---
title: "Vulnerability scanner brands in New Zealand: Which are searched most?"
description: "Compare the vulnerability scanner brands people buy. Share of Search among ZAP, Qualys, Rapid7, Tenable and Greenbone / OpenVAS, the vulnerability scanner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-vulnerability-scanner-brands"
publisher: "Brandwave"
---

# Vulnerability scanner brands in New Zealand: Which are searched most?

Compare the vulnerability scanner brands people buy. Share of Search among ZAP, Qualys, Rapid7, Tenable and Greenbone / OpenVAS, the vulnerability scanner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Vulnerability scanner brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: ZAP, 33.3%

## Which brand is most popular in search among vulnerability scanner brands in New Zealand?

- In September 2026, ZAP was the most searched among vulnerability scanner brands in New Zealand, with an estimated 110 branded searches, 33.3% of all searches for the five we track.
- Qualys is in 2nd place, 6.1 percentage points behind at 27.3%.
- Across the 12 months ending September 2026, ZAP’s share of searches among vulnerability scanner brands in New Zealand increased from 26.2% to 33.3%.
- Across the 12 months ending September 2026, Qualys’ share of searches among vulnerability scanner brands in New Zealand increased from 26.2% to 27.3%.
- Across the 12 months ending September 2026, Rapid7’s share of searches among vulnerability scanner brands in New Zealand decreased from 40.5% to 27.3%.
- Across the 12 months ending September 2026, Tenable’s share of searches among vulnerability scanner brands in New Zealand increased from 4.8% to 9.1%.
- Across the 12 months ending September 2026, Greenbone / OpenVAS’s share of searches among vulnerability scanner brands in New Zealand increased from 2.4% to 3%.
- Across the 12 months ending September 2026, ZAP’s share of searches among vulnerability scanner brands in New Zealand peaked at 33.3% in August 2026 and was lowest at 20% in December 2025.
- Across the 12 months ending September 2026, Qualys’ share of searches among vulnerability scanner brands in New Zealand peaked at 36% in December 2025 and was lowest at 26.2% in October 2025.
- Across the 12 months ending September 2026, Rapid7’s share of searches among vulnerability scanner brands in New Zealand peaked at 40.5% in October 2025 and was lowest at 20.6% in July 2026.
- Across the 12 months ending September 2026, Tenable’s share of searches among vulnerability scanner brands in New Zealand peaked at 17.6% in July 2026 and was lowest at 4.8% in October 2025.
- Across the 12 months ending September 2026, Greenbone / OpenVAS’s share of searches among vulnerability scanner brands in New Zealand peaked at 3.4% in January 2026 and was lowest at 0% in December 2025.
- Across the 12 months ending September 2026, ZAP rose from 3rd to 1st among vulnerability scanner brands in New Zealand.
- Across the 12 months ending September 2026, Rapid7 fell from 1st to 3rd among vulnerability scanner brands in New Zealand.

## Top vulnerability scanner brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tenable appeared every time. Tenable was recommended most often, coming first in every answer. Qualys was second, and Rapid7 was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tenable | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Qualys | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Rapid7 | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Greenbone / OpenVAS | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| ZAP | 5th | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about vulnerability scanner brands

- Asked ChatGPT "Which vulnerability scanner brand should I use in New Zealand?": 1. Tenable, 2. Qualys, 3. Rapid7, 4. Greenbone / OpenVAS
- Asked ChatGPT "What are the best vulnerability scanner brands in New Zealand?": 1. Tenable, 2. Qualys, 3. Rapid7, 4. Greenbone / OpenVAS
- Asked ChatGPT "What's the best vulnerability scanner brand in New Zealand for a small security team?": 1. Tenable, 2. Qualys, 3. Greenbone / OpenVAS
- Searched Google, AI Overview "best vulnerability scanner": 1. Tenable, 2. Rapid7, 3. Qualys, 4. ZAP
- Searched Google, AI Overview "security scanner software": 1. Tenable, 2. ZAP

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [ZAP vs Qualys: compare search popularity](/demand/nz/compare/owasp-zap-vs-qualys): 33.3% against 27.3% Share of Search.
- [ZAP vs Rapid7: compare search popularity](/demand/nz/compare/owasp-zap-vs-rapid7): 33.3% against 27.3% Share of Search.
- [ZAP vs Tenable: compare search popularity](/demand/nz/compare/owasp-zap-vs-tenable): 33.3% against 9.1% Share of Search.
- [ZAP vs Greenbone / OpenVAS: compare search popularity](/demand/nz/compare/greenbone-openvas-vs-owasp-zap): 33.3% against 3% Share of Search.
- [Qualys vs Rapid7: compare search popularity](/demand/nz/compare/qualys-vs-rapid7): 27.3% Share of Search each.
- [Qualys vs Tenable: compare search popularity](/demand/nz/compare/qualys-vs-tenable): 27.3% against 9.1% Share of Search.
- [Qualys vs Greenbone / OpenVAS: compare search popularity](/demand/nz/compare/greenbone-openvas-vs-qualys): 27.3% against 3% Share of Search.
- [Rapid7 vs Tenable: compare search popularity](/demand/nz/compare/rapid7-vs-tenable): 27.3% against 9.1% Share of Search.
- [Rapid7 vs Greenbone / OpenVAS: compare search popularity](/demand/nz/compare/greenbone-openvas-vs-rapid7): 27.3% against 3% Share of Search.
- [Tenable vs Greenbone / OpenVAS: compare search popularity](/demand/nz/compare/greenbone-openvas-vs-tenable): 9.1% against 3% Share of Search.

## How did search popularity change for New Zealand vulnerability scanner brands in September 2026?

- Estimated monthly branded searches for Tenable in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
- Estimated monthly branded searches for Rapid7 in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.
- Estimated monthly branded searches for Qualys in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ZAP | 33.3% | 110 | 0.0% | ZAP |
| 2 | Qualys | 27.3% | 90 | 0.0% | Qualys |
| 3 | Rapid7 | 27.3% | 90 | 0.0% | Rapid7 |
| 4 | Tenable | 9.1% | 30 | 0.0% | Tenable |
| 5 | Greenbone / OpenVAS | 3% | 10 | 0.0% | Greenbone |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rapid7 | 170 | 40.5% | 1 |
| Oct 2025 | Qualys | 110 | 26.2% | 2 |
| Oct 2025 | ZAP | 110 | 26.2% | 3 |
| Oct 2025 | Tenable | 20 | 4.8% | 4 |
| Oct 2025 | Greenbone / OpenVAS | 10 | 2.4% | 5 |
| Nov 2025 | Qualys | 110 | 30.6% | 1 |
| Nov 2025 | Rapid7 | 110 | 30.6% | 2 |
| Nov 2025 | ZAP | 110 | 30.6% | 3 |
| Nov 2025 | Tenable | 20 | 5.6% | 4 |
| Nov 2025 | Greenbone / OpenVAS | 10 | 2.8% | 5 |
| Dec 2025 | Qualys | 90 | 36% | 1 |
| Dec 2025 | Rapid7 | 90 | 36% | 2 |
| Dec 2025 | ZAP | 50 | 20% | 3 |
| Dec 2025 | Tenable | 20 | 8% | 4 |
| Dec 2025 | Greenbone / OpenVAS | 0 | 0% | 5 |
| Jan 2026 | Qualys | 90 | 31% | 1 |
| Jan 2026 | ZAP | 90 | 31% | 2 |
| Jan 2026 | Rapid7 | 70 | 24.1% | 3 |
| Jan 2026 | Tenable | 30 | 10.3% | 4 |
| Jan 2026 | Greenbone / OpenVAS | 10 | 3.4% | 5 |
| Feb 2026 | Qualys | 110 | 33.3% | 1 |
| Feb 2026 | Rapid7 | 110 | 33.3% | 2 |
| Feb 2026 | ZAP | 70 | 21.2% | 3 |
| Feb 2026 | Tenable | 30 | 9.1% | 4 |
| Feb 2026 | Greenbone / OpenVAS | 10 | 3% | 5 |
| Mar 2026 | Qualys | 140 | 31.1% | 1 |
| Mar 2026 | Rapid7 | 140 | 31.1% | 2 |
| Mar 2026 | ZAP | 140 | 31.1% | 3 |
| Mar 2026 | Tenable | 30 | 6.7% | 4 |
| Mar 2026 | Greenbone / OpenVAS | 0 | 0% | 5 |
| Apr 2026 | Rapid7 | 110 | 34.4% | 1 |
| Apr 2026 | Qualys | 90 | 28.1% | 2 |
| Apr 2026 | ZAP | 70 | 21.9% | 3 |
| Apr 2026 | Tenable | 40 | 12.5% | 4 |
| Apr 2026 | Greenbone / OpenVAS | 10 | 3.1% | 5 |
| May 2026 | Rapid7 | 110 | 32.4% | 1 |
| May 2026 | Qualys | 90 | 26.5% | 2 |
| May 2026 | ZAP | 90 | 26.5% | 3 |
| May 2026 | Tenable | 40 | 11.8% | 4 |
| May 2026 | Greenbone / OpenVAS | 10 | 2.9% | 5 |
| Jun 2026 | Qualys | 140 | 32.6% | 1 |
| Jun 2026 | Rapid7 | 110 | 25.6% | 2 |
| Jun 2026 | ZAP | 110 | 25.6% | 3 |
| Jun 2026 | Tenable | 60 | 14% | 4 |
| Jun 2026 | Greenbone / OpenVAS | 10 | 2.3% | 5 |
| Jul 2026 | ZAP | 110 | 32.4% | 1 |
| Jul 2026 | Qualys | 90 | 26.5% | 2 |
| Jul 2026 | Rapid7 | 70 | 20.6% | 3 |
| Jul 2026 | Tenable | 60 | 17.6% | 4 |
| Jul 2026 | Greenbone / OpenVAS | 10 | 2.9% | 5 |
| Aug 2026 | ZAP | 110 | 33.3% | 1 |
| Aug 2026 | Qualys | 90 | 27.3% | 2 |
| Aug 2026 | Rapid7 | 90 | 27.3% | 3 |
| Aug 2026 | Tenable | 30 | 9.1% | 4 |
| Aug 2026 | Greenbone / OpenVAS | 10 | 3% | 5 |
| Sep 2026 | ZAP | 110 | 33.3% | 1 |
| Sep 2026 | Qualys | 90 | 27.3% | 2 |
| Sep 2026 | Rapid7 | 90 | 27.3% | 3 |
| Sep 2026 | Tenable | 30 | 9.1% | 4 |
| Sep 2026 | Greenbone / OpenVAS | 10 | 3% | 5 |

## What is being compared

- **Greenbone / OpenVAS**: Measured on the search term “greenbone openvas”.
- **Qualys**: Measured on the search term “qualys”.
- **Rapid7**: Measured on the search term “rapid7”.
- **Tenable**: Measured on the search terms “tenable scanner” and “tenable vulnerability management”, summed into one figure.
- **ZAP**: Measured on the search term “owasp zap”.

- [Greenbone / OpenVAS](/demand/nz/brands/greenbone-openvas)
- [Qualys](/demand/nz/brands/qualys)
- [Rapid7](/demand/nz/brands/rapid7)
- [Tenable](/demand/nz/brands/tenable)
- [ZAP](/demand/nz/brands/owasp-zap)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among vulnerability scanner brands in New Zealand?

In September 2026, ZAP was the most searched among vulnerability scanner brands in New Zealand, with an estimated 110 branded searches, 33.3% of all searches for the five we track.

## Cite this page

Brandwave. "Vulnerability scanner brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-vulnerability-scanner-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-vulnerability-scanner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.