--- title: "Beko vs Mitsubishi Electric: Which is searched more in New Zealand?" description: "Is Beko or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Upright freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-upright-freezer-brands/compare/beko-vs-mitsubishi-electric" publisher: "Brandwave" --- # Beko vs Mitsubishi Electric: Which is searched more in New Zealand? Is Beko or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Upright freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Mitsubishi Electric - **Competitive set**: Upright freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beko Share of Search**: 1.6% - **Mitsubishi Electric Share of Search**: 2.8% ## Is Beko or Mitsubishi Electric more popular in search? - In September 2026, Mitsubishi Electric had more branded searches than Beko among upright freezer brands in New Zealand. Mitsubishi Electric had about 720 branded searches, while Beko had 430. Mitsubishi Electric made up 2.8% of all upright freezer brand searches we track, and Beko accounted for 1.6%. - Mitsubishi Electric was ahead of Beko in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beko’s share of searches among upright freezer brands in New Zealand moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 640 to 430. - Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among upright freezer brands in New Zealand moved from 2.6% to 2.8%, and its estimated monthly branded searches held steady at 720. ## Top upright freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mitsubishi Electric was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Beko did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haier | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Westinghouse | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mitsubishi Electric | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Fisher & Paykel | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | LG | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Hisense | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Beko | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bosch | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about upright freezer brands - Asked ChatGPT "Which upright freezer brand should I buy in New Zealand?": 1. Haier, 2. Westinghouse, 3. LG, 4. Fisher & Paykel - Asked ChatGPT "What are the best upright freezer brands in New Zealand?": 1. Haier, 2. Westinghouse, 3. Mitsubishi Electric, 4. Hisense - Asked ChatGPT "What's the best upright freezer brand in New Zealand for a family freezer?": 1. Haier, 2. Westinghouse, 3. Mitsubishi Electric, 4. Fisher & Paykel - Searched Google, AI Overview "large upright freezer": named none of the brands we track Not named in any answer: Beko and Bosch. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand upright freezer brands in September 2026? - Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Mitsubishi Electric estimated searches | Mitsubishi Electric Share of Search | Mitsubishi Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 640 | 2.3% | 6 | 720 | 2.6% | 5 | | Nov 2025 | 530 | 1.6% | 6 | 880 | 2.7% | 5 | | Dec 2025 | 570 | 2.1% | 6 | 720 | 2.6% | 5 | | Jan 2026 | 620 | 2.2% | 6 | 720 | 2.6% | 5 | | Feb 2026 | 530 | 2% | 6 | 880 | 3.3% | 4 | | Mar 2026 | 530 | 1.7% | 6 | 880 | 2.8% | 5 | | Apr 2026 | 530 | 1.9% | 6 | 1K | 3.5% | 4 | | May 2026 | 660 | 2.1% | 6 | 1K | 3.1% | 4 | | Jun 2026 | 680 | 2.1% | 6 | 1K | 3.1% | 4 | | Jul 2026 | 680 | 1.9% | 6 | 1K | 2.8% | 4 | | Aug 2026 | 520 | 1.7% | 6 | 720 | 2.3% | 5 | | Sep 2026 | 430 | 1.6% | 6 | 720 | 2.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search terms “beko” and “beko appliances”, summed into one figure. - **Mitsubishi Electric**: Measured on the search term “mitsubishi electric”. - [Beko profile](/demand/nz/brands/beko) - [Mitsubishi Electric profile](/demand/nz/brands/mitsubishi-electric) - [All upright freezer brands in New Zealand](/demand/nz/categories/nz-upright-freezer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beko or Mitsubishi Electric more popular in search? In September 2026, Mitsubishi Electric had more branded searches than Beko among upright freezer brands in New Zealand. Mitsubishi Electric had about 720 branded searches, while Beko had 430. Mitsubishi Electric made up 2.8% of all upright freezer brand searches we track, and Beko accounted for 1.6%. ## Cite this page Brandwave. "Beko vs Mitsubishi Electric: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-upright-freezer-brands/compare/beko-vs-mitsubishi-electric This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-upright-freezer-brands/compare/beko-vs-mitsubishi-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.