--- title: "Video hosting platforms in New Zealand: Which brands are most popular in search?" description: "Compare the video hosting platforms New Zealand businesses publish and embed video with. Share of Search among Vimeo, Wistia, Vidyard and Mux, the video hosting platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-video-hosting-platforms" publisher: "Brandwave" --- # Video hosting platforms in New Zealand: Which brands are most popular in search? Compare the video hosting platforms New Zealand businesses publish and embed video with. Share of Search among Vimeo, Wistia, Vidyard and Mux, the video hosting platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Video hosting platforms - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Vimeo, 95.9% ## Which brand is most popular in search among video hosting platforms in New Zealand? - In August 2026, Vimeo was the most searched among video hosting platforms in New Zealand, with an estimated 6.1K branded searches and 95.9% estimated Share of Search within this set. - Wistia is in 2nd place, 92.9 percentage points behind at 3% Share of Search. - Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video hosting platforms in New Zealand peaked at 95.9% in August 2026 and was lowest at 94.4% in February 2026. - Across the 11 months ending August 2026, Vidyard’s estimated Share of Search among video hosting platforms in New Zealand peaked at 2.3% in December 2025 and was lowest at 0.67% in June 2026. - Across the 11 months ending August 2026, Vimeo, Wistia, Vidyard and Mux held steady: their estimated Share of Search among video hosting platforms in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Vimeo vs Wistia: compare search popularity](/demand/nz/compare/vimeo-vs-wistia): 95.9% against 3% Share of Search. ## How did search popularity change for New Zealand video hosting platforms in August 2026? - In August 2026, Vimeo gained estimated Share of Search among video hosting platforms in New Zealand, from 95.3% to 95.9%. - In August 2026, Vidyard lost estimated Share of Search among video hosting platforms in New Zealand, from 1.4% to 0.79%. - Estimated monthly branded searches for Mux in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. - Estimated monthly branded searches for Wistia in New Zealand fell 17.4% over 11 measured months, from 230 to 190 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Vimeo | 95.9% | 6.1K | +0.7% | Vimeo | | 2 | Wistia | 3% | 190 | 0.0% | Wistia | | 3 | Vidyard | 0.79% | 50 | -44.4% | Vidyard | | 4 | Mux | 0.32% | 20 | 0.0% | Mux | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vimeo | 7.3K | 95.7% | 1 | | Oct 2025 | Wistia | 230 | 3% | 2 | | Oct 2025 | Vidyard | 90 | 1.2% | 3 | | Oct 2025 | Mux | 10 | 0.13% | 4 | | Nov 2025 | Vimeo | 7.3K | 95% | 1 | | Nov 2025 | Wistia | 280 | 3.7% | 2 | | Nov 2025 | Vidyard | 80 | 1% | 3 | | Nov 2025 | Mux | 20 | 0.26% | 4 | | Dec 2025 | Vimeo | 6.1K | 94.7% | 1 | | Dec 2025 | Wistia | 180 | 2.8% | 2 | | Dec 2025 | Vidyard | 150 | 2.3% | 3 | | Dec 2025 | Mux | 10 | 0.16% | 4 | | Jan 2026 | Vimeo | 6.1K | 95.2% | 1 | | Jan 2026 | Wistia | 220 | 3.4% | 2 | | Jan 2026 | Vidyard | 70 | 1.1% | 3 | | Jan 2026 | Mux | 20 | 0.31% | 4 | | Feb 2026 | Vimeo | 6K | 94.4% | 1 | | Feb 2026 | Wistia | 220 | 3.4% | 2 | | Feb 2026 | Vidyard | 110 | 1.7% | 3 | | Feb 2026 | Mux | 30 | 0.47% | 4 | | Mar 2026 | Vimeo | 7.2K | 94.4% | 1 | | Mar 2026 | Wistia | 280 | 3.7% | 2 | | Mar 2026 | Vidyard | 110 | 1.4% | 3 | | Mar 2026 | Mux | 40 | 0.52% | 4 | | Apr 2026 | Vimeo | 6K | 94.8% | 1 | | Apr 2026 | Wistia | 230 | 3.6% | 2 | | Apr 2026 | Vidyard | 80 | 1.3% | 3 | | Apr 2026 | Mux | 20 | 0.32% | 4 | | May 2026 | Vimeo | 7.3K | 95.7% | 1 | | May 2026 | Wistia | 220 | 2.9% | 2 | | May 2026 | Vidyard | 70 | 0.91% | 3 | | May 2026 | Mux | 40 | 0.52% | 4 | | Jun 2026 | Vimeo | 7.2K | 95.9% | 1 | | Jun 2026 | Wistia | 230 | 3.1% | 2 | | Jun 2026 | Vidyard | 50 | 0.67% | 3 | | Jun 2026 | Mux | 30 | 0.4% | 4 | | Jul 2026 | Vimeo | 6K | 95.3% | 1 | | Jul 2026 | Wistia | 190 | 3% | 2 | | Jul 2026 | Vidyard | 90 | 1.4% | 3 | | Jul 2026 | Mux | 20 | 0.32% | 4 | | Aug 2026 | Vimeo | 6.1K | 95.9% | 1 | | Aug 2026 | Wistia | 190 | 3% | 2 | | Aug 2026 | Vidyard | 50 | 0.79% | 3 | | Aug 2026 | Mux | 20 | 0.32% | 4 | | Sep 2026 | Mux | — | — | — | | Sep 2026 | Vidyard | — | — | — | | Sep 2026 | Vimeo | — | — | — | | Sep 2026 | Wistia | — | — | — | ## What is being compared - **Mux**: Measured on the search terms “mux upload video”, “mux video” and “mux video hosting”, summed into one figure. - **Vidyard**: Measured on the search terms “vidyard”, “vidyard com” and “vidyard video hosting”, summed into one figure. - **Vimeo**: Measured on the search terms “vimeo”, “vimeo com”, “vimeo cost”, “vimeo dl”, “vimeo embed video”, “vimeo livestream”, “vimeo new zealand”, “vimeo nz”, “vimeo on demand”, “vimeo online”, “vimeo to mp4”, “vimeo upload video”, “vimeo video hosting” and “vimeo videos”, summed into one figure. - **Wistia**: Measured on the search terms “wistia”, “wistia com”, “wistia embed video” and “wistia video hosting”, summed into one figure. - [Mux](/demand/nz/brands/mux) - [Vidyard](/demand/nz/brands/vidyard) - [Vimeo](/demand/nz/brands/vimeo) - [Wistia](/demand/nz/brands/wistia) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among video hosting platforms in New Zealand? In August 2026, Vimeo was the most searched among video hosting platforms in New Zealand, with an estimated 6.1K branded searches and 95.9% estimated Share of Search within this set. ## Cite this page Brandwave. "Video hosting platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-video-hosting-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-video-hosting-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.