--- title: "JB Hi-Fi vs Noel Leeming: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, JB Hi-Fi or Noel Leeming? Compare estimated monthly branded-search demand and Share of Search inside the Video game retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-video-game-retailers/compare/jb-hi-fi-vs-noel-leeming" publisher: "Brandwave" --- # JB Hi-Fi vs Noel Leeming: Which is more popular by branded search in New Zealand? Which is more popular in search, JB Hi-Fi or Noel Leeming? Compare estimated monthly branded-search demand and Share of Search inside the Video game retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JB Hi-Fi and Noel Leeming - **Competitive set**: Video game retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **JB Hi-Fi Share of Search**: 34.9% - **Noel Leeming Share of Search**: 44.3% ## Which is more popular in search, JB Hi-Fi or Noel Leeming? - In August 2026, Noel Leeming had more branded searches than JB Hi-Fi among video game retailers in New Zealand. Noel Leeming was estimated to have 332K branded searches compared to JB Hi-Fi’s 261K, and held a 44.3% Share of Search versus JB Hi-Fi’s 34.9%. - Noel Leeming was ahead of JB Hi-Fi in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among video game retailers in New Zealand moved from 31.4% to 34.9%, and its estimated monthly branded searches moved from 298K to 261K. - Across the 11 months ending August 2026, Noel Leeming’s estimated Share of Search among video game retailers in New Zealand moved from 41% to 44.3%, and its estimated monthly branded searches moved from 390K to 332K. ## How did search popularity change for New Zealand video game retailers in August 2026? - Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026. - Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026. ## Month by month | Month | JB Hi-Fi estimated searches | JB Hi-Fi Share of Search | JB Hi-Fi rank | Noel Leeming estimated searches | Noel Leeming Share of Search | Noel Leeming rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 298K | 31.4% | 2 | 390K | 41% | 1 | | Nov 2025 | 440K | 32% | 2 | 565K | 41% | 1 | | Dec 2025 | 458K | 30.3% | 2 | 578K | 38.2% | 1 | | Jan 2026 | 311K | 21.5% | 3 | 392K | 27.1% | 2 | | Feb 2026 | 255K | 34.2% | 2 | 331K | 44.4% | 1 | | Mar 2026 | 264K | 34.9% | 2 | 337K | 44.5% | 1 | | Apr 2026 | 315K | 38.4% | 2 | 346K | 42.2% | 1 | | May 2026 | 266K | 34.3% | 2 | 341K | 43.9% | 1 | | Jun 2026 | 265K | 35% | 2 | 331K | 43.8% | 1 | | Jul 2026 | 265K | 34.6% | 2 | 341K | 44.6% | 1 | | Aug 2026 | 261K | 34.9% | 2 | 332K | 44.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using JB Hi-Fi’s and Noel Leeming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JB Hi-Fi**: Measured on the search terms “ipad jb hi fi”, “JB Hi Fi”, “jb hi fi appliances”, “jb hi fi bayfair”, “jb hi fi botany”, “jb hi fi chromebook”, “jb hi fi computers”, “jb hi fi dvds”, “jb hi fi electronics”, “jb hi fi games”, “jb hi fi head phones”, “jb hi fi laptops”, “jb hi fi lower hutt”, “jb hi fi near me”, “jb hi fi online”, “jb hi fi phones”, “jb hi fi pokemon”, “jb hi fi ps5”, “jb hi fi queen street”, “jb hi fi sale”, “jb hi fi sylvia park”, “jb hi fi tvs”, “jbhifi botany”, “jbhifi co nz”, “jbhifi games”, “jbhifi nz”, “jbhifi ps5”, “jbhifi queen street”, “kindle jb hi fi” and “ps5 jb hi fi”, summed into one figure. - **Noel Leeming**: Measured on the search terms “air fryer noel leeming”, “Noel Leeming”, “noel leeming apple watch”, “noel leeming appliances”, “noel leeming computers”, “noel leeming electronics”, “noel leeming featherston st”, “noel leeming games”, “noel leeming headphones”, “noel leeming ipad”, “noel leeming laptops”, “noel leeming lowerhutt”, “noel leeming near me”, “noel leeming nz”, “noel leeming online”, “noel leeming ps5”, “noel leeming sale”, “noel leeming st lukes”, “noel leeming tory st”, “noel leeming tvs”, “noel leeming westgate”, “noelleeming co nz”, “noelleeming gore”, “noelleeming henderson”, “noelleeming hornby”, “noelleeming nelson”, “noelleeming nz”, “noelleeming ormiston”, “noelleeming ps5” and “noelleeming richmond”, summed into one figure. - [JB Hi-Fi profile](/demand/nz/brands/jb-hi-fi) - [Noel Leeming profile](/demand/nz/brands/noel-leeming) - [All video game retailers in New Zealand](/demand/nz/categories/nz-video-game-retailers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, JB Hi-Fi or Noel Leeming? In August 2026, Noel Leeming had more branded searches than JB Hi-Fi among video game retailers in New Zealand. Noel Leeming was estimated to have 332K branded searches compared to JB Hi-Fi’s 261K, and held a 44.3% Share of Search versus JB Hi-Fi’s 34.9%. ## Cite this page Brandwave. "JB Hi-Fi vs Noel Leeming: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-video-game-retailers/compare/jb-hi-fi-vs-noel-leeming This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-video-game-retailers/compare/jb-hi-fi-vs-noel-leeming. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.