--- title: "Voice of customer platforms in New Zealand: Which are searched most?" description: "Compare tools that gather customer feedback and help teams understand experience and brand perception. Share of Search among SurveyMonkey, Qualtrics, Thematic, AskNicely, Sprig, Medallia, Alchemer, InMoment and Survicate, the voice of customer platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-voice-of-customer-platforms" publisher: "Brandwave" --- # Voice of customer platforms in New Zealand: Which are searched most? Compare tools that gather customer feedback and help teams understand experience and brand perception. Share of Search among SurveyMonkey, Qualtrics, Thematic, AskNicely, Sprig, Medallia, Alchemer, InMoment and Survicate, the voice of customer platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Voice of customer platforms - **Market**: New Zealand - **Brands compared**: 9 - **Month measured**: Sep 2026 - **Highest Share of Search**: SurveyMonkey, 55.3% ## Which brand is most popular in search among voice of customer platforms in New Zealand? - In September 2026, SurveyMonkey was the most searched among voice of customer platforms in New Zealand, with an estimated 4.4K branded searches, 55.3% of all searches for the nine we track. - Qualtrics is in 2nd place, 31.4 percentage points behind at 23.9%. - Across the 12 months ending September 2026, Qualtrics’ share of searches among voice of customer platforms in New Zealand decreased from 24.6% to 23.9%. - Across the 12 months ending September 2026, Sprig’s share of searches among voice of customer platforms in New Zealand increased from 4% to 4.9%. - Across the 12 months ending September 2026, SurveyMonkey’s share of searches among voice of customer platforms in New Zealand peaked at 61.6% in November 2025 and was lowest at 51.2% in May 2026. - Across the 12 months ending September 2026, Qualtrics’ share of searches among voice of customer platforms in New Zealand peaked at 29% in August 2026 and was lowest at 17.8% in December 2025. - Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms in New Zealand peaked at 7.9% in December 2025 and was lowest at 5% in July 2026. - Across the 12 months ending September 2026, AskNicely’s share of searches among voice of customer platforms in New Zealand peaked at 6.2% in January 2026 and was lowest at 3.9% in August 2026. - Across the 12 months ending September 2026, Sprig’s share of searches among voice of customer platforms in New Zealand peaked at 5.4% in February 2026 and was lowest at 3.6% in November 2025. - Across the 12 months ending September 2026, Medallia’s share of searches among voice of customer platforms in New Zealand peaked at 2.4% in May 2026 and was lowest at 1.3% in August 2026. - Across the 12 months ending September 2026, InMoment’s share of searches among voice of customer platforms in New Zealand peaked at 1.4% in December 2025 and was lowest at 0.39% in July 2026. - Across the 12 months ending September 2026, SurveyMonkey, Thematic, AskNicely, Medallia, Alchemer, InMoment and Survicate held steady: their share of searches among voice of customer platforms in New Zealand each moved less than 0.5 percentage points. ## Top voice of customer platforms in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Qualtrics appeared every time. Qualtrics was recommended most often, coming first in three out of five answers. AskNicely was second, and Medallia was third. Sprig, which ranked fifth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qualtrics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AskNicely | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Medallia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Thematic | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | SurveyMonkey | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Alchemer | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Survicate | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sprig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | InMoment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about voice of customer platforms - Asked ChatGPT "Which voice of customer platform should I use in New Zealand?": 1. AskNicely, 2. Thematic, 3. Qualtrics, 4. Medallia - Asked ChatGPT "What are the best voice of customer platforms in New Zealand?": 1. Qualtrics, 2. AskNicely, 3. Medallia, 4. SurveyMonkey, 5. Survicate, 6. Thematic - Asked ChatGPT "What's the best voice of customer platform in New Zealand for customer feedback?": 1. AskNicely, 2. Qualtrics, 3. Medallia, 4. SurveyMonkey - Searched Google, AI Overview "voice of customer platform": 1. Qualtrics, 2. Medallia - Searched Google, AI Overview "customer feedback software": 1. Qualtrics, 2. Alchemer, 3. Survicate Not named in any answer: Sprig and InMoment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [SurveyMonkey vs Qualtrics: compare search popularity](/demand/nz/compare/qualtrics-vs-surveymonkey): 55.3% against 23.9% Share of Search. - [SurveyMonkey vs Thematic: compare search popularity](/demand/nz/compare/surveymonkey-vs-thematic): 55.3% against 7.4% Share of Search. - [SurveyMonkey vs AskNicely: compare search popularity](/demand/nz/compare/asknicely-vs-surveymonkey): 55.3% against 4.9% Share of Search. - [SurveyMonkey vs Sprig: compare search popularity](/demand/nz/compare/sprig-vs-surveymonkey): 55.3% against 4.9% Share of Search. - [Qualtrics vs Thematic: compare search popularity](/demand/nz/compare/qualtrics-vs-thematic): 23.9% against 7.4% Share of Search. - [Qualtrics vs AskNicely: compare search popularity](/demand/nz/compare/asknicely-vs-qualtrics): 23.9% against 4.9% Share of Search. - [Qualtrics vs Sprig: compare search popularity](/demand/nz/compare/qualtrics-vs-sprig): 23.9% against 4.9% Share of Search. - [Thematic vs AskNicely: compare search popularity](/demand/nz/compare/asknicely-vs-thematic): 7.4% against 4.9% Share of Search. - [Thematic vs Sprig: compare search popularity](/demand/nz/compare/sprig-vs-thematic): 7.4% against 4.9% Share of Search. - [AskNicely vs Sprig: compare search popularity](/demand/nz/compare/asknicely-vs-sprig): 4.9% Share of Search each. ## How did search popularity change for New Zealand voice of customer platforms in September 2026? - In September 2026, AskNicely overtook Sprig to rank 4th among voice of customer platforms in New Zealand, with 4.9% of the searches. - In September 2026, SurveyMonkey gained share of searches among voice of customer platforms in New Zealand, from 53.1% to 55.3%. - In September 2026, Thematic gained share of searches among voice of customer platforms in New Zealand, from 5.8% to 7.4%. - In September 2026, Qualtrics lost share of searches among voice of customer platforms in New Zealand, from 29% to 23.9%. - Estimated monthly branded searches for InMoment in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026. - Estimated monthly branded searches for Survicate in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. - Estimated monthly branded searches for Alchemer in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026. - Estimated monthly branded searches for Medallia in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | SurveyMonkey | 55.3% | 4.4K | 0.0% | SurveyMonkey | | 2 | Qualtrics | 23.9% | 1.9K | -20.8% | Qualtrics | | 3 | Thematic | 7.4% | 590 | +22.9% | Thematic | | 4 | AskNicely | 4.9% | 390 | +21.9% | AskNicely | | 5 | Sprig | 4.9% | 390 | 0.0% | Sprig | | 6 | Medallia | 1.8% | 140 | +27.3% | Medallia | | 7 | Alchemer | 1.1% | 90 | 0.0% | Alchemer | | 8 | InMoment | 0.5% | 40 | -20.0% | InMoment | | 9 | Survicate | 0.25% | 20 | -50.0% | Survicate | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | SurveyMonkey | 5.4K | 55.3% | 1 | | Oct 2025 | Qualtrics | 2.4K | 24.6% | 2 | | Oct 2025 | Thematic | 720 | 7.4% | 3 | | Oct 2025 | AskNicely | 480 | 4.9% | 4 | | Oct 2025 | Sprig | 390 | 4% | 5 | | Oct 2025 | Medallia | 170 | 1.7% | 6 | | Oct 2025 | Alchemer | 110 | 1.1% | 7 | | Oct 2025 | InMoment | 70 | 0.72% | 8 | | Oct 2025 | Survicate | 30 | 0.31% | 9 | | Nov 2025 | SurveyMonkey | 5.4K | 61.6% | 1 | | Nov 2025 | Qualtrics | 1.6K | 18.2% | 2 | | Nov 2025 | Thematic | 590 | 6.7% | 3 | | Nov 2025 | AskNicely | 480 | 5.5% | 4 | | Nov 2025 | Sprig | 320 | 3.6% | 5 | | Nov 2025 | Alchemer | 140 | 1.6% | 6 | | Nov 2025 | Medallia | 140 | 1.6% | 7 | | Nov 2025 | InMoment | 70 | 0.8% | 8 | | Nov 2025 | Survicate | 30 | 0.34% | 9 | | Dec 2025 | SurveyMonkey | 2.9K | 58.7% | 1 | | Dec 2025 | Qualtrics | 880 | 17.8% | 2 | | Dec 2025 | Thematic | 390 | 7.9% | 3 | | Dec 2025 | AskNicely | 260 | 5.3% | 4 | | Dec 2025 | Sprig | 260 | 5.3% | 5 | | Dec 2025 | Medallia | 110 | 2.2% | 6 | | Dec 2025 | InMoment | 70 | 1.4% | 7 | | Dec 2025 | Alchemer | 50 | 1% | 8 | | Dec 2025 | Survicate | 20 | 0.4% | 9 | | Jan 2026 | SurveyMonkey | 2.9K | 55.9% | 1 | | Jan 2026 | Qualtrics | 1K | 19.3% | 2 | | Jan 2026 | Thematic | 390 | 7.5% | 3 | | Jan 2026 | AskNicely | 320 | 6.2% | 4 | | Jan 2026 | Sprig | 260 | 5% | 5 | | Jan 2026 | Medallia | 110 | 2.1% | 6 | | Jan 2026 | Alchemer | 90 | 1.7% | 7 | | Jan 2026 | InMoment | 70 | 1.3% | 8 | | Jan 2026 | Survicate | 50 | 0.96% | 9 | | Feb 2026 | SurveyMonkey | 4.4K | 60.8% | 1 | | Feb 2026 | Qualtrics | 1.3K | 18% | 2 | | Feb 2026 | Thematic | 480 | 6.6% | 3 | | Feb 2026 | Sprig | 390 | 5.4% | 4 | | Feb 2026 | AskNicely | 320 | 4.4% | 5 | | Feb 2026 | Medallia | 140 | 1.9% | 6 | | Feb 2026 | Alchemer | 110 | 1.5% | 7 | | Feb 2026 | InMoment | 70 | 0.97% | 8 | | Feb 2026 | Survicate | 30 | 0.41% | 9 | | Mar 2026 | SurveyMonkey | 5.4K | 56% | 1 | | Mar 2026 | Qualtrics | 2.4K | 24.9% | 2 | | Mar 2026 | Thematic | 590 | 6.1% | 3 | | Mar 2026 | AskNicely | 480 | 5% | 4 | | Mar 2026 | Sprig | 390 | 4% | 5 | | Mar 2026 | Medallia | 170 | 1.8% | 6 | | Mar 2026 | Alchemer | 110 | 1.1% | 7 | | Mar 2026 | InMoment | 70 | 0.73% | 8 | | Mar 2026 | Survicate | 40 | 0.41% | 9 | | Apr 2026 | SurveyMonkey | 4.4K | 55.1% | 1 | | Apr 2026 | Qualtrics | 1.9K | 23.8% | 2 | | Apr 2026 | Thematic | 480 | 6% | 3 | | Apr 2026 | AskNicely | 390 | 4.9% | 4 | | Apr 2026 | Sprig | 390 | 4.9% | 5 | | Apr 2026 | Medallia | 170 | 2.1% | 6 | | Apr 2026 | Alchemer | 140 | 1.8% | 7 | | Apr 2026 | InMoment | 70 | 0.88% | 8 | | Apr 2026 | Survicate | 40 | 0.5% | 9 | | May 2026 | SurveyMonkey | 4.4K | 51.2% | 1 | | May 2026 | Qualtrics | 2.4K | 27.9% | 2 | | May 2026 | Thematic | 590 | 6.9% | 3 | | May 2026 | AskNicely | 390 | 4.5% | 4 | | May 2026 | Sprig | 390 | 4.5% | 5 | | May 2026 | Medallia | 210 | 2.4% | 6 | | May 2026 | Alchemer | 110 | 1.3% | 7 | | May 2026 | InMoment | 70 | 0.81% | 8 | | May 2026 | Survicate | 30 | 0.35% | 9 | | Jun 2026 | SurveyMonkey | 4.4K | 55.6% | 1 | | Jun 2026 | Qualtrics | 1.9K | 24% | 2 | | Jun 2026 | Thematic | 480 | 6.1% | 3 | | Jun 2026 | AskNicely | 390 | 4.9% | 4 | | Jun 2026 | Sprig | 390 | 4.9% | 5 | | Jun 2026 | Medallia | 170 | 2.1% | 6 | | Jun 2026 | Alchemer | 110 | 1.4% | 7 | | Jun 2026 | InMoment | 40 | 0.51% | 8 | | Jun 2026 | Survicate | 40 | 0.51% | 9 | | Jul 2026 | SurveyMonkey | 4.4K | 56.9% | 1 | | Jul 2026 | Qualtrics | 1.9K | 24.6% | 2 | | Jul 2026 | AskNicely | 390 | 5% | 3 | | Jul 2026 | Thematic | 390 | 5% | 4 | | Jul 2026 | Sprig | 320 | 4.1% | 5 | | Jul 2026 | Medallia | 170 | 2.2% | 6 | | Jul 2026 | Alchemer | 90 | 1.2% | 7 | | Jul 2026 | Survicate | 40 | 0.52% | 8 | | Jul 2026 | InMoment | 30 | 0.39% | 9 | | Aug 2026 | SurveyMonkey | 4.4K | 53.1% | 1 | | Aug 2026 | Qualtrics | 2.4K | 29% | 2 | | Aug 2026 | Thematic | 480 | 5.8% | 3 | | Aug 2026 | Sprig | 390 | 4.7% | 4 | | Aug 2026 | AskNicely | 320 | 3.9% | 5 | | Aug 2026 | Medallia | 110 | 1.3% | 6 | | Aug 2026 | Alchemer | 90 | 1.1% | 7 | | Aug 2026 | InMoment | 50 | 0.6% | 8 | | Aug 2026 | Survicate | 40 | 0.48% | 9 | | Sep 2026 | SurveyMonkey | 4.4K | 55.3% | 1 | | Sep 2026 | Qualtrics | 1.9K | 23.9% | 2 | | Sep 2026 | Thematic | 590 | 7.4% | 3 | | Sep 2026 | AskNicely | 390 | 4.9% | 4 | | Sep 2026 | Sprig | 390 | 4.9% | 5 | | Sep 2026 | Medallia | 140 | 1.8% | 6 | | Sep 2026 | Alchemer | 90 | 1.1% | 7 | | Sep 2026 | InMoment | 40 | 0.5% | 8 | | Sep 2026 | Survicate | 20 | 0.25% | 9 | ## What is being compared - **Alchemer**: Measured on the search term “alchemer”. - **AskNicely**: Measured on the search term “asknicely”. - **InMoment**: Measured on the search term “inmoment”. - **Medallia**: Measured on the search term “medallia”. - **Qualtrics**: Measured on the search term “qualtrics”. - **Sprig**: Measured on the search term “sprig”. - **SurveyMonkey**: Measured on the search term “surveymonkey”. - **Survicate**: Measured on the search term “survicate”. - **Thematic**: Measured on the search term “thematic”. - [Alchemer](/demand/nz/brands/alchemer) - [AskNicely](/demand/nz/brands/asknicely) - [InMoment](/demand/nz/brands/inmoment) - [Medallia](/demand/nz/brands/medallia) - [Qualtrics](/demand/nz/brands/qualtrics) - [Sprig](/demand/nz/brands/sprig) - [SurveyMonkey](/demand/nz/brands/surveymonkey) - [Survicate](/demand/nz/brands/survicate) - [Thematic](/demand/nz/brands/thematic) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among voice of customer platforms in New Zealand? In September 2026, SurveyMonkey was the most searched among voice of customer platforms in New Zealand, with an estimated 4.4K branded searches, 55.3% of all searches for the nine we track. ## Cite this page Brandwave. "Voice of customer platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-voice-of-customer-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-voice-of-customer-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.