---
title: "Vinyl and laminate flooring brands in New Zealand: Which are most popular?"
description: "Vinyl and laminate flooring brands laid in New Zealand homes. Share of Search among Quick-Step, Karndean, Tarkett, Gerflor and Pergo, the vinyl and laminate flooring brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-vinyl-and-laminate-flooring-brands"
publisher: "Brandwave"
---

# Vinyl and laminate flooring brands in New Zealand: Which are most popular?

Vinyl and laminate flooring brands laid in New Zealand homes. Share of Search among Quick-Step, Karndean, Tarkett, Gerflor and Pergo, the vinyl and laminate flooring brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Vinyl and laminate flooring brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Oct 2026
- **Highest Share of Search**: Quick-Step, 46.8%

## Which brand is most popular in search among vinyl and laminate flooring brands in New Zealand?

- In October 2026, Quick-Step was the most searched among vinyl and laminate flooring brands in New Zealand, with an estimated 1K branded searches, 46.8% of all searches for the five tracked by the Brandwave Brand Demand Index.
- Karndean is in 2nd place, 22 percentage points behind at 24.8%.
- Across the 12 months ending October 2026, Quick-Step’s share of searches among vinyl and laminate flooring brands in New Zealand decreased from 50.8% to 46.8%.
- Across the 12 months ending October 2026, Karndean’s share of searches among vinyl and laminate flooring brands in New Zealand decreased from 26.9% to 24.8%.
- Across the 12 months ending October 2026, Tarkett’s share of searches among vinyl and laminate flooring brands in New Zealand increased from 15.5% to 18.3%.
- Across the 12 months ending October 2026, Gerflor’s share of searches among vinyl and laminate flooring brands in New Zealand increased from 3.8% to 6.9%.
- Across the 12 months ending October 2026, Quick-Step’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 61.9% in December 2025 and was lowest at 46.8% in October 2026.
- Across the 12 months ending October 2026, Karndean’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 26.9% in November 2025 and was lowest at 19% in December 2025.
- Across the 12 months ending October 2026, Tarkett’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 19.3% in September 2026 and was lowest at 11.3% in December 2025.
- Across the 12 months ending October 2026, Gerflor’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 9.8% in January 2026 and was lowest at 3.8% in November 2025.
- Across the 12 months ending October 2026, Pergo’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 4.1% in February 2026 and was lowest at 2.1% in June 2026.
- Across the 12 months ending October 2026, Pergo held steady: its share of searches among vinyl and laminate flooring brands in New Zealand moved less than 0.5 percentage points.

## Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Quick-Step and Pergo were mentioned most often, in four of the five answers. Karndean was recommended most often, coming first in two out of three answers that gave a list. Quick-Step was second, and Pergo was third. Tarkett, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Karndean | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Quick-Step | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Pergo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Gerflor | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about vinyl and laminate flooring brands

- Asked ChatGPT "Which vinyl and laminate flooring brand should I buy in New Zealand?": 1. Quick-Step, 2. Pergo, 3. Karndean
- Asked ChatGPT "What are the best vinyl and laminate flooring brands in New Zealand?": 1. Karndean, 2. Gerflor, 3. Quick-Step, 4. Pergo
- Asked ChatGPT "What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?": 1. Karndean, 2. Quick-Step, 3. Pergo
- Searched Google, AI Overview "vinyl plank flooring nz": named none of the brands we track
- Searched Google, AI Overview "laminate flooring nz": 1. Quick-Step, 2. Pergo

Not named in any answer: Tarkett.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Quick-Step vs Karndean: compare search popularity](/demand/nz/compare/karndean-vs-quick-step): 46.8% against 24.8% Share of Search.
- [Quick-Step vs Tarkett: compare search popularity](/demand/nz/compare/quick-step-vs-tarkett): 46.8% against 18.3% Share of Search.
- [Quick-Step vs Gerflor: compare search popularity](/demand/nz/compare/gerflor-vs-quick-step): 46.8% against 6.9% Share of Search.
- [Quick-Step vs Pergo: compare search popularity](/demand/nz/compare/pergo-vs-quick-step): 46.8% against 3.2% Share of Search.
- [Karndean vs Tarkett: compare search popularity](/demand/nz/compare/karndean-vs-tarkett): 24.8% against 18.3% Share of Search.
- [Karndean vs Gerflor: compare search popularity](/demand/nz/compare/gerflor-vs-karndean): 24.8% against 6.9% Share of Search.
- [Karndean vs Pergo: compare search popularity](/demand/nz/compare/karndean-vs-pergo): 24.8% against 3.2% Share of Search.
- [Tarkett vs Gerflor: compare search popularity](/demand/nz/compare/gerflor-vs-tarkett): 18.3% against 6.9% Share of Search.
- [Tarkett vs Pergo: compare search popularity](/demand/nz/compare/pergo-vs-tarkett): 18.3% against 3.2% Share of Search.
- [Gerflor vs Pergo: compare search popularity](/demand/nz/compare/gerflor-vs-pergo): 6.9% against 3.2% Share of Search.

## How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?

- In October 2026, Karndean gained share of searches among vinyl and laminate flooring brands in New Zealand, from 22.9% to 24.8%.
- In October 2026, Gerflor gained share of searches among vinyl and laminate flooring brands in New Zealand, from 5.5% to 6.9%.
- In October 2026, Quick-Step lost share of searches among vinyl and laminate flooring brands in New Zealand, from 49.1% to 46.8%.
- In October 2026, Tarkett lost share of searches among vinyl and laminate flooring brands in New Zealand, from 19.3% to 18.3%.

## Which vinyl and laminate flooring brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Quick-Step | 46.8% | 1K | -4.7% | Unilin (Mohawk Industries) |
| 2 | Karndean | 24.8% | 540 | +8.0% | Karndean Designflooring |
| 3 | Tarkett | 18.3% | 400 | -4.8% | Tarkett |
| 4 | Gerflor | 6.9% | 150 | +25.0% | Gerflor |
| 5 | Pergo | 3.2% | 70 | 0.0% | Pergo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Quick-Step | 1.2K | 50.8% | 1 |
| Nov 2025 | Karndean | 640 | 26.9% | 2 |
| Nov 2025 | Tarkett | 370 | 15.5% | 3 |
| Nov 2025 | Gerflor | 90 | 3.8% | 4 |
| Nov 2025 | Pergo | 70 | 2.9% | 5 |
| Dec 2025 | Quick-Step | 1.5K | 61.9% | 1 |
| Dec 2025 | Karndean | 470 | 19% | 2 |
| Dec 2025 | Tarkett | 280 | 11.3% | 3 |
| Dec 2025 | Gerflor | 120 | 4.9% | 4 |
| Dec 2025 | Pergo | 70 | 2.8% | 5 |
| Jan 2026 | Quick-Step | 1.1K | 50% | 1 |
| Jan 2026 | Karndean | 520 | 24.3% | 2 |
| Jan 2026 | Tarkett | 270 | 12.6% | 3 |
| Jan 2026 | Gerflor | 210 | 9.8% | 4 |
| Jan 2026 | Pergo | 70 | 3.3% | 5 |
| Feb 2026 | Quick-Step | 1.2K | 54.1% | 1 |
| Feb 2026 | Karndean | 480 | 21.6% | 2 |
| Feb 2026 | Tarkett | 320 | 14.4% | 3 |
| Feb 2026 | Gerflor | 130 | 5.9% | 4 |
| Feb 2026 | Pergo | 90 | 4.1% | 5 |
| Mar 2026 | Quick-Step | 1.3K | 51.4% | 1 |
| Mar 2026 | Karndean | 580 | 22.6% | 2 |
| Mar 2026 | Tarkett | 400 | 15.6% | 3 |
| Mar 2026 | Gerflor | 180 | 7% | 4 |
| Mar 2026 | Pergo | 90 | 3.5% | 5 |
| Apr 2026 | Quick-Step | 1.2K | 49.6% | 1 |
| Apr 2026 | Karndean | 620 | 25.8% | 2 |
| Apr 2026 | Tarkett | 350 | 14.6% | 3 |
| Apr 2026 | Gerflor | 150 | 6.3% | 4 |
| Apr 2026 | Pergo | 90 | 3.8% | 5 |
| May 2026 | Quick-Step | 1.3K | 51.2% | 1 |
| May 2026 | Karndean | 610 | 23.5% | 2 |
| May 2026 | Tarkett | 390 | 15% | 3 |
| May 2026 | Gerflor | 180 | 6.9% | 4 |
| May 2026 | Pergo | 90 | 3.5% | 5 |
| Jun 2026 | Quick-Step | 1.3K | 53.6% | 1 |
| Jun 2026 | Karndean | 490 | 20.9% | 2 |
| Jun 2026 | Tarkett | 370 | 15.7% | 3 |
| Jun 2026 | Gerflor | 180 | 7.7% | 4 |
| Jun 2026 | Pergo | 50 | 2.1% | 5 |
| Jul 2026 | Quick-Step | 1.3K | 53.8% | 1 |
| Jul 2026 | Karndean | 490 | 20.6% | 2 |
| Jul 2026 | Tarkett | 400 | 16.8% | 3 |
| Jul 2026 | Gerflor | 140 | 5.9% | 4 |
| Jul 2026 | Pergo | 70 | 2.9% | 5 |
| Aug 2026 | Quick-Step | 1.3K | 53% | 1 |
| Aug 2026 | Karndean | 590 | 23.9% | 2 |
| Aug 2026 | Tarkett | 370 | 15% | 3 |
| Aug 2026 | Gerflor | 130 | 5.3% | 4 |
| Aug 2026 | Pergo | 70 | 2.8% | 5 |
| Sep 2026 | Quick-Step | 1.1K | 49.1% | 1 |
| Sep 2026 | Karndean | 500 | 22.9% | 2 |
| Sep 2026 | Tarkett | 420 | 19.3% | 3 |
| Sep 2026 | Gerflor | 120 | 5.5% | 4 |
| Sep 2026 | Pergo | 70 | 3.2% | 5 |
| Oct 2026 | Quick-Step | 1K | 46.8% | 1 |
| Oct 2026 | Karndean | 540 | 24.8% | 2 |
| Oct 2026 | Tarkett | 400 | 18.3% | 3 |
| Oct 2026 | Gerflor | 150 | 6.9% | 4 |
| Oct 2026 | Pergo | 70 | 3.2% | 5 |

## How are branded searches counted for vinyl and laminate flooring brands?

- **Gerflor**: Measured on the search terms “gerflor”, “gerflor ballerina”, “gerflor flooring”, “gerflor gti”, “gerflor gti max”, “gerflor linoleum”, “gerflor primer”, “gerflor pvc”, “gerflor senso”, “gerflor senso adjust”, “gerflor senso natural”, “gerflor senso rustic”, “gerflor senso urban”, “gerflor sports flooring”, “gerflor taraflex”, “gerflor tarasafe”, “gerflor tarasafe ultra”, “gerflor texline”, “gerflor texline hqr”, “gerflor vinyl”, “gerflor vinyl flooring”, “gerflor virtuo” and “vinyl gerflor”, summed into one figure.
- **Karndean**: Measured on the search terms “auburn oak karndean”, “buy karndean”, “buy karndean flooring”, “champagne oak karndean”, “coastline oak karndean”, “flooring like karndean”, “frosted stone karndean”, “karndean”, “karndean auburn oak”, “karndean bathroom”, “karndean bathroom flooring”, “karndean birch”, “karndean blush oak”, “karndean burnt ginger”, “karndean champagne oak”, “karndean character oak”, “karndean charred oak”, “karndean classic oak”, “karndean coastline oak”, “karndean commercial”, “karndean commercial flooring”, “karndean concrete look”, “karndean core lock”, “karndean cotswold stone”, “karndean country oak”, “karndean cumbrian stone”, “karndean da vinci”, “karndean dark oak”, “karndean dawn oak”, “karndean distressed oak”, “karndean ebony flooring”, “karndean flooring”, “karndean flooring distributors”, “karndean flooring korlok”, “karndean flooring lvt”, “karndean flooring sale”, “karndean flooring suppliers”, “karndean french oak”, “karndean greige oak”, “karndean international”, “karndean kitchen flooring”, “karndean knight”, “karndean knight tile”, “karndean korlok”, “karndean korlok flooring”, “karndean korlok select”, “karndean korlok stone”, “karndean laminate flooring”, “karndean light oak”, “karndean lvp”, “karndean lvt”, “karndean lvt flooring”, “karndean midnight oak”, “karndean morning oak”, “karndean mosaic flooring”, “karndean nimbus oak”, “karndean niveus”, “karndean oak”, “karndean oak flooring”, “karndean opus flooring”, “karndean opus grano”, “karndean opus ignea”, “karndean opus niveus”, “karndean opus terra”, “karndean parquet”, “karndean pearl oak”, “karndean plank flooring”, “karndean portland stone”, “karndean providence”, “karndean rustic oak”, “karndean sale”, “karndean skim coat”, “karndean smoked concrete”, “karndean spring oak”, “karndean stone”, “karndean stone effect”, “karndean summer oak”, “karndean suppliers”, “karndean tackifier”, “karndean tile effect”, “karndean tiles”, “karndean tiles bathroom”, “karndean van gogh”, “karndean vinyl”, “karndean vinyl planks”, “karndean winter oak”, “karndean wood flooring”, “korlok karndean”, “korlok karndean flooring” and “lvt karndean”, summed into one figure.
- **Pergo**: Measured on the search term “pergo”.
- **Quick-Step**: Measured on the search terms “quick step classic”, “quick step flooring”, “quick step impressive”, “quick step laminate”, “quick step majestic”, “quick step underlayment”, “quick step vinyl”, “quickstep”, “quickstep bathroom flooring”, “quickstep creo”, “quickstep eligna”, “quickstep engineered flooring”, “quickstep floor”, “quickstep flooring”, “quickstep flooring herringbone”, “quickstep flooring sale”, “quickstep flooring suppliers”, “quickstep flooring vinyl”, “quickstep herringbone flooring”, “quickstep herringbone laminate”, “quickstep impressive laminate”, “quickstep impressive oak”, “quickstep oak laminate” and “quickstep rigid vinyl”, summed into one figure.
- **Tarkett**: Measured on the search terms “desso tarkett”, “progen tarkett”, “tarkett”, “tarkett aloft”, “tarkett bioclean”, “tarkett commercial flooring”, “tarkett flooring”, “tarkett granit”, “tarkett gym flooring”, “tarkett iconik”, “tarkett id inspiration”, “tarkett injoy papoula”, “tarkett iq”, “tarkett iq granit”, “tarkett iq megalit”, “tarkett iq optima”, “tarkett johnsonite”, “tarkett laminate flooring”, “tarkett loose lay”, “tarkett optima”, “tarkett progen”, “tarkett refresher”, “tarkett rubber flooring”, “tarkett safetred”, “tarkett vinyl”, “tarkett vinyl flooring”, “tarkett vinyl plank”, “tarkett wood” and “tarkett wood flooring”, summed into one figure.

- [Gerflor](/demand/nz/brands/gerflor)
- [Karndean](/demand/nz/brands/karndean)
- [Pergo](/demand/nz/brands/pergo)
- [Quick-Step](/demand/nz/brands/quick-step)
- [Tarkett](/demand/nz/brands/tarkett)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among vinyl and laminate flooring brands in New Zealand?

In October 2026, Quick-Step was the most searched among vinyl and laminate flooring brands in New Zealand, with an estimated 1K branded searches, 46.8% of all searches for the five tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Vinyl and laminate flooring brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-vinyl-and-laminate-flooring-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-vinyl-and-laminate-flooring-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.