--- title: "Bosch vs Hisense: Which is searched more in New Zealand?" description: "Is Bosch or Hisense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Upright freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-upright-freezer-brands/compare/bosch-vs-hisense" publisher: "Brandwave" --- # Bosch vs Hisense: Which is searched more in New Zealand? Is Bosch or Hisense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Upright freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Hisense - **Competitive set**: Upright freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 0.04% - **Hisense Share of Search**: 4% ## Is Bosch or Hisense more popular in search? - In September 2026, Hisense had more branded searches than Bosch among upright freezer brands in New Zealand. Hisense had about 1,040 branded searches, while Bosch had 10. Hisense made up 4% of all upright freezer brand searches we track, and Bosch accounted for 0.04%. - Hisense was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among upright freezer brands in New Zealand moved from 0.07% to 0.04%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending September 2026, Hisense’s share of searches among upright freezer brands in New Zealand moved from 4.8% to 4%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top upright freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hisense was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bosch did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haier | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Westinghouse | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mitsubishi Electric | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Fisher & Paykel | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | LG | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Hisense | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Beko | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bosch | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about upright freezer brands - Asked ChatGPT "Which upright freezer brand should I buy in New Zealand?": 1. Haier, 2. Westinghouse, 3. LG, 4. Fisher & Paykel - Asked ChatGPT "What are the best upright freezer brands in New Zealand?": 1. Haier, 2. Westinghouse, 3. Mitsubishi Electric, 4. Hisense - Asked ChatGPT "What's the best upright freezer brand in New Zealand for a family freezer?": 1. Haier, 2. Westinghouse, 3. Mitsubishi Electric, 4. Fisher & Paykel - Searched Google, AI Overview "large upright freezer": named none of the brands we track Not named in any answer: Beko and Bosch. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand upright freezer brands in September 2026? - In September 2026, Hisense gained share of searches among upright freezer brands in New Zealand, from 3.3% to 4%. - Estimated monthly branded searches for Bosch in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Hisense estimated searches | Hisense Share of Search | Hisense rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.07% | 8 | 1.3K | 4.8% | 3 | | Nov 2025 | 10 | 0.03% | 8 | 1.6K | 5.1% | 3 | | Dec 2025 | 20 | 0.07% | 8 | 1.7K | 6.1% | 3 | | Jan 2026 | 10 | 0.04% | 8 | 1.6K | 6% | 3 | | Feb 2026 | 20 | 0.08% | 8 | 1K | 3.9% | 3 | | Mar 2026 | 10 | 0.03% | 8 | 1.4K | 4.3% | 3 | | Apr 2026 | 10 | 0.04% | 8 | 1.7K | 5.9% | 3 | | May 2026 | 10 | 0.03% | 8 | 1.3K | 4.2% | 3 | | Jun 2026 | 10 | 0.03% | 8 | 1.6K | 5.1% | 3 | | Jul 2026 | 10 | 0.03% | 8 | 1.6K | 4.6% | 3 | | Aug 2026 | 10 | 0.03% | 8 | 1.1K | 3.3% | 3 | | Sep 2026 | 10 | 0.04% | 8 | 1K | 4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch upright freezer”. - **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Hisense profile](/demand/nz/brands/hisense) - [All upright freezer brands in New Zealand](/demand/nz/categories/nz-upright-freezer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Hisense more popular in search? In September 2026, Hisense had more branded searches than Bosch among upright freezer brands in New Zealand. Hisense had about 1,040 branded searches, while Bosch had 10. Hisense made up 4% of all upright freezer brand searches we track, and Bosch accounted for 0.04%. ## Cite this page Brandwave. "Bosch vs Hisense: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-upright-freezer-brands/compare/bosch-vs-hisense This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-upright-freezer-brands/compare/bosch-vs-hisense. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.