--- title: "Bosch vs Fisher & Paykel: Which is searched more in New Zealand?" description: "Is Bosch or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Undercounter fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-undercounter-fridge-brands/compare/bosch-vs-fisher-and-paykel" publisher: "Brandwave" --- # Bosch vs Fisher & Paykel: Which is searched more in New Zealand? Is Bosch or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Undercounter fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Fisher & Paykel - **Competitive set**: Undercounter fridge brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 2.8% - **Fisher & Paykel Share of Search**: 58.2% ## Is Bosch or Fisher & Paykel more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Bosch among undercounter fridge brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Bosch had 980. Fisher & Paykel made up 58.2% of all undercounter fridge brand searches we track, and Bosch accounted for 2.8%. - Fisher & Paykel was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among undercounter fridge brands in New Zealand moved from 2.2% to 2.8%, and its estimated monthly branded searches moved from 780 to 980. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among undercounter fridge brands in New Zealand moved from 58.1% to 58.2%, and its estimated monthly branded searches moved from 20.7K to 20.1K. ## Top undercounter fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch and Fisher & Paykel were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel was listed before Bosch in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fisher & Paykel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Liebherr | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Haier | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about undercounter fridge brands - Asked ChatGPT "Which undercounter fridge brand should I buy in New Zealand?": 1. Liebherr, 2. Haier, 3. Fisher & Paykel, 4. Bosch - Asked ChatGPT "What are the best undercounter fridge brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Liebherr, 4. Haier - Asked ChatGPT "What's the best undercounter fridge brand in New Zealand for small kitchen?": 1. Liebherr, 2. Fisher & Paykel, 3. Bosch, 4. Haier - Searched Google, AI Overview "small fridge nz": 1. Haier - Searched Google, AI Overview "best fridge brand": 1. Bosch, 2. Fisher & Paykel Not named in any answer: KitchenAid and Kenwood. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand undercounter fridge brands in September 2026? - In September 2026, Bosch gained share of searches among undercounter fridge brands in New Zealand, from 2.2% to 2.8%. - In September 2026, Fisher & Paykel lost share of searches among undercounter fridge brands in New Zealand, from 62.6% to 58.2%. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 780 | 2.2% | 5 | 20.7K | 58.1% | 1 | | Nov 2025 | 980 | 2.1% | 5 | 24.8K | 53.5% | 1 | | Dec 2025 | 800 | 1.9% | 5 | 20.2K | 48.1% | 1 | | Jan 2026 | 780 | 2.1% | 5 | 20.1K | 54.6% | 1 | | Feb 2026 | 710 | 2.1% | 5 | 20.2K | 59.8% | 1 | | Mar 2026 | 800 | 2.1% | 5 | 24.7K | 64.6% | 1 | | Apr 2026 | 780 | 2.2% | 5 | 20.7K | 58.8% | 1 | | May 2026 | 870 | 2.2% | 5 | 24.4K | 61.6% | 1 | | Jun 2026 | 870 | 2.2% | 5 | 24.4K | 62.2% | 1 | | Jul 2026 | 870 | 2% | 5 | 27.8K | 64.9% | 1 | | Aug 2026 | 870 | 2.2% | 5 | 24.8K | 62.6% | 1 | | Sep 2026 | 980 | 2.8% | 5 | 20.1K | 58.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search terms “bosch cooktop” and “bosch fridge”, summed into one figure. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [All undercounter fridge brands in New Zealand](/demand/nz/categories/nz-undercounter-fridge-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Fisher & Paykel more popular in search? In September 2026, Fisher & Paykel had more branded searches than Bosch among undercounter fridge brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Bosch had 980. Fisher & Paykel made up 58.2% of all undercounter fridge brand searches we track, and Bosch accounted for 2.8%. ## Cite this page Brandwave. "Bosch vs Fisher & Paykel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-undercounter-fridge-brands/compare/bosch-vs-fisher-and-paykel This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-undercounter-fridge-brands/compare/bosch-vs-fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.