---
title: "Visitor attractions in New Zealand: Which brands are most popular in search?"
description: "Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Share of Search among Sky Tower, Rainbow's End, Kelly Tarlton's, Hobbiton Movie Set, Skyline Queenstown, Waitomo Glowworm Caves, Skyline Rotorua, Weta Workshop, International Antarctic Centre, Shotover Jet, Larnach Castle, Te Puia, Agrodome, All Blacks Experience and Waitangi Treaty Grounds, the visitor attractions Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-visitor-attractions"
publisher: "Brandwave"
---

# Visitor attractions in New Zealand: Which brands are most popular in search?

Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Share of Search among Sky Tower, Rainbow's End, Kelly Tarlton's, Hobbiton Movie Set, Skyline Queenstown, Waitomo Glowworm Caves, Skyline Rotorua, Weta Workshop, International Antarctic Centre, Shotover Jet, Larnach Castle, Te Puia, Agrodome, All Blacks Experience and Waitangi Treaty Grounds, the visitor attractions Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Visitor attractions
- **Market**: New Zealand
- **Brands compared**: 15
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sky Tower, 17.9%

## Which brand is most popular in search among visitor attractions in New Zealand?

- In August 2026, Sky Tower was the most searched among visitor attractions in New Zealand, with an estimated 84.9K branded searches and 17.9% estimated Share of Search within this set.
- Rainbow's End is in 2nd place, 5.4 percentage points behind at 12.4% Share of Search.
- Across the 11 months ending August 2026, Sky Tower’s estimated Share of Search among visitor attractions in New Zealand increased from 16.9% to 17.9%.
- Across the 11 months ending August 2026, Rainbow's End’s estimated Share of Search among visitor attractions in New Zealand decreased from 14.9% to 12.4%.
- Across the 11 months ending August 2026, Kelly Tarlton's’ estimated Share of Search among visitor attractions in New Zealand increased from 9.7% to 11.1%.
- Across the 11 months ending August 2026, Hobbiton Movie Set’s estimated Share of Search among visitor attractions in New Zealand increased from 9.4% to 10.4%.
- Across the 11 months ending August 2026, Skyline Queenstown’s estimated Share of Search among visitor attractions in New Zealand increased from 9.4% to 10.3%.
- Across the 11 months ending August 2026, Weta Workshop’s estimated Share of Search among visitor attractions in New Zealand decreased from 6.3% to 5.3%.
- Across the 11 months ending August 2026, Waitangi Treaty Grounds’ estimated Share of Search among visitor attractions in New Zealand decreased from 1.8% to 0.99%.
- Across the 11 months ending August 2026, Sky Tower’s estimated Share of Search among visitor attractions in New Zealand peaked at 18.2% in November 2025 and was lowest at 13.5% in January 2026.
- Across the 11 months ending August 2026, Rainbow's End’s estimated Share of Search among visitor attractions in New Zealand peaked at 15.6% in July 2026 and was lowest at 9.1% in March 2026.
- Across the 11 months ending August 2026, Kelly Tarlton's’ estimated Share of Search among visitor attractions in New Zealand peaked at 11.9% in June 2026 and was lowest at 7.8% in November 2025.
- Across the 11 months ending August 2026, Hobbiton Movie Set’s estimated Share of Search among visitor attractions in New Zealand peaked at 10.4% in November 2025 and was lowest at 8.9% in July 2026.
- Across the 11 months ending August 2026, Skyline Queenstown’s estimated Share of Search among visitor attractions in New Zealand peaked at 11.5% in February 2026 and was lowest at 8.9% in July 2026.
- Across the 11 months ending August 2026, Waitomo Glowworm Caves’ estimated Share of Search among visitor attractions in New Zealand peaked at 13.1% in March 2026 and was lowest at 9% in October 2025.
- Across the 11 months ending August 2026, Skyline Rotorua’s estimated Share of Search among visitor attractions in New Zealand peaked at 6.7% in July 2026 and was lowest at 4.6% in November 2025.
- Across the 11 months ending August 2026, Weta Workshop’s estimated Share of Search among visitor attractions in New Zealand peaked at 7.2% in November 2025 and was lowest at 5.1% in July 2026.
- Across the 11 months ending August 2026, International Antarctic Centre’s estimated Share of Search among visitor attractions in New Zealand peaked at 6% in July 2026 and was lowest at 4.3% in November 2025.
- Across the 11 months ending August 2026, Larnach Castle’s estimated Share of Search among visitor attractions in New Zealand peaked at 3.6% in March 2026 and was lowest at 2% in July 2026.
- Across the 11 months ending August 2026, Te Puia’s estimated Share of Search among visitor attractions in New Zealand peaked at 3.3% in February 2026 and was lowest at 2.2% in August 2026.
- Across the 11 months ending August 2026, Waitangi Treaty Grounds’ estimated Share of Search among visitor attractions in New Zealand peaked at 3.3% in February 2026 and was lowest at 0.99% in August 2026.
- Across the 11 months ending August 2026, Skyline Rotorua rose from 8th to 7th among visitor attractions in New Zealand.
- Across the 11 months ending August 2026, Weta Workshop fell from 7th to 8th among visitor attractions in New Zealand.
- Across the 11 months ending August 2026, All Blacks Experience rose from 15th to 14th among visitor attractions in New Zealand.
- Across the 11 months ending August 2026, Waitangi Treaty Grounds fell from 14th to 15th among visitor attractions in New Zealand.
- Across the 11 months ending August 2026, Waitomo Glowworm Caves, International Antarctic Centre, Shotover Jet, Larnach Castle, Te Puia and Agrodome held steady: their estimated Share of Search among visitor attractions in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sky Tower vs Rainbow's End: compare search popularity](/demand/nz/compare/rainbows-end-vs-sky-tower): 17.9% against 12.4% Share of Search.
- [Sky Tower vs Kelly Tarlton's: compare search popularity](/demand/nz/compare/kelly-tarltons-vs-sky-tower): 17.9% against 11.1% Share of Search.
- [Sky Tower vs Hobbiton Movie Set: compare search popularity](/demand/nz/compare/hobbiton-movie-set-vs-sky-tower): 17.9% against 10.4% Share of Search.
- [Sky Tower vs Skyline Queenstown: compare search popularity](/demand/nz/compare/sky-tower-vs-skyline-queenstown): 17.9% against 10.3% Share of Search.
- [Rainbow's End vs Kelly Tarlton's: compare search popularity](/demand/nz/compare/kelly-tarltons-vs-rainbows-end): 12.4% against 11.1% Share of Search.
- [Rainbow's End vs Hobbiton Movie Set: compare search popularity](/demand/nz/compare/hobbiton-movie-set-vs-rainbows-end): 12.4% against 10.4% Share of Search.
- [Rainbow's End vs Skyline Queenstown: compare search popularity](/demand/nz/compare/rainbows-end-vs-skyline-queenstown): 12.4% against 10.3% Share of Search.
- [Kelly Tarlton's vs Hobbiton Movie Set: compare search popularity](/demand/nz/compare/hobbiton-movie-set-vs-kelly-tarltons): 11.1% against 10.4% Share of Search.
- [Kelly Tarlton's vs Skyline Queenstown: compare search popularity](/demand/nz/compare/kelly-tarltons-vs-skyline-queenstown): 11.1% against 10.3% Share of Search.
- [Hobbiton Movie Set vs Skyline Queenstown: compare search popularity](/demand/nz/compare/hobbiton-movie-set-vs-skyline-queenstown): 10.4% against 10.3% Share of Search.

## How did search popularity change for New Zealand visitor attractions in August 2026?

- In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%.
- In August 2026, Larnach Castle overtook Agrodome to rank 11th among visitor attractions in New Zealand, at 2.9%.
- In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.
- In August 2026, Skyline Queenstown gained estimated Share of Search among visitor attractions in New Zealand, from 8.9% to 10.3%.
- In August 2026, Rainbow's End lost estimated Share of Search among visitor attractions in New Zealand, from 15.6% to 12.4%.
- In August 2026, Skyline Rotorua lost estimated Share of Search among visitor attractions in New Zealand, from 6.7% to 5.4%.
- In August 2026, International Antarctic Centre lost estimated Share of Search among visitor attractions in New Zealand, from 6% to 4.9%.
- Te Puia’s estimated Share of Search among visitor attractions in New Zealand has lost ground for 3 months in a row, from 2.8% to 2.2% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sky Tower | 17.9% | 84.9K | -2.8% | Sky Tower |
| 2 | Rainbow's End | 12.4% | 59K | -34.8% | Rainbow's End |
| 3 | Kelly Tarlton's | 11.1% | 52.5K | -18.5% | Kelly Tarlton's |
| 4 | Hobbiton Movie Set | 10.4% | 49.3K | -3.7% | Hobbiton Movie Set |
| 5 | Skyline Queenstown | 10.3% | 49.1K | -4.8% | Skyline Enterprises |
| 6 | Waitomo Glowworm Caves | 9.3% | 44.4K | -19.8% | Waitomo Glowworm Caves |
| 7 | Skyline Rotorua | 5.4% | 25.8K | -33.9% | Skyline Enterprises |
| 8 | Weta Workshop | 5.3% | 25.2K | -14.5% | Weta Workshop |
| 9 | International Antarctic Centre | 4.9% | 23.4K | -33.1% | International Antarctic Centre |
| 10 | Shotover Jet | 3.9% | 18.6K | -23.9% | Shotover Jet |
| 11 | Larnach Castle | 2.9% | 13.8K | +18.0% | Larnach Castle |
| 12 | Te Puia | 2.2% | 10.4K | -23.1% | Te Puia |
| 13 | Agrodome | 1.8% | 8.5K | -33.9% | Agrodome |
| 14 | All Blacks Experience | 1.2% | 5.5K | -18.5% | All Blacks Experience |
| 15 | Waitangi Treaty Grounds | 0.99% | 4.7K | -19.2% | Waitangi Treaty Grounds |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sky Tower | 100K | 16.9% | 1 |
| Oct 2025 | Rainbow's End | 88.3K | 14.9% | 2 |
| Oct 2025 | Kelly Tarlton's | 57.3K | 9.7% | 3 |
| Oct 2025 | Hobbiton Movie Set | 55.8K | 9.4% | 4 |
| Oct 2025 | Skyline Queenstown | 55.5K | 9.4% | 5 |
| Oct 2025 | Waitomo Glowworm Caves | 53.1K | 9% | 6 |
| Oct 2025 | Weta Workshop | 37.2K | 6.3% | 7 |
| Oct 2025 | Skyline Rotorua | 31K | 5.2% | 8 |
| Oct 2025 | International Antarctic Centre | 28.6K | 4.8% | 9 |
| Oct 2025 | Shotover Jet | 21.1K | 3.6% | 10 |
| Oct 2025 | Larnach Castle | 19.3K | 3.3% | 11 |
| Oct 2025 | Te Puia | 14.9K | 2.5% | 12 |
| Oct 2025 | Agrodome | 12.5K | 2.1% | 13 |
| Oct 2025 | Waitangi Treaty Grounds | 10.7K | 1.8% | 14 |
| Oct 2025 | All Blacks Experience | 6.8K | 1.1% | 15 |
| Nov 2025 | Sky Tower | 121K | 18.2% | 1 |
| Nov 2025 | Rainbow's End | 74.5K | 11.2% | 2 |
| Nov 2025 | Waitomo Glowworm Caves | 69.1K | 10.4% | 3 |
| Nov 2025 | Hobbiton Movie Set | 69K | 10.4% | 4 |
| Nov 2025 | Skyline Queenstown | 68.7K | 10.3% | 5 |
| Nov 2025 | Kelly Tarlton's | 51.8K | 7.8% | 6 |
| Nov 2025 | Weta Workshop | 47.9K | 7.2% | 7 |
| Nov 2025 | Skyline Rotorua | 30.7K | 4.6% | 8 |
| Nov 2025 | International Antarctic Centre | 28.4K | 4.3% | 9 |
| Nov 2025 | Shotover Jet | 27.8K | 4.2% | 10 |
| Nov 2025 | Larnach Castle | 19.3K | 2.9% | 11 |
| Nov 2025 | Te Puia | 18.5K | 2.8% | 12 |
| Nov 2025 | Agrodome | 15.3K | 2.3% | 13 |
| Nov 2025 | Waitangi Treaty Grounds | 12.9K | 1.9% | 14 |
| Nov 2025 | All Blacks Experience | 10.1K | 1.5% | 15 |
| Dec 2025 | Sky Tower | 150K | 17.3% | 1 |
| Dec 2025 | Rainbow's End | 108K | 12.4% | 2 |
| Dec 2025 | Skyline Queenstown | 86K | 9.9% | 3 |
| Dec 2025 | Waitomo Glowworm Caves | 85.6K | 9.9% | 4 |
| Dec 2025 | Hobbiton Movie Set | 82K | 9.4% | 5 |
| Dec 2025 | Kelly Tarlton's | 70K | 8.1% | 6 |
| Dec 2025 | Skyline Rotorua | 57K | 6.6% | 7 |
| Dec 2025 | Weta Workshop | 54.9K | 6.3% | 8 |
| Dec 2025 | International Antarctic Centre | 42.4K | 4.9% | 9 |
| Dec 2025 | Shotover Jet | 34.3K | 3.9% | 10 |
| Dec 2025 | Te Puia | 24K | 2.8% | 11 |
| Dec 2025 | Larnach Castle | 23.8K | 2.7% | 12 |
| Dec 2025 | Waitangi Treaty Grounds | 19.3K | 2.2% | 13 |
| Dec 2025 | Agrodome | 18.8K | 2.2% | 14 |
| Dec 2025 | All Blacks Experience | 12.3K | 1.4% | 15 |
| Jan 2026 | Rainbow's End | 132K | 14.3% | 1 |
| Jan 2026 | Sky Tower | 125K | 13.5% | 2 |
| Jan 2026 | Waitomo Glowworm Caves | 103K | 11.1% | 3 |
| Jan 2026 | Hobbiton Movie Set | 92K | 10% | 4 |
| Jan 2026 | Kelly Tarlton's | 86K | 9.3% | 5 |
| Jan 2026 | Skyline Queenstown | 85K | 9.2% | 6 |
| Jan 2026 | Weta Workshop | 59.8K | 6.5% | 7 |
| Jan 2026 | Skyline Rotorua | 57.2K | 6.2% | 8 |
| Jan 2026 | International Antarctic Centre | 42.5K | 4.6% | 9 |
| Jan 2026 | Shotover Jet | 34K | 3.7% | 10 |
| Jan 2026 | Larnach Castle | 29K | 3.1% | 11 |
| Jan 2026 | Te Puia | 27.3K | 3% | 12 |
| Jan 2026 | Waitangi Treaty Grounds | 19.6K | 2.1% | 13 |
| Jan 2026 | Agrodome | 18.8K | 2% | 14 |
| Jan 2026 | All Blacks Experience | 12.4K | 1.3% | 15 |
| Feb 2026 | Sky Tower | 121K | 16.9% | 1 |
| Feb 2026 | Skyline Queenstown | 82.6K | 11.5% | 2 |
| Feb 2026 | Waitomo Glowworm Caves | 79.4K | 11.1% | 3 |
| Feb 2026 | Rainbow's End | 70.3K | 9.8% | 4 |
| Feb 2026 | Hobbiton Movie Set | 66.4K | 9.3% | 5 |
| Feb 2026 | Kelly Tarlton's | 56.8K | 7.9% | 6 |
| Feb 2026 | Weta Workshop | 47.2K | 6.6% | 7 |
| Feb 2026 | Skyline Rotorua | 38K | 5.3% | 8 |
| Feb 2026 | International Antarctic Centre | 34.4K | 4.8% | 9 |
| Feb 2026 | Shotover Jet | 26.3K | 3.7% | 10 |
| Feb 2026 | Larnach Castle | 23.9K | 3.3% | 11 |
| Feb 2026 | Te Puia | 23.8K | 3.3% | 12 |
| Feb 2026 | Waitangi Treaty Grounds | 23.7K | 3.3% | 13 |
| Feb 2026 | Agrodome | 12.6K | 1.8% | 14 |
| Feb 2026 | All Blacks Experience | 10.1K | 1.4% | 15 |
| Mar 2026 | Sky Tower | 100K | 15.1% | 1 |
| Mar 2026 | Waitomo Glowworm Caves | 86.5K | 13.1% | 2 |
| Mar 2026 | Skyline Queenstown | 70.3K | 10.6% | 3 |
| Mar 2026 | Hobbiton Movie Set | 65.2K | 9.8% | 4 |
| Mar 2026 | Rainbow's End | 60.2K | 9.1% | 5 |
| Mar 2026 | Kelly Tarlton's | 56.9K | 8.6% | 6 |
| Mar 2026 | Weta Workshop | 42.3K | 6.4% | 7 |
| Mar 2026 | Skyline Rotorua | 38K | 5.7% | 8 |
| Mar 2026 | International Antarctic Centre | 34.6K | 5.2% | 9 |
| Mar 2026 | Shotover Jet | 26.2K | 4% | 10 |
| Mar 2026 | Larnach Castle | 23.8K | 3.6% | 11 |
| Mar 2026 | Te Puia | 19.7K | 3% | 12 |
| Mar 2026 | Waitangi Treaty Grounds | 15.6K | 2.4% | 13 |
| Mar 2026 | Agrodome | 12.7K | 1.9% | 14 |
| Mar 2026 | All Blacks Experience | 10.1K | 1.5% | 15 |
| Apr 2026 | Sky Tower | 99.9K | 15.4% | 1 |
| Apr 2026 | Rainbow's End | 87.8K | 13.6% | 2 |
| Apr 2026 | Skyline Queenstown | 70.2K | 10.8% | 3 |
| Apr 2026 | Waitomo Glowworm Caves | 65.1K | 10.1% | 4 |
| Apr 2026 | Kelly Tarlton's | 63.6K | 9.8% | 5 |
| Apr 2026 | Hobbiton Movie Set | 58.4K | 9% | 6 |
| Apr 2026 | Skyline Rotorua | 39.5K | 6.1% | 7 |
| Apr 2026 | Weta Workshop | 36K | 5.6% | 8 |
| Apr 2026 | International Antarctic Centre | 34.7K | 5.4% | 9 |
| Apr 2026 | Shotover Jet | 26.3K | 4.1% | 10 |
| Apr 2026 | Larnach Castle | 19.6K | 3% | 11 |
| Apr 2026 | Te Puia | 16K | 2.5% | 12 |
| Apr 2026 | Agrodome | 12.7K | 2% | 13 |
| Apr 2026 | Waitangi Treaty Grounds | 10.8K | 1.7% | 14 |
| Apr 2026 | All Blacks Experience | 6.7K | 1% | 15 |
| May 2026 | Sky Tower | 83.2K | 17% | 1 |
| May 2026 | Rainbow's End | 59.3K | 12.1% | 2 |
| May 2026 | Kelly Tarlton's | 57.2K | 11.7% | 3 |
| May 2026 | Hobbiton Movie Set | 48.8K | 10% | 4 |
| May 2026 | Skyline Queenstown | 48K | 9.8% | 5 |
| May 2026 | Waitomo Glowworm Caves | 45.1K | 9.2% | 6 |
| May 2026 | International Antarctic Centre | 28.5K | 5.8% | 7 |
| May 2026 | Weta Workshop | 27.4K | 5.6% | 8 |
| May 2026 | Skyline Rotorua | 26K | 5.3% | 9 |
| May 2026 | Shotover Jet | 16.6K | 3.4% | 10 |
| May 2026 | Te Puia | 13.6K | 2.8% | 11 |
| May 2026 | Larnach Castle | 13.3K | 2.7% | 12 |
| May 2026 | Agrodome | 10.5K | 2.1% | 13 |
| May 2026 | Waitangi Treaty Grounds | 7.2K | 1.5% | 14 |
| May 2026 | All Blacks Experience | 4.5K | 0.93% | 15 |
| Jun 2026 | Sky Tower | 68.3K | 15.6% | 1 |
| Jun 2026 | Rainbow's End | 58.2K | 13.3% | 2 |
| Jun 2026 | Kelly Tarlton's | 52.2K | 11.9% | 3 |
| Jun 2026 | Waitomo Glowworm Caves | 44.8K | 10.2% | 4 |
| Jun 2026 | Hobbiton Movie Set | 43.9K | 10% | 5 |
| Jun 2026 | Skyline Queenstown | 42K | 9.6% | 6 |
| Jun 2026 | Weta Workshop | 26.3K | 6% | 7 |
| Jun 2026 | International Antarctic Centre | 23.4K | 5.3% | 8 |
| Jun 2026 | Skyline Rotorua | 21.1K | 4.8% | 9 |
| Jun 2026 | Shotover Jet | 18K | 4.1% | 10 |
| Jun 2026 | Te Puia | 11K | 2.5% | 11 |
| Jun 2026 | Larnach Castle | 10.9K | 2.5% | 12 |
| Jun 2026 | Agrodome | 8.7K | 2% | 13 |
| Jun 2026 | Waitangi Treaty Grounds | 4.8K | 1.1% | 14 |
| Jun 2026 | All Blacks Experience | 4.5K | 1% | 15 |
| Jul 2026 | Rainbow's End | 90.4K | 15.6% | 1 |
| Jul 2026 | Sky Tower | 87.3K | 15.1% | 2 |
| Jul 2026 | Kelly Tarlton's | 64.4K | 11.1% | 3 |
| Jul 2026 | Waitomo Glowworm Caves | 55.3K | 9.6% | 4 |
| Jul 2026 | Skyline Queenstown | 51.6K | 8.9% | 5 |
| Jul 2026 | Hobbiton Movie Set | 51.3K | 8.9% | 6 |
| Jul 2026 | Skyline Rotorua | 39.1K | 6.7% | 7 |
| Jul 2026 | International Antarctic Centre | 34.9K | 6% | 8 |
| Jul 2026 | Weta Workshop | 29.5K | 5.1% | 9 |
| Jul 2026 | Shotover Jet | 24.4K | 4.2% | 10 |
| Jul 2026 | Te Puia | 13.5K | 2.3% | 11 |
| Jul 2026 | Agrodome | 12.8K | 2.2% | 12 |
| Jul 2026 | Larnach Castle | 11.7K | 2% | 13 |
| Jul 2026 | All Blacks Experience | 6.8K | 1.2% | 14 |
| Jul 2026 | Waitangi Treaty Grounds | 5.8K | 1% | 15 |
| Aug 2026 | Sky Tower | 84.9K | 17.9% | 1 |
| Aug 2026 | Rainbow's End | 59K | 12.4% | 2 |
| Aug 2026 | Kelly Tarlton's | 52.5K | 11.1% | 3 |
| Aug 2026 | Hobbiton Movie Set | 49.3K | 10.4% | 4 |
| Aug 2026 | Skyline Queenstown | 49.1K | 10.3% | 5 |
| Aug 2026 | Waitomo Glowworm Caves | 44.4K | 9.3% | 6 |
| Aug 2026 | Skyline Rotorua | 25.8K | 5.4% | 7 |
| Aug 2026 | Weta Workshop | 25.2K | 5.3% | 8 |
| Aug 2026 | International Antarctic Centre | 23.4K | 4.9% | 9 |
| Aug 2026 | Shotover Jet | 18.6K | 3.9% | 10 |
| Aug 2026 | Larnach Castle | 13.8K | 2.9% | 11 |
| Aug 2026 | Te Puia | 10.4K | 2.2% | 12 |
| Aug 2026 | Agrodome | 8.5K | 1.8% | 13 |
| Aug 2026 | All Blacks Experience | 5.5K | 1.2% | 14 |
| Aug 2026 | Waitangi Treaty Grounds | 4.7K | 0.99% | 15 |
| Sep 2026 | Agrodome | — | — | — |
| Sep 2026 | All Blacks Experience | — | — | — |
| Sep 2026 | Hobbiton Movie Set | — | — | — |
| Sep 2026 | International Antarctic Centre | — | — | — |
| Sep 2026 | Kelly Tarlton's | — | — | — |
| Sep 2026 | Larnach Castle | — | — | — |
| Sep 2026 | Rainbow's End | — | — | — |
| Sep 2026 | Shotover Jet | — | — | — |
| Sep 2026 | Sky Tower | — | — | — |
| Sep 2026 | Skyline Queenstown | — | — | — |
| Sep 2026 | Skyline Rotorua | — | — | — |
| Sep 2026 | Te Puia | — | — | — |
| Sep 2026 | Waitangi Treaty Grounds | — | — | — |
| Sep 2026 | Waitomo Glowworm Caves | — | — | — |
| Sep 2026 | Weta Workshop | — | — | — |

## What is being compared

- **Agrodome**: Measured on the search terms “agrodome”, “agrodome co nz”, “agrodome farm tour”, “agrodome prices”, “agrodome sheep show”, “agrodome show”, “agrodome tickets” and “the agrodome”, summed into one figure.
- **All Blacks Experience**: Measured on the search terms “all blacks experience”, “all blacks experience new zealand”, “all blacks experience tickets” and “the all blacks experience”, summed into one figure.
- **Hobbiton Movie Set**: Measured on the search terms “bookme hobbiton”, “hamilton hobbiton”, “hobbiton”, “hobbiton admission price”, “hobbiton booking”, “hobbiton cost”, “hobbiton entry price”, “hobbiton film set”, “hobbiton filmsettet”, “hobbiton gift shop”, “hobbiton location”, “hobbiton lord of the rings”, “hobbiton movie”, “hobbiton movie set prices”, “hobbiton movie set tickets”, “hobbiton movie tour”, “hobbiton ticket prices discount”, “hobbiton tickets”, “hobbiton tour”, “hobbiton tours tickets”, “hobbitontours com” and “the hobbiton”, summed into one figure.
- **International Antarctic Centre**: Measured on the search terms “antarctic centre christchurch”, “iceberg co nz”, “international antarctic centre discount”, “international antarctic centre opening hours”, “international antarctic centre prices”, “international antarctic centre review”, “international antarctic centre tickets”, “internationalantarcticcentre” and “the international antarctic centre”, summed into one figure.
- **Kelly Tarlton's**: Measured on the search terms “book me kelly tarltons”, “cheap kelly tarltons tickets”, “grabone kelly tarltons”, “kelly tarlton”, “kelly tarlton hours”, “kelly tarlton opening hours”, “kelly tarlton prices”, “kelly tarlton tickets”, “kelly tarlton's”, “kelly tarltons bookme”, “kelly tarltons deals”, “kelly tarltons deals grab one”, “kelly tarltons discount”, “kelly tarltons near me”, “kelly tarltons penguin”, “kellytarltons co nz” and “sealife kelly tarltons”, summed into one figure.
- **Larnach Castle**: Measured on the search terms “camp estate at larnach castle”, “inside larnach castle”, “larnach castle”, “larnach castle & gardens”, “larnach castle and gardens”, “larnach castle cost”, “larnach castle ghost”, “larnach castle history”, “larnach castle lodge”, “larnach castle opening hours”, “larnach castle reviews”, “larnach castle tickets”, “larnach castle tour”, “larnachcastle” and “larnachcastle co nz”, summed into one figure.
- **Rainbow's End**: Measured on the search terms “bookme rainbows end”, “grab one rainbows end”, “rainbow's end”, “rainbows end”, “rainbows end aa discount”, “rainbows end bookme”, “rainbows end deals”, “rainbows end deals grab one”, “rainbows end discount”, “rainbows end kidz kingdom prices”, “rainbows end near me”, “rainbows end night”, “rainbows end nz”, “rainbows end opening”, “rainbows end prices”, “rainbows end reviews”, “rainbows end special”, “rainbows end ticket prices”, “rainbows end tickets”, “rainbows end vouchers”, “rainbowsend”, “rainbowsend co nz”, “rainbowsend nz”, “rainbowsend price” and “rainbowsend tickets”, summed into one figure.
- **Shotover Jet**: Measured on the search terms “book me shotover jet”, “shotover jet”, “shotover jet boat”, “shotover jet boat queenstown”, “shotover jet boat ride”, “shotover jet book”, “shotover jet cost”, “shotover jet deals”, “shotover jet discount”, “shotover jet near me”, “shotover jet queenstown”, “shotover jet queenstown arthurs point road arthurs point queenstown”, “shotover jet queenstown price”, “shotover jet tickets”, “shotover jet tour”, “shotoverjet”, “shotoverjet com” and “the shotover jet”, summed into one figure.
- **Sky Tower**: Measured on the search terms “bookme sky tower”, “cheap sky tower tickets”, “sky tower”, “sky tower address”, “sky tower at night”, “sky tower bungy”, “sky tower cost”, “sky tower discount”, “sky tower gift shop”, “sky tower hours”, “sky tower near me”, “sky tower night”, “sky tower nz”, “sky tower online”, “sky tower opening hours”, “sky tower tickets”, “sky tower tickets discount”, “sky tower tour”, “sky tower view”, “skycityauckland co nz”, “skytower”, “skytower deals”, “skytower nz”, “skytower tickets” and “the sky tower”, summed into one figure.
- **Skyline Queenstown**: Measured on the search terms “bookme skyline queenstown”, “skyline gondola queenstown”, “skyline gondola queenstown price”, “skyline gondola queenstown tickets”, “skyline luge queenstown”, “skyline queenstown”, “skyline queenstown 53 brecon street queenstown 9300”, “skyline queenstown 53 brecon street queenstown 9300 new zealand”, “skyline queenstown brecon street queenstown”, “skyline queenstown brecon street queenstown new zealand”, “skyline queenstown deals”, “skyline queenstown hours”, “skyline queenstown price”, “skyline queenstown tickets” and “skylinequeenstown”, summed into one figure.
- **Skyline Rotorua**: Measured on the search terms “bookme skyline rotorua”, “luge skyline rotorua”, “skyline luge rotorua”, “skyline luge rotorua prices”, “skyline rotorua”, “skyline rotorua 178 fairy springs road fairy springs rotorua 3015”, “skyline rotorua address”, “skyline rotorua deals”, “skyline rotorua discount”, “skyline rotorua fairy springs road fairy springs rotorua”, “skyline rotorua fairy springs road fairy springs rotorua new zealand”, “skyline rotorua hours”, “skyline rotorua near me”, “skyline rotorua opening times”, “skyline rotorua prices”, “skyline rotorua tickets” and “skylinerotorua”, summed into one figure.
- **Te Puia**: Measured on the search terms “geothermal valley te puia”, “te puia”, “te puia address”, “te puia entrance”, “te puia entry fee”, “te puia free entry”, “te puia geothermal”, “te puia geothermal park”, “te puia geothermal valley”, “te puia geothermal wonderland”, “te puia geyser”, “te puia hangi”, “te puia kiwi”, “te puia near me”, “te puia new zealand”, “te puia nz”, “te puia opening hours”, “te puia prices”, “te puia reviews”, “te puia thermal park”, “te puia thermal reserve”, “te puia tickets”, “te puia tour”, “tepuia”, “tepuia com” and “tepuia nz”, summed into one figure.
- **Waitangi Treaty Grounds**: Measured on the search terms “waitangi org nz”, “waitangi treaty grounds”, “waitangi treaty grounds free”, “waitangi treaty grounds tau henare drive waitangi”, “waitangi treaty grounds tickets” and “waitangi treaty grounds tour”, summed into one figure.
- **Waitomo Glowworm Caves**: Measured on the search terms “auckland to waitomo caves”, “waitomo caves”, “waitomo caves booking”, “waitomo caves deals”, “waitomo caves lost world”, “waitomo caves museum”, “waitomo caves prices”, “waitomo caves tickets”, “waitomo caves tour”, “waitomo caves walk”, “waitomo com”, “waitomo glowworm caves”, “waitomo glowworm caves prices”, “waitomo glowworm caves reviews”, “waitomo glowworm caves tickets”, “waitomo glowworm caves tour”, “waitomo glowworm caves waitomo village rd waitomo caves”, “waitomo glowworm caves waitomo village rd waitomo caves new zealand”, “waitomo glowworm caves waitomo village road waitomo caves” and “waitomo glowworm caves waitomo village road waitomo caves new zealand”, summed into one figure.
- **Weta Workshop**: Measured on the search terms “avatar weta workshop”, “lotr weta workshop”, “skycity weta workshop”, “weta cave”, “weta cave shop”, “weta cave tickets”, “weta cave tour”, “weta workshop”, “weta workshop collectibles”, “weta workshop experience”, “weta workshop gift shop”, “weta workshop lord of the rings”, “weta workshop near me”, “weta workshop new zealand”, “weta workshop nz”, “weta workshop price”, “weta workshop shop”, “weta workshop skycity”, “weta workshop tickets”, “weta workshop tour”, “weta workshop wellington”, “wetaworkshop” and “wetaworkshop com”, summed into one figure.

- [Agrodome](/demand/nz/brands/agrodome)
- [All Blacks Experience](/demand/nz/brands/all-blacks-experience)
- [Hobbiton Movie Set](/demand/nz/brands/hobbiton-movie-set)
- [International Antarctic Centre](/demand/nz/brands/international-antarctic-centre)
- [Kelly Tarlton's](/demand/nz/brands/kelly-tarltons)
- [Larnach Castle](/demand/nz/brands/larnach-castle)
- [Rainbow's End](/demand/nz/brands/rainbows-end)
- [Shotover Jet](/demand/nz/brands/shotover-jet)
- [Sky Tower](/demand/nz/brands/sky-tower)
- [Skyline Queenstown](/demand/nz/brands/skyline-queenstown)
- [Skyline Rotorua](/demand/nz/brands/skyline-rotorua)
- [Te Puia](/demand/nz/brands/te-puia)
- [Waitangi Treaty Grounds](/demand/nz/brands/waitangi-treaty-grounds)
- [Waitomo Glowworm Caves](/demand/nz/brands/waitomo-glowworm-caves)
- [Weta Workshop](/demand/nz/brands/weta-workshop)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among visitor attractions in New Zealand?

In August 2026, Sky Tower was the most searched among visitor attractions in New Zealand, with an estimated 84.9K branded searches and 17.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Visitor attractions in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-visitor-attractions

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-visitor-attractions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.