--- title: "Shopify vs Webflow: Which is searched more in New Zealand?" description: "Is Shopify or Webflow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Visual website building platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-visual-website-building-platforms/compare/shopify-vs-webflow" publisher: "Brandwave" --- # Shopify vs Webflow: Which is searched more in New Zealand? Is Shopify or Webflow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Visual website building platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shopify and Webflow - **Competitive set**: Visual website building platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Shopify Share of Search**: 37% - **Webflow Share of Search**: 4% ## Is Shopify or Webflow more popular in search? - In September 2026, Shopify had more branded searches than Webflow among visual website building platforms in New Zealand. Shopify had about 22,200 branded searches, while Webflow had 2,400. Shopify made up 37% of all visual website building platform searches we track, and Webflow accounted for 4%. - Shopify was ahead of Webflow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Shopify’s share of searches among visual website building platforms in New Zealand moved from 30% to 37%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Webflow’s share of searches among visual website building platforms in New Zealand moved from 4.8% to 4%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top visual website building platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Shopify and Webflow showed up in all five answers. Webflow was listed before Shopify in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Webflow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wix | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Squarespace | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Framer | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Shopify | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | WordPress | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Readymag | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Rocketspark | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Duda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Showit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Webstudio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dorik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about visual website building platforms - Asked ChatGPT "Which visual website building platform should I use in New Zealand?": 1. Webflow, 2. Wix, 3. Squarespace, 4. Framer, 5. WordPress, 6. Shopify, 7. Rocketspark - Asked ChatGPT "What are the best visual website building platforms in New Zealand?": 1. Webflow, 2. Framer, 3. Squarespace, 4. Wix, 5. Shopify, 6. Rocketspark - Asked ChatGPT "What's the best visual website building platform in New Zealand for a design-led website?": 1. Framer, 2. Webflow, 3. Squarespace, 4. Readymag, 5. Shopify - Searched Google, AI Overview "best website builder": 1. Wix, 2. Squarespace, 3. Shopify, 4. Webflow - Searched Google, AI Overview "no code website builder": 1. Wix, 2. Webflow, 3. Squarespace, 4. Shopify, 5. Framer Not named in any answer: Duda, Showit, Webstudio and Dorik. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand visual website building platforms in September 2026? - In September 2026, Shopify gained share of searches among visual website building platforms in New Zealand, from 36.1% to 37%. - Estimated monthly branded searches for Webflow in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Month by month | Month | Shopify estimated searches | Shopify Share of Search | Shopify rank | Webflow estimated searches | Webflow Share of Search | Webflow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 30% | 2 | 2.9K | 4.8% | 4 | | Nov 2025 | 22.2K | 38.4% | 1 | 2.9K | 5% | 4 | | Dec 2025 | 18.1K | 38.8% | 1 | 1.9K | 4.1% | 4 | | Jan 2026 | 22.2K | 38.2% | 1 | 2.9K | 5% | 4 | | Feb 2026 | 22.2K | 38.1% | 1 | 2.4K | 4.1% | 4 | | Mar 2026 | 22.2K | 33.2% | 1 | 2.9K | 4.3% | 4 | | Apr 2026 | 22.2K | 36% | 1 | 2.4K | 3.9% | 4 | | May 2026 | 22.2K | 34.7% | 1 | 2.9K | 4.5% | 4 | | Jun 2026 | 22.2K | 34.9% | 1 | 2.9K | 4.6% | 4 | | Jul 2026 | 22.2K | 35.9% | 1 | 2.4K | 3.9% | 4 | | Aug 2026 | 22.2K | 36.1% | 1 | 2.4K | 3.9% | 4 | | Sep 2026 | 22.2K | 37% | 1 | 2.4K | 4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Shopify’s and Webflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shopify**: Measured on the search term “shopify”. - **Webflow**: Measured on the search term “webflow”. - [Shopify profile](/demand/nz/brands/shopify) - [Webflow profile](/demand/nz/brands/webflow) - [All visual website building platforms in New Zealand](/demand/nz/categories/nz-visual-website-building-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shopify or Webflow more popular in search? In September 2026, Shopify had more branded searches than Webflow among visual website building platforms in New Zealand. Shopify had about 22,200 branded searches, while Webflow had 2,400. Shopify made up 37% of all visual website building platform searches we track, and Webflow accounted for 4%. ## Cite this page Brandwave. "Shopify vs Webflow: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-visual-website-building-platforms/compare/shopify-vs-webflow This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-visual-website-building-platforms/compare/shopify-vs-webflow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.