--- title: "Vehicle auction houses in New Zealand: Which brands are most popular in search?" description: "Compare the car, truck and machinery auction houses New Zealanders buy and sell vehicles through. Share of Search among Turners, Manheim, Pickles and Grays, the vehicle auction houses Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-vehicle-auction-houses" publisher: "Brandwave" --- # Vehicle auction houses in New Zealand: Which brands are most popular in search? Compare the car, truck and machinery auction houses New Zealanders buy and sell vehicles through. Share of Search among Turners, Manheim, Pickles and Grays, the vehicle auction houses Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Vehicle auction houses - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Turners, 79.4% ## Which brand is most popular in search among vehicle auction houses in New Zealand? - In August 2026, Turners was the most searched among vehicle auction houses in New Zealand, with an estimated 116K branded searches and 79.4% estimated Share of Search within this set. - Manheim is in 2nd place, 60.2 percentage points behind at 19.3% Share of Search. - Across the 11 months ending August 2026, Turners’ estimated Share of Search among vehicle auction houses in New Zealand peaked at 81.8% in January 2026 and was lowest at 77% in June 2026. - Across the 11 months ending August 2026, Manheim’s estimated Share of Search among vehicle auction houses in New Zealand peaked at 21.8% in June 2026 and was lowest at 17.1% in January 2026. - Across the 11 months ending August 2026, Turners, Manheim, Pickles and Grays held steady: their estimated Share of Search among vehicle auction houses in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Turners vs Manheim: compare search popularity](/demand/nz/compare/manheim-vs-turners): 79.4% against 19.3% Share of Search. ## How did search popularity change for New Zealand vehicle auction houses in August 2026? - In August 2026, Turners gained estimated Share of Search among vehicle auction houses in New Zealand, from 78.8% to 79.4%. - In August 2026, Manheim lost estimated Share of Search among vehicle auction houses in New Zealand, from 19.9% to 19.3%. - Estimated monthly branded searches for Grays in New Zealand rose 77.8% over 11 measured months, from 90 to 160 in August 2026. - Estimated monthly branded searches for Pickles in New Zealand rose 12.7% over 11 measured months, from 1.6K to 1.8K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Turners | 79.4% | 116K | +4.5% | Turners | | 2 | Manheim | 19.3% | 28.1K | +0.3% | Manheim | | 3 | Pickles | 1.2% | 1.8K | +1.1% | Pickles | | 4 | Grays | 0.11% | 160 | +23.1% | Grays | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Turners | 112K | 79.4% | 1 | | Oct 2025 | Manheim | 27.5K | 19.4% | 2 | | Oct 2025 | Pickles | 1.6K | 1.1% | 3 | | Oct 2025 | Grays | 90 | 0.06% | 4 | | Nov 2025 | Turners | 113K | 79.3% | 1 | | Nov 2025 | Manheim | 27.9K | 19.5% | 2 | | Nov 2025 | Pickles | 1.6K | 1.1% | 3 | | Nov 2025 | Grays | 60 | 0.04% | 4 | | Dec 2025 | Turners | 101K | 80.8% | 1 | | Dec 2025 | Manheim | 22.2K | 17.8% | 2 | | Dec 2025 | Pickles | 1.6K | 1.3% | 3 | | Dec 2025 | Grays | 70 | 0.06% | 4 | | Jan 2026 | Turners | 133K | 81.8% | 1 | | Jan 2026 | Manheim | 27.9K | 17.1% | 2 | | Jan 2026 | Pickles | 1.7K | 1.1% | 3 | | Jan 2026 | Grays | 60 | 0.04% | 4 | | Feb 2026 | Turners | 118K | 80.4% | 1 | | Feb 2026 | Manheim | 27.1K | 18.5% | 2 | | Feb 2026 | Pickles | 1.6K | 1.1% | 3 | | Feb 2026 | Grays | 90 | 0.06% | 4 | | Mar 2026 | Turners | 130K | 80.8% | 1 | | Mar 2026 | Manheim | 29.2K | 18.1% | 2 | | Mar 2026 | Pickles | 1.7K | 1.1% | 3 | | Mar 2026 | Grays | 120 | 0.07% | 4 | | Apr 2026 | Turners | 117K | 80.2% | 1 | | Apr 2026 | Manheim | 27.1K | 18.6% | 2 | | Apr 2026 | Pickles | 1.5K | 1.1% | 3 | | Apr 2026 | Grays | 160 | 0.11% | 4 | | May 2026 | Turners | 118K | 79.7% | 1 | | May 2026 | Manheim | 28.2K | 19% | 2 | | May 2026 | Pickles | 1.7K | 1.1% | 3 | | May 2026 | Grays | 140 | 0.09% | 4 | | Jun 2026 | Turners | 118K | 77% | 1 | | Jun 2026 | Manheim | 33.4K | 21.8% | 2 | | Jun 2026 | Pickles | 1.7K | 1.1% | 3 | | Jun 2026 | Grays | 120 | 0.08% | 4 | | Jul 2026 | Turners | 111K | 78.8% | 1 | | Jul 2026 | Manheim | 28K | 19.9% | 2 | | Jul 2026 | Pickles | 1.8K | 1.2% | 3 | | Jul 2026 | Grays | 130 | 0.09% | 4 | | Aug 2026 | Turners | 116K | 79.4% | 1 | | Aug 2026 | Manheim | 28.1K | 19.3% | 2 | | Aug 2026 | Pickles | 1.8K | 1.2% | 3 | | Aug 2026 | Grays | 160 | 0.11% | 4 | | Sep 2026 | Grays | — | — | — | | Sep 2026 | Manheim | — | — | — | | Sep 2026 | Pickles | — | — | — | | Sep 2026 | Turners | — | — | — | ## What is being compared - **Grays**: Measured on the search terms “grays auctions nz”, “grays car auction” and “grays online”, summed into one figure. - **Manheim**: Measured on the search terms “auction manheim”, “manheim”, “manheim auction au”, “manheim auction list”, “manheim auto auction”, “manheim car auction”, “manheim cars”, “manheim co nz”, “manheim ltd”, “manheim machinery auction”, “manheim near me”, “manheim nz” and “manheim online”, summed into one figure. - **Pickles**: Measured on the search terms “pickles auctions”, “pickles auctions au”, “pickles auctions salvage”, “pickles car auction”, “pickles machinery auction” and “pickles nz”, summed into one figure. - **Turners**: Measured on the search terms “turner's auto”, “turners”, “turners auction”, “turners auction damaged cars”, “turners auction live”, “turners auctions machinery”, “turners auto”, “turners avalon drive”, “turners botany”, “turners buy cars”, “turners car auctions”, “turners cars”, “turners cars botany”, “turners cars dunedin”, “turners cars for sale”, “turners cars near me”, “turners cars new plymouth”, “turners cars otahuhu”, “turners cars sell my car”, “turners cars te rapa road”, “turners cars westgate”, “turners cheap cars”, “turners co nz”, “turners crashed cars”, “turners finance”, “turners near me”, “turners nelson”, “turners nz”, “turners online”, “turners te rapa”, “turners used cars”, “turners westgate”, “turners.co.nz” and “turnerscars”, summed into one figure. - [Grays](/demand/nz/brands/grays) - [Manheim](/demand/nz/brands/manheim) - [Pickles](/demand/nz/brands/pickles) - [Turners](/demand/nz/brands/turners) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among vehicle auction houses in New Zealand? In August 2026, Turners was the most searched among vehicle auction houses in New Zealand, with an estimated 116K branded searches and 79.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Vehicle auction houses in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-vehicle-auction-houses This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-vehicle-auction-houses. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.