--- title: "Mighty Ape vs Noel Leeming: Which is searched more in New Zealand?" description: "Is Mighty Ape or Noel Leeming more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video game retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-video-game-retailers/compare/mighty-ape-vs-noel-leeming" publisher: "Brandwave" --- # Mighty Ape vs Noel Leeming: Which is searched more in New Zealand? Is Mighty Ape or Noel Leeming more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video game retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mighty Ape and Noel Leeming - **Competitive set**: Video game retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mighty Ape Share of Search**: 11.9% - **Noel Leeming Share of Search**: 28.3% ## Is Mighty Ape or Noel Leeming more popular in search? - In September 2026, Noel Leeming had more branded searches than Mighty Ape among video game retailers in New Zealand. Noel Leeming had about 271,000 branded searches, while Mighty Ape had 113,000. Noel Leeming made up 28.3% of all video game retailer searches we track, and Mighty Ape accounted for 11.9%. - Noel Leeming was ahead of Mighty Ape in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mighty Ape’s share of searches among video game retailers in New Zealand moved from 11.8% to 11.9%, and its estimated monthly branded searches moved from 139K to 113K. - Across the 12 months ending September 2026, Noel Leeming’s share of searches among video game retailers in New Zealand moved from 28% to 28.3%, and its estimated monthly branded searches moved from 329K to 271K. ## Top video game retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mighty Ape was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Noel Leeming did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JB Hi-Fi | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Mighty Ape | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | The Warehouse | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | EB Games | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Noel Leeming | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about video game retailers - Asked ChatGPT "Which video game retailer should I shop at in New Zealand?": 1. JB Hi-Fi, 2. Mighty Ape, 3. The Warehouse, 4. EB Games - Asked ChatGPT "What are the best video game retailers in New Zealand?": 1. JB Hi-Fi, 2. Mighty Ape, 3. The Warehouse, 4. EB Games - Asked ChatGPT "What's the best video game retailer in New Zealand for games and consoles?": 1. JB Hi-Fi, 2. Mighty Ape, 3. The Warehouse, 4. EB Games - Searched Google, AI Overview "game shop nz": named none of the brands we track Not named in any answer: Noel Leeming. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand video game retailers in September 2026? - In September 2026, Noel Leeming lost share of searches among video game retailers in New Zealand, from 29.7% to 28.3%. - In September 2026, Mighty Ape lost share of searches among video game retailers in New Zealand, from 12.4% to 11.9%. ## Month by month | Month | Mighty Ape estimated searches | Mighty Ape Share of Search | Mighty Ape rank | Noel Leeming estimated searches | Noel Leeming Share of Search | Noel Leeming rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 139K | 11.8% | 4 | 329K | 28% | 2 | | Nov 2025 | 207K | 12.8% | 4 | 485K | 29.9% | 1 | | Dec 2025 | 253K | 13.8% | 4 | 492K | 26.9% | 2 | | Jan 2026 | 139K | 8.5% | 5 | 331K | 20.1% | 3 | | Feb 2026 | 114K | 11.6% | 4 | 272K | 27.7% | 2 | | Mar 2026 | 114K | 11.6% | 4 | 272K | 27.8% | 2 | | Apr 2026 | 113K | 11% | 4 | 276K | 26.7% | 2 | | May 2026 | 113K | 11.4% | 4 | 274K | 27.7% | 2 | | Jun 2026 | 113K | 12.4% | 4 | 273K | 29.8% | 2 | | Jul 2026 | 113K | 12.3% | 4 | 275K | 30% | 2 | | Aug 2026 | 113K | 12.4% | 4 | 270K | 29.7% | 2 | | Sep 2026 | 113K | 11.9% | 4 | 271K | 28.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Mighty Ape’s and Noel Leeming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mighty Ape**: Measured on the search terms “Mighty Ape”, “mighty ape address”, “mighty ape app”, “mighty ape games”, “mighty ape hours”, “mighty ape jellycat”, “mighty ape lego”, “mighty ape mobile”, “mighty ape phones”, “mighty ape pokemon”, “mighty ape sale”, “mighty ape silverdale”, “mighty ape toys” and “the mighty ape”, summed into one figure. - **Noel Leeming**: Measured on the search terms “Noel Leeming”, “noel leeming games”, “noel leeming headphones”, “noel leeming ipad”, “noel leeming lowerhutt”, “noel leeming sale”, “noel leeming westgate”, “noelleeming gore”, “noelleeming henderson”, “noelleeming hornby”, “noelleeming nelson”, “noelleeming ormiston” and “noelleeming richmond”, summed into one figure. - [Mighty Ape profile](/demand/nz/brands/mighty-ape) - [Noel Leeming profile](/demand/nz/brands/noel-leeming) - [All video game retailers in New Zealand](/demand/nz/categories/nz-video-game-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mighty Ape or Noel Leeming more popular in search? In September 2026, Noel Leeming had more branded searches than Mighty Ape among video game retailers in New Zealand. Noel Leeming had about 271,000 branded searches, while Mighty Ape had 113,000. Noel Leeming made up 28.3% of all video game retailer searches we track, and Mighty Ape accounted for 11.9%. ## Cite this page Brandwave. "Mighty Ape vs Noel Leeming: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-video-game-retailers/compare/mighty-ape-vs-noel-leeming This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-video-game-retailers/compare/mighty-ape-vs-noel-leeming. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.