' War | 18.4K | 16.7% | 3 |
| Dec 2025 | Tantalus Estate | 15.3K | 13.9% | 4 |
| Dec 2025 | Stonyridge | 12.3K | 11.1% | 5 |
| Dec 2025 | Te Motu | 8.2K | 7.4% | 6 |
| Jan 2026 | Mudbrick | 37.8K | 30.2% | 1 |
| Jan 2026 | Cable Bay | 28.5K | 22.8% | 2 |
| Jan 2026 | Man O' War | 18.5K | 14.8% | 3 |
| Jan 2026 | Tantalus Estate | 15.4K | 12.3% | 4 |
| Jan 2026 | Stonyridge | 15K | 12% | 5 |
| Jan 2026 | Te Motu | 9.7K | 7.8% | 6 |
| Feb 2026 | Mudbrick | 30.8K | 29.9% | 1 |
| Feb 2026 | Cable Bay | 22.4K | 21.7% | 2 |
| Feb 2026 | Stonyridge | 15K | 14.6% | 3 |
| Feb 2026 | Man O' War | 14.5K | 14.1% | 4 |
| Feb 2026 | Tantalus Estate | 12.5K | 12.1% | 5 |
| Feb 2026 | Te Motu | 7.8K | 7.6% | 6 |
| Mar 2026 | Mudbrick | 25.2K | 30.6% | 1 |
| Mar 2026 | Cable Bay | 18.4K | 22.3% | 2 |
| Mar 2026 | Man O' War | 11.8K | 14.4% | 3 |
| Mar 2026 | Tantalus Estate | 10.3K | 12.5% | 4 |
| Mar 2026 | Stonyridge | 10K | 12.2% | 5 |
| Mar 2026 | Te Motu | 6.6K | 8% | 6 |
| Apr 2026 | Mudbrick | 20.8K | 32% | 1 |
| Apr 2026 | Cable Bay | 15K | 23% | 2 |
| Apr 2026 | Man O' War | 9.7K | 14.9% | 3 |
| Apr 2026 | Stonyridge | 8.2K | 12.6% | 4 |
| Apr 2026 | Tantalus Estate | 6.9K | 10.6% | 5 |
| Apr 2026 | Te Motu | 4.5K | 6.9% | 6 |
| May 2026 | Mudbrick | 17K | 35.2% | 1 |
| May 2026 | Cable Bay | 10K | 20.7% | 2 |
| May 2026 | Man O' War | 6.4K | 13.3% | 3 |
| May 2026 | Tantalus Estate | 5.6K | 11.6% | 4 |
| May 2026 | Stonyridge | 5.5K | 11.4% | 5 |
| May 2026 | Te Motu | 3.7K | 7.7% | 6 |
| Jun 2026 | Mudbrick | 12.3K | 33.8% | 1 |
| Jun 2026 | Cable Bay | 8.2K | 22.4% | 2 |
| Jun 2026 | Tantalus Estate | 5.6K | 15.3% | 3 |
| Jun 2026 | Man O' War | 4.5K | 12.3% | 4 |
| Jun 2026 | Stonyridge | 3.7K | 10.1% | 5 |
| Jun 2026 | Te Motu | 2.2K | 6% | 6 |
| Jul 2026 | Mudbrick | 14.6K | 33.2% | 1 |
| Jul 2026 | Cable Bay | 10K | 22.6% | 2 |
| Jul 2026 | Tantalus Estate | 5.6K | 12.7% | 3 |
| Jul 2026 | Stonyridge | 5.5K | 12.5% | 4 |
| Jul 2026 | Man O' War | 5.3K | 12% | 5 |
| Jul 2026 | Te Motu | 3.1K | 7% | 6 |
| Aug 2026 | Mudbrick | 14.2K | 34.9% | 1 |
| Aug 2026 | Cable Bay | 9K | 22.1% | 2 |
| Aug 2026 | Man O' War | 5.4K | 13.3% | 3 |
| Aug 2026 | Tantalus Estate | 4.5K | 11.1% | 4 |
| Aug 2026 | Stonyridge | 4.5K | 11% | 5 |
| Aug 2026 | Te Motu | 3.1K | 7.6% | 6 |
| Sep 2026 | Cable Bay | — | — | — |
| Sep 2026 | Man O' War | — | — | — |
| Sep 2026 | Mudbrick | — | — | — |
| Sep 2026 | Stonyridge | — | — | — |
| Sep 2026 | Tantalus Estate | — | — | — |
| Sep 2026 | Te Motu | — | — | — |

## What is being compared

- **Cable Bay**: Measured on the search terms “cable bay vineyard”, “cable bay waiheke”, “cable bay wine tasting” and “cable bay winery”, summed into one figure.
- **Man O' War**: Measured on the search terms “man o war waiheke”, “man o war wine” and “man o war wine tasting”, summed into one figure.
- **Mudbrick**: Measured on the search terms “mudbrick cellar door”, “mudbrick vineyard”, “mudbrick vineyard and restaurant church bay road oneroa waiheke island”, “mudbrick waiheke”, “mudbrick wine tasting” and “mudbrick winery”, summed into one figure.
- **Stonyridge**: Measured on the search terms “stonyridge”, “stonyridge com”, “stonyridge near me”, “stonyridge new zealand”, “stonyridge wine tasting” and “stonyridge winery”, summed into one figure.
- **Tantalus Estate**: Measured on the search terms “tantalus estate”, “tantalus estate menu”, “tantalus estate near me”, “tantalus estate reviews”, “tantalus estate vineyard”, “tantalus estate wine tasting” and “tantalus estate winery”, summed into one figure.
- **Te Motu**: Measured on the search terms “te motu vineyard”, “te motu waiheke”, “te motu wine tasting” and “te motu winery”, summed into one figure.

- [Cable Bay](/demand/nz/brands/cable-bay)
- [Man O' War](/demand/nz/brands/man-o-war)
- [Mudbrick](/demand/nz/brands/mudbrick)
- [Stonyridge](/demand/nz/brands/stonyridge)
- [Tantalus Estate](/demand/nz/brands/tantalus-estate)
- [Te Motu](/demand/nz/brands/te-motu)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among waiheke island wineries in New Zealand?

In August 2026, Mudbrick was the most searched among waiheke island wineries in New Zealand, with an estimated 14.2K branded searches and 34.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Waiheke island wineries in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-waiheke-wineries

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-waiheke-wineries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.