---
title: "Under counter freezer brands in New Zealand: Which are searched most?"
description: "Compare the under counter freezer brands people buy. Share of Search among Hisense, Beko and Bosch, the under counter freezer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-under-counter-freezer-brands"
publisher: "Brandwave"
---

# Under counter freezer brands in New Zealand: Which are searched most?

Compare the under counter freezer brands people buy. Share of Search among Hisense, Beko and Bosch, the under counter freezer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Under counter freezer brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hisense, 72.7%

## Which brand is most popular in search among under counter freezer brands in New Zealand?

- In September 2026, Hisense was the most searched among under counter freezer brands in New Zealand, with an estimated 1K branded searches, 72.7% of all searches for the three we track.
- Beko is in 2nd place, 45.5 percentage points behind at 27.3%.
- Across the 12 months ending September 2026, Hisense’s share of searches among under counter freezer brands in New Zealand increased from 69.4% to 72.7%.
- Across the 12 months ending September 2026, Beko’s share of searches among under counter freezer brands in New Zealand decreased from 30.6% to 27.3%.
- Across the 12 months ending September 2026, Hisense’s share of searches among under counter freezer brands in New Zealand peaked at 77.5% in November 2025 and was lowest at 68.2% in August 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among under counter freezer brands in New Zealand peaked at 31.8% in February 2026 and was lowest at 22.2% in December 2025.
- Across the 12 months ending September 2026, Bosch held steady: its share of searches among under counter freezer brands in New Zealand moved less than 0.5 percentage points.

## Top under counter freezer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Beko was mentioned most often, in three of the five answers. Bosch was recommended most often, coming first in both answers that gave a list. Beko was second. Hisense, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Beko | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about under counter freezer brands

- Asked ChatGPT "Which under counter freezer brand should I buy in New Zealand?": 1. Bosch, 2. Beko
- Asked ChatGPT "What are the best under counter freezer brands in New Zealand?": 1. Bosch, 2. Beko
- Asked ChatGPT "What's the best under counter freezer brand in New Zealand for small kitchen?": 1. Beko
- Searched Google, AI Overview "small freezer nz": named none of the brands we track
- Searched Google, AI Overview "best freezer brand": named none of the brands we track

Not named in any answer: Hisense.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Hisense vs Beko: compare search popularity](/demand/nz/compare/beko-vs-hisense): 72.7% against 27.3% Share of Search.

## How did search popularity change for New Zealand under counter freezer brands in September 2026?

- In September 2026, Hisense gained share of searches among under counter freezer brands in New Zealand, from 68.2% to 72.7%.
- In September 2026, Beko lost share of searches among under counter freezer brands in New Zealand, from 31.2% to 27.3%.
- In September 2026, Bosch lost share of searches among under counter freezer brands in New Zealand, from 0.65% to 0%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hisense | 72.7% | 1K | -1.0% | Hisense |
| 2 | Beko | 27.3% | 390 | -18.8% | Beko |
| 3 | Bosch | 0% | 0 | -100.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hisense | 1.3K | 69.4% | 1 |
| Oct 2025 | Beko | 590 | 30.6% | 2 |
| Oct 2025 | Bosch | 0 | 0% | 3 |
| Nov 2025 | Hisense | 1.6K | 77.5% | 1 |
| Nov 2025 | Beko | 480 | 22.5% | 2 |
| Nov 2025 | Bosch | 0 | 0% | 3 |
| Dec 2025 | Hisense | 1.7K | 77.3% | 1 |
| Dec 2025 | Beko | 480 | 22.2% | 2 |
| Dec 2025 | Bosch | 10 | 0.46% | 3 |
| Jan 2026 | Hisense | 1.6K | 77.1% | 1 |
| Jan 2026 | Beko | 480 | 22.4% | 2 |
| Jan 2026 | Bosch | 10 | 0.47% | 3 |
| Feb 2026 | Hisense | 1K | 68.2% | 1 |
| Feb 2026 | Beko | 480 | 31.8% | 2 |
| Feb 2026 | Bosch | 0 | 0% | 3 |
| Mar 2026 | Hisense | 1.4K | 73.8% | 1 |
| Mar 2026 | Beko | 480 | 26.2% | 2 |
| Mar 2026 | Bosch | 0 | 0% | 3 |
| Apr 2026 | Hisense | 1.7K | 77.3% | 1 |
| Apr 2026 | Beko | 480 | 22.2% | 2 |
| Apr 2026 | Bosch | 10 | 0.46% | 3 |
| May 2026 | Hisense | 1.3K | 69.4% | 1 |
| May 2026 | Beko | 590 | 30.6% | 2 |
| May 2026 | Bosch | 0 | 0% | 3 |
| Jun 2026 | Hisense | 1.6K | 73.5% | 1 |
| Jun 2026 | Beko | 590 | 26.5% | 2 |
| Jun 2026 | Bosch | 0 | 0% | 3 |
| Jul 2026 | Hisense | 1.6K | 73.2% | 1 |
| Jul 2026 | Beko | 590 | 26.3% | 2 |
| Jul 2026 | Bosch | 10 | 0.45% | 3 |
| Aug 2026 | Hisense | 1.1K | 68.2% | 1 |
| Aug 2026 | Beko | 480 | 31.2% | 2 |
| Aug 2026 | Bosch | 10 | 0.65% | 3 |
| Sep 2026 | Hisense | 1K | 72.7% | 1 |
| Sep 2026 | Beko | 390 | 27.3% | 2 |
| Sep 2026 | Bosch | 0 | 0% | 3 |

## What is being compared

- **Beko**: Measured on the search term “beko”.
- **Bosch**: Measured on the search term “bosch under counter freezer”.
- **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure.

- [Beko](/demand/nz/brands/beko)
- [Bosch](/demand/nz/brands/bosch)
- [Hisense](/demand/nz/brands/hisense)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among under counter freezer brands in New Zealand?

In September 2026, Hisense was the most searched among under counter freezer brands in New Zealand, with an estimated 1K branded searches, 72.7% of all searches for the three we track.

## Cite this page

Brandwave. "Under counter freezer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-under-counter-freezer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-under-counter-freezer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.