---
title: "Video editing software in New Zealand: Which brands are most popular in search?"
description: "Compare the video editing apps New Zealand creators and marketers use. Share of Search among CapCut, DaVinci Resolve, Adobe Premiere Pro, iMovie, Descript and Final Cut Pro, the video editing software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-video-editing-software"
publisher: "Brandwave"
---

# Video editing software in New Zealand: Which brands are most popular in search?

Compare the video editing apps New Zealand creators and marketers use. Share of Search among CapCut, DaVinci Resolve, Adobe Premiere Pro, iMovie, Descript and Final Cut Pro, the video editing software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Video editing software
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: CapCut, 69.5%

## Which brand is most popular in search among video editing software in New Zealand?

- In August 2026, CapCut was the most searched among video editing software in New Zealand, with an estimated 35.1K branded searches and 69.5% estimated Share of Search within this set.
- DaVinci Resolve is in 2nd place, 51.4 percentage points behind at 18.1% Share of Search.
- Across the 11 months ending August 2026, CapCut’s estimated Share of Search among video editing software in New Zealand increased from 67% to 69.5%.
- Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video editing software in New Zealand decreased from 5.3% to 4.7%.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among video editing software in New Zealand decreased from 3.8% to 2.9%.
- Across the 11 months ending August 2026, Final Cut Pro’s estimated Share of Search among video editing software in New Zealand decreased from 2% to 1.4%.
- Across the 11 months ending August 2026, CapCut’s estimated Share of Search among video editing software in New Zealand peaked at 69.5% in August 2026 and was lowest at 64.7% in April 2026.
- Across the 11 months ending August 2026, DaVinci Resolve’s estimated Share of Search among video editing software in New Zealand peaked at 21.6% in April 2026 and was lowest at 18.1% in August 2026.
- Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video editing software in New Zealand peaked at 6.2% in February 2026 and was lowest at 4.5% in July 2026.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among video editing software in New Zealand peaked at 4% in March 2026 and was lowest at 2.8% in June 2026.
- Across the 11 months ending August 2026, Final Cut Pro’s estimated Share of Search among video editing software in New Zealand peaked at 2.3% in January 2026 and was lowest at 1.2% in May 2026.
- Across the 11 months ending August 2026, iMovie rose from 5th to 4th among video editing software in New Zealand.
- Across the 11 months ending August 2026, Descript fell from 4th to 5th among video editing software in New Zealand.
- Across the 11 months ending August 2026, DaVinci Resolve held steady: its estimated Share of Search among video editing software in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [CapCut vs DaVinci Resolve: compare search popularity](/demand/nz/compare/capcut-vs-davinci-resolve): 69.5% against 18.1% Share of Search.
- [CapCut vs Adobe Premiere Pro: compare search popularity](/demand/nz/compare/adobe-premiere-pro-vs-capcut): 69.5% against 4.7% Share of Search.
- [CapCut vs iMovie: compare search popularity](/demand/nz/compare/capcut-vs-imovie): 69.5% against 3.5% Share of Search.
- [CapCut vs Descript: compare search popularity](/demand/nz/compare/capcut-vs-descript): 69.5% against 2.9% Share of Search.
- [DaVinci Resolve vs Adobe Premiere Pro: compare search popularity](/demand/nz/compare/adobe-premiere-pro-vs-davinci-resolve): 18.1% against 4.7% Share of Search.
- [DaVinci Resolve vs iMovie: compare search popularity](/demand/nz/compare/davinci-resolve-vs-imovie): 18.1% against 3.5% Share of Search.
- [DaVinci Resolve vs Descript: compare search popularity](/demand/nz/compare/davinci-resolve-vs-descript): 18.1% against 2.9% Share of Search.
- [Adobe Premiere Pro vs iMovie: compare search popularity](/demand/nz/compare/adobe-premiere-pro-vs-imovie): 4.7% against 3.5% Share of Search.
- [Adobe Premiere Pro vs Descript: compare search popularity](/demand/nz/compare/adobe-premiere-pro-vs-descript): 4.7% against 2.9% Share of Search.
- [iMovie vs Descript: compare search popularity](/demand/nz/compare/descript-vs-imovie): 3.5% against 2.9% Share of Search.

## How did search popularity change for New Zealand video editing software in August 2026?

- In August 2026, iMovie overtook Descript to rank 4th among video editing software in New Zealand, at 3.5%.
- In August 2026, CapCut gained estimated Share of Search among video editing software in New Zealand, from 67% to 69.5%.
- In August 2026, DaVinci Resolve lost estimated Share of Search among video editing software in New Zealand, from 21.1% to 18.1%.
- Estimated monthly branded searches for Final Cut Pro in New Zealand fell 23.9% over 11 measured months, from 920 to 700 in August 2026.
- Estimated monthly branded searches for Descript in New Zealand fell 18.6% over 11 measured months, from 1.8K to 1.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CapCut | 69.5% | 35.1K | +14.7% | CapCut |
| 2 | DaVinci Resolve | 18.1% | 9.1K | -5.2% | DaVinci Resolve |
| 3 | Adobe Premiere Pro | 4.7% | 2.4K | +14.5% | Adobe |
| 4 | iMovie | 3.5% | 1.8K | +34.8% | Apple |
| 5 | Descript | 2.9% | 1.4K | -0.7% | Descript |
| 6 | Final Cut Pro | 1.4% | 700 | +12.9% | Apple |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CapCut | 30.9K | 67% | 1 |
| Oct 2025 | DaVinci Resolve | 8.4K | 18.3% | 2 |
| Oct 2025 | Adobe Premiere Pro | 2.4K | 5.3% | 3 |
| Oct 2025 | Descript | 1.8K | 3.8% | 4 |
| Oct 2025 | iMovie | 1.7K | 3.6% | 5 |
| Oct 2025 | Final Cut Pro | 920 | 2% | 6 |
| Nov 2025 | CapCut | 31K | 67.5% | 1 |
| Nov 2025 | DaVinci Resolve | 8.4K | 18.2% | 2 |
| Nov 2025 | Adobe Premiere Pro | 2.3K | 5.1% | 3 |
| Nov 2025 | Descript | 1.8K | 3.9% | 4 |
| Nov 2025 | iMovie | 1.7K | 3.7% | 5 |
| Nov 2025 | Final Cut Pro | 740 | 1.6% | 6 |
| Dec 2025 | CapCut | 26.8K | 68.7% | 1 |
| Dec 2025 | DaVinci Resolve | 7K | 18.1% | 2 |
| Dec 2025 | Adobe Premiere Pro | 1.9K | 4.8% | 3 |
| Dec 2025 | iMovie | 1.4K | 3.7% | 4 |
| Dec 2025 | Descript | 1.1K | 2.9% | 5 |
| Dec 2025 | Final Cut Pro | 730 | 1.9% | 6 |
| Jan 2026 | CapCut | 27.3K | 65.5% | 1 |
| Jan 2026 | DaVinci Resolve | 8.7K | 21% | 2 |
| Jan 2026 | Adobe Premiere Pro | 2K | 4.9% | 3 |
| Jan 2026 | Descript | 1.5K | 3.5% | 4 |
| Jan 2026 | iMovie | 1.2K | 2.8% | 5 |
| Jan 2026 | Final Cut Pro | 940 | 2.3% | 6 |
| Feb 2026 | CapCut | 27.9K | 65.8% | 1 |
| Feb 2026 | DaVinci Resolve | 8.2K | 19.4% | 2 |
| Feb 2026 | Adobe Premiere Pro | 2.6K | 6.2% | 3 |
| Feb 2026 | Descript | 1.5K | 3.5% | 4 |
| Feb 2026 | iMovie | 1.4K | 3.2% | 5 |
| Feb 2026 | Final Cut Pro | 800 | 1.9% | 6 |
| Mar 2026 | CapCut | 33.9K | 65.8% | 1 |
| Mar 2026 | DaVinci Resolve | 9.9K | 19.3% | 2 |
| Mar 2026 | Adobe Premiere Pro | 2.9K | 5.5% | 3 |
| Mar 2026 | Descript | 2.1K | 4% | 4 |
| Mar 2026 | iMovie | 1.9K | 3.6% | 5 |
| Mar 2026 | Final Cut Pro | 830 | 1.6% | 6 |
| Apr 2026 | CapCut | 28.8K | 64.7% | 1 |
| Apr 2026 | DaVinci Resolve | 9.6K | 21.6% | 2 |
| Apr 2026 | Adobe Premiere Pro | 2.2K | 4.9% | 3 |
| Apr 2026 | Descript | 1.8K | 4% | 4 |
| Apr 2026 | iMovie | 1.5K | 3.4% | 5 |
| Apr 2026 | Final Cut Pro | 660 | 1.5% | 6 |
| May 2026 | CapCut | 35.3K | 66.3% | 1 |
| May 2026 | DaVinci Resolve | 11K | 20.7% | 2 |
| May 2026 | Adobe Premiere Pro | 2.5K | 4.8% | 3 |
| May 2026 | iMovie | 2K | 3.7% | 4 |
| May 2026 | Descript | 1.8K | 3.3% | 5 |
| May 2026 | Final Cut Pro | 630 | 1.2% | 6 |
| Jun 2026 | CapCut | 35.5K | 66.5% | 1 |
| Jun 2026 | DaVinci Resolve | 11.3K | 21% | 2 |
| Jun 2026 | Adobe Premiere Pro | 2.5K | 4.7% | 3 |
| Jun 2026 | iMovie | 1.9K | 3.6% | 4 |
| Jun 2026 | Descript | 1.5K | 2.8% | 5 |
| Jun 2026 | Final Cut Pro | 740 | 1.4% | 6 |
| Jul 2026 | CapCut | 30.6K | 67% | 1 |
| Jul 2026 | DaVinci Resolve | 9.6K | 21.1% | 2 |
| Jul 2026 | Adobe Premiere Pro | 2.1K | 4.5% | 3 |
| Jul 2026 | Descript | 1.4K | 3.2% | 4 |
| Jul 2026 | iMovie | 1.3K | 2.9% | 5 |
| Jul 2026 | Final Cut Pro | 620 | 1.4% | 6 |
| Aug 2026 | CapCut | 35.1K | 69.5% | 1 |
| Aug 2026 | DaVinci Resolve | 9.1K | 18.1% | 2 |
| Aug 2026 | Adobe Premiere Pro | 2.4K | 4.7% | 3 |
| Aug 2026 | iMovie | 1.8K | 3.5% | 4 |
| Aug 2026 | Descript | 1.4K | 2.9% | 5 |
| Aug 2026 | Final Cut Pro | 700 | 1.4% | 6 |
| Sep 2026 | Adobe Premiere Pro | — | — | — |
| Sep 2026 | CapCut | — | — | — |
| Sep 2026 | DaVinci Resolve | — | — | — |
| Sep 2026 | Descript | — | — | — |
| Sep 2026 | Final Cut Pro | — | — | — |
| Sep 2026 | iMovie | — | — | — |

## What is being compared

- **Adobe Premiere Pro**: Measured on the search terms “adobe premiere pro”, “adobe premiere pro cost”, “adobe premiere pro editing”, “adobe premiere pro nz”, “adobe premiere pro online”, “adobe premiere pro software”, “adobe premiere pro video editor”, “adobepremierepro”, “premiere pro”, “premiere pro price” and “premiere pro software”, summed into one figure.
- **CapCut**: Measured on the search terms “capcut”, “capcut app”, “capcut com”, “capcut desktop”, “capcut download”, “capcut download pc”, “capcut editor”, “capcut editor app”, “capcut for mac”, “capcut for pc”, “capcut free”, “capcut install”, “capcut near me”, “capcut new zealand”, “capcut nz”, “capcut online”, “capcut pc”, “capcut pricing”, “capcut pro”, “capcut pro price”, “capcut template”, “capcut video edit”, “capcut video editing app” and “capcut web”, summed into one figure.
- **DaVinci Resolve**: Measured on the search terms “blackmagic davinci resolve”, “blackmagic design davinci resolve”, “blackmagic design davinci resolve studio”, “davinci resolve”, “davinci resolve app”, “davinci resolve downloads”, “davinci resolve editing”, “davinci resolve editing software”, “davinci resolve ipad”, “davinci resolve linux”, “davinci resolve mac”, “davinci resolve near me”, “davinci resolve nz”, “davinci resolve price”, “davinci resolve studio”, “davinci resolve studio cost”, “davinci resolve video editor” and “davinciresolve”, summed into one figure.
- **Descript**: Measured on the search terms “descript”, “descript ai”, “descript app”, “descript com”, “descript editing”, “descript online”, “descript pricing” and “descript video editor”, summed into one figure.
- **Final Cut Pro**: Measured on the search terms “final cut pro”, “final cut pro cost”, “final cut pro editing”, “final cut pro ipad”, “final cut pro nz”, “final cut pro online”, “final cut pro video editor”, “final cut pro x” and “finalcutpro”, summed into one figure.
- **iMovie**: Measured on the search terms “imovie”, “imovie app”, “imovie download”, “imovie editing”, “imovie for mac”, “imovie for windows”, “imovie near me”, “imovie online”, “imovie program” and “imovie video editor”, summed into one figure.

- [Adobe Premiere Pro](/demand/nz/brands/adobe-premiere-pro)
- [CapCut](/demand/nz/brands/capcut)
- [DaVinci Resolve](/demand/nz/brands/davinci-resolve)
- [Descript](/demand/nz/brands/descript)
- [Final Cut Pro](/demand/nz/brands/final-cut-pro)
- [iMovie](/demand/nz/brands/imovie)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among video editing software in New Zealand?

In August 2026, CapCut was the most searched among video editing software in New Zealand, with an estimated 35.1K branded searches and 69.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Video editing software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-video-editing-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-video-editing-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.