--- title: "Squarespace vs Wix: Which is searched more in New Zealand?" description: "Is Squarespace or Wix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Visual website building platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-visual-website-building-platforms/compare/squarespace-vs-wix" publisher: "Brandwave" --- # Squarespace vs Wix: Which is searched more in New Zealand? Is Squarespace or Wix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Visual website building platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Squarespace and Wix - **Competitive set**: Visual website building platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Squarespace Share of Search**: 26.9% - **Wix Share of Search**: 27.2% ## Is Squarespace or Wix more popular in search? - In September 2026, Squarespace and Wix were level in searches among visual website building platforms in New Zealand, with an estimated 16.2K versus 16.3K branded searches, at 26.9% and 27.2% of the total. - Wix was ahead of Squarespace in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Squarespace’s share of searches among visual website building platforms in New Zealand moved from 27.1% to 26.9%, and its estimated monthly branded searches moved from 16.4K to 16.2K. - Across the 12 months ending September 2026, Wix’s share of searches among visual website building platforms in New Zealand moved from 33.1% to 27.2%, and its estimated monthly branded searches moved from 20K to 16.3K. ## Top visual website building platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Squarespace appeared in all five answers. Wix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wix was listed before Squarespace in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Webflow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wix | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Squarespace | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Framer | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Shopify | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | WordPress | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Readymag | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Rocketspark | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Duda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Showit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Webstudio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dorik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about visual website building platforms - Asked ChatGPT "Which visual website building platform should I use in New Zealand?": 1. Webflow, 2. Wix, 3. Squarespace, 4. Framer, 5. WordPress, 6. Shopify, 7. Rocketspark - Asked ChatGPT "What are the best visual website building platforms in New Zealand?": 1. Webflow, 2. Framer, 3. Squarespace, 4. Wix, 5. Shopify, 6. Rocketspark - Asked ChatGPT "What's the best visual website building platform in New Zealand for a design-led website?": 1. Framer, 2. Webflow, 3. Squarespace, 4. Readymag, 5. Shopify - Searched Google, AI Overview "best website builder": 1. Wix, 2. Squarespace, 3. Shopify, 4. Webflow - Searched Google, AI Overview "no code website builder": 1. Wix, 2. Webflow, 3. Squarespace, 4. Shopify, 5. Framer Not named in any answer: Duda, Showit, Webstudio and Dorik. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand visual website building platforms in September 2026? - In September 2026, Wix lost share of searches among visual website building platforms in New Zealand, from 28.1% to 27.2%. ## Month by month | Month | Squarespace estimated searches | Squarespace Share of Search | Squarespace rank | Wix estimated searches | Wix Share of Search | Wix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.4K | 27.1% | 3 | 20K | 33.1% | 1 | | Nov 2025 | 13.4K | 23.2% | 3 | 16.5K | 28.6% | 2 | | Dec 2025 | 11K | 23.6% | 3 | 13.3K | 28.7% | 2 | | Jan 2026 | 13.4K | 23.1% | 3 | 16.8K | 29% | 2 | | Feb 2026 | 13.4K | 23.1% | 3 | 17.6K | 30.2% | 2 | | Mar 2026 | 16.4K | 24.5% | 3 | 21.9K | 32.7% | 2 | | Apr 2026 | 16.4K | 26.6% | 3 | 18K | 29.2% | 2 | | May 2026 | 16.7K | 26.1% | 3 | 19.2K | 30% | 2 | | Jun 2026 | 17.1K | 26.9% | 3 | 18.5K | 29.1% | 2 | | Jul 2026 | 16.7K | 27% | 3 | 17.8K | 28.8% | 2 | | Aug 2026 | 16.7K | 27.2% | 3 | 17.3K | 28.1% | 2 | | Sep 2026 | 16.2K | 26.9% | 3 | 16.3K | 27.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Squarespace’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Squarespace**: Measured on the search terms “site squarespace”, “squarespace”, “squarespace host”, “squarespace om”, “squarespace web” and “squarespace web builder”, summed into one figure. - **Wix**: Measured on the search terms “wix”, “wix editor”, “wix filter search”, “wix site maker”, “wix studio” and “wix w”, summed into one figure. - [Squarespace profile](/demand/nz/brands/squarespace) - [Wix profile](/demand/nz/brands/wix) - [All visual website building platforms in New Zealand](/demand/nz/categories/nz-visual-website-building-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Squarespace or Wix more popular in search? In September 2026, Squarespace and Wix were level in searches among visual website building platforms in New Zealand, with an estimated 16.2K versus 16.3K branded searches, at 26.9% and 27.2% of the total. ## Cite this page Brandwave. "Squarespace vs Wix: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-visual-website-building-platforms/compare/squarespace-vs-wix This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-visual-website-building-platforms/compare/squarespace-vs-wix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.