---
title: "Variable speed grinder brands in New Zealand: Which are searched most?"
description: "Compare the variable speed grinder brands people buy. Share of Search among Makita, DeWalt and Milwaukee, the variable speed grinder brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-variable-speed-grinder-brands"
publisher: "Brandwave"
---

# Variable speed grinder brands in New Zealand: Which are searched most?

Compare the variable speed grinder brands people buy. Share of Search among Makita, DeWalt and Milwaukee, the variable speed grinder brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Variable speed grinder brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 51.6%

## Which brand is most popular in search among variable speed grinder brands in New Zealand?

- In September 2026, Makita was the most searched among variable speed grinder brands in New Zealand, with an estimated 9.1K branded searches, 51.6% of all searches for the three we track.
- DeWalt is in 2nd place, 20 percentage points behind at 31.7%.
- Across the 12 months ending September 2026, Makita’s share of searches among variable speed grinder brands in New Zealand decreased from 52.1% to 51.6%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among variable speed grinder brands in New Zealand decreased from 32.8% to 31.7%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among variable speed grinder brands in New Zealand increased from 15.1% to 16.7%.
- Across the 12 months ending September 2026, Makita’s share of searches among variable speed grinder brands in New Zealand peaked at 54.1% in January 2026 and was lowest at 44.9% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among variable speed grinder brands in New Zealand peaked at 39.2% in November 2025 and was lowest at 31.7% in September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among variable speed grinder brands in New Zealand peaked at 22.2% in August 2026 and was lowest at 12.8% in January 2026.

## Top variable speed grinder brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita appeared every time. Makita was recommended most often, coming first in all four answers that gave a list. DeWalt was second, and Milwaukee was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| DeWalt | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Milwaukee | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about variable speed grinder brands

- Asked ChatGPT "Which variable speed grinder brand should I buy in New Zealand?": 1. Makita, 2. DeWalt
- Asked ChatGPT "What are the best variable speed grinder brands in New Zealand?": 1. Makita, 2. Milwaukee, 3. DeWalt
- Asked ChatGPT "What's the best variable speed grinder brand in New Zealand for a workshop?": 1. Makita
- Searched Google, AI Overview "variable speed grinder nz": 1. Makita, 2. DeWalt
- Searched Google, AI Overview "best angle grinder": 1. Makita, 2. DeWalt, 3. Milwaukee

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 51.6% against 31.7% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 51.6% against 16.7% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 31.7% against 16.7% Share of Search.

## How did search popularity change for New Zealand variable speed grinder brands in September 2026?

- In September 2026, Makita gained share of searches among variable speed grinder brands in New Zealand, from 44.9% to 51.6%.
- In September 2026, Milwaukee lost share of searches among variable speed grinder brands in New Zealand, from 22.2% to 16.7%.
- In September 2026, DeWalt lost share of searches among variable speed grinder brands in New Zealand, from 33% to 31.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 51.6% | 9.1K | +19.7% | Makita |
| 2 | DeWalt | 31.7% | 5.6K | 0.0% | DeWalt |
| 3 | Milwaukee | 16.7% | 3K | -21.3% | Milwaukee |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.6K | 52.1% | 1 |
| Oct 2025 | DeWalt | 4.8K | 32.8% | 2 |
| Oct 2025 | Milwaukee | 2.2K | 15.1% | 3 |
| Nov 2025 | Makita | 7.6K | 46% | 1 |
| Nov 2025 | DeWalt | 6.5K | 39.2% | 2 |
| Nov 2025 | Milwaukee | 2.5K | 14.8% | 3 |
| Dec 2025 | Makita | 7.6K | 52.6% | 1 |
| Dec 2025 | DeWalt | 4.7K | 32.6% | 2 |
| Dec 2025 | Milwaukee | 2.1K | 14.8% | 3 |
| Jan 2026 | Makita | 7.5K | 54.1% | 1 |
| Jan 2026 | DeWalt | 4.6K | 33.1% | 2 |
| Jan 2026 | Milwaukee | 1.8K | 12.8% | 3 |
| Feb 2026 | Makita | 7.5K | 52.2% | 1 |
| Feb 2026 | DeWalt | 4.7K | 32.8% | 2 |
| Feb 2026 | Milwaukee | 2.1K | 15% | 3 |
| Mar 2026 | Makita | 7.5K | 51.4% | 1 |
| Mar 2026 | DeWalt | 4.8K | 33% | 2 |
| Mar 2026 | Milwaukee | 2.3K | 15.5% | 3 |
| Apr 2026 | Makita | 7.5K | 52.8% | 1 |
| Apr 2026 | DeWalt | 4.6K | 32.3% | 2 |
| Apr 2026 | Milwaukee | 2.1K | 14.9% | 3 |
| May 2026 | Makita | 7.6K | 50.3% | 1 |
| May 2026 | DeWalt | 4.8K | 31.8% | 2 |
| May 2026 | Milwaukee | 2.7K | 17.9% | 3 |
| Jun 2026 | Makita | 7.6K | 47.1% | 1 |
| Jun 2026 | DeWalt | 5.8K | 35.7% | 2 |
| Jun 2026 | Milwaukee | 2.8K | 17.2% | 3 |
| Jul 2026 | Makita | 7.5K | 49.9% | 1 |
| Jul 2026 | DeWalt | 4.9K | 32.8% | 2 |
| Jul 2026 | Milwaukee | 2.6K | 17.3% | 3 |
| Aug 2026 | Makita | 7.6K | 44.9% | 1 |
| Aug 2026 | DeWalt | 5.6K | 33% | 2 |
| Aug 2026 | Milwaukee | 3.8K | 22.2% | 3 |
| Sep 2026 | Makita | 9.1K | 51.6% | 1 |
| Sep 2026 | DeWalt | 5.6K | 31.7% | 2 |
| Sep 2026 | Milwaukee | 3K | 16.7% | 3 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt”, “dewalt grinder” and “dewalt redemption”, summed into one figure.
- **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.

- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among variable speed grinder brands in New Zealand?

In September 2026, Makita was the most searched among variable speed grinder brands in New Zealand, with an estimated 9.1K branded searches, 51.6% of all searches for the three we track.

## Cite this page

Brandwave. "Variable speed grinder brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-variable-speed-grinder-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-variable-speed-grinder-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.