---
title: "Visual website building platforms in New Zealand: Which are searched most?"
description: "Platforms for designing, publishing, and managing websites with visual editing and hosted or self-managed content workflows. Share of Search among Shopify, Wix, Squarespace, Webflow, Rocketspark, Framer, Readymag, Duda, Showit, WordPress, Webstudio and Dorik, the visual website building platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-visual-website-building-platforms"
publisher: "Brandwave"
---

# Visual website building platforms in New Zealand: Which are searched most?

Platforms for designing, publishing, and managing websites with visual editing and hosted or self-managed content workflows. Share of Search among Shopify, Wix, Squarespace, Webflow, Rocketspark, Framer, Readymag, Duda, Showit, WordPress, Webstudio and Dorik, the visual website building platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Visual website building platforms
- **Market**: New Zealand
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Shopify, 37%

## Which brand is most popular in search among visual website building platforms in New Zealand?

- In September 2026, Shopify was the most searched among visual website building platforms in New Zealand, with an estimated 22.2K branded searches, 37% of all searches for the 12 we track.
- Wix is in 2nd place, 9.8 percentage points behind at 27.2%.
- Across the 12 months ending September 2026, Shopify’s share of searches among visual website building platforms in New Zealand increased from 30% to 37%.
- Across the 12 months ending September 2026, Wix’s share of searches among visual website building platforms in New Zealand decreased from 33.1% to 27.2%.
- Across the 12 months ending September 2026, Webflow’s share of searches among visual website building platforms in New Zealand decreased from 4.8% to 4%.
- Across the 12 months ending September 2026, Shopify’s share of searches among visual website building platforms in New Zealand peaked at 38.8% in December 2025 and was lowest at 30% in October 2025.
- Across the 12 months ending September 2026, Squarespace’s share of searches among visual website building platforms in New Zealand peaked at 27.2% in August 2026 and was lowest at 23.1% in February 2026.
- Across the 12 months ending September 2026, Webflow’s share of searches among visual website building platforms in New Zealand peaked at 5% in November 2025 and was lowest at 3.9% in July 2026.
- Across the 12 months ending September 2026, Shopify rose from 2nd to 1st among visual website building platforms in New Zealand.
- Across the 12 months ending September 2026, Wix fell from 1st to 2nd among visual website building platforms in New Zealand.
- Across the 12 months ending September 2026, Framer rose from 8th to 6th among visual website building platforms in New Zealand.
- Across the 12 months ending September 2026, Duda rose from 9th to 8th among visual website building platforms in New Zealand.
- Across the 12 months ending September 2026, Showit rose from 10th to 9th among visual website building platforms in New Zealand.
- Across the 12 months ending September 2026, WordPress fell from 6th to 10th among visual website building platforms in New Zealand.
- Across the 12 months ending September 2026, Squarespace, Rocketspark, Readymag, Webstudio and Dorik held steady: their share of searches among visual website building platforms in New Zealand each moved less than 0.5 percentage points.

## Top visual website building platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Shopify, Squarespace and Webflow appeared every time. Webflow was recommended most often, coming first in two out of five answers. Wix was second, and Squarespace was third. Duda, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Webflow | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Wix | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Squarespace | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Framer | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Shopify | 5th | 3 of 3 | 2 of 2 | 5 of 5 |
| WordPress | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Readymag | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Rocketspark | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Duda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Showit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Webstudio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dorik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about visual website building platforms

- Asked ChatGPT "Which visual website building platform should I use in New Zealand?": 1. Webflow, 2. Wix, 3. Squarespace, 4. Framer, 5. WordPress, 6. Shopify, 7. Rocketspark
- Asked ChatGPT "What are the best visual website building platforms in New Zealand?": 1. Webflow, 2. Framer, 3. Squarespace, 4. Wix, 5. Shopify, 6. Rocketspark
- Asked ChatGPT "What's the best visual website building platform in New Zealand for a design-led website?": 1. Framer, 2. Webflow, 3. Squarespace, 4. Readymag, 5. Shopify
- Searched Google, AI Overview "best website builder": 1. Wix, 2. Squarespace, 3. Shopify, 4. Webflow
- Searched Google, AI Overview "no code website builder": 1. Wix, 2. Webflow, 3. Squarespace, 4. Shopify, 5. Framer

Not named in any answer: Duda, Showit, Webstudio and Dorik.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Shopify vs Wix: compare search popularity](/demand/nz/compare/shopify-vs-wix): 37% against 27.2% Share of Search.
- [Shopify vs Squarespace: compare search popularity](/demand/nz/compare/shopify-vs-squarespace): 37% against 26.9% Share of Search.
- [Shopify vs Webflow: compare search popularity](/demand/nz/compare/shopify-vs-webflow): 37% against 4% Share of Search.
- [Shopify vs Rocketspark: compare search popularity](/demand/nz/compare/rocketspark-vs-shopify): 37% against 3.2% Share of Search.
- [Wix vs Squarespace: compare search popularity](/demand/nz/compare/squarespace-vs-wix): 27.2% against 26.9% Share of Search.
- [Wix vs Webflow: compare search popularity](/demand/nz/compare/webflow-vs-wix): 27.2% against 4% Share of Search.
- [Wix vs Rocketspark: compare search popularity](/demand/nz/compare/rocketspark-vs-wix): 27.2% against 3.2% Share of Search.
- [Squarespace vs Webflow: compare search popularity](/demand/nz/compare/squarespace-vs-webflow): 26.9% against 4% Share of Search.
- [Squarespace vs Rocketspark: compare search popularity](/demand/nz/compare/rocketspark-vs-squarespace): 26.9% against 3.2% Share of Search.
- [Webflow vs Rocketspark: compare search popularity](/demand/nz/compare/rocketspark-vs-webflow): 4% against 3.2% Share of Search.

## How did search popularity change for New Zealand visual website building platforms in September 2026?

- In September 2026, Shopify gained share of searches among visual website building platforms in New Zealand, from 36.1% to 37%.
- In September 2026, Wix lost share of searches among visual website building platforms in New Zealand, from 28.1% to 27.2%.
- In September 2026, Framer rose from 7th to 6th among visual website building platforms in New Zealand.
- In September 2026, Readymag fell from 6th to 7th among visual website building platforms in New Zealand.
- Estimated monthly branded searches for Showit in New Zealand rose 90.9% over 12 measured months, from 110 to 210 in September 2026.
- Estimated monthly branded searches for Duda in New Zealand rose 33.3% over 12 measured months, from 180 to 240 in September 2026.
- Estimated monthly branded searches for WordPress in New Zealand fell 78.1% over 12 measured months, from 320 to 70 in September 2026.
- Estimated monthly branded searches for Dorik in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Shopify | 37% | 22.2K | 0.0% | Shopify |
| 2 | Wix | 27.2% | 16.3K | -5.5% | Wix |
| 3 | Squarespace | 26.9% | 16.2K | -3.4% | Squarespace |
| 4 | Webflow | 4% | 2.4K | 0.0% | Webflow |
| 5 | Rocketspark | 3.2% | 1.9K | 0.0% | Rocketspark |
| 6 | Framer | 0.43% | 260 | +23.8% | Framer |
| 7 | Readymag | 0.43% | 260 | 0.0% | Readymag |
| 8 | Duda | 0.4% | 240 | +26.3% | Duda |
| 9 | Showit | 0.35% | 210 | +90.9% | Showit |
| 10 | WordPress | 0.12% | 70 | -36.4% | WordPress |
| 11 | Webstudio | 0.07% | 40 | -20.0% | Webstudio |
| 12 | Dorik | 0.02% | 10 | 0.0% | Dorik |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wix | 20K | 33.1% | 1 |
| Oct 2025 | Shopify | 18.1K | 30% | 2 |
| Oct 2025 | Squarespace | 16.4K | 27.1% | 3 |
| Oct 2025 | Webflow | 2.9K | 4.8% | 4 |
| Oct 2025 | Rocketspark | 1.9K | 3.1% | 5 |
| Oct 2025 | WordPress | 320 | 0.53% | 6 |
| Oct 2025 | Readymag | 260 | 0.43% | 7 |
| Oct 2025 | Framer | 210 | 0.35% | 8 |
| Oct 2025 | Duda | 180 | 0.3% | 9 |
| Oct 2025 | Showit | 110 | 0.18% | 10 |
| Oct 2025 | Webstudio | 50 | 0.08% | 11 |
| Oct 2025 | Dorik | 30 | 0.05% | 12 |
| Nov 2025 | Shopify | 22.2K | 38.4% | 1 |
| Nov 2025 | Wix | 16.5K | 28.6% | 2 |
| Nov 2025 | Squarespace | 13.4K | 23.2% | 3 |
| Nov 2025 | Webflow | 2.9K | 5% | 4 |
| Nov 2025 | Rocketspark | 1.6K | 2.8% | 5 |
| Nov 2025 | Readymag | 320 | 0.55% | 6 |
| Nov 2025 | WordPress | 260 | 0.45% | 7 |
| Nov 2025 | Framer | 210 | 0.36% | 8 |
| Nov 2025 | Duda | 200 | 0.35% | 9 |
| Nov 2025 | Showit | 140 | 0.24% | 10 |
| Nov 2025 | Webstudio | 40 | 0.07% | 11 |
| Nov 2025 | Dorik | 30 | 0.05% | 12 |
| Dec 2025 | Shopify | 18.1K | 38.8% | 1 |
| Dec 2025 | Wix | 13.3K | 28.7% | 2 |
| Dec 2025 | Squarespace | 11K | 23.6% | 3 |
| Dec 2025 | Webflow | 1.9K | 4.1% | 4 |
| Dec 2025 | Rocketspark | 1.3K | 2.8% | 5 |
| Dec 2025 | WordPress | 260 | 0.56% | 6 |
| Dec 2025 | Readymag | 210 | 0.45% | 7 |
| Dec 2025 | Framer | 140 | 0.3% | 8 |
| Dec 2025 | Showit | 140 | 0.3% | 9 |
| Dec 2025 | Duda | 130 | 0.28% | 10 |
| Dec 2025 | Webstudio | 50 | 0.11% | 11 |
| Dec 2025 | Dorik | 10 | 0.02% | 12 |
| Jan 2026 | Shopify | 22.2K | 38.2% | 1 |
| Jan 2026 | Wix | 16.8K | 29% | 2 |
| Jan 2026 | Squarespace | 13.4K | 23.1% | 3 |
| Jan 2026 | Webflow | 2.9K | 5% | 4 |
| Jan 2026 | Rocketspark | 1.6K | 2.8% | 5 |
| Jan 2026 | Readymag | 260 | 0.45% | 6 |
| Jan 2026 | WordPress | 260 | 0.45% | 7 |
| Jan 2026 | Framer | 210 | 0.36% | 8 |
| Jan 2026 | Duda | 190 | 0.33% | 9 |
| Jan 2026 | Showit | 170 | 0.29% | 10 |
| Jan 2026 | Webstudio | 40 | 0.07% | 11 |
| Jan 2026 | Dorik | 20 | 0.03% | 12 |
| Feb 2026 | Shopify | 22.2K | 38.1% | 1 |
| Feb 2026 | Wix | 17.6K | 30.2% | 2 |
| Feb 2026 | Squarespace | 13.4K | 23.1% | 3 |
| Feb 2026 | Webflow | 2.4K | 4.1% | 4 |
| Feb 2026 | Rocketspark | 1.6K | 2.7% | 5 |
| Feb 2026 | WordPress | 260 | 0.45% | 6 |
| Feb 2026 | Readymag | 210 | 0.36% | 7 |
| Feb 2026 | Framer | 170 | 0.29% | 8 |
| Feb 2026 | Duda | 160 | 0.27% | 9 |
| Feb 2026 | Showit | 140 | 0.24% | 10 |
| Feb 2026 | Webstudio | 90 | 0.15% | 11 |
| Feb 2026 | Dorik | 10 | 0.02% | 12 |
| Mar 2026 | Shopify | 22.2K | 33.2% | 1 |
| Mar 2026 | Wix | 21.9K | 32.7% | 2 |
| Mar 2026 | Squarespace | 16.4K | 24.5% | 3 |
| Mar 2026 | Webflow | 2.9K | 4.3% | 4 |
| Mar 2026 | Rocketspark | 2.4K | 3.6% | 5 |
| Mar 2026 | Readymag | 320 | 0.48% | 6 |
| Mar 2026 | WordPress | 260 | 0.39% | 7 |
| Mar 2026 | Framer | 170 | 0.25% | 8 |
| Mar 2026 | Showit | 170 | 0.25% | 9 |
| Mar 2026 | Duda | 160 | 0.24% | 10 |
| Mar 2026 | Webstudio | 40 | 0.06% | 11 |
| Mar 2026 | Dorik | 20 | 0.03% | 12 |
| Apr 2026 | Shopify | 22.2K | 36% | 1 |
| Apr 2026 | Wix | 18K | 29.2% | 2 |
| Apr 2026 | Squarespace | 16.4K | 26.6% | 3 |
| Apr 2026 | Webflow | 2.4K | 3.9% | 4 |
| Apr 2026 | Rocketspark | 1.6K | 2.6% | 5 |
| Apr 2026 | Readymag | 260 | 0.42% | 6 |
| Apr 2026 | Duda | 230 | 0.37% | 7 |
| Apr 2026 | Framer | 210 | 0.34% | 8 |
| Apr 2026 | WordPress | 140 | 0.23% | 9 |
| Apr 2026 | Showit | 110 | 0.18% | 10 |
| Apr 2026 | Webstudio | 50 | 0.08% | 11 |
| Apr 2026 | Dorik | 30 | 0.05% | 12 |
| May 2026 | Shopify | 22.2K | 34.7% | 1 |
| May 2026 | Wix | 19.2K | 30% | 2 |
| May 2026 | Squarespace | 16.7K | 26.1% | 3 |
| May 2026 | Webflow | 2.9K | 4.5% | 4 |
| May 2026 | Rocketspark | 1.9K | 3% | 5 |
| May 2026 | Readymag | 320 | 0.5% | 6 |
| May 2026 | Framer | 210 | 0.33% | 7 |
| May 2026 | Duda | 190 | 0.3% | 8 |
| May 2026 | Showit | 140 | 0.22% | 9 |
| May 2026 | WordPress | 90 | 0.14% | 10 |
| May 2026 | Webstudio | 70 | 0.11% | 11 |
| May 2026 | Dorik | 20 | 0.03% | 12 |
| Jun 2026 | Shopify | 22.2K | 34.9% | 1 |
| Jun 2026 | Wix | 18.5K | 29.1% | 2 |
| Jun 2026 | Squarespace | 17.1K | 26.9% | 3 |
| Jun 2026 | Webflow | 2.9K | 4.6% | 4 |
| Jun 2026 | Rocketspark | 1.9K | 3% | 5 |
| Jun 2026 | Readymag | 320 | 0.5% | 6 |
| Jun 2026 | Framer | 210 | 0.33% | 7 |
| Jun 2026 | Duda | 190 | 0.3% | 8 |
| Jun 2026 | Showit | 140 | 0.22% | 9 |
| Jun 2026 | WordPress | 70 | 0.11% | 10 |
| Jun 2026 | Webstudio | 50 | 0.08% | 11 |
| Jun 2026 | Dorik | 20 | 0.03% | 12 |
| Jul 2026 | Shopify | 22.2K | 35.9% | 1 |
| Jul 2026 | Wix | 17.8K | 28.8% | 2 |
| Jul 2026 | Squarespace | 16.7K | 27% | 3 |
| Jul 2026 | Webflow | 2.4K | 3.9% | 4 |
| Jul 2026 | Rocketspark | 1.9K | 3.1% | 5 |
| Jul 2026 | Framer | 210 | 0.34% | 6 |
| Jul 2026 | Readymag | 210 | 0.34% | 7 |
| Jul 2026 | Duda | 160 | 0.26% | 8 |
| Jul 2026 | Showit | 110 | 0.18% | 9 |
| Jul 2026 | WordPress | 110 | 0.18% | 10 |
| Jul 2026 | Webstudio | 70 | 0.11% | 11 |
| Jul 2026 | Dorik | 10 | 0.02% | 12 |
| Aug 2026 | Shopify | 22.2K | 36.1% | 1 |
| Aug 2026 | Wix | 17.3K | 28.1% | 2 |
| Aug 2026 | Squarespace | 16.7K | 27.2% | 3 |
| Aug 2026 | Webflow | 2.4K | 3.9% | 4 |
| Aug 2026 | Rocketspark | 1.9K | 3.1% | 5 |
| Aug 2026 | Readymag | 260 | 0.42% | 6 |
| Aug 2026 | Framer | 210 | 0.34% | 7 |
| Aug 2026 | Duda | 190 | 0.31% | 8 |
| Aug 2026 | Showit | 110 | 0.18% | 9 |
| Aug 2026 | WordPress | 110 | 0.18% | 10 |
| Aug 2026 | Webstudio | 50 | 0.08% | 11 |
| Aug 2026 | Dorik | 10 | 0.02% | 12 |
| Sep 2026 | Shopify | 22.2K | 37% | 1 |
| Sep 2026 | Wix | 16.3K | 27.2% | 2 |
| Sep 2026 | Squarespace | 16.2K | 26.9% | 3 |
| Sep 2026 | Webflow | 2.4K | 4% | 4 |
| Sep 2026 | Rocketspark | 1.9K | 3.2% | 5 |
| Sep 2026 | Framer | 260 | 0.43% | 6 |
| Sep 2026 | Readymag | 260 | 0.43% | 7 |
| Sep 2026 | Duda | 240 | 0.4% | 8 |
| Sep 2026 | Showit | 210 | 0.35% | 9 |
| Sep 2026 | WordPress | 70 | 0.12% | 10 |
| Sep 2026 | Webstudio | 40 | 0.07% | 11 |
| Sep 2026 | Dorik | 10 | 0.02% | 12 |

## What is being compared

- **Dorik**: Measured on the search term “dorik”.
- **Duda**: Measured on the search terms “duda”, “duda website builder” and “duda websites”, summed into one figure.
- **Framer**: Measured on the search term “framer templates”.
- **Readymag**: Measured on the search term “readymag”.
- **Rocketspark**: Measured on the search term “rocketspark”.
- **Shopify**: Measured on the search term “shopify”.
- **Showit**: Measured on the search term “showit”.
- **Squarespace**: Measured on the search terms “site squarespace”, “squarespace”, “squarespace host”, “squarespace om”, “squarespace web” and “squarespace web builder”, summed into one figure.
- **Webflow**: Measured on the search term “webflow”.
- **Webstudio**: Measured on the search term “webstudio”.
- **Wix**: Measured on the search terms “wix”, “wix editor”, “wix filter search”, “wix site maker”, “wix studio” and “wix w”, summed into one figure.
- **WordPress**: Measured on the search term “wordpress website”.

- [Dorik](/demand/nz/brands/dorik)
- [Duda](/demand/nz/brands/duda-website-builder)
- [Framer](/demand/nz/brands/framer)
- [Readymag](/demand/nz/brands/readymag)
- [Rocketspark](/demand/nz/brands/rocketspark)
- [Shopify](/demand/nz/brands/shopify)
- [Showit](/demand/nz/brands/showit)
- [Squarespace](/demand/nz/brands/squarespace)
- [Webflow](/demand/nz/brands/webflow)
- [Webstudio](/demand/nz/brands/webstudio)
- [Wix](/demand/nz/brands/wix)
- [WordPress](/demand/nz/brands/wordpress)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among visual website building platforms in New Zealand?

In September 2026, Shopify was the most searched among visual website building platforms in New Zealand, with an estimated 22.2K branded searches, 37% of all searches for the 12 we track.

## Cite this page

Brandwave. "Visual website building platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-visual-website-building-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-visual-website-building-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.