---
title: "Rocketspark vs Squarespace: Which is searched more in New Zealand?"
description: "Is Rocketspark or Squarespace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Visual website building platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-visual-website-building-platforms/compare/rocketspark-vs-squarespace"
publisher: "Brandwave"
---

# Rocketspark vs Squarespace: Which is searched more in New Zealand?

Is Rocketspark or Squarespace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Visual website building platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rocketspark and Squarespace
- **Competitive set**: Visual website building platforms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Rocketspark Share of Search**: 3.2%
- **Squarespace Share of Search**: 26.9%

## Is Rocketspark or Squarespace more popular in search?

- In September 2026, Squarespace had more branded searches than Rocketspark among visual website building platforms in New Zealand. Squarespace had about 16,200 branded searches, while Rocketspark had 1,900. Squarespace made up 26.9% of all visual website building platform searches we track, and Rocketspark accounted for 3.2%.
- Squarespace was ahead of Rocketspark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rocketspark’s share of searches among visual website building platforms in New Zealand moved from 3.1% to 3.2%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Squarespace’s share of searches among visual website building platforms in New Zealand moved from 27.1% to 26.9%, and its estimated monthly branded searches moved from 16.4K to 16.2K.

## Top visual website building platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Squarespace appeared in all five answers. Rocketspark was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Squarespace was listed before Rocketspark in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Webflow | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Wix | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Squarespace | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Framer | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Shopify | 5th | 3 of 3 | 2 of 2 | 5 of 5 |
| WordPress | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Readymag | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Rocketspark | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Duda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Showit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Webstudio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dorik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about visual website building platforms

- Asked ChatGPT "Which visual website building platform should I use in New Zealand?": 1. Webflow, 2. Wix, 3. Squarespace, 4. Framer, 5. WordPress, 6. Shopify, 7. Rocketspark
- Asked ChatGPT "What are the best visual website building platforms in New Zealand?": 1. Webflow, 2. Framer, 3. Squarespace, 4. Wix, 5. Shopify, 6. Rocketspark
- Asked ChatGPT "What's the best visual website building platform in New Zealand for a design-led website?": 1. Framer, 2. Webflow, 3. Squarespace, 4. Readymag, 5. Shopify
- Searched Google, AI Overview "best website builder": 1. Wix, 2. Squarespace, 3. Shopify, 4. Webflow
- Searched Google, AI Overview "no code website builder": 1. Wix, 2. Webflow, 3. Squarespace, 4. Shopify, 5. Framer

Not named in any answer: Duda, Showit, Webstudio and Dorik.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand visual website building platforms in September 2026?

Neither Rocketspark nor Squarespace moved beyond provider rounding among visual website building platforms in Sep 2026.

## Month by month

| Month | Rocketspark estimated searches | Rocketspark Share of Search | Rocketspark rank | Squarespace estimated searches | Squarespace Share of Search | Squarespace rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 3.1% | 5 | 16.4K | 27.1% | 3 |
| Nov 2025 | 1.6K | 2.8% | 5 | 13.4K | 23.2% | 3 |
| Dec 2025 | 1.3K | 2.8% | 5 | 11K | 23.6% | 3 |
| Jan 2026 | 1.6K | 2.8% | 5 | 13.4K | 23.1% | 3 |
| Feb 2026 | 1.6K | 2.7% | 5 | 13.4K | 23.1% | 3 |
| Mar 2026 | 2.4K | 3.6% | 5 | 16.4K | 24.5% | 3 |
| Apr 2026 | 1.6K | 2.6% | 5 | 16.4K | 26.6% | 3 |
| May 2026 | 1.9K | 3% | 5 | 16.7K | 26.1% | 3 |
| Jun 2026 | 1.9K | 3% | 5 | 17.1K | 26.9% | 3 |
| Jul 2026 | 1.9K | 3.1% | 5 | 16.7K | 27% | 3 |
| Aug 2026 | 1.9K | 3.1% | 5 | 16.7K | 27.2% | 3 |
| Sep 2026 | 1.9K | 3.2% | 5 | 16.2K | 26.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Rocketspark’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rocketspark**: Measured on the search term “rocketspark”.
- **Squarespace**: Measured on the search terms “site squarespace”, “squarespace”, “squarespace host”, “squarespace om”, “squarespace web” and “squarespace web builder”, summed into one figure.

- [Rocketspark profile](/demand/nz/brands/rocketspark)
- [Squarespace profile](/demand/nz/brands/squarespace)
- [All visual website building platforms in New Zealand](/demand/nz/categories/nz-visual-website-building-platforms): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Rocketspark or Squarespace more popular in search?

In September 2026, Squarespace had more branded searches than Rocketspark among visual website building platforms in New Zealand. Squarespace had about 16,200 branded searches, while Rocketspark had 1,900. Squarespace made up 26.9% of all visual website building platform searches we track, and Rocketspark accounted for 3.2%.

## Cite this page

Brandwave. "Rocketspark vs Squarespace: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-visual-website-building-platforms/compare/rocketspark-vs-squarespace

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-visual-website-building-platforms/compare/rocketspark-vs-squarespace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
