--- title: "Vacuum cleaner brands in New Zealand: Which brands are most popular in search?" description: "Compare the vacuum and robot vacuum brands New Zealanders buy. Share of Search among Dyson, Miele, BISSELL, Shark, Electrolux, Dreame, Roborock and iRobot, the vacuum cleaner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-vacuum-brands" publisher: "Brandwave" --- # Vacuum cleaner brands in New Zealand: Which brands are most popular in search? Compare the vacuum and robot vacuum brands New Zealanders buy. Share of Search among Dyson, Miele, BISSELL, Shark, Electrolux, Dreame, Roborock and iRobot, the vacuum cleaner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Vacuum cleaner brands - **Market**: New Zealand - **Brands compared**: 8 - **Month measured**: Aug 2026 - **Highest Share of Search**: Dyson, 52% ## Which brand is most popular in search among vacuum cleaner brands in New Zealand? - In August 2026, Dyson was the most searched among vacuum cleaner brands in New Zealand, with an estimated 55.6K branded searches and 52% estimated Share of Search within this set. - Miele is in 2nd place, 39.8 percentage points behind at 12.3% Share of Search. - Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands in New Zealand decreased from 57.2% to 52%. - Across the 11 months ending August 2026, Miele’s estimated Share of Search among vacuum cleaner brands in New Zealand decreased from 13.9% to 12.3%. - Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among vacuum cleaner brands in New Zealand increased from 9.7% to 10.9%. - Across the 11 months ending August 2026, Shark’s estimated Share of Search among vacuum cleaner brands in New Zealand increased from 5% to 8.5%. - Across the 11 months ending August 2026, Dreame’s estimated Share of Search among vacuum cleaner brands in New Zealand increased from 1.8% to 4.3%. - Across the 11 months ending August 2026, iRobot’s estimated Share of Search among vacuum cleaner brands in New Zealand decreased from 3.3% to 2.5%. - Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 64.4% in November 2025 and was lowest at 52% in August 2026. - Across the 11 months ending August 2026, Miele’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 13.9% in October 2025 and was lowest at 10.1% in December 2025. - Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 10.9% in August 2026 and was lowest at 7.5% in November 2025. - Across the 11 months ending August 2026, Shark’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 8.5% in August 2026 and was lowest at 4.7% in November 2025. - Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 7% in January 2026 and was lowest at 4.4% in November 2025. - Across the 11 months ending August 2026, Roborock’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 4% in April 2026 and was lowest at 3% in October 2025. - Across the 11 months ending August 2026, iRobot’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 4.2% in December 2025 and was lowest at 2.4% in June 2026. - Across the 11 months ending August 2026, Shark rose from 5th to 4th among vacuum cleaner brands in New Zealand. - Across the 11 months ending August 2026, Electrolux fell from 4th to 5th among vacuum cleaner brands in New Zealand. - Across the 11 months ending August 2026, Dreame rose from 8th to 6th among vacuum cleaner brands in New Zealand. - Across the 11 months ending August 2026, iRobot fell from 6th to 8th among vacuum cleaner brands in New Zealand. - Across the 11 months ending August 2026, Roborock held steady: its estimated Share of Search among vacuum cleaner brands in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Dyson vs Miele: compare search popularity](/demand/nz/compare/dyson-vs-miele): 52% against 12.3% Share of Search. - [Dyson vs BISSELL: compare search popularity](/demand/nz/compare/bissell-vs-dyson): 52% against 10.9% Share of Search. - [Dyson vs Shark: compare search popularity](/demand/nz/compare/dyson-vs-shark): 52% against 8.5% Share of Search. - [Dyson vs Electrolux: compare search popularity](/demand/nz/compare/dyson-vs-electrolux): 52% against 6.3% Share of Search. - [Miele vs BISSELL: compare search popularity](/demand/nz/compare/bissell-vs-miele): 12.3% against 10.9% Share of Search. - [Miele vs Shark: compare search popularity](/demand/nz/compare/miele-vs-shark): 12.3% against 8.5% Share of Search. - [Miele vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-miele): 12.3% against 6.3% Share of Search. - [BISSELL vs Shark: compare search popularity](/demand/nz/compare/bissell-vs-shark): 10.9% against 8.5% Share of Search. - [BISSELL vs Electrolux: compare search popularity](/demand/nz/compare/bissell-vs-electrolux): 10.9% against 6.3% Share of Search. - [Shark vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-shark): 8.5% against 6.3% Share of Search. ## How did search popularity change for New Zealand vacuum cleaner brands in August 2026? - In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%. - In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%. - In August 2026, Dreame gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 3.6% to 4.3%. - In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%. - Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026. - Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dyson | 52% | 55.6K | -7.0% | Dyson | | 2 | Miele | 12.3% | 13.1K | -6.6% | Miele | | 3 | BISSELL | 10.9% | 11.6K | +8.1% | BISSELL | | 4 | Shark | 8.5% | 9.1K | +21.8% | SharkNinja | | 5 | Electrolux | 6.3% | 6.7K | -8.3% | Electrolux Group | | 6 | Dreame | 4.3% | 4.6K | +16.0% | Dreame | | 7 | Roborock | 3.2% | 3.4K | -10.0% | Roborock | | 8 | iRobot | 2.5% | 2.7K | -11.9% | iRobot | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dyson | 57K | 57.2% | 1 | | Oct 2025 | Miele | 13.9K | 13.9% | 2 | | Oct 2025 | BISSELL | 9.7K | 9.7% | 3 | | Oct 2025 | Electrolux | 6.2K | 6.2% | 4 | | Oct 2025 | Shark | 5K | 5% | 5 | | Oct 2025 | iRobot | 3.3K | 3.3% | 6 | | Oct 2025 | Roborock | 3K | 3% | 7 | | Oct 2025 | Dreame | 1.8K | 1.8% | 8 | | Nov 2025 | Dyson | 100K | 64.4% | 1 | | Nov 2025 | Miele | 16.3K | 10.5% | 2 | | Nov 2025 | BISSELL | 11.8K | 7.5% | 3 | | Nov 2025 | Shark | 7.4K | 4.7% | 4 | | Nov 2025 | Electrolux | 6.8K | 4.4% | 5 | | Nov 2025 | Roborock | 5.8K | 3.7% | 6 | | Nov 2025 | iRobot | 3.9K | 2.5% | 7 | | Nov 2025 | Dreame | 3.5K | 2.2% | 8 | | Dec 2025 | Dyson | 80.4K | 60.7% | 1 | | Dec 2025 | Miele | 13.4K | 10.1% | 2 | | Dec 2025 | BISSELL | 11.1K | 8.4% | 3 | | Dec 2025 | Shark | 7.4K | 5.6% | 4 | | Dec 2025 | Electrolux | 6.7K | 5.1% | 5 | | Dec 2025 | iRobot | 5.5K | 4.2% | 6 | | Dec 2025 | Roborock | 4.6K | 3.5% | 7 | | Dec 2025 | Dreame | 3.3K | 2.5% | 8 | | Jan 2026 | Dyson | 54.4K | 54.6% | 1 | | Jan 2026 | Miele | 12.8K | 12.8% | 2 | | Jan 2026 | BISSELL | 10.5K | 10.6% | 3 | | Jan 2026 | Electrolux | 7K | 7% | 4 | | Jan 2026 | Shark | 6.1K | 6.1% | 5 | | Jan 2026 | Roborock | 3.4K | 3.4% | 6 | | Jan 2026 | iRobot | 2.9K | 2.9% | 7 | | Jan 2026 | Dreame | 2.5K | 2.6% | 8 | | Feb 2026 | Dyson | 47K | 55.1% | 1 | | Feb 2026 | Miele | 11K | 12.9% | 2 | | Feb 2026 | BISSELL | 9K | 10.6% | 3 | | Feb 2026 | Electrolux | 5.5K | 6.5% | 4 | | Feb 2026 | Shark | 4.9K | 5.7% | 5 | | Feb 2026 | Roborock | 3.1K | 3.6% | 6 | | Feb 2026 | iRobot | 2.5K | 2.9% | 7 | | Feb 2026 | Dreame | 2.2K | 2.6% | 8 | | Mar 2026 | Dyson | 52.2K | 55.4% | 1 | | Mar 2026 | Miele | 12.9K | 13.7% | 2 | | Mar 2026 | BISSELL | 9.4K | 10% | 3 | | Mar 2026 | Electrolux | 6K | 6.4% | 4 | | Mar 2026 | Shark | 5K | 5.3% | 5 | | Mar 2026 | Roborock | 3.4K | 3.6% | 6 | | Mar 2026 | Dreame | 2.7K | 2.9% | 7 | | Mar 2026 | iRobot | 2.6K | 2.7% | 8 | | Apr 2026 | Dyson | 54.6K | 55.5% | 1 | | Apr 2026 | Miele | 13.1K | 13.4% | 2 | | Apr 2026 | BISSELL | 9K | 9.2% | 3 | | Apr 2026 | Electrolux | 6.6K | 6.7% | 4 | | Apr 2026 | Shark | 5.1K | 5.2% | 5 | | Apr 2026 | Roborock | 3.9K | 4% | 6 | | Apr 2026 | Dreame | 3.1K | 3.2% | 7 | | Apr 2026 | iRobot | 2.7K | 2.8% | 8 | | May 2026 | Dyson | 57.8K | 54.9% | 1 | | May 2026 | Miele | 14.4K | 13.7% | 2 | | May 2026 | BISSELL | 9.9K | 9.4% | 3 | | May 2026 | Electrolux | 6.6K | 6.3% | 4 | | May 2026 | Shark | 6.2K | 5.9% | 5 | | May 2026 | Dreame | 3.8K | 3.6% | 6 | | May 2026 | Roborock | 3.8K | 3.6% | 7 | | May 2026 | iRobot | 2.8K | 2.7% | 8 | | Jun 2026 | Dyson | 54.3K | 53.9% | 1 | | Jun 2026 | Miele | 13.8K | 13.7% | 2 | | Jun 2026 | BISSELL | 10.7K | 10.6% | 3 | | Jun 2026 | Electrolux | 6.8K | 6.7% | 4 | | Jun 2026 | Shark | 6.2K | 6.1% | 5 | | Jun 2026 | Dreame | 3.4K | 3.4% | 6 | | Jun 2026 | Roborock | 3.2K | 3.2% | 7 | | Jun 2026 | iRobot | 2.4K | 2.4% | 8 | | Jul 2026 | Dyson | 59.7K | 54.3% | 1 | | Jul 2026 | Miele | 14K | 12.8% | 2 | | Jul 2026 | BISSELL | 10.7K | 9.7% | 3 | | Jul 2026 | Shark | 7.5K | 6.8% | 4 | | Jul 2026 | Electrolux | 7.3K | 6.6% | 5 | | Jul 2026 | Dreame | 3.9K | 3.6% | 6 | | Jul 2026 | Roborock | 3.8K | 3.5% | 7 | | Jul 2026 | iRobot | 3K | 2.8% | 8 | | Aug 2026 | Dyson | 55.6K | 52% | 1 | | Aug 2026 | Miele | 13.1K | 12.3% | 2 | | Aug 2026 | BISSELL | 11.6K | 10.9% | 3 | | Aug 2026 | Shark | 9.1K | 8.5% | 4 | | Aug 2026 | Electrolux | 6.7K | 6.3% | 5 | | Aug 2026 | Dreame | 4.6K | 4.3% | 6 | | Aug 2026 | Roborock | 3.4K | 3.2% | 7 | | Aug 2026 | iRobot | 2.7K | 2.5% | 8 | | Sep 2026 | BISSELL | — | — | — | | Sep 2026 | Dreame | — | — | — | | Sep 2026 | Dyson | — | — | — | | Sep 2026 | Electrolux | — | — | — | | Sep 2026 | iRobot | — | — | — | | Sep 2026 | Miele | — | — | — | | Sep 2026 | Roborock | — | — | — | | Sep 2026 | Shark | — | — | — | ## What is being compared - **BISSELL**: Measured on the search terms “bissell”, “bissell carpet washer”, “bissell cleaner”, “bissell co nz”, “bissell helix”, “bissell near me”, “bissell nz”, “bissell online”, “bissell proheat 2x revolution”, “bissell robot vacuum”, “bissell steam cleaner”, “bissell stick vacuum”, “bissell vacuum” and “bissell vacuum cleaner”, summed into one figure. - **Dreame**: Measured on the search terms “dreame”, “dreame l10”, “dreame near me”, “dreame new zealand”, “dreame nz”, “dreame online”, “dreame robot mop”, “dreame robot vacuum”, “dreame robot vacuum and mop”, “dreame robot vacuum review”, “dreame stick vacuum”, “dreame vacuum”, “dreame vacuum cleaner”, “dreame vacuum robot”, “dreametech com” and “robot vacuum dreame”, summed into one figure. - **Dyson**: Measured on the search terms “dyson”, “dyson 8”, “dyson air cleaner”, “dyson air filter”, “dyson air wrap”, “dyson airwrap”, “dyson co nz”, “dyson cool fan”, “dyson curling wand”, “dyson fan”, “dyson hair dryer”, “dyson hair styler”, “dyson hot cool fan”, “dyson near me”, “dyson nz”, “dyson online”, “dyson purifier”, “dyson robot vacuum”, “dyson stick vacuum”, “dyson straightener”, “dyson supersonic”, “dyson v10”, “dyson v11”, “dyson v15 detect”, “dyson vacuum” and “dyson vacuum cleaner”, summed into one figure. - **Electrolux**: Measured on the search terms “8kg electrolux washing machine”, “double electrolux oven”, “e40 electrolux washing machine”, “electrolux”, “electrolux 9kg washing machine”, “electrolux appliances”, “electrolux co nz”, “electrolux cooktop”, “electrolux dishwasher”, “electrolux dryer”, “electrolux ergorapido”, “electrolux ewf12753”, “electrolux fridge”, “electrolux induction”, “electrolux micro oven”, “electrolux nz”, “electrolux online”, “electrolux oven”, “electrolux powerforce”, “electrolux rangehood”, “electrolux robot vacuum”, “electrolux silent performer”, “electrolux stick vacuum”, “electrolux top loader”, “electrolux ultimate care 300”, “electrolux ultimate care 500”, “electrolux ultimate care 700”, “electrolux ultrasilencer”, “electrolux vacuum”, “electrolux wall oven”, “electrolux washing” and “s bag electrolux”, summed into one figure. - **iRobot**: Measured on the search terms “irobot”, “irobot co nz”, “irobot near me”, “irobot nz”, “irobot online”, “irobot robot vacuum”, “irobot roomba”, “irobot roomba j7”, “irobot roomba nz”, “irobot roomba robot mop”, “irobot roomba vacuum”, “irobot roomba vacuum cleaner”, “irobot vacuum”, “robot roomba”, “roomba”, “roomba 692”, “roomba i7”, “roomba j7”, “roomba robot hoover” and “roomba vacuum”, summed into one figure. - **Miele**: Measured on the search terms “miele”, “miele appliances”, “miele blizzard cx1”, “miele boost cx1”, “miele c1”, “miele c3”, “miele c3 cat & dog”, “miele cat and dog”, “miele co nz”, “miele compact c2”, “miele complete c3”, “miele complete c3 cat & dog”, “miele cooktop”, “miele cx1”, “miele cx1 cat and dog”, “miele dishdrawer”, “miele dishwasher”, “miele dryer”, “miele freestanding oven”, “miele fridge”, “miele induction oven”, “miele integrated dishwasher”, “miele m1”, “miele microwave oven”, “miele near me”, “miele nz”, “miele online”, “miele outlet”, “miele oven”, “miele rangehood”, “miele robot vacuum”, “miele stick vacuum”, “miele triflex hx1”, “miele vacuum”, “miele wall oven” and “miele washing machine”, summed into one figure. - **Roborock**: Measured on the search terms “roborock”, “roborock near me”, “roborock new zealand”, “roborock nz”, “roborock online”, “roborock q10”, “roborock q5”, “roborock q7”, “roborock robot mop”, “roborock robot vacuum”, “roborock s6”, “roborock s7”, “roborock s8”, “roborock s8 maxv ultra”, “roborock s8 pro ultra”, “roborock stick vacuum” and “roborock vacuum”, summed into one figure. - **Shark**: Measured on the search terms “shark robot vacuum”, “shark stick vacuum” and “shark vacuum”, summed into one figure. - [BISSELL](/demand/nz/brands/bissell) - [Dreame](/demand/nz/brands/dreame) - [Dyson](/demand/nz/brands/dyson) - [Electrolux](/demand/nz/brands/electrolux) - [iRobot](/demand/nz/brands/irobot) - [Miele](/demand/nz/brands/miele) - [Roborock](/demand/nz/brands/roborock) - [Shark](/demand/nz/brands/shark) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among vacuum cleaner brands in New Zealand? In August 2026, Dyson was the most searched among vacuum cleaner brands in New Zealand, with an estimated 55.6K branded searches and 52% estimated Share of Search within this set. ## Cite this page Brandwave. "Vacuum cleaner brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-vacuum-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-vacuum-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.