---
title: "Vodka brands in New Zealand: Which brands are most popular in search?"
description: "Compare the vodka brands New Zealanders buy. Share of Search among Absolut, Grey Goose, 42 Below, Belvedere and Stolichnaya, the vodka brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-vodka-brands"
publisher: "Brandwave"
---

# Vodka brands in New Zealand: Which brands are most popular in search?

Compare the vodka brands New Zealanders buy. Share of Search among Absolut, Grey Goose, 42 Below, Belvedere and Stolichnaya, the vodka brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Vodka brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Absolut, 66.2%

## Which brand is most popular in search among vodka brands in New Zealand?

- In August 2026, Absolut was the most searched among vodka brands in New Zealand, with an estimated 8.1K branded searches and 66.2% estimated Share of Search within this set.
- Grey Goose is in 2nd place, 48.8 percentage points behind at 17.4% Share of Search.
- Across the 11 months ending August 2026, Absolut’s estimated Share of Search among vodka brands in New Zealand increased from 60.9% to 66.2%.
- Across the 11 months ending August 2026, Grey Goose’s estimated Share of Search among vodka brands in New Zealand decreased from 21.3% to 17.4%.
- Across the 11 months ending August 2026, 42 Below’s estimated Share of Search among vodka brands in New Zealand decreased from 11.1% to 10.5%.
- Across the 11 months ending August 2026, Absolut’s estimated Share of Search among vodka brands in New Zealand peaked at 66.7% in June 2026 and was lowest at 54.7% in November 2025.
- Across the 11 months ending August 2026, Grey Goose’s estimated Share of Search among vodka brands in New Zealand peaked at 23.6% in December 2025 and was lowest at 16.8% in June 2026.
- Across the 11 months ending August 2026, 42 Below’s estimated Share of Search among vodka brands in New Zealand peaked at 16.8% in November 2025 and was lowest at 9.4% in June 2026.
- Across the 11 months ending August 2026, Belvedere’s estimated Share of Search among vodka brands in New Zealand peaked at 5.3% in June 2026 and was lowest at 3.9% in August 2026.
- Across the 11 months ending August 2026, Stolichnaya’s estimated Share of Search among vodka brands in New Zealand peaked at 4.6% in January 2026 and was lowest at 1.7% in July 2026.
- Across the 11 months ending August 2026, Belvedere and Stolichnaya held steady: their estimated Share of Search among vodka brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Absolut vs Grey Goose: compare search popularity](/demand/nz/compare/absolut-vs-grey-goose): 66.2% against 17.4% Share of Search.
- [Absolut vs 42 Below: compare search popularity](/demand/nz/compare/42-below-vs-absolut): 66.2% against 10.5% Share of Search.
- [Absolut vs Belvedere: compare search popularity](/demand/nz/compare/absolut-vs-belvedere): 66.2% against 3.9% Share of Search.
- [Grey Goose vs 42 Below: compare search popularity](/demand/nz/compare/42-below-vs-grey-goose): 17.4% against 10.5% Share of Search.
- [Grey Goose vs Belvedere: compare search popularity](/demand/nz/compare/belvedere-vs-grey-goose): 17.4% against 3.9% Share of Search.
- [42 Below vs Belvedere: compare search popularity](/demand/nz/compare/42-below-vs-belvedere): 10.5% against 3.9% Share of Search.

## How did search popularity change for New Zealand vodka brands in August 2026?

- In August 2026, Absolut gained estimated Share of Search among vodka brands in New Zealand, from 62.6% to 66.2%.
- In August 2026, 42 Below lost estimated Share of Search among vodka brands in New Zealand, from 13% to 10.5%.
- In August 2026, Grey Goose lost estimated Share of Search among vodka brands in New Zealand, from 18.5% to 17.4%.
- Estimated monthly branded searches for Belvedere in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Absolut | 66.2% | 8.1K | +15.1% | Absolut |
| 2 | Grey Goose | 17.4% | 2.1K | +2.4% | Grey Goose |
| 3 | 42 Below | 10.5% | 1.3K | -12.2% | 42 Below |
| 4 | Belvedere | 3.9% | 480 | 0.0% | Belvedere |
| 5 | Stolichnaya | 2% | 240 | +26.3% | Stolichnaya |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Absolut | 5.5K | 60.9% | 1 |
| Oct 2025 | Grey Goose | 1.9K | 21.3% | 2 |
| Oct 2025 | 42 Below | 1K | 11.1% | 3 |
| Oct 2025 | Belvedere | 390 | 4.3% | 4 |
| Oct 2025 | Stolichnaya | 220 | 2.4% | 5 |
| Nov 2025 | Absolut | 4.8K | 54.7% | 1 |
| Nov 2025 | Grey Goose | 1.9K | 21.6% | 2 |
| Nov 2025 | 42 Below | 1.5K | 16.8% | 3 |
| Nov 2025 | Belvedere | 390 | 4.4% | 4 |
| Nov 2025 | Stolichnaya | 220 | 2.5% | 5 |
| Dec 2025 | Absolut | 8K | 56.9% | 1 |
| Dec 2025 | Grey Goose | 3.3K | 23.6% | 2 |
| Dec 2025 | 42 Below | 1.8K | 12.8% | 3 |
| Dec 2025 | Belvedere | 590 | 4.2% | 4 |
| Dec 2025 | Stolichnaya | 350 | 2.5% | 5 |
| Jan 2026 | Absolut | 6.5K | 58.7% | 1 |
| Jan 2026 | Grey Goose | 2K | 18% | 2 |
| Jan 2026 | 42 Below | 1.6K | 14.4% | 3 |
| Jan 2026 | Stolichnaya | 510 | 4.6% | 4 |
| Jan 2026 | Belvedere | 480 | 4.3% | 5 |
| Feb 2026 | Absolut | 5.5K | 63.8% | 1 |
| Feb 2026 | Grey Goose | 1.6K | 19% | 2 |
| Feb 2026 | 42 Below | 880 | 10.3% | 3 |
| Feb 2026 | Belvedere | 390 | 4.5% | 4 |
| Feb 2026 | Stolichnaya | 210 | 2.4% | 5 |
| Mar 2026 | Absolut | 5.4K | 62.5% | 1 |
| Mar 2026 | Grey Goose | 1.7K | 19.6% | 2 |
| Mar 2026 | 42 Below | 990 | 11.5% | 3 |
| Mar 2026 | Belvedere | 390 | 4.5% | 4 |
| Mar 2026 | Stolichnaya | 160 | 1.9% | 5 |
| Apr 2026 | Absolut | 5.6K | 62% | 1 |
| Apr 2026 | Grey Goose | 1.7K | 19% | 2 |
| Apr 2026 | 42 Below | 1K | 11.3% | 3 |
| Apr 2026 | Belvedere | 480 | 5.3% | 4 |
| Apr 2026 | Stolichnaya | 220 | 2.4% | 5 |
| May 2026 | Absolut | 6.9K | 61.9% | 1 |
| May 2026 | Grey Goose | 2.1K | 18.9% | 2 |
| May 2026 | 42 Below | 1.4K | 12.9% | 3 |
| May 2026 | Belvedere | 480 | 4.3% | 4 |
| May 2026 | Stolichnaya | 230 | 2% | 5 |
| Jun 2026 | Absolut | 7.4K | 66.7% | 1 |
| Jun 2026 | Grey Goose | 1.9K | 16.8% | 2 |
| Jun 2026 | 42 Below | 1K | 9.4% | 3 |
| Jun 2026 | Belvedere | 590 | 5.3% | 4 |
| Jun 2026 | Stolichnaya | 200 | 1.8% | 5 |
| Jul 2026 | Absolut | 7.1K | 62.6% | 1 |
| Jul 2026 | Grey Goose | 2.1K | 18.5% | 2 |
| Jul 2026 | 42 Below | 1.5K | 13% | 3 |
| Jul 2026 | Belvedere | 480 | 4.2% | 4 |
| Jul 2026 | Stolichnaya | 190 | 1.7% | 5 |
| Aug 2026 | Absolut | 8.1K | 66.2% | 1 |
| Aug 2026 | Grey Goose | 2.1K | 17.4% | 2 |
| Aug 2026 | 42 Below | 1.3K | 10.5% | 3 |
| Aug 2026 | Belvedere | 480 | 3.9% | 4 |
| Aug 2026 | Stolichnaya | 240 | 2% | 5 |
| Sep 2026 | 42 Below | — | — | — |
| Sep 2026 | Absolut | — | — | — |
| Sep 2026 | Belvedere | — | — | — |
| Sep 2026 | Grey Goose | — | — | — |
| Sep 2026 | Stolichnaya | — | — | — |

## What is being compared

- **42 Below**: Measured on the search terms “42 below”, “42 below feijoa”, “42 below feijoa vodka”, “42 below near me”, “42 below nz”, “42 below vodka”, “42 below vodka price”, “42below”, “42below vodka” and “geoff ross 42 below”, summed into one figure.
- **Absolut**: Measured on the search terms “absolut”, “absolut bottle”, “absolut cocktails”, “absolut com”, “absolut flavors”, “absolut lemon vodka”, “absolut miniature”, “absolut near me”, “absolut new zealand”, “absolut nz”, “absolut online”, “absolut price”, “absolut raspberri vodka”, “absolut vanilia vodka”, “absolut vanilla”, “absolut vodka”, “absolut vodka 1l”, “absolut vodka 700ml” and “absolut vodka cans”, summed into one figure.
- **Belvedere**: Measured on the search term “belvedere vodka”.
- **Grey Goose**: Measured on the search terms “1 l of grey goose”, “grey goose”, “grey goose 1l”, “grey goose cost”, “grey goose near me”, “grey goose nz”, “grey goose online”, “grey goose vodka”, “greygoose”, “greygoose com” and “greygoose vodka”, summed into one figure.
- **Stolichnaya**: Measured on the search terms “stoli vodka”, “stolichnaya”, “stolichnaya near me” and “stolichnaya nz”, summed into one figure.

- [42 Below](/demand/nz/brands/42-below)
- [Absolut](/demand/nz/brands/absolut)
- [Belvedere](/demand/nz/brands/belvedere)
- [Grey Goose](/demand/nz/brands/grey-goose)
- [Stolichnaya](/demand/nz/brands/stolichnaya)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among vodka brands in New Zealand?

In August 2026, Absolut was the most searched among vodka brands in New Zealand, with an estimated 8.1K branded searches and 66.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Vodka brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-vodka-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-vodka-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.