---
title: "Undercounter fridge brands in New Zealand: Which are searched most?"
description: "Compare the undercounter fridge brands people buy. Share of Search among Fisher & Paykel, KitchenAid, Kenwood, Haier, Bosch and Liebherr, the undercounter fridge brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-undercounter-fridge-brands"
publisher: "Brandwave"
---

# Undercounter fridge brands in New Zealand: Which are searched most?

Compare the undercounter fridge brands people buy. Share of Search among Fisher & Paykel, KitchenAid, Kenwood, Haier, Bosch and Liebherr, the undercounter fridge brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Undercounter fridge brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher & Paykel, 58.2%

## Which brand is most popular in search among undercounter fridge brands in New Zealand?

- In September 2026, Fisher & Paykel was the most searched among undercounter fridge brands in New Zealand, with an estimated 20.1K branded searches, 58.2% of all searches for the six we track.
- KitchenAid is in 2nd place, 38.6 percentage points behind at 19.6%.
- Across the 12 months ending September 2026, Haier’s share of searches among undercounter fridge brands in New Zealand decreased from 7.4% to 6%.
- Across the 12 months ending September 2026, Bosch’s share of searches among undercounter fridge brands in New Zealand increased from 2.2% to 2.8%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among undercounter fridge brands in New Zealand peaked at 64.9% in July 2026 and was lowest at 48.1% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among undercounter fridge brands in New Zealand peaked at 28.8% in December 2025 and was lowest at 15.5% in July 2026.
- Across the 12 months ending September 2026, Kenwood’s share of searches among undercounter fridge brands in New Zealand peaked at 14.6% in December 2025 and was lowest at 9.1% in March 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among undercounter fridge brands in New Zealand peaked at 7.7% in April 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, Fisher & Paykel, KitchenAid, Kenwood and Liebherr held steady: their share of searches among undercounter fridge brands in New Zealand each moved less than 0.5 percentage points.

## Top undercounter fridge brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fisher & Paykel, Haier and Bosch were mentioned most often, in four of the five answers. Fisher & Paykel was recommended most often, coming first in one out of four answers that gave a list. Bosch and Liebherr tied for second. KitchenAid, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fisher & Paykel | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Liebherr | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Haier | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about undercounter fridge brands

- Asked ChatGPT "Which undercounter fridge brand should I buy in New Zealand?": 1. Liebherr, 2. Haier, 3. Fisher & Paykel, 4. Bosch
- Asked ChatGPT "What are the best undercounter fridge brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Liebherr, 4. Haier
- Asked ChatGPT "What's the best undercounter fridge brand in New Zealand for small kitchen?": 1. Liebherr, 2. Fisher & Paykel, 3. Bosch, 4. Haier
- Searched Google, AI Overview "small fridge nz": 1. Haier
- Searched Google, AI Overview "best fridge brand": 1. Bosch, 2. Fisher & Paykel

Not named in any answer: KitchenAid and Kenwood.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fisher & Paykel vs KitchenAid: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-kitchenaid): 58.2% against 19.6% Share of Search.
- [Fisher & Paykel vs Kenwood: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-kenwood): 58.2% against 11.3% Share of Search.
- [Fisher & Paykel vs Haier: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-haier): 58.2% against 6% Share of Search.
- [Fisher & Paykel vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-fisher-and-paykel): 58.2% against 2.8% Share of Search.
- [KitchenAid vs Kenwood: compare search popularity](/demand/nz/compare/kenwood-vs-kitchenaid): 19.6% against 11.3% Share of Search.
- [KitchenAid vs Haier: compare search popularity](/demand/nz/compare/haier-vs-kitchenaid): 19.6% against 6% Share of Search.
- [KitchenAid vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-kitchenaid): 19.6% against 2.8% Share of Search.
- [Kenwood vs Haier: compare search popularity](/demand/nz/compare/haier-vs-kenwood): 11.3% against 6% Share of Search.
- [Kenwood vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-kenwood): 11.3% against 2.8% Share of Search.
- [Haier vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-haier): 6% against 2.8% Share of Search.

## How did search popularity change for New Zealand undercounter fridge brands in September 2026?

- In September 2026, KitchenAid gained share of searches among undercounter fridge brands in New Zealand, from 16.8% to 19.6%.
- In September 2026, Liebherr gained share of searches among undercounter fridge brands in New Zealand, from 1.2% to 2.1%.
- In September 2026, Bosch gained share of searches among undercounter fridge brands in New Zealand, from 2.2% to 2.8%.
- In September 2026, Kenwood gained share of searches among undercounter fridge brands in New Zealand, from 10.7% to 11.3%.
- In September 2026, Fisher & Paykel lost share of searches among undercounter fridge brands in New Zealand, from 62.6% to 58.2%.
- In September 2026, Haier lost share of searches among undercounter fridge brands in New Zealand, from 6.5% to 6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 58.2% | 20.1K | -18.8% | Fisher & Paykel |
| 2 | KitchenAid | 19.6% | 6.8K | +2.1% | KitchenAid |
| 3 | Kenwood | 11.3% | 3.9K | -7.6% | Kenwood |
| 4 | Haier | 6% | 2.1K | -19.7% | Haier |
| 5 | Bosch | 2.8% | 980 | +12.6% | Bosch |
| 6 | Liebherr | 2.1% | 720 | +50.0% | Liebherr |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 20.7K | 58.1% | 1 |
| Oct 2025 | KitchenAid | 6.8K | 19.1% | 2 |
| Oct 2025 | Kenwood | 4.1K | 11.6% | 3 |
| Oct 2025 | Haier | 2.6K | 7.4% | 4 |
| Oct 2025 | Bosch | 780 | 2.2% | 5 |
| Oct 2025 | Liebherr | 590 | 1.7% | 6 |
| Nov 2025 | Fisher & Paykel | 24.8K | 53.5% | 1 |
| Nov 2025 | KitchenAid | 11.8K | 25.4% | 2 |
| Nov 2025 | Kenwood | 5.4K | 11.7% | 3 |
| Nov 2025 | Haier | 2.8K | 5.9% | 4 |
| Nov 2025 | Bosch | 980 | 2.1% | 5 |
| Nov 2025 | Liebherr | 590 | 1.3% | 6 |
| Dec 2025 | Fisher & Paykel | 20.2K | 48.1% | 1 |
| Dec 2025 | KitchenAid | 12.1K | 28.8% | 2 |
| Dec 2025 | Kenwood | 6.1K | 14.6% | 3 |
| Dec 2025 | Haier | 2.3K | 5.5% | 4 |
| Dec 2025 | Bosch | 800 | 1.9% | 5 |
| Dec 2025 | Liebherr | 480 | 1.1% | 6 |
| Jan 2026 | Fisher & Paykel | 20.1K | 54.6% | 1 |
| Jan 2026 | KitchenAid | 8.1K | 22% | 2 |
| Jan 2026 | Kenwood | 4.4K | 12% | 3 |
| Jan 2026 | Haier | 2.8K | 7.6% | 4 |
| Jan 2026 | Bosch | 780 | 2.1% | 5 |
| Jan 2026 | Liebherr | 590 | 1.6% | 6 |
| Feb 2026 | Fisher & Paykel | 20.2K | 59.8% | 1 |
| Feb 2026 | KitchenAid | 6.5K | 19.2% | 2 |
| Feb 2026 | Kenwood | 3.6K | 10.6% | 3 |
| Feb 2026 | Haier | 2.2K | 6.6% | 4 |
| Feb 2026 | Bosch | 710 | 2.1% | 5 |
| Feb 2026 | Liebherr | 590 | 1.7% | 6 |
| Mar 2026 | Fisher & Paykel | 24.7K | 64.6% | 1 |
| Mar 2026 | KitchenAid | 6.5K | 16.9% | 2 |
| Mar 2026 | Kenwood | 3.5K | 9.1% | 3 |
| Mar 2026 | Haier | 2.2K | 5.7% | 4 |
| Mar 2026 | Bosch | 800 | 2.1% | 5 |
| Mar 2026 | Liebherr | 590 | 1.5% | 6 |
| Apr 2026 | Fisher & Paykel | 20.7K | 58.8% | 1 |
| Apr 2026 | KitchenAid | 6.6K | 18.7% | 2 |
| Apr 2026 | Kenwood | 3.9K | 11% | 3 |
| Apr 2026 | Haier | 2.7K | 7.7% | 4 |
| Apr 2026 | Bosch | 780 | 2.2% | 5 |
| Apr 2026 | Liebherr | 590 | 1.7% | 6 |
| May 2026 | Fisher & Paykel | 24.4K | 61.6% | 1 |
| May 2026 | KitchenAid | 6.7K | 16.9% | 2 |
| May 2026 | Kenwood | 4.5K | 11.4% | 3 |
| May 2026 | Haier | 2.7K | 6.8% | 4 |
| May 2026 | Bosch | 870 | 2.2% | 5 |
| May 2026 | Liebherr | 480 | 1.2% | 6 |
| Jun 2026 | Fisher & Paykel | 24.4K | 62.2% | 1 |
| Jun 2026 | KitchenAid | 6.5K | 16.6% | 2 |
| Jun 2026 | Kenwood | 4.3K | 10.8% | 3 |
| Jun 2026 | Haier | 2.7K | 6.9% | 4 |
| Jun 2026 | Bosch | 870 | 2.2% | 5 |
| Jun 2026 | Liebherr | 480 | 1.2% | 6 |
| Jul 2026 | Fisher & Paykel | 27.8K | 64.9% | 1 |
| Jul 2026 | KitchenAid | 6.6K | 15.5% | 2 |
| Jul 2026 | Kenwood | 4.3K | 10.1% | 3 |
| Jul 2026 | Haier | 2.7K | 6.3% | 4 |
| Jul 2026 | Bosch | 870 | 2% | 5 |
| Jul 2026 | Liebherr | 480 | 1.1% | 6 |
| Aug 2026 | Fisher & Paykel | 24.8K | 62.6% | 1 |
| Aug 2026 | KitchenAid | 6.7K | 16.8% | 2 |
| Aug 2026 | Kenwood | 4.2K | 10.7% | 3 |
| Aug 2026 | Haier | 2.6K | 6.5% | 4 |
| Aug 2026 | Bosch | 870 | 2.2% | 5 |
| Aug 2026 | Liebherr | 480 | 1.2% | 6 |
| Sep 2026 | Fisher & Paykel | 20.1K | 58.2% | 1 |
| Sep 2026 | KitchenAid | 6.8K | 19.6% | 2 |
| Sep 2026 | Kenwood | 3.9K | 11.3% | 3 |
| Sep 2026 | Haier | 2.1K | 6% | 4 |
| Sep 2026 | Bosch | 980 | 2.8% | 5 |
| Sep 2026 | Liebherr | 720 | 2.1% | 6 |

## What is being compared

- **Bosch**: Measured on the search terms “bosch cooktop” and “bosch fridge”, summed into one figure.
- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **Haier**: Measured on the search terms “haier”, “haier ac” and “haier hwt60fvw2”, summed into one figure.
- **Kenwood**: Measured on the search terms “auto radio kenwood”, “kenwood”, “kenwood attachments”, “kenwood chef”, “kenwood chef attachments”, “kenwood chef classic”, “kenwood chef titanium”, “kenwood chefette”, “kenwood foodprocessor”, “kenwood head unit”, “kenwood kmix”, “kenwood multipro”, “kenwood multipro go”, “kenwood patissier”, “kenwood stereo” and “kenwood truck”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer”, “kitchenaid pasta attachment” and “kitchenaid sausage grinder”, summed into one figure.
- **Liebherr**: Measured on the search term “liebherr”.

- [Bosch](/demand/nz/brands/bosch)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [Haier](/demand/nz/brands/haier)
- [Kenwood](/demand/nz/brands/kenwood)
- [KitchenAid](/demand/nz/brands/kitchenaid)
- [Liebherr](/demand/nz/brands/liebherr)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among undercounter fridge brands in New Zealand?

In September 2026, Fisher & Paykel was the most searched among undercounter fridge brands in New Zealand, with an estimated 20.1K branded searches, 58.2% of all searches for the six we track.

## Cite this page

Brandwave. "Undercounter fridge brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-undercounter-fridge-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-undercounter-fridge-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.