--- title: "Vape retailers in New Zealand: Which are searched most?" description: "Compare the vape retailers New Zealanders buy from. Share of Search among Shosha, Vape Merchant and Vapourium, the vape retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-vape-retailers" publisher: "Brandwave" --- # Vape retailers in New Zealand: Which are searched most? Compare the vape retailers New Zealanders buy from. Share of Search among Shosha, Vape Merchant and Vapourium, the vape retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Vape retailers - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Shosha, 86.8% ## Which brand is most popular in search among vape retailers in New Zealand? - In September 2026, Shosha was the most searched among vape retailers in New Zealand, with an estimated 22.2K branded searches, 86.8% of all searches for the three we track. - Vape Merchant is in 2nd place, 75.4 percentage points behind at 11.3%. - Across the 12 months ending September 2026, Shosha’s share of searches among vape retailers in New Zealand decreased from 91% to 86.8%. - Across the 12 months ending September 2026, Vape Merchant’s share of searches among vape retailers in New Zealand increased from 6.6% to 11.3%. - Across the 12 months ending September 2026, Vapourium’s share of searches among vape retailers in New Zealand decreased from 2.4% to 1.9%. - Across the 12 months ending September 2026, Shosha’s share of searches among vape retailers in New Zealand peaked at 91.8% in December 2025 and was lowest at 86.8% in September 2026. - Across the 12 months ending September 2026, Vape Merchant’s share of searches among vape retailers in New Zealand peaked at 11.3% in September 2026 and was lowest at 6.6% in December 2025. - Across the 12 months ending September 2026, Vapourium’s share of searches among vape retailers in New Zealand peaked at 2.4% in October 2025 and was lowest at 1.3% in June 2026. ## Top vape retailers in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Shosha and Vape Merchant were mentioned most often, in two of the five answers. Vape Merchant was recommended most often, coming first in both answers that gave a list. Shosha was second. Vapourium, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vape Merchant | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Shosha | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Vapourium | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vape retailers - Asked ChatGPT "Which vape retailer should I shop at in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best vape retailers in New Zealand?": 1. Vape Merchant, 2. Shosha - Asked ChatGPT "What's the best vape retailer in New Zealand for a nicotine vape?": named none of the brands we track - Searched Google, AI Overview "vape shop nz": named none of the brands we track - Searched Google, AI Overview "best vape retailer": 1. Vape Merchant, 2. Shosha Not named in any answer: Vapourium. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Shosha vs Vape Merchant: compare search popularity](/demand/nz/compare/shosha-vs-vape-merchant): 86.8% against 11.3% Share of Search. ## How did search popularity change for New Zealand vape retailers in September 2026? - In September 2026, Vape Merchant gained share of searches among vape retailers in New Zealand, from 9.6% to 11.3%. - In September 2026, Shosha lost share of searches among vape retailers in New Zealand, from 88.8% to 86.8%. - Estimated monthly branded searches for Vapourium in New Zealand fell 45.5% over 12 measured months, from 880 to 480 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Shosha | 86.8% | 22.2K | 0.0% | Shosha | | 2 | Vape Merchant | 11.3% | 2.9K | +20.8% | Vape Merchant | | 3 | Vapourium | 1.9% | 480 | +23.1% | Vapourium | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shosha | 33.1K | 91% | 1 | | Oct 2025 | Vape Merchant | 2.4K | 6.6% | 2 | | Oct 2025 | Vapourium | 880 | 2.4% | 3 | | Nov 2025 | Shosha | 33.1K | 91.4% | 1 | | Nov 2025 | Vape Merchant | 2.4K | 6.6% | 2 | | Nov 2025 | Vapourium | 720 | 2% | 3 | | Dec 2025 | Shosha | 40.5K | 91.8% | 1 | | Dec 2025 | Vape Merchant | 2.9K | 6.6% | 2 | | Dec 2025 | Vapourium | 720 | 1.6% | 3 | | Jan 2026 | Shosha | 33.1K | 90.1% | 1 | | Jan 2026 | Vape Merchant | 2.9K | 7.9% | 2 | | Jan 2026 | Vapourium | 720 | 2% | 3 | | Feb 2026 | Shosha | 33.1K | 91.4% | 1 | | Feb 2026 | Vape Merchant | 2.4K | 6.6% | 2 | | Feb 2026 | Vapourium | 720 | 2% | 3 | | Mar 2026 | Shosha | 33.1K | 90.1% | 1 | | Mar 2026 | Vape Merchant | 2.9K | 7.9% | 2 | | Mar 2026 | Vapourium | 720 | 2% | 3 | | Apr 2026 | Shosha | 33.1K | 90.1% | 1 | | Apr 2026 | Vape Merchant | 2.9K | 7.9% | 2 | | Apr 2026 | Vapourium | 720 | 2% | 3 | | May 2026 | Shosha | 27.1K | 90.4% | 1 | | May 2026 | Vape Merchant | 2.4K | 8% | 2 | | May 2026 | Vapourium | 480 | 1.6% | 3 | | Jun 2026 | Shosha | 27.1K | 90.7% | 1 | | Jun 2026 | Vape Merchant | 2.4K | 8% | 2 | | Jun 2026 | Vapourium | 390 | 1.3% | 3 | | Jul 2026 | Shosha | 27.1K | 90.4% | 1 | | Jul 2026 | Vape Merchant | 2.4K | 8% | 2 | | Jul 2026 | Vapourium | 480 | 1.6% | 3 | | Aug 2026 | Shosha | 22.2K | 88.8% | 1 | | Aug 2026 | Vape Merchant | 2.4K | 9.6% | 2 | | Aug 2026 | Vapourium | 390 | 1.6% | 3 | | Sep 2026 | Shosha | 22.2K | 86.8% | 1 | | Sep 2026 | Vape Merchant | 2.9K | 11.3% | 2 | | Sep 2026 | Vapourium | 480 | 1.9% | 3 | ## What is being compared - **Shosha**: Measured on the search term “shosha”. - **Vape Merchant**: Measured on the search term “vapemerchant”. - **Vapourium**: Measured on the search term “vapourium”. - [Shosha](/demand/nz/brands/shosha) - [Vape Merchant](/demand/nz/brands/vape-merchant) - [Vapourium](/demand/nz/brands/vapourium) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among vape retailers in New Zealand? In September 2026, Shosha was the most searched among vape retailers in New Zealand, with an estimated 22.2K branded searches, 86.8% of all searches for the three we track. ## Cite this page Brandwave. "Vape retailers in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-vape-retailers This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-vape-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.