--- title: "AskNicely vs Qualtrics: Which is searched more in New Zealand?" description: "Is AskNicely or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Voice of customer platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-voice-of-customer-platforms/compare/asknicely-vs-qualtrics" publisher: "Brandwave" --- # AskNicely vs Qualtrics: Which is searched more in New Zealand? Is AskNicely or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Voice of customer platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AskNicely and Qualtrics - **Competitive set**: Voice of customer platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **AskNicely Share of Search**: 4.9% - **Qualtrics Share of Search**: 23.9% ## Is AskNicely or Qualtrics more popular in search? - In September 2026, Qualtrics had more branded searches than AskNicely among voice of customer platforms in New Zealand. Qualtrics had about 1,900 branded searches, while AskNicely had 390. Qualtrics made up 23.9% of all voice of customer platform searches we track, and AskNicely accounted for 4.9%. - Qualtrics was ahead of AskNicely in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AskNicely’s share of searches among voice of customer platforms in New Zealand held steady at 4.9%, and its estimated monthly branded searches moved from 480 to 390. - Across the 12 months ending September 2026, Qualtrics’ share of searches among voice of customer platforms in New Zealand moved from 24.6% to 23.9%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top voice of customer platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Qualtrics appeared in all five answers. AskNicely was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Qualtrics was listed before AskNicely in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qualtrics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AskNicely | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Medallia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Thematic | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | SurveyMonkey | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Alchemer | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Survicate | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sprig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | InMoment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about voice of customer platforms - Asked ChatGPT "Which voice of customer platform should I use in New Zealand?": 1. AskNicely, 2. Thematic, 3. Qualtrics, 4. Medallia - Asked ChatGPT "What are the best voice of customer platforms in New Zealand?": 1. Qualtrics, 2. AskNicely, 3. Medallia, 4. SurveyMonkey, 5. Survicate, 6. Thematic - Asked ChatGPT "What's the best voice of customer platform in New Zealand for customer feedback?": 1. AskNicely, 2. Qualtrics, 3. Medallia, 4. SurveyMonkey - Searched Google, AI Overview "voice of customer platform": 1. Qualtrics, 2. Medallia - Searched Google, AI Overview "customer feedback software": 1. Qualtrics, 2. Alchemer, 3. Survicate Not named in any answer: Sprig and InMoment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand voice of customer platforms in September 2026? - In September 2026, AskNicely overtook Sprig to rank 4th among voice of customer platforms in New Zealand, with 4.9% of the searches. - In September 2026, Qualtrics lost share of searches among voice of customer platforms in New Zealand, from 29% to 23.9%. ## Month by month | Month | AskNicely estimated searches | AskNicely Share of Search | AskNicely rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 4.9% | 4 | 2.4K | 24.6% | 2 | | Nov 2025 | 480 | 5.5% | 4 | 1.6K | 18.2% | 2 | | Dec 2025 | 260 | 5.3% | 4 | 880 | 17.8% | 2 | | Jan 2026 | 320 | 6.2% | 4 | 1K | 19.3% | 2 | | Feb 2026 | 320 | 4.4% | 5 | 1.3K | 18% | 2 | | Mar 2026 | 480 | 5% | 4 | 2.4K | 24.9% | 2 | | Apr 2026 | 390 | 4.9% | 4 | 1.9K | 23.8% | 2 | | May 2026 | 390 | 4.5% | 4 | 2.4K | 27.9% | 2 | | Jun 2026 | 390 | 4.9% | 4 | 1.9K | 24% | 2 | | Jul 2026 | 390 | 5% | 3 | 1.9K | 24.6% | 2 | | Aug 2026 | 320 | 3.9% | 5 | 2.4K | 29% | 2 | | Sep 2026 | 390 | 4.9% | 4 | 1.9K | 23.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using AskNicely’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AskNicely**: Measured on the search term “asknicely”. - **Qualtrics**: Measured on the search term “qualtrics”. - [AskNicely profile](/demand/nz/brands/asknicely) - [Qualtrics profile](/demand/nz/brands/qualtrics) - [All voice of customer platforms in New Zealand](/demand/nz/categories/nz-voice-of-customer-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AskNicely or Qualtrics more popular in search? In September 2026, Qualtrics had more branded searches than AskNicely among voice of customer platforms in New Zealand. Qualtrics had about 1,900 branded searches, while AskNicely had 390. Qualtrics made up 23.9% of all voice of customer platform searches we track, and AskNicely accounted for 4.9%. ## Cite this page Brandwave. "AskNicely vs Qualtrics: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-voice-of-customer-platforms/compare/asknicely-vs-qualtrics This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-voice-of-customer-platforms/compare/asknicely-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.