--- title: "Beko vs Hisense: Which is searched more in New Zealand?" description: "Is Beko or Hisense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Under counter freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-under-counter-freezer-brands/compare/beko-vs-hisense" publisher: "Brandwave" --- # Beko vs Hisense: Which is searched more in New Zealand? Is Beko or Hisense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Under counter freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Hisense - **Competitive set**: Under counter freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beko Share of Search**: 27.3% - **Hisense Share of Search**: 72.7% ## Is Beko or Hisense more popular in search? - In September 2026, Hisense had more branded searches than Beko among under counter freezer brands in New Zealand. Hisense had about 1,040 branded searches, while Beko had 390. Hisense made up 72.7% of all under counter freezer brand searches we track, and Beko accounted for 27.3%. - Hisense was ahead of Beko in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beko’s share of searches among under counter freezer brands in New Zealand moved from 30.6% to 27.3%, and its estimated monthly branded searches moved from 590 to 390. - Across the 12 months ending September 2026, Hisense’s share of searches among under counter freezer brands in New Zealand moved from 69.4% to 72.7%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top under counter freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beko was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hisense did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Beko | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about under counter freezer brands - Asked ChatGPT "Which under counter freezer brand should I buy in New Zealand?": 1. Bosch, 2. Beko - Asked ChatGPT "What are the best under counter freezer brands in New Zealand?": 1. Bosch, 2. Beko - Asked ChatGPT "What's the best under counter freezer brand in New Zealand for small kitchen?": 1. Beko - Searched Google, AI Overview "small freezer nz": named none of the brands we track - Searched Google, AI Overview "best freezer brand": named none of the brands we track Not named in any answer: Hisense. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand under counter freezer brands in September 2026? - In September 2026, Hisense gained share of searches among under counter freezer brands in New Zealand, from 68.2% to 72.7%. - In September 2026, Beko lost share of searches among under counter freezer brands in New Zealand, from 31.2% to 27.3%. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Hisense estimated searches | Hisense Share of Search | Hisense rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 30.6% | 2 | 1.3K | 69.4% | 1 | | Nov 2025 | 480 | 22.5% | 2 | 1.6K | 77.5% | 1 | | Dec 2025 | 480 | 22.2% | 2 | 1.7K | 77.3% | 1 | | Jan 2026 | 480 | 22.4% | 2 | 1.6K | 77.1% | 1 | | Feb 2026 | 480 | 31.8% | 2 | 1K | 68.2% | 1 | | Mar 2026 | 480 | 26.2% | 2 | 1.4K | 73.8% | 1 | | Apr 2026 | 480 | 22.2% | 2 | 1.7K | 77.3% | 1 | | May 2026 | 590 | 30.6% | 2 | 1.3K | 69.4% | 1 | | Jun 2026 | 590 | 26.5% | 2 | 1.6K | 73.5% | 1 | | Jul 2026 | 590 | 26.3% | 2 | 1.6K | 73.2% | 1 | | Aug 2026 | 480 | 31.2% | 2 | 1.1K | 68.2% | 1 | | Sep 2026 | 390 | 27.3% | 2 | 1K | 72.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search term “beko”. - **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure. - [Beko profile](/demand/nz/brands/beko) - [Hisense profile](/demand/nz/brands/hisense) - [All under counter freezer brands in New Zealand](/demand/nz/categories/nz-under-counter-freezer-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beko or Hisense more popular in search? In September 2026, Hisense had more branded searches than Beko among under counter freezer brands in New Zealand. Hisense had about 1,040 branded searches, while Beko had 390. Hisense made up 72.7% of all under counter freezer brand searches we track, and Beko accounted for 27.3%. ## Cite this page Brandwave. "Beko vs Hisense: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-under-counter-freezer-brands/compare/beko-vs-hisense This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-under-counter-freezer-brands/compare/beko-vs-hisense. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.