--- title: "Fisher & Paykel vs Hisense: Which is searched more in New Zealand?" description: "Is Fisher & Paykel or Hisense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Upright freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-upright-freezer-brands/compare/fisher-and-paykel-vs-hisense" publisher: "Brandwave" --- # Fisher & Paykel vs Hisense: Which is searched more in New Zealand? Is Fisher & Paykel or Hisense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Upright freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and Hisense - **Competitive set**: Upright freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher & Paykel Share of Search**: 77.1% - **Hisense Share of Search**: 4% ## Is Fisher & Paykel or Hisense more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Hisense among upright freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Hisense had 1,040. Fisher & Paykel made up 77.1% of all upright freezer brand searches we track, and Hisense accounted for 4%. - Fisher & Paykel was ahead of Hisense in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among upright freezer brands in New Zealand moved from 74.6% to 77.1%, and its estimated monthly branded searches moved from 20.7K to 20.1K. - Across the 12 months ending September 2026, Hisense’s share of searches among upright freezer brands in New Zealand moved from 4.8% to 4%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top upright freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fisher & Paykel was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hisense was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Fisher & Paykel was listed before Hisense in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haier | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Westinghouse | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mitsubishi Electric | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Fisher & Paykel | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | LG | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Hisense | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Beko | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bosch | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about upright freezer brands - Asked ChatGPT "Which upright freezer brand should I buy in New Zealand?": 1. Haier, 2. Westinghouse, 3. LG, 4. Fisher & Paykel - Asked ChatGPT "What are the best upright freezer brands in New Zealand?": 1. Haier, 2. Westinghouse, 3. Mitsubishi Electric, 4. Hisense - Asked ChatGPT "What's the best upright freezer brand in New Zealand for a family freezer?": 1. Haier, 2. Westinghouse, 3. Mitsubishi Electric, 4. Fisher & Paykel - Searched Google, AI Overview "large upright freezer": named none of the brands we track Not named in any answer: Beko and Bosch. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand upright freezer brands in September 2026? - In September 2026, Hisense gained share of searches among upright freezer brands in New Zealand, from 3.3% to 4%. - In September 2026, Fisher & Paykel lost share of searches among upright freezer brands in New Zealand, from 78.9% to 77.1%. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Hisense estimated searches | Hisense Share of Search | Hisense rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 74.6% | 1 | 1.3K | 4.8% | 3 | | Nov 2025 | 24.8K | 76.4% | 1 | 1.6K | 5.1% | 3 | | Dec 2025 | 20.2K | 74% | 1 | 1.7K | 6.1% | 3 | | Jan 2026 | 20.1K | 72.6% | 1 | 1.6K | 6% | 3 | | Feb 2026 | 20.2K | 76.4% | 1 | 1K | 3.9% | 3 | | Mar 2026 | 24.7K | 78.4% | 1 | 1.4K | 4.3% | 3 | | Apr 2026 | 20.7K | 73% | 1 | 1.7K | 5.9% | 3 | | May 2026 | 24.4K | 76.7% | 1 | 1.3K | 4.2% | 3 | | Jun 2026 | 24.4K | 75.5% | 1 | 1.6K | 5.1% | 3 | | Jul 2026 | 27.8K | 77.9% | 1 | 1.6K | 4.6% | 3 | | Aug 2026 | 24.8K | 78.9% | 1 | 1.1K | 3.3% | 3 | | Sep 2026 | 20.1K | 77.1% | 1 | 1K | 4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure. - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [Hisense profile](/demand/nz/brands/hisense) - [All upright freezer brands in New Zealand](/demand/nz/categories/nz-upright-freezer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher & Paykel or Hisense more popular in search? In September 2026, Fisher & Paykel had more branded searches than Hisense among upright freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Hisense had 1,040. Fisher & Paykel made up 77.1% of all upright freezer brand searches we track, and Hisense accounted for 4%. ## Cite this page Brandwave. "Fisher & Paykel vs Hisense: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-upright-freezer-brands/compare/fisher-and-paykel-vs-hisense This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-upright-freezer-brands/compare/fisher-and-paykel-vs-hisense. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.