---
title: "VR headset brands in New Zealand: Which brands are most popular in search?"
description: "Compare the virtual and mixed reality headset brands New Zealanders play and work in. Share of Search among Meta Quest, PlayStation VR2, Apple Vision Pro, HTC Vive and Pico, the VR headset brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-vr-headset-brands"
publisher: "Brandwave"
---

# VR headset brands in New Zealand: Which brands are most popular in search?

Compare the virtual and mixed reality headset brands New Zealanders play and work in. Share of Search among Meta Quest, PlayStation VR2, Apple Vision Pro, HTC Vive and Pico, the VR headset brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: VR headset brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Meta Quest, 73.2%

## Which brand is most popular in search among VR headset brands in New Zealand?

- In August 2026, Meta Quest was the most searched among VR headset brands in New Zealand, with an estimated 10.4K branded searches and 73.2% estimated Share of Search within this set.
- PlayStation VR2 is in 2nd place, 60 percentage points behind at 13.2% Share of Search.
- Across the 11 months ending August 2026, PlayStation VR2’s estimated Share of Search among VR headset brands in New Zealand increased from 9.9% to 13.2%.
- Across the 11 months ending August 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands in New Zealand decreased from 11.4% to 9.1%.
- Across the 11 months ending August 2026, Meta Quest’s estimated Share of Search among VR headset brands in New Zealand peaked at 78.6% in December 2025 and was lowest at 70.2% in June 2026.
- Across the 11 months ending August 2026, PlayStation VR2’s estimated Share of Search among VR headset brands in New Zealand peaked at 16.4% in June 2026 and was lowest at 9.9% in October 2025.
- Across the 11 months ending August 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands in New Zealand peaked at 11.4% in October 2025 and was lowest at 5.2% in December 2025.
- Across the 11 months ending August 2026, HTC Vive’s estimated Share of Search among VR headset brands in New Zealand peaked at 3% in October 2025 and was lowest at 2% in December 2025.
- Across the 11 months ending August 2026, Pico’s estimated Share of Search among VR headset brands in New Zealand peaked at 2.2% in October 2025 and was lowest at 1.2% in February 2026.
- Across the 11 months ending August 2026, PlayStation VR2 rose from 3rd to 2nd among VR headset brands in New Zealand.
- Across the 11 months ending August 2026, Apple Vision Pro fell from 2nd to 3rd among VR headset brands in New Zealand.
- Across the 11 months ending August 2026, Meta Quest, HTC Vive and Pico held steady: their estimated Share of Search among VR headset brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Meta Quest vs PlayStation VR2: compare search popularity](/demand/nz/compare/meta-quest-vs-playstation-vr2): 73.2% against 13.2% Share of Search.
- [Meta Quest vs Apple Vision Pro: compare search popularity](/demand/nz/compare/apple-vision-pro-vs-meta-quest): 73.2% against 9.1% Share of Search.
- [Meta Quest vs HTC Vive: compare search popularity](/demand/nz/compare/htc-vive-vs-meta-quest): 73.2% against 2.8% Share of Search.
- [PlayStation VR2 vs Apple Vision Pro: compare search popularity](/demand/nz/compare/apple-vision-pro-vs-playstation-vr2): 13.2% against 9.1% Share of Search.
- [PlayStation VR2 vs HTC Vive: compare search popularity](/demand/nz/compare/htc-vive-vs-playstation-vr2): 13.2% against 2.8% Share of Search.
- [Apple Vision Pro vs HTC Vive: compare search popularity](/demand/nz/compare/apple-vision-pro-vs-htc-vive): 9.1% against 2.8% Share of Search.

## How did search popularity change for New Zealand VR headset brands in August 2026?

- In August 2026, Apple Vision Pro gained estimated Share of Search among VR headset brands in New Zealand, from 7.4% to 9.1%.
- In August 2026, Meta Quest lost estimated Share of Search among VR headset brands in New Zealand, from 74.5% to 73.2%.
- In August 2026, PlayStation VR2 lost estimated Share of Search among VR headset brands in New Zealand, from 13.8% to 13.2%.
- Estimated monthly branded searches for Pico in New Zealand fell 40.5% over 11 measured months, from 420 to 250 in August 2026.
- Estimated monthly branded searches for HTC Vive in New Zealand fell 29.8% over 11 measured months, from 570 to 400 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Meta Quest | 73.2% | 10.4K | -12.0% | Meta |
| 2 | PlayStation VR2 | 13.2% | 1.9K | -14.5% | Sony |
| 3 | Apple Vision Pro | 9.1% | 1.3K | +10.3% | Apple |
| 4 | HTC Vive | 2.8% | 400 | -4.8% | HTC Vive |
| 5 | Pico | 1.8% | 250 | -3.8% | Pico |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meta Quest | 13.7K | 73.4% | 1 |
| Oct 2025 | Apple Vision Pro | 2.1K | 11.4% | 2 |
| Oct 2025 | PlayStation VR2 | 1.9K | 9.9% | 3 |
| Oct 2025 | HTC Vive | 570 | 3% | 4 |
| Oct 2025 | Pico | 420 | 2.2% | 5 |
| Nov 2025 | Meta Quest | 18.6K | 76% | 1 |
| Nov 2025 | PlayStation VR2 | 3.1K | 12.7% | 2 |
| Nov 2025 | Apple Vision Pro | 1.7K | 7.1% | 3 |
| Nov 2025 | HTC Vive | 610 | 2.5% | 4 |
| Nov 2025 | Pico | 420 | 1.7% | 5 |
| Dec 2025 | Meta Quest | 20.8K | 78.6% | 1 |
| Dec 2025 | PlayStation VR2 | 3.4K | 12.9% | 2 |
| Dec 2025 | Apple Vision Pro | 1.4K | 5.2% | 3 |
| Dec 2025 | HTC Vive | 520 | 2% | 4 |
| Dec 2025 | Pico | 350 | 1.3% | 5 |
| Jan 2026 | Meta Quest | 15.8K | 76.7% | 1 |
| Jan 2026 | PlayStation VR2 | 2.3K | 11.2% | 2 |
| Jan 2026 | Apple Vision Pro | 1.7K | 8.1% | 3 |
| Jan 2026 | HTC Vive | 500 | 2.4% | 4 |
| Jan 2026 | Pico | 320 | 1.5% | 5 |
| Feb 2026 | Meta Quest | 10.9K | 75.4% | 1 |
| Feb 2026 | PlayStation VR2 | 1.8K | 12.5% | 2 |
| Feb 2026 | Apple Vision Pro | 1.2K | 8.1% | 3 |
| Feb 2026 | HTC Vive | 400 | 2.8% | 4 |
| Feb 2026 | Pico | 180 | 1.2% | 5 |
| Mar 2026 | Meta Quest | 10.6K | 74.8% | 1 |
| Mar 2026 | PlayStation VR2 | 1.6K | 11.5% | 2 |
| Mar 2026 | Apple Vision Pro | 1.3K | 8.9% | 3 |
| Mar 2026 | HTC Vive | 370 | 2.6% | 4 |
| Mar 2026 | Pico | 310 | 2.2% | 5 |
| Apr 2026 | Meta Quest | 11.3K | 75.1% | 1 |
| Apr 2026 | PlayStation VR2 | 1.7K | 11.5% | 2 |
| Apr 2026 | Apple Vision Pro | 1.3K | 8.6% | 3 |
| Apr 2026 | HTC Vive | 420 | 2.8% | 4 |
| Apr 2026 | Pico | 300 | 2% | 5 |
| May 2026 | Meta Quest | 11K | 72.3% | 1 |
| May 2026 | PlayStation VR2 | 1.9K | 12.2% | 2 |
| May 2026 | Apple Vision Pro | 1.7K | 11.1% | 3 |
| May 2026 | HTC Vive | 440 | 2.9% | 4 |
| May 2026 | Pico | 230 | 1.5% | 5 |
| Jun 2026 | Meta Quest | 10.8K | 70.2% | 1 |
| Jun 2026 | PlayStation VR2 | 2.5K | 16.4% | 2 |
| Jun 2026 | Apple Vision Pro | 1.4K | 8.9% | 3 |
| Jun 2026 | HTC Vive | 420 | 2.7% | 4 |
| Jun 2026 | Pico | 270 | 1.8% | 5 |
| Jul 2026 | Meta Quest | 11.8K | 74.5% | 1 |
| Jul 2026 | PlayStation VR2 | 2.2K | 13.8% | 2 |
| Jul 2026 | Apple Vision Pro | 1.2K | 7.4% | 3 |
| Jul 2026 | HTC Vive | 420 | 2.6% | 4 |
| Jul 2026 | Pico | 260 | 1.6% | 5 |
| Aug 2026 | Meta Quest | 10.4K | 73.2% | 1 |
| Aug 2026 | PlayStation VR2 | 1.9K | 13.2% | 2 |
| Aug 2026 | Apple Vision Pro | 1.3K | 9.1% | 3 |
| Aug 2026 | HTC Vive | 400 | 2.8% | 4 |
| Aug 2026 | Pico | 250 | 1.8% | 5 |
| Sep 2026 | Apple Vision Pro | — | — | — |
| Sep 2026 | HTC Vive | — | — | — |
| Sep 2026 | Meta Quest | — | — | — |
| Sep 2026 | Pico | — | — | — |
| Sep 2026 | PlayStation VR2 | — | — | — |

## What is being compared

- **Apple Vision Pro**: Measured on the search terms “apple vision pro”, “apple vision pro near me”, “apple vision pro new zealand”, “apple vision pro nz”, “apple vision pro online”, “apple vision pro vr”, “apple vision pro vr headset” and “applevisionpro”, summed into one figure.
- **HTC Vive**: Measured on the search terms “htc vive”, “htc vive cosmos”, “htc vive near me”, “htc vive nz”, “htc vive pro”, “htc vive pro 2”, “htc vive virtual reality”, “htc vive vr headset”, “htcvive”, “htcvive virtual reality”, “vive com” and “vive vr”, summed into one figure.
- **Meta Quest**: Measured on the search terms “meta com”, “meta quest”, “meta quest 1”, “meta quest 2”, “meta quest 2 price”, “meta quest 2 vr headset”, “meta quest 3”, “meta quest 3 price”, “meta quest 4”, “meta quest console”, “meta quest games”, “meta quest headset”, “meta quest link”, “meta quest link cable”, “meta quest near me”, “meta quest nz”, “meta quest online”, “meta quest pro”, “meta quest virtual reality”, “meta quest vr”, “meta quest vr headset”, “metaquest”, “metaquest 2”, “metaquest 3”, “metaquest games”, “metaquest nz”, “metaquest vr”, “metaquest vr headset”, “oculus meta quest 2”, “oculus quest”, “oculus quest 2”, “oculus quest 2 price”, “oculus quest games”, “oculus quest nz”, “oculus quest vr”, “oculus quest vr headset”, “quest 3”, “quest 3 games”, “quest 3 nz”, “quest 3 vr”, “quest 3 vr headset”, “quest 3s”, “quest 3s games”, “quest 3s nz”, “quest 3s vr”, “quest 3s vr headset”, “vr meta quest 2” and “vr meta quest 3”, summed into one figure.
- **Pico**: Measured on the search terms “pico 4”, “pico 4 vr”, “pico virtual reality”, “pico vr” and “pico vr headset”, summed into one figure.
- **PlayStation VR2**: Measured on the search terms “playstation vr2”, “playstation vr2 headset”, “playstation vr2 near me”, “playstation vr2 nz”, “playstation vr2 vr headset”, “playstationvr2”, “ps vr2”, “psvr2” and “sony playstation vr2”, summed into one figure.

- [Apple Vision Pro](/demand/nz/brands/apple-vision-pro)
- [HTC Vive](/demand/nz/brands/htc-vive)
- [Meta Quest](/demand/nz/brands/meta-quest)
- [Pico](/demand/nz/brands/pico)
- [PlayStation VR2](/demand/nz/brands/playstation-vr2)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among VR headset brands in New Zealand?

In August 2026, Meta Quest was the most searched among VR headset brands in New Zealand, with an estimated 10.4K branded searches and 73.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "VR headset brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-vr-headset-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-vr-headset-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.