--- title: "Beko vs Bosch: Which is searched more in New Zealand?" description: "Is Beko or Bosch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Under counter freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-under-counter-freezer-brands/compare/beko-vs-bosch" publisher: "Brandwave" --- # Beko vs Bosch: Which is searched more in New Zealand? Is Beko or Bosch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Under counter freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Bosch - **Competitive set**: Under counter freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beko Share of Search**: 27.3% - **Bosch Share of Search**: 0% ## Is Beko or Bosch more popular in search? - In September 2026, Beko had more branded searches than Bosch among under counter freezer brands in New Zealand. Beko had about 390 branded searches, while Bosch had 0. Beko made up 27.3% of all under counter freezer brand searches we track, and Bosch accounted for 0%. - Beko was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beko’s share of searches among under counter freezer brands in New Zealand moved from 30.6% to 27.3%, and its estimated monthly branded searches moved from 590 to 390. - Across the 12 months ending September 2026, Bosch’s share of searches among under counter freezer brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0. ## Top under counter freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beko was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Beko in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Beko | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about under counter freezer brands - Asked ChatGPT "Which under counter freezer brand should I buy in New Zealand?": 1. Bosch, 2. Beko - Asked ChatGPT "What are the best under counter freezer brands in New Zealand?": 1. Bosch, 2. Beko - Asked ChatGPT "What's the best under counter freezer brand in New Zealand for small kitchen?": 1. Beko - Searched Google, AI Overview "small freezer nz": named none of the brands we track - Searched Google, AI Overview "best freezer brand": named none of the brands we track Not named in any answer: Hisense. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand under counter freezer brands in September 2026? - In September 2026, Beko lost share of searches among under counter freezer brands in New Zealand, from 31.2% to 27.3%. - In September 2026, Bosch lost share of searches among under counter freezer brands in New Zealand, from 0.65% to 0%. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Bosch estimated searches | Bosch Share of Search | Bosch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 30.6% | 2 | 0 | 0% | 3 | | Nov 2025 | 480 | 22.5% | 2 | 0 | 0% | 3 | | Dec 2025 | 480 | 22.2% | 2 | 10 | 0.46% | 3 | | Jan 2026 | 480 | 22.4% | 2 | 10 | 0.47% | 3 | | Feb 2026 | 480 | 31.8% | 2 | 0 | 0% | 3 | | Mar 2026 | 480 | 26.2% | 2 | 0 | 0% | 3 | | Apr 2026 | 480 | 22.2% | 2 | 10 | 0.46% | 3 | | May 2026 | 590 | 30.6% | 2 | 0 | 0% | 3 | | Jun 2026 | 590 | 26.5% | 2 | 0 | 0% | 3 | | Jul 2026 | 590 | 26.3% | 2 | 10 | 0.45% | 3 | | Aug 2026 | 480 | 31.2% | 2 | 10 | 0.65% | 3 | | Sep 2026 | 390 | 27.3% | 2 | 0 | 0% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Bosch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search term “beko”. - **Bosch**: Measured on the search term “bosch under counter freezer”. - [Beko profile](/demand/nz/brands/beko) - [Bosch profile](/demand/nz/brands/bosch) - [All under counter freezer brands in New Zealand](/demand/nz/categories/nz-under-counter-freezer-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beko or Bosch more popular in search? In September 2026, Beko had more branded searches than Bosch among under counter freezer brands in New Zealand. Beko had about 390 branded searches, while Bosch had 0. Beko made up 27.3% of all under counter freezer brand searches we track, and Bosch accounted for 0%. ## Cite this page Brandwave. "Beko vs Bosch: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-under-counter-freezer-brands/compare/beko-vs-bosch This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-under-counter-freezer-brands/compare/beko-vs-bosch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.